📌 Core Information
🔹 Job Title: Sr. Manager, Marketing Strategy - Digital
🔹 Company: Thomson Reuters
🔹 Location: Frisco, Texas, United States (Remote/Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2-3 days in the office)
🚀 Job Overview
Key aspects of this role include:
- Setting strategic approach for demand generation within the Legal segment, focusing on E-commerce sales.
- Collaborating with digital and product marketing teams to research and define buying personas.
- Activating innovative marketing strategies for the Legal E-commerce segment, with a strong focus on transforming and optimizing digital channels.
- Analyzing campaign performance to drive marketing attributed sales, revenue, and growth in this segment.
- Deeply understanding Legal go-to-market strategies, insights, personas, customer segmentation, competitive intelligence to translate business goals into marketing strategies.
ASSUMPTION: This role requires a strategic mindset, strong data acumen, innovation, and planning abilities, as well as excellent cross-functional leadership skills.
📋 Key Responsibilities
✅ Help determine buying journey for E-commerce channel.
✅ Partner with digital and product marketing teams to research and define buying personas.
✅ Assist with creation, planning, and activation of innovative marketing strategies for the Legal E-commerce segment, with strong focus on transforming and optimizing digital channels, demand gen, and product marketing groups to build and align on upfront strategy and prioritization.
✅ Forecast, measure, analyze, and report the impact of campaign and demand gen activities on marketing and sales pipeline, revenue, and demand funnel velocity.
✅ Deeply understand Legal go-to-market strategies, insights, personas, customer segmentation, competitive intelligence to translate business goals into marketing strategies.
✅ Partner closely and/or create working processes across the marketing organization to bring strategies and plans to life through thoughtful planning, integration of relevant content, and effective translation into demand gen programs and activities.
✅ Deliver effective marketing strategies to fuel pure digital sales.
✅ Continually monitor success of planning process and identify efficiencies, opportunities to optimize, leverage best practices, etc.
✅ Consistently monitor digital sales performance data of assigned sub-segment; derive insight and action items to leadership team and key stakeholders throughout the business.
ASSUMPTION: This role involves a high degree of collaboration and cross-functional leadership, requiring strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree (BA/BS) required; Master's degree (MBA) preferred.
Experience: 6+ years of experience in digital marketing, growth marketing, or demand gen, with deep understanding of marketing frameworks and channel mix activation.
Required Skills:
- Proven leadership, collaboration, teamwork, and relationship-building skills across multiple levels and functions in the organization.
- Strong E-commerce, paid and organic digital experience and CX thinking.
- Deep understanding of modern demand generation technologies, platforms, and systems.
- Experience or knowledge of the Legal markets a plus.
Preferred Skills:
- Experience of organizing and executing events, tradeshows, and conferences.
ASSUMPTION: Candidates with a strong background in digital marketing and a proven track record of driving results through strategic planning and execution will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $99,400 - $184,600 per year (USD) for eligible US locations. Base pay is positioned within the range based on several factors including an individual’s knowledge, skills, and experience with consideration given to internal equity. Base pay is one part of a comprehensive Total Reward program which also includes flexible and supportive benefits and other wellbeing programs.
Benefits:
- Hybrid Work Model (2-3 days a week in the office)
- Flexible and supportive benefits, including flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
- Career development and growth opportunities through Grow My Way programming and skills-first approach.
- Industry-competitive benefits package.
Working Hours: Full-time (40 hours per week) with flexible work arrangements, including work from anywhere for up to 8 weeks per year.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may vary depending on the candidate's experience, skills, and internal equity considerations.
📌 Applicant Insights
🔍 Company Context
Industry: Thomson Reuters operates in the Software Development industry, providing intelligent information, software, and services to the legal, tax, accounting, compliance, government, and media sectors.
Company Size: Thomson Reuters is a large organization with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects and teams.
Founded: Thomson Reuters was founded in 1851 and has since grown into a global leader in its industry, providing trusted content and technology to professionals and institutions worldwide.
Company Description:
- Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions.
- The company serves professionals across legal, tax, accounting, compliance, government, and media, empowering them with the data, intelligence, and solutions needed to make informed decisions and help institutions in their pursuit of justice, truth, and transparency.
- Reuters, part of Thomson Reuters, is a world-leading provider of trusted journalism and news.
Company Specialties:
- Intelligent Information
- Accounting
- Legal
- Tax
- Media
- Technology
- News
- Audit
- and Artificial Intelligence
Company Website: tr.com
ASSUMPTION: Thomson Reuters is a well-established and reputable organization with a strong focus on innovation, technology, and data-driven decision-making.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring strategic thinking, leadership, and cross-functional collaboration.
Reporting Structure: The Sr. Manager, Marketing Strategy - Digital reports directly to the Director of Marketing Strategy and works closely with the segment GM, marketing digital team, enterprise technology teams, and multiple marketing capabilities.
Work Arrangement: This role follows a hybrid work model, with employees working from the office 2-3 days a week and remotely for the remainder of the time.
Growth Opportunities:
- Potential career progression into a Director or VP role within the marketing organization.
- Opportunities to expand skills and expertise through collaboration with various teams and exposure to diverse projects.
