Sr. Manager, Retention Marketing Technology Solutions

📌 Core Information

🔹 Job Title: Sr. Manager, Retention Marketing Technology Solutions

🔹 Company: Macy's

🔹 Location: Johns Creek, GA

🔹 Job Type: Full time

🔹 Category: Retail

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading a team of Target Developers to drive customized experience strategies across Macy's and Bloomingdale's
• Managing Adobe Target and Customer Journey Analytics (CJA) platforms
• Guiding configuration workflows and administering these platforms
• Collaborating with upstream and downstream teams to execute testing and personalization strategies
• Troubleshooting and resolving configuration and integration issues

ASSUMPTION: This role requires a strong background in A/B testing and site personalization, with a focus on Adobe Target. The ideal candidate will have experience leading teams and managing projects in a fast-paced environment.

📋 Key Responsibilities

✅ Drive the development of multi-channel campaigns using Adobe Target

✅ Prioritize and define requirements for large, complex development projects in a rapidly evolving business environment

✅ Collaborate with upstream and downstream teams to execute the desired testing and personalization strategy

✅ Debug, troubleshoot, and resolve configuration and integration issues

✅ Partner with analytics teams to measure performance across customized site experiences

✅ Diagnose and address technical issues related to delivering custom site experiences

✅ Utilize Visual Experience Composer (VEC), JavaScript, CSS, and HTML to support personalization and optimization via Adobe Target

✅ Coordinate technical efforts with IT partners, site management, and creative teams to ensure timely execution of testing and personalization initiatives

✅ Consult on and implement site merchandising experiences and content

✅ Document and share best practices, process optimizations, and prioritization strategies for using Adobe Target across various organizational touchpoints

✅ Provide ad-hoc training sessions for analysts

✅ Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities

ASSUMPTION: This role involves a mix of technical, project management, and leadership responsibilities. The ideal candidate will have a strong background in Adobe Target and related tools, as well as experience managing teams and projects.

🎯 Required Qualifications

Education: Bachelor’s degree or equivalent work experience in a related field

Experience: 3-5 years of experience working with A/B testing and site personalization efforts, preferably leveraging the Adobe Target platform

Required Skills:

• Proficient in Adobe Target, Customer Journey Analytics (CJA), Visual Experience Composer (VEC), JavaScript, CSS, and HTML
• Strong project management skills, with the ability to prioritize and define requirements for large, complex development projects in a fast-paced environment
• Experience partnering with analytics teams to measure performance across customized site experiences and diagnose technical issues
• Excellent written and verbal communication skills, with the ability to read, write, and interpret business and technical documents
• Highly organized and responsive to stakeholders, with experience collaborating with upstream and downstream teams
• Experience working with third-party technology vendors, agencies, and contractors to ensure project success
• Proven skills in capturing and executing business and functional requirements, including the ability to communicate technical requirements effectively to product and engineering teams
• Demonstrated ability and desire to take ownership of products and projects, ensuring successful outcomes
• Capability to provide ad-hoc training sessions for analysts and share best practices with the team

Preferred Skills:

• Experience with additional Adobe Experience Cloud tools
• Background in retail or e-commerce

ASSUMPTION: The required skills listed above are essential for success in this role. Candidates with a strong background in Adobe Target and related tools, as well as experience managing teams and projects, are encouraged to apply.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Manager role in the Retail industry with 3-5 years of experience)

Benefits:

• Merchandise discounts
• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice
• Tuition reimbursement

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility based on department and company needs

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Manager role in the Retail industry with 3-5 years of experience. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Retail. Macy's is a leading retail brand in the United States, offering quality fashion at affordable prices to customers through approximately 640 locations and its e-commerce site, macys.com.

Company Size: 10,001+ employees. Macy's is a large organization with a significant presence in the retail industry. As a large company, Macy's offers a wide range of career opportunities and benefits to its employees.

Founded: 1858. Macy's has a rich history and has been a prominent player in the retail industry for over 160 years.

Company Description:

• Macy's is America’s store for life, delivering quality fashion at affordable prices to customers
• Macy's offers a unique shopping experience through its stores and e-commerce platform, featuring a wide range of exclusive brands for her, for him, for the home, and more
• Macy's is committed to creating memorable experiences for its customers, as demonstrated by its iconic events such as the Macy's 4th of July Fireworks and the Macy's Thanksgiving Day Parade

Company Specialties:

• Retail
• E-commerce
• Fashion
• Customer experience

Company Website: macys.com

ASSUMPTION: Macy's is a well-established and successful retail company with a strong brand and a significant presence in the United States. As a large company, Macy's offers a wide range of career opportunities and benefits to its employees.

📊 Role Analysis

Career Level: Senior Manager. This role is a senior-level position that involves leading a team and managing projects to drive customized experience strategies across Macy's and Bloomingdale's.

Reporting Structure: The Senior Manager reports directly to the Director of Customer Data Systems.

Work Arrangement: On-site. This role requires working on-site at the Macy's headquarters in Johns Creek, GA.

