📌 Core Information
🔹 Job Title: Sr. Manager, Paid Social, Amazon North America Stores Marketing
🔹 Company: Amazon
🔹 Location: Seattle, WA | New York, NY | Santa Monica, CA
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-07-09
🔹 Experience Level: 6+ years
🔹 Remote Status: On-site (with potential for hybrid)
🚀 Job Overview
Key aspects of this role include:
- Owning end-to-end execution of paid social campaigns to drive sales and innovation across various categories.
- Collaborating with internal and external teams to ensure campaigns align with brand objectives and leverage the latest social media trends.
- Working autonomously yet enjoying collaboration, handling multiple large-scale initiatives, and delivering results that raise the bar.
- Demonstrating strong ownership, clear communication, problem-solving skills, and the ability to manage multiple work streams simultaneously.
ASSUMPTION: This role requires a high level of creativity, analytical thinking, and strategic planning to succeed in a fast-paced, entrepreneurial environment.
📋 Key Responsibilities
✅ Bring proven creative, analytical, and strategic capabilities to imagine, develop, plan, implement, and optimize compelling campaigns that deliver results.
✅ Contribute to campaign strategy by brainstorming with Organic Social and Paid Social teams to create content ideas that infuse trends and pop culture to increase engagement.
✅ Partner alongside stakeholders to ensure content represents the brand identity and delivers on objectives.
✅ Keep up with the latest social media trends, formats, and ad types.
✅ Present concepts, creative deliverables, and learnings/insights in stakeholder reviews.
ASSUMPTION: This role requires a strong understanding of the paid social media landscape, data analysis, and customer segmentation to create effective campaigns.
🎯 Required Qualifications
Education: Bachelor's Degree
Experience: 6+ years of professional non-internship marketing experience
Required Skills:
- Proven experience using data and metrics to drive improvements.
- Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
- Experience building, executing, and scaling cross-functional marketing programs.
- Experience leading go-to-market for consumer software or hardware product launches.
- In-depth knowledge of various paid marketing channels and technologies, including paid social network advertising (Facebook, Instagram, TikTok, Reddit, Pinterest, and more), and content distribution and placement networks.
- Experience in DTC and e-commerce products/services or Consumables Packaged Goods.
- Experience with customer segmentation, profiling, and targeting.
Preferred Skills:
- Experience using any of SQL or other analytical tools for conducting data analysis.
- Experience with customer research, data, and metrics to back up assumptions, generate forecasts, and assess the efficacy of programs.
ASSUMPTION: Candidates should have a strong background in paid social media marketing, data analysis, and customer segmentation to succeed in this role.
💰 Compensation & Benefits
Salary Range: $128,600 - $212,600 per year (varies by geographic market)
Benefits:
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience, skills, and the specific geographic market.
📌 Applicant Insights
🔍 Company Context
Industry: Amazon operates in the e-commerce, technology, and retail sectors, offering a wide range of products and services to customers worldwide.
Company Size: Amazon is a large company with over 10,000 employees, providing ample opportunities for growth and collaboration.
Founded: Amazon was founded in 1994 by Jeff Bezos and is headquartered in Seattle, WA.
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
- Amazon embraces new ways of doing things, makes decisions quickly, and is not afraid to fail.
Company Specialties:
- E-commerce
- Retail
- Operations
- Internet
Company Website: https://www.amazon.com/
ASSUMPTION: Working at Amazon offers a dynamic and innovative environment with a strong focus on customer-centricity and continuous improvement.
📊 Role Analysis
Career Level: This role is at the senior management level, requiring strategic thinking, leadership, and experience in paid social media marketing.
Reporting Structure: The Sr. Manager, Paid Social reports directly to the Social Center of Excellence team and collaborates with various internal and external teams.
Work Arrangement: This role is primarily on-site, with potential opportunities for hybrid work arrangements.
Growth Opportunities:
- Potential to grow within the Social Center of Excellence team or other marketing departments within Amazon.
- Opportunities to work on high-impact projects and initiatives that drive business growth.
- Chance to develop leadership and management skills by overseeing cross-functional teams and projects.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on Amazon's marketing efforts.
🌍 Location & Work Environment
Office Type: Amazon's offices are modern, collaborative workspaces designed to foster innovation and creativity.
