📌 Core Information
🔹 Job Title: Sr Marketing Automation Manager
🔹 Company: Workday
🔹 Location: Costa Rica (Remote)
🔹 Job Type: Hybrid (Flex Work)
🔹 Category: Marketing
🔹 Date Posted: June 10, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: Hybrid (Remote-friendly)
🚀 Job Overview
Key aspects of this role include:
- Leading and evolving the core marketing tech stack, starting with Marketo
- Maintaining and improving foundational marketing automation infrastructure
- Managing cross-system integrations and documenting scalable processes
- Building tools, guides, and training to empower marketers and drive operational excellence
- Collaborating with cross-functional teams to ensure systems support real business needs
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution. Success depends on strong problem-solving skills, attention to detail, and the ability to work effectively in a fast-paced, cross-functional environment.
📋 Key Responsibilities
✅ Maintain, optimize, and scale the core Marketo instance and foundational marketing automation infrastructure
✅ Create, maintain, and deliver clear, comprehensive documentation for marketing operations processes and platforms
✅ Develop and implement strategies to increase self-service capabilities for marketers
✅ Collaborate with teams across marketing, sales, and tech to ensure seamless integration between systems
✅ Troubleshoot and resolve issues related to marketing automation and lead management
✅ Identify opportunities for automation and efficiency gains in marketing operations
ASSUMPTION: The role involves a mix of technical tasks, process improvement, and stakeholder management. Strong communication skills are crucial for success.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Computer Science, or a related field
Experience: 7+ years of experience in Marketing Automation, with 5+ years in Marketo
Required Skills:
- Proven experience in Marketo, including system architecture, program templates, and lead lifecycle management
- Experience working with Salesforce and managing marketing-to-sales integrations
Preferred Skills:
- Strong experience developing documentation and training programs
- Excellent written and verbal communication skills
- Strong problem-solving abilities and attention to detail
- Comfortable working in a fast-paced, cross-functional environment
- Background in managing marketing tech stacks within a complex or global organization
- Familiarity with lead scoring and routing models
- Experience with Adobe Journey Optimizer B2B, Adobe Real-Time CDP, and other Adobe marketing technologies
- Project management experience or certification
ASSUMPTION: While the role requires specific technical skills, it also demands strong soft skills, particularly in communication and collaboration, to succeed in a cross-functional environment.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (Based on industry standards for a mid-senior level marketing automation role in Costa Rica)
Benefits:
- Competitive benefits package (details not provided)
Working Hours: Full-time (40 hours/week) with flexible scheduling under the Flex Work arrangement
ASSUMPTION: The salary range is estimated based on market data for similar roles in Costa Rica. Actual compensation may vary based on experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Workday is a leading provider of enterprise cloud applications for finance and human resources, helping customers adapt and thrive in a changing world.
Company Size: Workday has 10,000+ employees globally, providing a large, established environment for professional growth.
Founded: Workday was founded in 2005 and has since grown to serve over 10,000 organizations worldwide.
Company Description:
- Workday offers enterprise cloud applications for finance and human resources, helping customers adapt and thrive in a changing world.
- The company's applications are built with artificial intelligence and machine learning at the core to help organizations around the world embrace the future of work.
- Workday is used by more than 10,000 organizations around the world and across industries – from medium-sized businesses to more than 50% of the Fortune 500.
Company Specialties:
- Financial Management
- Human Capital Management (Human Resources Management, Workforce Planning + Talent Management)
- Payroll
- Expenses
- Time Tracking
- Procurement
- Grants Management
- Recruiting and Planning
Company Website: http://www.workday.com
ASSUMPTION: Workday's size and global presence offer ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the Senior Director of Marketing Operations.
Work Arrangement: Hybrid (Flex Work) – Spend at least half (50%) of time each quarter in the office or in the field with customers, prospects, and partners.
Growth Opportunities:
- Potential to lead and mentor junior team members as the team grows
- Opportunities to collaborate with cross-functional teams and gain exposure to various aspects of the business
- Chance to contribute to Workday's ongoing growth and expansion
ASSUMPTION: This role offers a blend of strategic and tactical responsibilities, providing opportunities for both professional growth and impact.
