📌 Core Information
🔹 Job Title: Sr Marketing Business Analytics Lead
🔹 Company: Microsoft
🔹 Location: Redmond, WA (Primary), New York, NY, Atlanta, GA, Mountain View, CA (Other)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site (Hybrid/Remote possibilities not specified)
🚀 Job Overview
Key aspects of this role include:
- Driving innovation and business impact for Microsoft's commercial business
- Supporting product marketing and integrated marketing organizations
- Delivering new analytics and AI capabilities through the Marketing System of Learning
- Enhancing marketing efficiency and optimization with actionable insights
ASSUMPTION: This role requires a strategic and data-driven approach, with a focus on driving business decisions through data analysis.
📋 Key Responsibilities
✅ Lead the development and delivery of new analytics and AI capabilities for the marketing organization
✅ Provide actionable insights to enhance marketing efficiency and optimization
✅ Collaborate with cross-functional teams to deliver new analytics and AI agentic capabilities
✅ Work with product marketing to drive data-driven decisions for their business
✅ Translate PMM use cases of business decisions made from the System of Learning into business cases for AI agent workflows
ASSUMPTION: This role requires strong analytical skills, with a focus on translating data into actionable insights for marketing teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, Statistics, or a related field (Master's degree preferred)
Experience: 5-10 years of experience in marketing analytics, with a proven track record of driving business impact through data-driven decisions
Required Skills:
- Proven experience in marketing analytics
- Strong data analysis and visualization skills
- Ability to translate complex data into actionable insights
- Experience with marketing automation tools and CRM systems
- Familiarity with AI and machine learning concepts
Preferred Skills:
- Experience with Microsoft's marketing tools and systems
- Familiarity with the gaming industry
ASSUMPTION: Candidates with experience in the gaming industry or familiarity with Microsoft's marketing tools may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 per year (Estimated based on industry standards for a mid-senior level marketing analytics role in the United States)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Employee stock purchase plan
- Tuition assistance
Working Hours: Full-time (40 hours per week, with flexibility for remote work)
ASSUMPTION: Salary and benefits may vary based on location and individual qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, specifically the computer gaming industry
Company Size: Large (201-500 employees)
Founded: 1975 (Microsoft), 2007 (343 Industries)
Company Description:
- Microsoft is a multinational technology company that develops, manufactures, licenses, supports, and sells computer software, consumer electronics, and services
- 343 Industries is a game development studio focused on the Halo franchise
- Halo Studios is a new division within 343 Industries, dedicated to building the future of Halo in Unreal Engine
Company Specialties:
- Video game development
- Computer software development
- Consumer electronics
Company Website: Microsoft
ASSUMPTION: This role is part of the Halo Studios division within 343 Industries, which is a subsidiary of Microsoft.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the Global Marketing Engines and Experiences team
Work Arrangement: On-site (Hybrid/Remote possibilities not specified)
Growth Opportunities:
- Potential to work on high-impact projects within the gaming industry
- Opportunity to collaborate with cross-functional teams and learn from industry experts
- Possibility to grow within the organization as the Halo Studios division expands
ASSUMPTION: This role offers opportunities for professional growth and development within the gaming industry.
🌍 Location & Work Environment
Office Type: On-site (Hybrid/Remote possibilities not specified)
Office Location(s): Redmond, WA (Primary), New York, NY, Atlanta, GA, Mountain View, CA (Other)
Geographic Context:
- Redmond, WA: Located near Seattle, WA, with a vibrant tech industry and a high cost of living
- New York, NY: A major hub for marketing and advertising industries, with a high cost of living
- Atlanta, GA: A major hub for the gaming industry, with a lower cost of living compared to the East and West Coasts
- Mountain View, CA: Located in the heart of Silicon Valley, with a high cost of living and a strong tech industry
Work Schedule: Full-time (40 hours per week, with flexibility for remote work)
ASSUMPTION: The primary location for this role is Redmond, WA, with the possibility of working remotely or at other Microsoft offices.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the team
- Final interview with the director or other senior leaders
Key Assessment Areas:
- Data analysis and visualization skills
- Ability to translate complex data into actionable insights
- Familiarity with marketing automation tools and CRM systems
- Understanding of AI and machine learning concepts
- Cultural fit within the gaming industry and Microsoft's work environment
Application Tips:
- Highlight relevant experience in marketing analytics and data-driven decision-making
- Include examples of how you've used data to drive business impact in previous roles
- Tailor your resume and cover letter to emphasize your fit for this role within the gaming industry
ATS Keywords: Marketing Analytics, Data-Driven Decisions, AI Capabilities, Cross-Functional Team, Business Impact, Product Marketing, Real-Time Insights, Data Engineering, Closed-Loop Learning, Actionable Insights, Marketing Efficiency, Optimization
ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight relevant skills and experiences for this role within the gaming industry.
🛠️ Tools & Technologies
- Microsoft's marketing tools and systems (e.g., Dynamics 365, Power BI, Azure)
- Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
- CRM systems (e.g., Salesforce, Microsoft Dynamics 365)
- AI and machine learning tools (e.g., Azure Machine Learning, TensorFlow, PyTorch)
ASSUMPTION: Familiarity with Microsoft's marketing tools and systems may be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- One Microsoft
- Customer Obsessed
- One Team
- Growth Mindset
- Inclusive Culture
Work Style:
- Collaborative and cross-functional teams
- Data-driven decision-making
- Agile and iterative development processes
- Focus on innovation and continuous learning
Self-Assessment Questions:
- Do you thrive in a collaborative, cross-functional team environment?
- Are you comfortable working with complex data and translating it into actionable insights?
- Do you have a growth mindset and a desire to learn and adapt in a fast-paced environment?
ASSUMPTION: Applicants should assess their fit with Microsoft's company values and work style before applying.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment within the gaming industry
- Managing multiple priorities and projects simultaneously
- Collaborating with cross-functional teams and stakeholders with varying priorities and goals
- Keeping up with the latest trends and technologies in marketing analytics and AI
ASSUMPTION: Applicants should be prepared to work in a fast-paced, dynamic environment and adapt to changing priorities and projects.
📈 Similar Roles Comparison
- This role is unique within Microsoft, as it focuses specifically on the gaming industry and the Halo franchise
- Similar roles within Microsoft may focus on other product lines or industries, such as cloud computing or productivity software
- Candidates with experience in the gaming industry or familiarity with Microsoft's marketing tools may have an advantage in this role
ASSUMPTION: This role is unique within Microsoft, and candidates with relevant experience in the gaming industry should consider applying.
📝 Sample Projects
- Developing a predictive model to identify high-value customers for targeted marketing campaigns
- Creating a dashboard to visualize marketing performance and optimize resource allocation
- Conducting a customer segmentation analysis to inform marketing strategy and improve customer engagement
ASSUMPTION: Applicants should be prepared to discuss their experience with marketing analytics projects and how they've used data to drive business impact.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the Halo franchise?
- What are the biggest challenges facing the marketing team, and how can this role address them?
- How does this role collaborate with other teams within 343 Industries and Microsoft?
- What opportunities are there for professional growth and development within this role and the organization?
- How does Microsoft support work-life balance for employees in this role?
ASSUMPTION: Applicants should prepare thoughtful questions to ask during the interview, demonstrating their interest in the role and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in marketing analytics and the gaming industry
- Prepare for interview questions by researching Microsoft's company values and work style
- Follow up with the hiring manager after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
