📌 Core Information
🔹 Job Title: Sr Marketing Automation
🔹 Company: Sequoia Connect
🔹 Location: Ciudad de México, CDMX, MX
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: 2025-08-07
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (Remote with occasional on-site meetings)
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing the Martech stack, including CRM data maintenance and marketing automation campaign execution.
- Collaborating with cross-functional teams to identify technological needs and implement Martech solutions.
- Conducting data analysis and reporting, ensuring data quality and compliance.
- Leveraging Agile methodologies for project management and adaptability in Martech implementations.
ASSUMPTION: This role requires a strong technical background in marketing automation and CRM systems, with a focus on data-driven decision making and cross-functional collaboration.
📋 Key Responsibilities
✅ Manage and optimize the Martech stack, including CRM data maintenance (HubSpot, Salesforce), support with CDP platforms, and evaluation/integration of new Martech tools using API connections.
✅ Support marketing automation and campaign execution, assisting in the design, validation, and maintenance of automated marketing flows and setting up and monitoring email marketing campaigns.
✅ Conduct data analysis and reporting, generating performance reports, validating tagging and tracking implementation, interpreting site audit data, and monitoring KPIs and ROI.
✅ Ensure data quality and compliance, maintaining a clean, accurate marketing database while applying data privacy and quality assurance protocols.
✅ Collaborate with cross-functional teams (Paid Media, SEO, Web Design, Sales, Creative, IT) to identify technological needs and implement Martech solutions.
✅ Manage projects using Agile methodologies, leveraging tools such as ASANA to ensure efficient execution and adaptability in Martech implementations.
ASSUMPTION: This role involves a mix of technical, analytical, and project management skills, with a focus on driving marketing automation and data-driven decision making.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business Administration, Information Technology, Computer Science, Communications, or a related field.
Experience: 1-3 years of professional experience in digital marketing agencies or consulting firms, particularly in support or coordination roles.
Required Skills:
- Proven experience with CRM systems (preferably HubSpot and Salesforce), data analytics tools (e.g., Google Analytics), and project management using ASANA under Agile methodologies.
Preferred Skills:
- Experience with tools such as Semrush, Screaming Frog, and Google Tag Manager.
- Basic knowledge of HTML and CSS.
- Strong experience in technical documentation creation.
Languages:
- Native or fluent Spanish.
- Intermediate to advanced English (written and verbal).
ASSUMPTION: This role requires a strong technical background in marketing automation and CRM systems, with a focus on data-driven decision making and cross-functional collaboration.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between MXN 60,000 - 90,000 per month, based on industry standards for a Marketing Automation Specialist with 1-3 years of experience in Mexico City. This estimate may vary depending on the candidate's skills, experience, and the company's compensation structure.
Benefits:
- Hybrid work model with occasional on-site meetings.
- Opportunity for growth in Martech and advanced digital environments.
Working Hours: Full-time position with standard working hours, Monday to Friday, 9:00 AM to 6:00 PM (CST).
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills, experience, and the company's compensation structure.
📌 Applicant Insights
🔍 Company Context
Industry: Sequoia Connect operates in the IT Services and IT Consulting industry, focusing on connecting top technologists with top companies through unparalleled IT headhunting solutions.
Company Size: Sequoia Connect is a small company with 11-50 employees, offering a dynamic and agile work environment where each team member takes extreme ownership of their role.
Founded: Sequoia Connect was founded in 2017, with a mission to drive digital evolution by connecting top technologists with top companies.
Company Description:
- Sequoia Connect positions itself as a key strategic partner for healthcare professionals, offering comprehensive solutions that combine technology, expertise, and expert guidance.
- The company operates under the values of innovation, operational excellence, and talent development, fostering a collaborative and challenging culture.
- Sequoia Connect is currently in a scaling phase, with ambitious plans to expand into new medical specialties and a strong focus on continuous improvement.
Company Specialties:
- IT Services
- Coaching
- Executive hunting
- Recruitment
- IT Advisory
- IT Headhunting
- IT RPO
- Software Development
- IT Strategy
- and IT Talent Services
Company Website: https://www.sequoia-connect.com/es/
ASSUMPTION: Sequoia Connect is a growing company with a strong focus on innovation and continuous improvement, offering opportunities for professional growth and development.
📊 Role Analysis
Career Level: This role is a mid-level position, requiring 1-3 years of professional experience in digital marketing agencies or consulting firms.
Reporting Structure: The Sr Marketing Automation will report directly to the Marketing Director and collaborate with cross-functional teams, including Paid Media, SEO, Web Design, Sales, Creative, and IT.
Work Arrangement: This is a hybrid role, with remote work and occasional on-site meetings in Mexico City.
Growth Opportunities:
- As the company continues to grow, there may be opportunities for advancement within the marketing department or other areas of the business.
- The company encourages continuous learning and professional development, providing opportunities for employees to expand their skills and knowledge.
ASSUMPTION: This role offers opportunities for professional growth and development, as the company continues to expand and invest in its employees.
🌍 Location & Work Environment
Office Type: Sequoia Connect has a hybrid work model, with remote work and occasional on-site meetings in Mexico City.