🌍 Location & Work Environment
Office Type: Hybrid (Flex Work) – A combination of remote work and in-office collaboration
Office Location(s): Costa Rica (Remote-friendly)
Geographic Context:
- Costa Rica offers a tropical climate, rich biodiversity, and a high quality of life
- The country is known for its commitment to environmental sustainability and social responsibility
- Costa Rica's time zone (CST) may require some flexibility in working hours to accommodate global team collaboration
Work Schedule: Full-time (40 hours/week) with flexible scheduling under the Flex Work arrangement
ASSUMPTION: The hybrid work arrangement offers a balance between remote flexibility and in-person collaboration, fostering a productive work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final interview with the senior director or other stakeholders
Key Assessment Areas:
- Technical expertise in marketing automation and Marketo
- Problem-solving skills and attention to detail
- Communication and collaboration skills
- Cultural fit and alignment with Workday's values
Application Tips:
- Highlight relevant experience and achievements in marketing automation and Marketo
- Tailor your resume and cover letter to emphasize problem-solving skills, attention to detail, and cross-functional collaboration
- Prepare for behavioral interview questions that focus on your ability to work in a fast-paced, cross-functional environment
ATS Keywords: Marketing Automation, Marketo, Salesforce, Documentation, Training Programs, Problem-Solving, Attention to Detail, Cross-Functional Collaboration, Lead Management, Automation, Efficiency Gains, Project Management, Adobe Journey Optimizer B2B, Adobe Real-Time CDP
ASSUMPTION: The interview process will assess both technical skills and cultural fit, with a focus on problem-solving abilities and cross-functional collaboration.
🛠️ Tools & Technologies
- Marketo
- Salesforce
- Adobe Journey Optimizer B2B
- Adobe Real-Time CDP
- Project management tools (e.g., Asana, Jira, Trello)
ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Putting People First
- Acting with Integrity
- Embracing Collaboration
- Innovating Fearlessly
- Pursuing Excellence
Work Style:
- Fast-paced and dynamic
- Cross-functional and collaborative
- Focused on problem-solving and continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, cross-functional environment?
- Are you comfortable working with diverse teams and stakeholders?
- Do you have a proven track record of driving operational excellence through process improvement?
ASSUMPTION: Success in this role requires a strong cultural fit with Workday's values and a work style that embraces collaboration, problem-solving, and continuous improvement.
⚠️ Potential Challenges
- Managing multiple priorities and projects simultaneously
- Balancing strategic thinking with hands-on execution
- Working effectively in a remote or hybrid environment
- Adapting to a fast-paced, changing work environment
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Unlike traditional marketing automation roles, this position emphasizes strategic and tactical responsibilities, requiring a blend of skills
- Workday's size and global presence offer unique opportunities for career growth and development
- This role may have a broader scope than similar positions in smaller organizations, requiring a more versatile skill set
ASSUMPTION: Understanding the unique aspects of this role and Workday's environment will help applicants tailor their application and prepare for the interview process.
📝 Sample Projects
- Developing and implementing a comprehensive documentation strategy for Workday's marketing automation processes
- Leading a cross-functional team to optimize Marketo and Salesforce integration, improving lead management and tracking
- Identifying and implementing automation opportunities to streamline marketing operations and improve efficiency
ASSUMPTION: These sample projects illustrate the strategic and tactical responsibilities of the role, highlighting the need for a versatile skill set.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing operations strategy at Workday?
- What are the most pressing challenges facing the marketing automation team, and how can this role address them?
- How does Workday support the professional development and growth of its marketing automation team members?
- What is the expected timeline for onboarding and ramping up in this role?
- How does Workday foster a culture of collaboration and cross-functional teamwork?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in and understanding of the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Workday careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills in marketing automation and Marketo
- Prepare for the interview process by researching Workday's company culture, values, and industry presence
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest and reiterate your qualifications
- If selected for an interview, practice common marketing automation and problem-solving interview questions to build confidence and demonstrate your expertise
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
