📌 Core Information
🔹 Job Title: Senior Manager, Product Marketing (Alternatives)
🔹 Company: CIBC
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 29, 2025
🔹 Experience Level: 7-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Building and leading product marketing strategies for CIBC Asset Management’s Alternatives & Private Markets investment products.
- Collaborating with cross-functional teams to develop and execute compelling marketing campaigns.
- Measuring campaign impact and optimizing results.
- Managing relationships with internal stakeholders and external agencies.
ASSUMPTION: This role requires a strong understanding of the investment industry, particularly alternatives and private markets, as well as experience in media and stakeholder management.
📋 Key Responsibilities
✅ Develop and execute product marketing strategies for Alternatives & Private Markets investment products.
✅ Collaborate with Product, Global Distribution, and Wealth Marketing teams to create compelling positioning, messaging, and channel strategies.
✅ Lead campaign development and execution across owned and paid media, working with internal and external agencies.
✅ Manage relationships with internal stakeholders and external agencies to understand business objectives and identify marketing opportunities.
✅ Establish measures of success for marketing campaigns and share progress, insights, and recommendations with other team members and leaders.
ASSUMPTION: This role involves a high level of collaboration and stakeholder management, requiring strong communication and presentation skills.
🎯 Required Qualifications
Education: University degree with a specialization in Marketing, Business, or Commerce.
Experience: 7-10 years of related marketing experience in the asset management industry, with a proven track record of marketing alternatives and private markets investment products.
Required Skills:
- Expertise in investment industry regulations and asset classes.
- Proven experience in media, including advertising, sponsored content, and PR.
- Strong analytical thinking and campaign development skills.
- Excellent communication and presentation skills.
- Ability to manage agency scope of work, budgets, and invoicing.
Preferred Skills:
- Certified professional with current accreditation in CFA, CIM, or CSC.
- Working knowledge of Morningstar Direct, Seismic, Adobe, and Microsoft Office.
ASSUMPTION: While not explicitly stated, having a background in financial services or a related field would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: CAD 120,000 - 160,000 per year (based on industry standards for a Senior Manager role in Toronto)
Benefits:
- Competitive salary and incentive pay.
- Banking benefits and benefits program.
- Defined benefit pension plan and employee share purchase plan.
- Vacation offering and wellbeing support.
- Social recognition program.
Working Hours: 37.5 hours per week, with a flexible hybrid work arrangement.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Toronto. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Banking
Company Size: 10,001+ employees (Large enterprise)
Founded: 1867
Company Description:
- CIBC is a leading Canadian-based global financial institution with a presence in 15 countries.
- They offer a wide range of financial products and services, including personal and business banking, wealth management, and investment services.
- CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong.
Company Specialties:
- Retail Banking
- Business Banking
- Wealth Management
- Wholesale Banking
Company Website: www.cibc.com
ASSUMPTION: CIBC is a well-established financial institution with a strong brand and a significant presence in Canada and globally.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: Reports directly to the Director, Product Marketing
Work Arrangement: Hybrid work arrangement, with a mix of on-site and remote work
Growth Opportunities:
- Potential to grow into a leadership role within the Product Marketing team.
- Opportunities to work on high-impact projects and gain exposure to senior leadership.
- Access to professional development and training opportunities.
ASSUMPTION: This role offers opportunities for career growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): CIBC Square, 81 & 141 Bay, Toronto, Ontario, CA
Geographic Context:
- Toronto is a multicultural city with a vibrant downtown core and numerous neighborhoods.
- The office is located in the heart of the financial district, with easy access to public transportation.
- The city offers a wide range of cultural attractions, entertainment, and recreational activities.
Work Schedule: Standard business hours with flexibility for occasional remote work
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening with a member of the HR team.
- Behavioral and technical interviews with hiring managers and team members.
- Final round interviews with senior leadership.
Key Assessment Areas:
- Industry knowledge and understanding of investment products.
- Marketing skills and campaign development experience.
- Stakeholder management and communication skills.
- Problem-solving and analytical skills.
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Demonstrate your understanding of the investment industry and CIBC's product offerings.
- Prepare examples of successful marketing campaigns you've led and the impact they had on business objectives.
- Be ready to discuss your approach to stakeholder management and collaboration.
ATS Keywords: Product Marketing, Alternatives, Private Markets, Investment Products, Marketing Campaigns, Stakeholder Management, Asset Management Industry
ASSUMPTION: CIBC uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- Morningstar Direct
- Seismic
- Adobe
- Microsoft Office
ASSUMPTION: Familiarity with these tools is beneficial for this role, but not necessarily required.
👔 Cultural Fit Considerations
Company Values:
- Trust
- Teamwork
- Accountability
Work Style:
- Collaborative and team-oriented.
- Results-driven and focused on delivering impact.
- Adaptable and open to feedback.
Self-Assessment Questions:
- How do you demonstrate trust and build relationships with internal stakeholders?
- Can you provide an example of a time when you had to adapt your work style to fit a new team or project?
- How do you ensure accountability for your team's deliverables and your own personal responsibilities?
ASSUMPTION: CIBC values a strong cultural fit, and candidates who can demonstrate alignment with their core values and work style will be more successful in the interview process.
⚠️ Potential Challenges
- Working in a large, matrixed organization can present unique challenges in terms of communication and collaboration.
- The role requires a strong understanding of complex investment products and the ability to translate that knowledge into compelling marketing campaigns.
- The hybrid work arrangement may present challenges in terms of maintaining a healthy work-life balance.
- The role may require occasional travel to meet with stakeholders and attend industry events.
ASSUMPTION: These challenges can be mitigated with strong communication skills, a proactive approach to stakeholder management, and a willingness to adapt to different work environments.
📈 Similar Roles Comparison
- This role is unique in its focus on Alternatives & Private Markets investment products within the asset management industry.
- Similar roles in other industries may have a broader focus on consumer or retail products, rather than investment products.
- Career progression in this role may follow a path towards leadership within the Product Marketing team or a broader role within the organization.
ASSUMPTION: While this role shares similarities with other product marketing roles, its focus on investment products and the asset management industry sets it apart.
📝 Sample Projects
- Developing a marketing campaign to launch a new alternative investment fund, including positioning, messaging, and channel strategy.
- Conducting market research to understand investor preferences and trends in the alternative investment space.
- Creating a thought leadership content series to establish CIBC Asset Management as a thought leader in the alternatives and private markets space.
ASSUMPTION: These sample projects illustrate the types of initiatives the successful candidate might work on in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Product Marketing team and across CIBC Asset Management?
- How does this role fit into the broader organization and contribute to CIBC's overall business objectives?
- What are the most pressing challenges facing the Alternatives & Private Markets investment products, and how can this role help address them?
- What opportunities exist for professional development and growth within this role and the broader organization?
- How does CIBC support work-life balance for employees in hybrid work arrangements?
ASSUMPTION: These questions can help you better understand the role, the team, and the organization, and demonstrate your interest in and preparation for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of successful marketing campaigns you've led and the impact they had on business objectives.
- Be ready to discuss your approach to stakeholder management and collaboration.
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
