📌 Core Information
🔹 Job Title: Senior Manager Social & Influencer Marketing
🔹 Company: Henkel group
🔹 Location: Culver City, CA
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 7-10 years
🔹 Remote Status: On-site (Culver City, CA) with potential for hybrid work
🚀 Job Overview
Key aspects of this role include:
- Developing and leading DevaCurl’s organic social media strategy
- Building and managing influencer marketing programs
- Optimizing social strategies based on consumer insights and performance data
- Collaborating with cross-functional teams to create high-impact content
- Overseeing major influencer marketing campaigns and measuring their success
ASSUMPTION: This role requires a strategic mindset, creativity, and strong data analysis skills to succeed in the fast-paced, dynamic environment of social media marketing.
📋 Key Responsibilities
✅ Develop and lead DevaCurl’s organic social media strategy, ensuring alignment with overall brand goals, campaign initiatives, and audience growth objectives
✅ Build and manage a best-in-class influencer marketing program, focusing on awareness, engagement, and revenue-driving partnerships
✅ Optimize social strategies based on consumer insights, platform trends, and performance data to maximize reach, engagement, and conversion
✅ Identify, recruit, and nurture relationships with top-tier macro-influencers, celebrity stylists, industry experts, and micro-influencers to build an engaged brand advocate network
✅ Manage high-profile influencer collaborations, including contract negotiations, creative direction, and content deliverables
✅ Collaborate with the Creative, and cross-functional teams to develop high-impact videos, graphics, Reels, TikToks, and interactive content
✅ Lead social-first campaign ideation, leveraging cultural moments, seasonal trends, and brand initiatives to create buzzworthy activations
✅ Oversee the end-to-end execution of major influencer marketing campaigns, ensuring seamless integration across digital and retail channels
✅ Leverage social listening tools to track Earned Media Value (EMV), engagement, conversions, and overall ROI
✅ Develop a structured approach to measuring success, analyzing data insights, and continuously optimizing influencer strategies for maximum impact
✅ Develop and present monthly performance reports, provide insights, learnings, and strategic recommendations for continuous improvement
✅ Oversee and manage the influencer marketing budget, ensuring smart allocation of funds to drive the strongest ROI
✅ Lead contract negotiations with influencers, talent managers, and agencies to secure high-value partnerships at optimal costs
ASSUMPTION: This role requires strong leadership, project management, and communication skills to effectively collaborate with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 7-10 years of experience in social media strategy, influencer marketing, digital content creation, or community management, with at least 5 years in beauty, haircare, or a related industry
Required Skills:
- Proven experience developing and executing high-impact social media campaigns
- Strong data analysis skills, with experience using social media analytics tools
- Excellent copywriting and storytelling skills
- Experience leading social media activations for major product launches, brand campaigns, and cultural moments
- In-depth understanding of social media platforms (Instagram, TikTok, YouTube) and influencer marketing tools
- Ability to thrive in a fast-paced, dynamic environment while managing multiple campaigns and priorities simultaneously
Preferred Skills:
- Fluency in Spanish
- Experience working with curl-specific products or communities
ASSUMPTION: A deep passion for curls and extensive knowledge of the curly hair community, including key influencers, stylists, and industry experts, is essential for success in this role.
💰 Compensation & Benefits
Salary Range: $100,000.00 - $125,000.00 per year
Benefits:
- Health Insurance: affordable plans for medical, dental, vision, and wellbeing starting on day 1
- Work-Life Balance: Paid time off including sick, vacation, holiday, and volunteer time, flexible and hybrid work policies (depending on role), and vacation buy/sell program
- Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards, and student loan reimbursement
- Family Support: 12-week gender-neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
- Career Growth: Diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement
Working Hours: Full-time, 40 hours per week, with potential for flexible or hybrid work arrangements
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and may be subject to change.
📌 Applicant Insights
🔍 Company Context
Industry: Henkel operates worldwide with leading innovations, brands, and technologies in two business areas: Adhesive Technologies and Consumer Brands. They hold leading positions in both industrial and consumer businesses thanks to strong brands, innovations, and technologies such as Persil, Schwarzkopf, and Loctite.
Company Size: Henkel is a large corporation with over 10,000 employees, providing ample opportunities for career growth and collaboration.
Founded: Henkel was founded in 1876 and has a long-standing legacy of innovation, responsibility, and sustainability.
Company Description:
- Henkel operates worldwide with leading innovations, brands, and technologies in two business areas: Adhesive Technologies and Consumer Brands.
- The company holds leading positions in both industrial and consumer businesses thanks to strong brands, innovations, and technologies such as Persil, Schwarzkopf, and Loctite.
- Henkel, headquartered in Düsseldorf, Germany, counts among the most internationally aligned German-based companies in the global marketplace.
Company Specialties:
- Adhesive Technologies
- Consumer Brands
- Innovation
- Sustainability
Company Website: http://www.henkel.com
ASSUMPTION: Working for Henkel offers opportunities to collaborate with diverse teams, contribute to global brands, and grow professionally in a large, established organization.
📊 Role Analysis
Career Level: This role is at the senior manager level, requiring strategic thinking, leadership, and experience in social media marketing and influencer marketing.
Reporting Structure: The Senior Manager, Social & Influencer Marketing, will report directly to the Marketing Director and oversee a team of social media specialists and influencer marketing coordinators.
