📌 Core Information
🔹 Job Title: Senior Manager, Product Marketing
🔹 Company: AXS
🔹 Location: Los Angeles, California
🔹 Job Type: On-site
🔹 Category: Entertainment Providers
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving strategic B2B and B2C product marketing initiatives
- Developing and maintaining a comprehensive product taxonomy
- Clarifying product positioning and messaging
- Executing go-to-market plans for key product releases
- Implementing integrated content distribution strategies
- Crafting compelling marketing content
- Facilitating cross-functional collaboration
- Bridging product, sales, and account management
ASSUMPTION: This role requires a strong understanding of both B2B and B2C marketing, as well as the ability to work effectively with various departments to drive product adoption and market share.
📋 Key Responsibilities
✅ Drive strategic B2B and B2C product marketing initiatives
✅ Develop and maintain a comprehensive product taxonomy
✅ Clarify product positioning and messaging
✅ Execute go-to-market plans for key product releases
✅ Implement integrated content distribution strategies
✅ Craft compelling marketing content
✅ Facilitate cross-functional collaboration
✅ Bridge product, sales, and account management
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication and leadership skills to effectively coordinate with various departments.
🎯 Required Qualifications
Education: BA/BS Degree (4-year) (Advanced Degree Preferred) MBA preferred
Experience: 6-8 years of business experience in the live entertainment space, Ticketing, or Concert Promotion, with 2-4 years of Product Marketing Management experience
Required Skills:
- Strong knowledge of the live event ticketing, promotions, and venue operations industries
- Strong knowledge of B2B SaaS and/or B2C marketplace products, with the ability to quickly grasp complex technical concepts and translate them into customer-centric messaging
- Strong leadership and cross-functional collaboration skills
- Exceptional written and verbal communication skills, with the ability to write short and long-form product messaging
- Strong analytical and problem-solving skills
- Strong strategic thinking and planning skills
- Strong PowerPoint / presentation skills, given the variety of audiences needed to influence
- Solid understanding of product positioning and messaging
- Extensive experience of guiding, coaching, and driving teams to deliver outcomes
- Team player who enjoys working in a high achieving, environment
- Expertise in integrated content distribution strategies
- Proficiency in marketing automation and CRM tools
- Strong understanding of the technology and software industry
Preferred Skills:
- Experience in the live entertainment industry
- Experience with ticketing platforms or software
- Familiarity with event promotion and venue operations
ASSUMPTION: Given the specific industry and role, candidates with relevant experience in live entertainment, ticketing, or event promotion are likely to be more successful in this position.
💰 Compensation & Benefits
Salary Range: $100,765 - $146,949 per year
Benefits:
- Medical, dental, and vision insurance
- Paid holidays, vacation, and sick time
- Company-paid basic life insurance
- Voluntary life insurance
- Parental leave
- 401k Plan (with a current employer match of 3%)
- Flexible spending and health savings account options
- Wellness offerings
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a senior-level product marketing role in the live entertainment industry, with consideration for the location and company size.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers
Company Size: 201-500 employees
Founded: 2011
Company Description:
- AXS is a global ticketing platform offering best-in-class ticketing, marketing, and data technology in a single platform
- Serves over 500 premier venues, sports teams, and event organizers across North America, Europe, Asia, and Australia
- Clients include First Avenue, USGA, Red Rocks Amphitheatre, Crypto.com Arena, Coachella, Stagecoach, The O2, and B.League (Japan)
Company Specialties:
- Ticketing
- Entertainment
- Technology
Company Website: AXS
ASSUMPTION: AXS is a well-established company in the live entertainment industry, with a strong focus on ticketing and technology solutions.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports directly to the Director of Product Marketing
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential advancement to Director or VP of Product Marketing
- Expansion of responsibilities based on company growth and success
- Opportunities to work on high-profile events and projects
ASSUMPION: This role offers significant growth potential, both in terms of career advancement and expanded responsibilities, as AXS continues to grow and expand its offerings.
