Sr Manager, Paid Social - Remote

📌 Core Information

🔹 Job Title: Senior Manager, Paid Social - Remote

🔹 Company: California Closets

🔹 Location: Phoenix, Arizona, United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-02

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Solely)

🚀 Job Overview

Key aspects of this role include:

• Leading and driving paid social advertising campaigns across various platforms
• Managing the content calendar and executing full funnel creative strategies
• Optimizing performance through data analysis and A/B testing
• Collaborating with cross-functional teams to meet business objectives
• Building and maintaining relationships with social media platform partners

ASSUMPTION: This role requires a strong blend of creative and analytical skills, with a focus on data-driven decision making and continuous optimization.

📋 Key Responsibilities

✅ Own the paid social content calendar and execute full funnel creative strategies

✅ Drive and manage customer acquisition and reactivation through performance-driven campaigns

✅ Provide strategic direction and feedback to external agency partners on campaign planning, audience targeting, and pacing

✅ Conduct A/B testing on creatives, landing pages, and bidding strategies to continuously optimize performance

✅ Present the strategy, tactics, and results to key owner/operator stakeholders

✅ Run in-depth post-campaign analysis and develop test plans for new user acquisition initiatives

ASSUMPTION: This role involves a high level of autonomy and requires strong project management skills to balance multiple projects and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in business, marketing, analytics, or related field

Experience: 7-10 years of professional hands-on paid social media experience, content innovation, and digital marketing, ideally a mix of agency and within a premium lifestyle brand

Required Skills:

• Advanced experience building, managing, and optimizing social campaigns within Meta and other social media platforms
• Deep experience in managing paid social media projects and implementing paid social media influencer marketing strategies and paid media campaigns
• Expertise using Google Analytics (G4) and leveraging data and metrics to drive campaign improvements
• Strong experience with Excel (data manipulation, charts, and pivot tables)
• Experience working within cross-functional marketing and creative teams

Preferred Skills:

• Experience working with TikTok and Pinterest
• Fluency in additional languages

ASSUMPTION: Candidates with a proven track record of driving results through data-informed strategies and a passion for staying up-to-date with social media trends will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Senior Manager role in the Marketing field with 7-10 years of experience in the Phoenix, AZ area)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee discounts on California Closets products

Working Hours: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Design Services. California Closets specializes in custom organization and storage systems throughout the home, focusing on premium quality and craftsmanship.

Company Size: 5,001-10,000 employees. As a mid-sized company, California Closets offers opportunities for collaboration and growth within a structured environment.

Founded: 1978. California Closets has a rich history and established brand presence in the custom storage solutions industry.

Company Description:

• California Closets creates custom organization and storage systems throughout the home
• As an industry leader, innovator, and trusted partner, California Closets is committed to designing better lives
• The company believes exceptional design transforms people’s lives and sees a home as a source of comfort, refuge, connection, and celebration

Company Specialties:

• Custom closets
• Home office solutions
• Entertainment centers
• Garage storage systems

Company Website: https://www.californiaclosets.com/

ASSUMPTION: California Closets is a well-established company with a strong brand presence in the custom storage solutions industry, offering opportunities for growth and development within a structured environment.

📊 Role Analysis

Career Level: Senior Manager. This role is a senior-level position within the marketing department, reporting directly to the Vice President of Digital Marketing.

Reporting Structure: The Senior Manager of Paid Social will report to the Vice President of Digital Marketing and collaborate with various cross-functional teams, including Growth, Tech, Operations, Solutions, and Brand.

Work Arrangement: Remote solely. This role offers full-time remote work, with no requirement to be on-site.

Growth Opportunities:

• Potential advancement to a Director or Vice President role within the marketing department
• Expansion of responsibilities to include additional marketing channels or geographic regions
• Opportunities to work on special projects or initiatives that drive company growth

ASSUMPTION: This role offers significant opportunities for professional growth and development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Remote. This role does not require an on-site presence, allowing for greater flexibility and work-life balance.