Work Arrangement: This role is based in Culver City, CA, with potential for hybrid work arrangements. The specific work arrangement will be determined based on the company's policies and the employee's needs.
Growth Opportunities:
- Potential to grow into a director-level role or take on additional responsibilities within the marketing department
- Opportunities to work on global campaigns and collaborate with international teams
- Access to professional development resources and training programs
ASSUMPTION: This role offers significant growth potential within Henkel's marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Henkel's Culver City office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 400 Elm Street, Stamford, CT 06902-3800, US (Henkel Corporation headquarters); Henkelstraße 67, Düsseldorf, North Rhine-Westphalia 40589, DE (Henkel headquarters)
Geographic Context:
- Culver City, CA is located in the Greater Los Angeles area, offering a diverse range of cultural, entertainment, and outdoor activities
- The area has a Mediterranean climate with mild winters and warm summers
- Culver City is home to many film and television studios, providing ample networking opportunities for professionals in the entertainment industry
Work Schedule: Full-time, 40 hours per week, with potential for flexible or hybrid work arrangements
ASSUMPTION: Working in Culver City, CA, offers a dynamic, multicultural environment with ample opportunities for professional growth and networking.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening with the hiring manager
- In-depth interview with the marketing director and other team members
- Final interview with the senior vice president of marketing
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Creativity and innovation in social media marketing
- Strong communication and presentation skills
- Leadership and team management abilities
- Industry-specific knowledge and passion for the curly hair community
Application Tips:
- Highlight your experience with social media strategy, influencer marketing, and data analysis in your resume
- Tailor your cover letter to demonstrate your passion for the curly hair community and understanding of DevaCurl's brand
- Prepare examples of successful social media campaigns and influencer collaborations you've led in the past
- Research Henkel's company culture and values to show your fit for the organization
ATS Keywords: Social Media Strategy, Influencer Marketing, Data Analysis, Campaign Management, Brand Messaging, Curl Community, DevaCurl, Henkel
ASSUMPTION: The application process for this role may take several weeks, and communication from the hiring team may be limited due to the high volume of applicants.
🛠️ Tools & Technologies
- Social media platforms: Instagram, TikTok, YouTube, Facebook, Twitter
- Influencer marketing tools: Tribe Dynamics, Dash Hudson, AspireIQ
- Social media analytics tools: Google Analytics, Sprout Social, Hootsuite
- Project management tools: Asana, Trello, Monday.com
- Design tools: Canva, Adobe Creative Suite
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Pioneering
- Responsible
- Together
- For the good of generations
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Data-driven and results-focused
- Innovative and creative
Self-Assessment Questions:
- How do you align with Henkel's company values, particularly 'Pioneering' and 'Responsible'?
- How do you thrive in a fast-paced, dynamic work environment, and how do you prioritize your workload effectively?
- How do you approach building and maintaining relationships with influencers, and how do you ensure their content aligns with the brand's values and messaging?
ASSUMPTION: Henkel values candidates who are passionate about their work, committed to continuous learning, and dedicated to driving results through collaboration and innovation.
⚠️ Potential Challenges
- Managing a high-volume workload and multiple campaigns simultaneously
- Keeping up with the fast-paced, ever-changing social media landscape
- Building and maintaining strong relationships with top-tier influencers and industry experts
- Balancing the need for creativity and innovation with the requirement to drive measurable results
- Navigating potential budget constraints and optimizing influencer marketing spend
ASSUMPTION: These challenges require strong leadership, strategic thinking, and adaptability to succeed in this role.
📈 Similar Roles Comparison
- This role differs from other social media manager positions in its focus on influencer marketing and the need to build and maintain relationships with top-tier influencers
- Compared to other marketing roles, this position requires a deep understanding of social media trends, consumer behavior, and data analysis to optimize strategy and drive results
- Career progression in this role may lead to director-level positions or other senior marketing roles within Henkel's organization
ASSUMPTION: This role offers unique opportunities to grow professionally within Henkel's marketing department and the broader organization.
📝 Sample Projects
- Developing and executing a high-impact social media campaign to launch a new DevaCurl product, including influencer partnerships, user-generated content, and targeted advertising
- Conducting a comprehensive audit of DevaCurl's social media presence and developing a strategic plan to optimize performance and engagement
- Managing a high-profile influencer collaboration, including contract negotiations, creative direction, and content deliverables, to drive brand awareness and revenue
ASSUMPTION: These sample projects demonstrate the strategic, creative, and data-driven approach required to succeed in this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the DevaCurl brand in the social media landscape, and how can this role address them?
- How does Henkel support the growth and development of its marketing team members, and what opportunities are available for professional advancement within the organization?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how can I best prepare to hit the ground running?
- How does Henkel measure the success of its influencer marketing campaigns, and what key performance indicators (KPIs) should I focus on to drive results?
- What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to fostering a more inclusive work environment?
ASSUMPTION: Asking these questions demonstrates your interest in the role, the company, and your long-term career growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your experience with social media strategy, influencer marketing, and data analysis
- Write a cover letter that demonstrates your passion for the curly hair community and understanding of DevaCurl's brand
- Prepare examples of successful social media campaigns and influencer collaborations you've led in the past
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