🌍 Location & Work Environment
Office Type: Corporate office
Office Location(s): 425 W. 11th Street, Suite #100, Los Angeles, CA 90015, US
Geographic Context:
- Los Angeles is a major hub for the entertainment industry
- The office is located in the Downtown Los Angeles area, with easy access to public transportation and nearby amenities
- The city offers a diverse range of cultural, recreational, and dining options
Work Schedule: Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for occasional remote work or adjusted hours as needed
ASSUMPTION: The office environment is dynamic and fast-paced, with a strong emphasis on collaboration and innovation. The location in Downtown Los Angeles provides easy access to the city's many attractions and amenities.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with a recruiter (20-30 minutes)
- Virtual interview with the hiring manager (30 minutes)
- Additional interviews with relevant stakeholders (timing and format may vary)
- Final interview with the Director of Product Marketing (timing and format may vary)
Key Assessment Areas:
- Product marketing strategy and execution
- Cross-functional collaboration and communication skills
- Industry knowledge and expertise
- Cultural fit and alignment with AXS values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Be prepared to discuss your approach to product marketing strategy and execution, as well as your experience with cross-functional collaboration
- Demonstrate your understanding of the live entertainment industry and AXS's products and services
- Showcase your ability to work effectively in a dynamic, fast-paced environment
ATS Keywords: Product Marketing, B2B Marketing, B2C Marketing, Cross-Functional Collaboration, Product Positioning, Content Distribution Strategies, Analytical Skills, Strategic Thinking, Communication Skills, Leadership, SaaS Knowledge, Problem-Solving Skills, Presentation Skills, Team Player, Marketing Automation, CRM Tools
ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, communication skills, and industry knowledge, as well as their ability to work effectively in a collaborative, fast-paced environment.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Presentation software (e.g., PowerPoint, Google Slides)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with marketing automation and CRM tools, as well as project management and presentation software, is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Fan-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and analytical
- Results-oriented and goal-focused
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with diverse teams and stakeholders to drive product marketing initiatives?
- Do you have a strong understanding of the live entertainment industry and ticketing platforms?
- Are you able to effectively communicate complex technical concepts to non-technical audiences?
- Do you have a proven track record of driving strategic B2B and B2C product marketing initiatives?
ASSUMPTION: AXS values candidates who are fan-centric, innovative, collaborative, accountable, and inclusive, with a strong work ethic and a results-driven approach.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Balancing the needs of various stakeholders, including product, sales, and account management teams
- Keeping up with industry trends and technological advancements in the live entertainment and ticketing spaces
- Working with a diverse range of clients and event organizers, each with unique needs and requirements
ASSUMPTION: This role presents unique challenges, including managing multiple projects and stakeholders, staying current with industry trends, and working with diverse clients and event organizers.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this position requires a strong understanding of both B2B and B2C marketing, as well as the unique dynamics of the live entertainment industry
- Compared to other senior-level product marketing roles, this position offers significant growth potential, both in terms of career advancement and expanded responsibilities
- This role is ideal for candidates with relevant experience in the live entertainment industry, ticketing, or event promotion, looking to take the next step in their product marketing career
ASSUMPTION: This role is unique in its focus on both B2B and B2C marketing within the live entertainment industry, offering significant growth potential for the right candidate.
📝 Sample Projects
- Developing and executing a go-to-market plan for a new ticketing platform feature
- Creating a comprehensive product taxonomy for AXS's suite of core products and services
- Crafting compelling marketing content, including case studies, whitepapers, and industry thought leadership articles, to elevate AXS's value proposition in the industry
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, highlighting the need for strong analytical, communication, and leadership skills.
❓ Key Questions to Ask During Interview
- Can you describe the typical timeline and process for executing a go-to-market plan for a new product release?
- How do you approach cross-functional collaboration and communication with various departments, such as product, sales, and account management?
- What strategies do you use to keep up with industry trends and technological advancements in the live entertainment and ticketing spaces?
- How do you balance the needs of various stakeholders, including product, sales, and account management teams, when developing and executing product marketing initiatives?
- What metrics do you use to measure the success of your product marketing campaigns, and how do you optimize your strategies based on these metrics?
ASSUMPTION: These key questions help candidates better understand the role's requirements, expectations, and the company's approach to product marketing and cross-functional collaboration.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through AXS Careers
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interviews by researching AXS's products, services, and the live entertainment industry
- Be ready to discuss your approach to product marketing strategy and execution, as well as your experience with cross-functional collaboration
- Follow up with the hiring manager within 24 hours after your final interview, expressing your enthusiasm for the role and addressing any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