Office Location(s): Seattle, WA | New York, NY | Santa Monica, CA
Geographic Context:
- Seattle, WA: Known for its tech industry, vibrant culture, and natural beauty.
- New York, NY: A global hub for finance, media, and entertainment, offering endless opportunities for networking and professional growth.
- Santa Monica, CA: A beachfront city in Los Angeles County, known for its laid-back atmosphere and proximity to Silicon Beach.
Work Schedule: Full-time (40 hours per week), with potential opportunities for flexible hours or hybrid work arrangements.
ASSUMPTION: Working in any of these locations offers unique advantages, from access to diverse talent pools to vibrant cultural scenes and networking opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with HR
- On-site or virtual interview with hiring manager and team members
- Final round with senior leadership
Key Assessment Areas:
- Candidates' understanding of paid social media trends and best practices
- Problem-solving skills and ability to manage multiple work streams
- Creativity and strategic thinking
- Communication and collaboration skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare examples of successful paid social media campaigns you've managed or contributed to.
- Research Amazon's marketing strategies and be ready to discuss how your ideas align with the company's goals.
ATS Keywords: Paid Social, Social Media Marketing, Campaign Management, Data Analysis, Customer Segmentation, E-commerce, Marketing Programs, Social Media Trends, Creative Strategy, Collaboration, Problem Solving, Attention to Detail, Marketing Programs, Paid Social Advertising, Campaign Optimization, Customer Obsession, Long-Term Thinking, Operational Excellence, Inventive, Entrepreneurial
ASSUMPTION: The interview process will focus on assessing candidates' technical skills, strategic thinking, and cultural fit within Amazon's innovative and customer-centric environment.
🛠️ Tools & Technologies
- Paid social media advertising platforms (Facebook, Instagram, TikTok, Reddit, Pinterest, etc.)
- Data analysis tools (Excel, Tableau, SQL, etc.)
- Project management tools (Asana, Trello, JIRA, etc.)
- Collaboration and communication tools (Slack, Microsoft Teams, etc.)
ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are used daily to manage campaigns, analyze data, and collaborate with teams.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsession
- Passion for Invention
- Commitment to Operational Excellence
- Long-Term Thinking
Work Style:
- Fast-paced and entrepreneurial
- Collaborative and innovative
- Data-driven and analytical
- Customer-centric and results-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you passionate about creating and optimizing paid social media campaigns?
- Do you have a strong customer focus and commitment to operational excellence?
- Are you comfortable working with data and using it to drive improvements?
ASSUMPTION: Candidates who align with Amazon's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple large-scale initiatives simultaneously
- Working in a fast-paced, often ambiguous environment
- Keeping up with the latest social media trends and formats
- Collaborating effectively with cross-functional teams and stakeholders
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a customer-centric mindset to overcome.
📈 Similar Roles Comparison
- This role is similar to other senior marketing manager positions in e-commerce and retail, but with a specific focus on paid social media advertising.
- Compared to other marketing roles, this position requires a deeper understanding of paid social media trends, data analysis, and customer segmentation.
- Career progression may involve moving into director or vice president roles within Amazon's marketing departments or other related fields.
ASSUMPTION: This role offers unique opportunities for growth and development within Amazon's marketing organization.
📝 Sample Projects
- Developing and executing a paid social media campaign for a new product launch, driving sales and brand awareness.
- Optimizing an existing campaign's performance by analyzing data and adjusting targeting strategies.
- Collaborating with the organic social media team to create engaging content that aligns with paid advertising objectives.
ASSUMPTION: These projects demonstrate the candidate's ability to manage end-to-end paid social media campaigns, analyze data, and work effectively with cross-functional teams.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the paid social media team currently, and how can this role help address them?
- How does this role collaborate with other marketing teams, such as organic social media and content creation?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Amazon support the professional development and growth of its marketing team members?
- What are the most important qualities Amazon looks for in a successful Sr. Manager, Paid Social candidate?
ASSUMPTION: Asking these questions will help candidates better understand the role's expectations, team dynamics, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare examples of successful paid social media campaigns you've managed or contributed to.
- Research Amazon's marketing strategies and be ready to discuss how your ideas align with the company's goals.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