Office Location(s): 2021 Guadalupe St, Suite 260, Austin, Texas 78705, US and Vasco de Quiroga 3900, Torre A, piso 10B, Cuajimalpa, Mexico City 05348, MX
Geographic Context:
- Mexico City is the capital and most populous city of Mexico, with a vibrant culture, rich history, and diverse neighborhoods.
- The city offers a mix of modern and traditional, with historic sites, museums, and bustling markets coexisting with contemporary architecture and urban development.
- Mexico City is known for its diverse food scene, with a wide range of international and local cuisines available.
Work Schedule: Full-time position with standard working hours, Monday to Friday, 9:00 AM to 6:00 PM (CST).
ASSUMPTION: Mexico City offers a dynamic and multicultural work environment, with a mix of modern and traditional influences and a diverse food scene.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the company's careers page.
- Phone or video screening with the HR department to assess cultural fit and basic qualifications.
- Technical interview with the Marketing Director to discuss the candidate's experience with CRM systems, data analytics tools, and project management using Agile methodologies.
- Final interview with the Marketing Director and other team members to discuss the candidate's fit within the team and company culture.
Key Assessment Areas:
- Technical skills in CRM systems, data analytics tools, and project management using Agile methodologies.
- Problem-solving and analytical skills.
- Communication and collaboration skills.
- Cultural fit and alignment with the company's values and mission.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience with CRM systems, data analytics tools, and project management using Agile methodologies.
- Prepare for technical interview questions by brushing up on your knowledge of CRM systems, data analytics tools, and project management using Agile methodologies.
- Research the company and its mission to demonstrate your enthusiasm and alignment with its values.
ATS Keywords: Marketing Automation, CRM Management, Data Analysis, Email Marketing, Project Management, Agile Methodologies, Collaboration, Data Quality, Compliance, Technical Documentation, HTML, CSS, SEO, Google Analytics, HubSpot, Salesforce
ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, problem-solving abilities, and cultural fit within the company.
🛠️ Tools & Technologies
- HubSpot
- Salesforce
- Google Analytics
- Asana
- Semrush
- Screaming Frog
- Google Tag Manager
- HTML
- CSS
ASSUMPTION: The tools and technologies listed are essential for this role and will be used on a daily basis to manage and optimize the Martech stack, conduct data analysis and reporting, and collaborate with cross-functional teams.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Operational Excellence
- Talent Development
Work Style:
- Collaborative
- Challenging
- Data-driven
Self-Assessment Questions:
- Do you have experience with CRM systems, data analytics tools, and project management using Agile methodologies?
- Are you comfortable working in a dynamic and agile environment, with a focus on continuous improvement?
- Do you thrive in a collaborative and challenging work environment, where you take extreme ownership of your role?
ASSUMPTION: Candidates who are a strong cultural fit for Sequoia Connect will have a strong technical background in marketing automation and CRM systems, with a focus on data-driven decision making and cross-functional collaboration.
⚠️ Potential Challenges
- The role requires a strong technical background in marketing automation and CRM systems, with a focus on data-driven decision making and cross-functional collaboration.
- The company operates in a fast-paced and dynamic environment, which may require candidates to adapt quickly and be comfortable with change.
- The role may involve working with international teams, requiring strong communication and collaboration skills.
- The company is growing and expanding, which may present challenges in terms of managing and optimizing the Martech stack and ensuring data quality and compliance.
ASSUMPTION: These potential challenges are inherent in the role and the company's growth trajectory, and candidates should be prepared to adapt and thrive in a dynamic and fast-paced environment.
📈 Similar Roles Comparison
- This role is similar to a Marketing Automation Specialist or Marketing Operations role, with a focus on managing and optimizing the Martech stack, conducting data analysis and reporting, and collaborating with cross-functional teams.
- However, this role is unique in its focus on driving marketing automation and data-driven decision making within a growing and dynamic company in the IT Services and IT Consulting industry.
- Career progression in this role may lead to opportunities in marketing management, data analysis, or other related fields within the company or the broader IT industry.
ASSUMPTION: This role offers unique opportunities for professional growth and development within a growing and dynamic company in the IT Services and IT Consulting industry.
📝 Sample Projects
- Developing and implementing a comprehensive marketing automation strategy to improve lead generation and nurturing.
- Conducting a data analysis and reporting project to identify trends and insights, and using those findings to inform marketing strategy and tactics.
- Managing a project to integrate a new Martech tool using API connections, and training cross-functional teams on its use.
ASSUMPTION: These sample projects are representative of the types of initiatives the Sr Marketing Automation may be involved in, and demonstrate the role's focus on driving marketing automation and data-driven decision making.
❓ Key Questions to Ask During Interview
- Can you describe the company's marketing automation strategy and how this role fits into it?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to data privacy and quality assurance, and how does this role contribute to those efforts?
- How does the company collaborate with cross-functional teams, and what is the expected level of involvement for this role?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and its culture, and to demonstrate their interest and enthusiasm for the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the company's careers page.
- Tailor your resume and cover letter to highlight your relevant experience with CRM systems, data analytics tools, and project management using Agile methodologies.
- Prepare for technical interview questions by brushing up on your knowledge of CRM systems, data analytics tools, and project management using Agile methodologies.
- Research the company and its mission to demonstrate your enthusiasm and alignment with its values.
- Follow up with the HR department one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
