📌 Core Information
🔹 Job Title: Sr. Manager, Trade Marketing, Wines
🔹 Company: The Wonderful Company
🔹 Location: Los Angeles, California, United States
🔹 Job Type: Full-time, Hybrid (In-office M-W, Remote Th-F)
🔹 Category: Marketing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 7+ years in trade marketing or shopper marketing within a CPG environment
🔹 Remote Status: On-site with remote flexibility (Th-F)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing trade marketing strategies for retail and on-premise channels
- Leading creative development and planning for point-of-sale materials
- Managing trade events and budgets
- Collaborating cross-functionally with brand marketing and sales teams
- Providing strategic advice to senior leadership on trade marketing effectiveness
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Develop and execute annual trade marketing plans for retail and on-premise channels
✅ Lead creative development and strategic planning for point-of-sale materials
✅ Foster a culture of collaboration, accountability, and continuous improvement within the trade marketing team
✅ Lead development of branded merchandise for sales and distributor reps
✅ Develop and execute couponing strategy
✅ Identify and execute shopper marketing tactics
✅ Advise senior leadership on trade marketing strategy and promotional effectiveness
✅ Act as lead liaison between sales and brand teams for new opportunities and strategic initiatives
✅ Oversee annual calendar of trade events and budget spend
✅ Collaborate with category development team to build and deliver customer presentations
✅ Collaborate with e-commerce team to develop marketing content and promotional strategies for key online retailers
ASSUMPTION: This role requires a strong understanding of the retail and on-premise marketing landscape, both in-store and online.
🎯 Required Qualifications
Education: BA in marketing or related field preferred
Experience: 7+ years of experience in trade marketing or shopper marketing within a CPG environment required. 1-2 years of prior experience managing direct reports or cross-functional teams.
Required Skills:
- Proven success working with a distributor network and knowledge of 3-tier system highly preferred
- At least 3+ years of wine or other bev. alc. experience strongly preferred
- Solid understanding of the retail and on-premise marketing landscape
- Strategic thinking and ability to lead annual planning to implementation and ongoing optimization
- Excellent communication skills and cross-functional project management
- Strong analytical skills with a desire to work with syndicated and internal data systems
- Self-starter with great organizational skills, ability to multi-task, and work in a fast-paced environment
- Exceptional sense of urgency, with strong aptitude for learning and problem-solving
- Advanced Excel and MS PowerPoint skills required
Preferred Skills:
- Experience with Circana, SipSource, VIP iDIG, and other relevant data systems
ASSUMPTION: Candidates with experience in the wine or beverage alcohol industry will have a competitive advantage.
💰 Compensation & Benefits
Salary Range: $140,000 - $150,000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.
Benefits:
- Thriving wellness community with access to top-notch medical coverage, comprehensive vision and dental plans, and a 401k with match eligibility
- Career advancement opportunities with clear paths for progression and internal mobility
- Focused learning and development resources, including People Manager and leadership training, webinars, and eLearning courses
- Empowering mentorship program to connect with colleagues and share goals
- Continuous improvement training to drive significant, positive change in the workplace
- Building a healthy society and giving back to the community through Wonderful CSR and Wonderful Giving initiatives
Working Hours: Full-time, Hybrid (In-office M-W, Remote Th-F)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience. Final compensation will be determined based on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: The Wonderful Company operates in the food and beverage manufacturing industry, with a focus on nuts, fruits, and wines.
Company Size: The Wonderful Company has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: The Wonderful Company was founded in 1981 as a family-owned business and has since grown into a privately held company with a diverse portfolio of brands.
Company Description:
- The Wonderful Company is a privately held company with a portfolio of iconic brands, including Wonderful Pistachios & Almonds, Wonderful Halos, FIJI Water, POM Wonderful, JUSTIN Wine, and Teleflora
- The company is committed to improving the social determinants of a healthy society through its Wonderful CSR initiatives
- The Wonderful Company offers a thriving wellness community, career advancement opportunities, and focused learning and development resources to its employees
Company Specialties:
- Nut processing and distribution
- Fruit production and distribution
- Wine production and distribution
- Health and wellness initiatives
- CPG and consumer packaged goods
- Agriculture and farming
Company Website: http://www.wonderfulpistachiosandalmonds.com
ASSUMPTION: The Wonderful Company's diverse portfolio of brands and commitment to improving the social determinants of a healthy society make it an attractive employer for candidates seeking a meaningful and impactful role.
📊 Role Analysis
Career Level: This role is at the senior manager level, requiring strategic thinking, leadership, and cross-functional collaboration.
Reporting Structure: The Sr. Manager, Trade Marketing, Wines will report directly to the Director of Marketing and manage the Trade Marketing team.
Work Arrangement: This role is a hybrid position, with in-office requirements on Monday-Wednesday and remote work options on Thursday and Friday.
Growth Opportunities:
- Potential for internal mobility within The Wonderful Company's diverse portfolio of brands
- Opportunities for career progression within the marketing department
- Access to focused learning and development resources to enhance skills and advance career growth
ASSUMPTION: The Wonderful Company's commitment to employee growth and development, along with its diverse portfolio of brands, provides ample opportunities for career advancement.
🌍 Location & Work Environment
Office Type: The Wonderful Company's headquarters is located in Los Angeles, California, with additional offices in Paso Robles and Sonoma, California.