Office Location(s): Phoenix, Arizona, United States

Geographic Context:

• Phoenix, Arizona, is the fifth-most populous city in the United States and the most populous state capital
• The city offers a warm, desert climate with abundant sunshine throughout the year
• Phoenix is known for its vibrant arts and culture scene, with numerous museums, theaters, and music venues

Work Schedule: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The remote work arrangement for this role offers greater flexibility and work-life balance, while the Phoenix location provides access to a vibrant urban environment with numerous cultural and recreational opportunities.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the hiring manager or HR representative
• In-depth behavioral and technical interview with the hiring manager and/or team members
• Final interview with the Vice President of Digital Marketing
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Data analysis and interpretation abilities
• Creative and innovative approach to campaign development
• Collaboration and communication skills
• Cultural fit and alignment with California Closets' values

Application Tips:

• Highlight relevant experience and achievements in paid social media and digital marketing
• Demonstrate a strong understanding of data analysis and optimization strategies
• Showcase creativity and innovation in campaign development and execution
• Tailor your resume and cover letter to emphasize skills and experiences relevant to this role

ATS Keywords: Paid Social Media, Data Analysis, Campaign Management, Creative Strategy, Project Management, Influencer Marketing, A/B Testing, Google Analytics, Social Media Trends, Content Creation, Audience Targeting, Performance Optimization, Collaboration, Problem Solving, Digital Marketing, Cross-Functional Teamwork

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, data analysis skills, creativity, and cultural fit, with a strong emphasis on relevant experience and achievements in paid social media and digital marketing.

🛠️ Tools & Technologies

• Meta Business Manager
• Google Analytics (G4)
• Excel (data manipulation, charts, and pivot tables)
• Social media management platforms (e.g., Hootsuite, Buffer)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies required for this role are industry-standard and widely used within the marketing and digital analytics fields.

👔 Cultural Fit Considerations

Company Values:

• Craftsmanship: We take pride in our work and strive for excellence in everything we do
• Collaboration: We believe in the power of teamwork and support each other's growth and success
• Innovation: We embrace change and continuously seek new ways to improve and evolve

Work Style:

• Data-driven: We make decisions based on data and analytics to optimize performance
• Creative: We approach our work with a sense of curiosity and a willingness to experiment
• Adaptable: We are open to feedback and willing to adjust our strategies as needed

Self-Assessment Questions:

• Do you have a proven track record of driving results through data-informed strategies?
• Are you passionate about staying up-to-date with social media trends and emerging platforms?
• Do you thrive in a collaborative environment and enjoy working with cross-functional teams?

ASSUMPTION: California Closets values a strong work ethic, collaboration, and innovation, seeking candidates who are data-driven, creative, and adaptable, with a passion for staying up-to-date with social media trends and emerging platforms.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously
• Keeping up with the fast-paced and ever-evolving social media landscape
• Balancing the need for data-driven optimization with creative innovation
• Ensuring compliance with corporate privacy and data governance policies

ASSUMPTION: This role presents unique challenges related to project management, staying current with social media trends, balancing data-driven optimization with creativity, and ensuring compliance with corporate policies.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses specifically on paid social media campaigns and requires a deep understanding of social media platforms and trends
• This role offers a unique blend of strategic thinking, data analysis, and creative innovation, making it distinct from other marketing positions
• Career progression in this role may lead to broader marketing or leadership positions within the organization

ASSUMPTION: This role is unique in its focus on paid social media campaigns and requires a specific blend of skills and experience, setting it apart from other marketing positions within the organization and the broader industry.

📝 Sample Projects

• Developing and executing a full-funnel creative strategy for a new product launch campaign
• Optimizing campaign performance through A/B testing and data analysis to improve ROAS
• Managing and growing a high-performing influencer marketing program to drive brand awareness and customer acquisition

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and creative aspects of the role, highlighting the importance of balancing optimization with innovation.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the broader marketing department?
• How does the company support the growth and development of its employees, particularly in the marketing department?
• What are the key priorities for this role in the first 90 days?
• How does the company approach collaboration and communication across remote teams?
• What are the most significant challenges facing the paid social media team, and how can this role help address them?

ASSUMPTION: These key questions focus on understanding the role's context within the organization, the company's commitment to employee growth, the priorities for the first 90 days, remote team collaboration, and the challenges facing the paid social media team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare examples of your past work, including campaign performance data and optimization strategies
• Follow up with the hiring manager or HR representative within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.