📌 Core Information
🔹 Job Title: Sr. Manager, Product Marketing
🔹 Company: Coupa Software, Inc.
🔹 Location: US Remote
🔹 Job Type: Mid-Senior Level
🔹 Category: Product Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Shaping messaging, positioning, and sales enablement strategies for Coupa's AI-powered spend management platform
- Collaborating with cross-functional teams to align product roadmap with customer needs and drive revenue growth
- Delivering market and competitive intelligence to support strategic decision-making and improve market presence
- Engaging with customers and prospects in the field to support deals, gather insights, and identify ideal customers for references and case studies
ASSUMPTION: This role requires a strong understanding of product marketing principles and the ability to work effectively with various teams to drive business growth.
📋 Key Responsibilities
✅ Understand key personas, use cases, and value drivers for Coupa products to create effective product positioning and messaging
✅ Enable sales and customer success teams to communicate the value of Coupa’s offerings through the creation of sales tools, collateral, and enablement processes
✅ Deliver market and competitive intelligence to support strategic decision-making and improve market presence
✅ Collaborate with marketing, sales, and product teams to drive pipeline, revenue, and product roadmap shaping
✅ Engage with customers and prospects in the field to support deals, gather insights, and identify ideal customers for references and case studies
ASSUMPTION: This role requires a balance of strategic thinking, analytical skills, and strong communication abilities to succeed in a dynamic, fast-paced environment.
🎯 Required Qualifications
Education: MBA preferred, but not required
Experience: 5+ years of product marketing experience with a proven track record in driving messaging, positioning, and sales enablement
Required Skills:
- Strong analytical and decision-making skills
- Experience in presenting to diverse audiences, from small groups to large events
- Ability to work cross-functionally, influencing and commanding respect across teams without direct authority
- Excellent communication skills, both oral and written
- Experience in CRM (Salesforce) or marketing Procurement/Finance SaaS products
Preferred Skills:
- Experience in spend management or related fields
- Fluency in additional languages
ASSUMPTION: Candidates with a strong background in product marketing and relevant industry experience will be best suited for this role.
💰 Compensation & Benefits
Salary Range: $126,650 - $171,000 (based on experience and location)
Benefits:
- Competitive benefits package
- 401(k) matching
- Health, dental, and vision insurance
- Flexible time off
- Employee stock purchase plan
Working Hours: Full-time, with flexible hours and a remote-friendly work environment
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's skills, experience, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Coupa is a leading provider of AI-native total spend management solutions, helping businesses streamline their procurement, finance, and operations processes.
Company Size: Coupa has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: 2006, with a strong track record of innovation and growth in the spend management industry.
Company Description:
- Coupa is the leader in AI-native total spend management, using its trusted, community-generated, $8 trillion dataset to bring autonomous AI agents, a network of 10M+ buyers and suppliers, and leading apps together on one unified platform
- The company helps businesses make margins multiply™ by seamlessly automating the buying process and connecting to customers in a whole new way
- Coupa's mission is to empower customers with greater efficiency and visibility in their spend, driving measurable business outcomes and transforming the way companies do business
Company Specialties:
- Procurement
- Finance
- Cloud-based Financial Applications
- Purchasing
- Sourcing
- Invoicing
- Cloud Computing
- Spend Management Software
Company Website: http://www.coupa.com
ASSUMPTION: Coupa's focus on AI-driven innovation and customer-centric approach makes it an attractive employer for tech-savvy professionals seeking to make an impact in the spend management industry.
📊 Role Analysis
Career Level: Mid-Senior Level, with opportunities for growth and advancement within the product marketing team and broader organization
Reporting Structure: This role reports directly to the Vice President of Product Marketing and collaborates closely with cross-functional teams, including marketing, sales, and product management
Work Arrangement: Remote OK, with flexible work arrangements and a hybrid work environment that combines remote work with occasional on-site collaboration
Growth Opportunities:
- Advancement within the product marketing team or broader organization
- Expanding skills and expertise in AI-driven spend management and related technologies
- Gaining experience working with a diverse, global customer base
ASSUMPTION: This role offers strong growth potential for candidates eager to develop their skills and advance their careers in a dynamic, fast-paced environment.
