📌 Core Information
🔹 Job Title: Sr. Manager, Strategic Marketing
🔹 Company: CVS Health
🔹 Location: Work At Home - Connecticut (Hartford, CT)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-16
🔹 Experience Level: 7+ years
🔹 Remote Status: On-site with Work-From-Home option
🚀 Job Overview
Key aspects of this role include:
- Developing and executing B2B marketing strategies to drive awareness and demand among prospective clients
- Enhancing engagement with existing clients through impactful marketing content and programs
- Collaborating with cross-functional teams to support sales success
- Analyzing internal and external data to identify trends, patterns, and opportunities for product differentiation and marketing
- Contributing to strategic planning discussions and staying up-to-date with industry trends and best practices
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to succeed in a dynamic, matrix environment.
📋 Key Responsibilities
✅ Execute analyses of internal and external data to identify trends, patterns, and opportunities for product differentiation and marketing
✅ Support the creation of marketing strategy, including building positioning and reasons to believe
✅ Partner with cross-functional teams to develop go-to-market approach to drive demand across B2B and B2G audiences and enable sales success
✅ Partner with product, sales and segment teams to compile relevant sales and product feedback to inform marketing strategy
✅ Lead the development of creative briefs, marketing campaign collateral/assets and related analytics
✅ Prepare for and lead cross-functional meetings, including kick-offs, check-ins, etc.
✅ Ensure messaging strategies and narratives are consistently woven throughout all communication
✅ Stay up to date with industry trends and best practices in marketing and contribute innovative ideas to enhance marketing efforts
ASSUMPTION: This role involves a mix of strategic thinking, data analysis, and cross-functional collaboration to drive marketing success.
🎯 Required Qualifications
Education: Bachelor’s degree in marketing, communications, journalism or related field or equivalent experience (4 years)
Experience: 7+ years of experience in marketing, brand management, consulting or a related field
Required Skills:
- Strong strategic, critical thinking, and conceptual abilities
- Excellent written and verbal communication skills
- Excellent presentation skills
- Excellent execution and delivery skills
- Attention to detail and ability to juggle multiple priorities
- Ability to influence others and work effectively in a matrix environment
- Ability to meet deadlines and maintain confidentiality
Preferred Skills:
- 5+ years of commercial health insurance/healthcare industry marketing
- Healthcare benefits industry experience, particularly in the group employer space
- Experience in the digital health and technology
- Proven track record of helping to develop and execute successful marketing strategies and campaigns
- Knowledge of market research and consumer/customer insights
- Understanding of commercial target customers, including brokers, consultants, plan sponsors, providers, and members
- Experience collaborating and partnering with internal and external stakeholders
ASSUMPTION: While industry-specific experience is preferred, candidates with transferable skills from related industries may also be considered.
💰 Compensation & Benefits
Salary Range: $82,940.00 - $182,549.00 per year
Benefits:
- Affordable medical plan options
- 401(k) plan
- Employee stock purchase plan
- Wellness screenings
- Tobacco cessation programs
- Weight management programs
- Confidential counseling
- Financial coaching
- Paid time off
- Flexible work schedules
- Family leave
- Dependent care resources
- Colleague assistance programs
- Tuition assistance
- Retiree medical access
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. Actual offers may vary based on experience and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: CVS Health operates in the healthcare industry, focusing on pharmacy services, health plans, and pharmacy benefits management
Company Size: CVS Health is a large corporation with over 10,000 employees
Founded: 1963, in Woonsocket, RI
Company Description:
- CVS Health is the leading health solutions company, delivering care like no one else can
- They reach more people and improve the health of communities across America through their local presence, digital channels, and over 300,000 dedicated colleagues
- CVS Health helps people navigate the health care system and their personal health care by improving access, lowering costs, and being a trusted partner for every meaningful moment of health
Company Specialties:
- Retail
- Pharmacy Benefits Management
- Health Insurance
- Health Care
- Pharmacy
- Retail
- Care Management
- and Primary Care
Company Website: CVSHealth.com
ASSUMPTION: CVS Health's large size and diverse offerings provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Senior Manager
Reporting Structure: This role reports to the Lead Director, Aetna B2B Marketing
Work Arrangement: On-site with Work-From-Home option for this role
Growth Opportunities:
- Potential to advance to a leadership role within the marketing department
- Opportunities to work on high-impact projects and initiatives
- Chance to gain experience in the healthcare industry and expand professional network
ASSUMPTION: This role offers opportunities for professional growth and development within a large, established organization.
🌍 Location & Work Environment
Office Type: Hybrid (On-site with Work-From-Home option)
Office Location(s): Hartford, CT (with the option to work remotely)
Geographic Context:
- Hartford, CT is the capital city of Connecticut and offers a mix of urban and suburban living
- The area has a humid continental climate with warm summers and cold, snowy winters
- Hartford is home to several universities and cultural institutions, providing ample opportunities for professional development and leisure activities
Work Schedule: Full-time, typically 40 hours per week, with flexible work arrangements available
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and situational interviews with cross-functional stakeholders
- Final interview with the lead director
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation abilities
- Data analysis and interpretation skills
- Cross-functional collaboration and stakeholder management
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your strategic marketing approach and data-driven decision-making
- Research CVS Health's mission, values, and recent initiatives to demonstrate your cultural fit
ATS Keywords: B2B marketing, strategic planning, data analysis, cross-functional collaboration, healthcare industry, marketing strategy, campaign development, Aetna, CVS Health
ASSUMPTION: The interview process will focus on assessing your strategic thinking, communication skills, and cultural fit for the role and organization.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
- Project management software (e.g., Asana, JIRA)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Familiarity with industry-standard marketing and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Collaboration
- Innovation
- Performance
- Integrity
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and accountable
Self-Assessment Questions:
- Do you thrive in a dynamic, data-driven environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Can you adapt your communication style to suit different stakeholders and situations?
ASSUMPTION: CVS Health values employees who are data-driven, collaborative, and adaptable, with a strong focus on customer-centricity and innovation.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with competing priorities
- Navigating a large, matrix organization with multiple stakeholders
- Managing remote team members and virtual collaboration
- Adapting to changes in the healthcare industry and regulatory landscape
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- Unlike related roles, this position focuses on B2B marketing strategy and execution within the healthcare industry
- Compared to other marketing roles, this position requires a strong analytical mindset and a deep understanding of the healthcare industry
- Career progression in this role may lead to leadership positions within the marketing department or related functions
ASSUMPTION: This role offers unique opportunities and challenges compared to similar marketing positions in other industries.
📝 Sample Projects
- Developing a targeted marketing campaign to drive awareness and consideration for a new product offering
- Conducting market research to identify gaps and opportunities in the healthcare benefits landscape
- Collaborating with cross-functional teams to create compelling sales enablement materials
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role's responsibilities.
❓ Key Questions to Ask During Interview
- How does this role contribute to CVS Health's overall marketing strategy?
- What are the biggest challenges facing the B2B marketing team currently, and how can this role address them?
- How does CVS Health support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 90 days?
- How does CVS Health foster a culture of innovation and continuous improvement within its marketing department?
ASSUMPTION: Asking thoughtful, strategic questions demonstrates your interest in the role and organization and helps you make an informed decision.
📌 Next Steps for Applicants
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