Growth Opportunities:

• Advancement to a Director or Vice President role within the Customer Data Systems team
• Expansion into other areas of the business, such as marketing, merchandising, or e-commerce
• Development of leadership and management skills through mentorship and training opportunities

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the potential to advance to a Director or Vice President role within the Customer Data Systems team or expand into other areas of the business.

🌍 Location & Work Environment

Office Type: Corporate headquarters. This role is based at Macy's corporate headquarters in Johns Creek, GA.

Office Location(s): 151 W 34th St, New York, NY 10001, US

Geographic Context:

• Johns Creek, GA is a suburb of Atlanta with a population of approximately 80,000 people
• The area offers a mix of urban and suburban living, with easy access to shopping, dining, and entertainment options
• Johns Creek is known for its high-quality schools and safe neighborhoods

Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility based on department and company needs

ASSUMPTION: The work environment for this role is fast-paced and dynamic, with a focus on driving results and continuous improvement. The ideal candidate will be able to thrive in a collaborative and team-oriented environment.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Talent Acquisition team
• Technical assessment or case study
• On-site interview with the hiring manager and team members
• Final interview with the Director of Customer Data Systems

Key Assessment Areas:

• Technical expertise in Adobe Target and related tools
• Project management skills and experience
• Leadership and team management skills
• Problem-solving and troubleshooting abilities

Application Tips:

• Highlight your experience with Adobe Target and related tools in your resume and cover letter
• Demonstrate your project management skills and experience with specific examples from your background
• Prepare for behavioral interview questions that focus on your leadership and team management skills
• Research Macy's and the Customer Data Systems team to show your enthusiasm for the role and understanding of the business

ATS Keywords: Adobe Target, Customer Journey Analytics, Visual Experience Composer, JavaScript, CSS, HTML, project management, A/B testing, site personalization, retail, e-commerce

ASSUMPTION: The application process for this role is competitive, and candidates with a strong background in Adobe Target and related tools, as well as experience managing teams and projects, are encouraged to apply.

🛠️ Tools & Technologies

• Adobe Target
• Customer Journey Analytics (CJA)
• Visual Experience Composer (VEC)
• JavaScript
• CSS
• HTML

ASSUMPTION: The tools and technologies listed above are essential for success in this role. Candidates with experience using these tools and technologies are encouraged to apply.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Collaborative
• Inclusive
• Innovative
• Performance-driven

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• Do you have a proven track record of success with Adobe Target and related tools?
• Are you able to thrive in a fast-paced and dynamic work environment?
• Do you have strong leadership and team management skills?

ASSUMPTION: The ideal candidate for this role will be a strong fit with Macy's company culture, with a customer-centric mindset, collaborative work style, and a focus on innovation and performance.

⚠️ Potential Challenges

• Managing a team in a fast-paced and dynamic work environment
• Keeping up with the latest trends and best practices in Adobe Target and related tools
• Balancing multiple priorities and projects simultaneously
• Working with a diverse range of stakeholders, including upstream and downstream teams, IT partners, and creative teams

ASSUMPTION: The potential challenges listed above are common for a role of this nature. The ideal candidate will be able to thrive in a fast-paced and dynamic work environment and manage multiple priorities and projects simultaneously.

📈 Similar Roles Comparison

• This role is similar to a Senior Manager, Optimization & Testing role within the retail or e-commerce industry
• However, this role focuses specifically on Adobe Target and Customer Journey Analytics, rather than a broader range of optimization and testing tools
• Career progression in this role could lead to advancement to a Director or Vice President role within the Customer Data Systems team or expansion into other areas of the business, such as marketing, merchandising, or e-commerce

ASSUMPTION: This role is similar to a Senior Manager, Optimization & Testing role within the retail or e-commerce industry, with a focus on Adobe Target and Customer Journey Analytics. The ideal candidate will have experience in a similar role or a related field.

📝 Sample Projects

• Developing and executing a multi-channel campaign using Adobe Target to drive customer engagement and conversions
• Managing a team to implement a new site merchandising experience, including countdown timers, pre-order messaging, and copy bullet points
• Partnering with analytics teams to measure the performance of customized site experiences and diagnose technical issues

ASSUMPTION: The sample projects listed above are representative of the types of projects that the ideal candidate for this role would be expected to manage and contribute to.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and reporting relationships within the Customer Data Systems team?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the broader organizational strategy for Macy's and Bloomingdale's?
• What opportunities are there for growth and development within the Customer Data Systems team or other areas of the business?
• What is the work-life balance like for this role, and how does the company support work-life balance for its employees?

ASSUMPTION: The key questions listed above are designed to help the candidate better understand the role, the team, and the company. The ideal candidate will be proactive in asking thoughtful and insightful questions during the interview process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Highlight your experience with Adobe Target and related tools in your resume and cover letter
• Prepare for behavioral interview questions that focus on your leadership and team management skills
• Research Macy's and the Customer Data Systems team to show your enthusiasm for the role and understanding of the business
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.