- Access to career development and growth programs, such as Grow My Way, to support professional growth and advancement.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the business and advance their career within the organization.
🌍 Location & Work Environment
Office Type: Hybrid (2-3 days in the office)
Office Location(s): Frisco, Texas, United States (with additional offices in Ann Arbor, Michigan, and other global locations)
Geographic Context:
- Frisco is located in the Dallas-Fort Worth metropolitan area, offering a mix of urban and suburban living with easy access to major transportation networks.
- The area is known for its strong job market, diverse industries, and high quality of life.
- Texas is a business-friendly state with a competitive tax environment and a large talent pool.
Work Schedule: Full-time (40 hours per week) with flexible work arrangements, including work from anywhere for up to 8 weeks per year.
ASSUMPTION: The hybrid work model offers employees the best of both worlds, providing the structure and collaboration of an office environment alongside the flexibility and convenience of remote work.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link.
- Phone or video screening with the hiring manager or HR representative.
- In-depth behavioral and situational interviews with relevant stakeholders.
- Final round interviews with senior leadership or key decision-makers.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Data analysis and interpretation abilities.
- Cross-functional leadership and collaboration skills.
- Communication and presentation skills.
- Cultural fit and alignment with Thomson Reuters' values and work style.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments.
- Research Thomson Reuters' company culture, values, and recent news to demonstrate your understanding and enthusiasm for the organization.
- Follow up with the hiring manager or HR representative after the interview to express your interest in the role and reiterate your qualifications.
ATS Keywords: Digital Marketing, Growth Marketing, Demand Generation, Marketing Strategy, E-commerce, Paid Digital, Organic Digital, CX, Leadership, Collaboration, Cross-Functional, Marketing Framework, Channel Mix, Data Analysis, Competitive Intelligence, Legal Markets
ASSUMPTION: The interview process for this role is likely to be comprehensive, with a strong focus on assessing the candidate's strategic thinking, leadership, and cultural fit for the organization.
🛠️ Tools & Technologies
- Marketing automation and CRM platforms (e.g., Marketo, Salesforce)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management and collaboration tools (e.g., Asana, JIRA)
- Content creation and design tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: Proficiency in relevant marketing, data analysis, and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Obsess over our Customers
- Compete to Win
- Challenge (Y)our Thinking
- Act Fast / Learn Fast
- Stronger Together
Work Style:
- Collaborative and cross-functional, with a focus on teamwork and relationship-building.
- Data-driven and analytical, with a strong emphasis on performance measurement and continuous improvement.
- Agile and adaptable, with a willingness to learn and pivot as needed.
Self-Assessment Questions:
- Do you have a proven track record of driving results through strategic planning and execution in a digital marketing or demand gen role?
- Are you comfortable working in a hybrid or remote work environment, with a strong emphasis on collaboration and communication?
- Do you thrive in a fast-paced, data-driven, and continuously evolving work environment?
ASSUMPTION: Candidates who align with Thomson Reuters' values and work style, and who demonstrate a strong fit with the role's required skills and qualifications, will be most successful in this position.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities in a fast-paced, dynamic work environment.
- Keeping up with the latest trends and best practices in digital marketing and demand gen, while balancing day-to-day tactical tasks.
- Navigating a large, matrixed organization with diverse teams and reporting structures.
- Working effectively in a hybrid or remote work environment, with a strong emphasis on communication and collaboration.
ASSUMPTION: These challenges can be overcome with strong leadership, communication, and project management skills, as well as a willingness to adapt and learn in a dynamic work environment.
📈 Similar Roles Comparison
- This role is unique in its focus on E-commerce sales and digital transformation within the Legal segment, requiring a strong understanding of both marketing and legal industry trends and insights.
- Compared to other marketing strategy roles, this position places a greater emphasis on data analysis, competitive intelligence, and cross-functional leadership.
- Career progression in this role may lead to opportunities in marketing leadership, product management, or other strategic positions within the organization.
ASSUMPTION: This role offers a unique blend of strategic, analytical, and leadership responsibilities, making it an attractive opportunity for the right candidate.
📝 Sample Projects
- Developing and executing a comprehensive E-commerce sales strategy for the Legal segment, including channel optimization, persona definition, and campaign planning.
- Conducting a competitive landscape analysis to identify gaps and opportunities in the Legal market and inform marketing strategy.
- Collaborating with product marketing and technology teams to launch a new Legal product or feature, driving adoption and revenue growth through targeted marketing campaigns.
ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and data-driven nature of the Sr. Manager, Marketing Strategy - Digital role.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the Legal E-commerce sales strategy, and what are the key priorities for this role in the first 90 days?
- How does this role collaborate with the segment GM, marketing digital team, and enterprise technology teams? What are the key stakeholders and reporting relationships?
- What are the most pressing challenges facing the Legal E-commerce sales strategy, and how can this role address them?
- How does Thomson Reuters support the growth and development of its employees, particularly in marketing and leadership roles?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and reported?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and helps you better understand the organization and its priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link.
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, with a focus on strategic thinking, leadership, and digital marketing expertise.
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments, and practice your responses.
- Research Thomson Reuters' company culture, values, and recent news to demonstrate your understanding and enthusiasm for the organization.
- Follow up with the hiring manager or HR representative after the interview to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