Office Location(s): West Los Angeles, Paso Robles, and Sonoma, California
Geographic Context:
- Los Angeles: A major city with a diverse population, offering a wide range of cultural, entertainment, and dining options
- Paso Robles: A small city in San Luis Obispo County, known for its wine production and scenic beauty
- Sonoma: A county in Northern California, famous for its wine production and natural beauty
Work Schedule: Full-time, Hybrid (In-office M-W, Remote Th-F)
ASSUMPTION: The Wonderful Company's hybrid work arrangement provides employees with the flexibility to balance work and personal responsibilities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and/or other team members
- Final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and collaboration skills
- Industry knowledge and experience
- Leadership and team management skills
- Cultural fit and alignment with The Wonderful Company's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the wine industry and trade marketing strategies
- Prepare examples of successful trade marketing campaigns you've led or contributed to
- Showcase your ability to work effectively with cross-functional teams and manage projects
- Be prepared to discuss your long-term career goals and how this role fits into your professional development
ATS Keywords: Trade Marketing, Shopper Marketing, Consumer Marketing, Retail Marketing, On-Premise Marketing, Point-of-Sale, Couponing, Shopper Marketing Tactics, Annual Trade Marketing Plans, Strategic Planning, Cross-Functional Collaboration, Project Management, Data Analysis, Brand Consistency, Merchandising, Event Planning, Wine Industry, Beverage Alcohol Industry
ASSUMPTION: The Wonderful Company's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on strategic thinking and problem-solving abilities.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis tools (Circana, SipSource, VIP iDIG, etc.)
- Project management tools (Asana, Trello, etc.)
- Design and creative tools (Adobe Creative Suite, Sketch, etc.)
ASSUMPTION: The Wonderful Company uses industry-standard tools and technologies to support its marketing and operations functions.
👔 Cultural Fit Considerations
Company Values:
- Integrity: Upholding the highest ethical standards in all aspects of our business
- Responsibility: Taking ownership and accountability for our actions and their impact on our colleagues, customers, and communities
- Excellence: Pursuing continuous improvement and delivering outstanding results
- Collaboration: Working together to achieve common goals and drive collective success
- Innovation: Embracing creativity, curiosity, and a growth mindset to drive progress
Work Style:
- Fast-paced and dynamic work environment
- Cross-functional collaboration and teamwork
- Data-driven decision-making and continuous improvement
- Focus on results and delivering exceptional customer experiences
- Opportunities for growth and development within a mid-sized company
Self-Assessment Questions:
- How do your personal values align with The Wonderful Company's core values?
- How do you approach working with cross-functional teams, and what strategies have you used to drive successful collaboration?
- How do you stay organized and manage multiple projects and priorities in a fast-paced work environment?
ASSUMPTION: The Wonderful Company's values and work style emphasize integrity, responsibility, excellence, collaboration, and innovation, with a focus on delivering outstanding results and driving continuous improvement.
⚠️ Potential Challenges
- Managing multiple brands and trade marketing strategies within a diverse portfolio
- Balancing in-office and remote work arrangements effectively
- Adapting to a fast-paced and dynamic work environment
- Navigating a mid-sized company structure and opportunities for growth and development
- Working with a diverse range of stakeholders, including brand marketing and sales teams, distributors, and retailers
ASSUMPTION: The Wonderful Company's diverse portfolio of brands, hybrid work arrangement, and mid-sized company structure present unique challenges and opportunities for candidates in this role.
📈 Similar Roles Comparison
- This role is unique in its focus on trade marketing strategies for a diverse portfolio of wine brands within a mid-sized company
- Compared to larger wine and spirits companies, The Wonderful Company offers a more agile and entrepreneurial environment with opportunities for growth and development
- Compared to smaller wine and spirits companies, The Wonderful Company provides a broader range of brands and marketing channels, allowing for more diverse and strategic trade marketing initiatives
ASSUMPTION: The Wonderful Company's unique portfolio of wine brands and mid-sized company structure provide a distinct set of opportunities and challenges compared to other wine and spirits companies.
📝 Sample Projects
- Developing and executing a trade marketing campaign for a new wine brand launch, including point-of-sale materials, couponing strategy, and in-store promotions
- Managing a trade event for a flagship wine brand, including vendor relationships, budget management, and on-site execution
- Collaborating with the e-commerce team to develop and implement a marketing strategy for a key online retailer, including promotional content and targeted advertising
ASSUMPTION: The Wonderful Company's diverse portfolio of wine brands and marketing channels offer a wide range of trade marketing projects and initiatives for candidates in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for The Wonderful Company's wine portfolio?
- What are the key priorities for the trade marketing team in the first 90 days?
- How does The Wonderful Company support the growth and development of its employees?
- What are the key challenges and opportunities facing the wine industry, and how does The Wonderful Company approach them?
- How does The Wonderful Company collaborate with its retail and on-premise partners to drive sales and brand growth?
ASSUMPTION: Asking thoughtful and strategic questions during the interview process will help candidates better understand the role, the company, and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of successful trade marketing campaigns you've led or contributed to
- Research The Wonderful Company's portfolio of wine brands and marketing strategies
- Prepare questions to ask during the interview process to demonstrate your interest and understanding of the role
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