🌍 Location & Work Environment
Office Type: Remote-friendly, with occasional on-site collaboration at one of Coupa's global offices
Office Location(s): Foster City, California (headquarters); Pune, India; Reno, Nevada; Dublin, Ireland; Sao Paulo, Brazil
Geographic Context:
- Coupa's global presence allows for remote collaboration with diverse teams and customers worldwide
- The company's headquarters in Foster City, California, offers a vibrant, tech-focused work environment near San Francisco
- Coupa's international offices provide opportunities for candidates seeking to work in or with global markets
Work Schedule: Full-time, with flexible hours and a remote-friendly work environment that accommodates various time zones and work-life balance needs
ASSUMPTION: Coupa's global presence and remote-friendly work environment enable candidates to balance their professional and personal lives while collaborating with diverse teams and customers worldwide.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with cross-functional team members
- Case study or project presentation
- Final interview with the Vice President of Product Marketing
Key Assessment Areas:
- Product marketing expertise and strategic thinking
- Communication and presentation skills
- Cross-functional collaboration and teamwork
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and collaboration skills
- Research Coupa's products, customers, and market position to demonstrate your understanding of the company and industry
ATS Keywords: Product Marketing, Sales Enablement, CRM, SaaS, Spend Management, AI, Messaging, Positioning, Competitive Intelligence, Cross-Functional Collaboration, Communication Skills
ASSUMPTION: Coupa's interview process focuses on assessing candidates' strategic thinking, communication, and collaboration skills, as well as their ability to drive business growth through effective product marketing strategies.
🛠️ Tools & Technologies
- CRM: Salesforce
- Marketing Automation: Marketo
- Product Management: Asana, JIRA
- Data Analysis: Tableau, Excel
- Presentation: PowerPoint, Google Slides
ASSUMPTION: Familiarity with these tools and technologies is preferred but not required, as Coupa provides training and support to help employees develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Customer Success
- Integrity
- Innovation
- Collaboration
- Accountability
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and action-oriented
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment and enjoy working with diverse teams to drive business growth?
- Are you passionate about understanding customer needs and translating complex concepts into compelling stories?
- Do you possess strong analytical skills and the ability to make data-driven decisions?
ASSUMPTION: Coupa values candidates who are passionate about driving customer success, embrace a data-driven approach, and thrive in a collaborative, innovative work environment.
⚠️ Potential Challenges
- Managing multiple priorities and stakeholders in a fast-paced, dynamic environment
- Balancing strategic thinking with tactical execution to drive business growth
- Adapting to a remote-friendly work environment and collaborating effectively with global teams
- Keeping up with the latest trends and developments in AI-driven spend management and related technologies
ASSUMPTION: These challenges can be overcome by candidates who possess strong organizational skills, adaptability, and a commitment to continuous learning and development.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this position focuses on AI-driven spend management, requiring a strong understanding of AI and its applications in the spend management industry
- Coupa's global presence and remote-friendly work environment offer unique opportunities for candidates seeking to work with diverse teams and customers worldwide
- This role provides a strong platform for career growth and development within the product marketing team and broader organization
ASSUMPTION: Candidates with relevant product marketing experience and a strong interest in AI-driven spend management will find this role particularly appealing and well-suited to their skills and career goals.
📝 Sample Projects
- Developing a go-to-market strategy for a new AI-driven spend management product
- Conducting market research and competitive analysis to inform product positioning and messaging
- Creating sales enablement tools and collateral to support the launch of a new product or feature
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the Sr. Manager, Product Marketing role at Coupa, requiring candidates to balance analytical thinking with strong communication and collaboration skills.
❓ Key Questions to Ask During Interview
- How does Coupa's AI-driven spend management platform differentiate itself from competitors in the market?
- Can you describe the cross-functional collaboration process between product marketing, sales, and product management teams at Coupa?
- How does Coupa support the professional development and growth of its product marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Coupa's remote-friendly work environment foster collaboration and innovation among its global teams?
ASSUMPTION: These questions help candidates better understand Coupa's products, culture, and work environment, enabling them to assess the fit between their skills, experience, and the role's requirements.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and collaboration skills
- Research Coupa's products, customers, and market position to demonstrate your understanding of the company and industry
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
