📌 Core Information
🔹 Job Title: Senior Marketing Cross Channel Analyst
🔹 Company: Wayfair
🔹 Location: Boston, MA
🔹 Job Type: Hybrid (In-office)
🔹 Category: Marketing
🔹 Date Posted: April 18, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Driving marketing performance and channel effectiveness for Wayfair Canada
- Collaborating with marketing channel teams to improve overall customer experience
- Managing ad spend forecasting and performance metrics
- Leading strategic projects to improve customer growth and health
ASSUMPTION: This role requires a strong analytical mindset and excellent communication skills to work effectively with various stakeholders.
📋 Key Responsibilities
✅ Own the marketing performance narrative and execute deep-dive investigations across channels
✅ Drive channel effectiveness by promoting a balanced focus on operational excellence
✅ Manage ad spend forecasting and monitor performance metrics against the forecast
✅ Lead strategic projects to improve customer growth and health
✅ Collaborate with marketing channel teams to improve overall customer experience
ASSUMPTION: This role involves a significant amount of data analysis and requires strong project management skills to balance multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of experience in a performance marketing role
Required Skills:
- Strong analytical skills with experience using tools such as SQL and Looker
- Experience developing roadmaps and informing marketing strategies
- Highly organized with the ability to manage multiple projects simultaneously
- Strong verbal and written communication skills
- An entrepreneurial mindset with a dynamic bias for action
Preferred Skills:
- Experience working in a cross-functional team environment
- Familiarity with the home goods industry
ASSUMPTION: While not explicitly stated, a background in e-commerce or retail may be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a mid-level marketing analyst role in Boston)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Generous PTO and paid holidays
- Employee discounts on Wayfair products
Working Hours: Full-time, Monday-Thursday in-office, Friday remote
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Wayfair is a leading online destination for home goods, operating in the competitive retail e-commerce market.
Company Size: Wayfair has over 10,000 employees, providing ample opportunities for growth and collaboration.
Founded: Wayfair was founded in 2002 and has since grown to become a publicly traded company.
Company Description:
- Wayfair offers a wide selection of home goods, from furniture to decor and home improvement items
- The company is known for its customer-centric approach, offering expert customer service and easy-to-use shopping tools
- Wayfair operates globally, with offices and warehouses in multiple countries
Company Specialties:
- E-commerce and online retail
- Technology and software engineering
- Customer service and sales
- Inbound marketing and analytics
Company Website: https://www.wayfair.com/
ASSUMPTION: Wayfair's focus on customer experience and data-driven decision making creates an environment where analytical skills are highly valued.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional looking to grow their career in performance marketing and analytics.
Reporting Structure: The Senior Marketing Cross Channel Analyst will report directly to the CMO of Wayfair Canada and collaborate with various marketing channel teams.
Work Arrangement: This is a hybrid role, with employees working in the office Monday-Thursday and remotely on Fridays.
Growth Opportunities:
- Potential to take on more strategic responsibilities as the company grows
- Opportunities to work on cross-functional projects and gain exposure to different areas of the business
- Possibility to transition into a management role or specialize in a specific marketing channel
ASSUMPTION: Given Wayfair's size and growth, there are ample opportunities for career advancement within the company.
🌍 Location & Work Environment
Office Type: Wayfair's Boston headquarters is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 4 Copley Place - Floor 7, Boston, MA 02116
Geographic Context:
- Boston is a vibrant, multicultural city with a thriving tech industry
- The cost of living in Boston is relatively high compared to other cities in the US
- Boston has a four-season climate, with cold winters and mild summers
Work Schedule: Employees work 40 hours per week, with core hours from 10:00 AM to 4:00 PM EST.
ASSUMPTION: While this role is currently a hybrid position, Wayfair may consider fully remote or on-site options in the future, depending on business needs and employee preferences.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- On-site or virtual interview with the marketing team
- Final interview with the CMO of Wayfair Canada
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication and presentation skills
- Cultural fit and alignment with Wayfair's values
- Understanding of marketing channels and customer experience
Application Tips:
- Highlight your experience with performance marketing and data analysis in your resume
- Tailor your cover letter to demonstrate your understanding of Wayfair's business and the role's requirements
- Prepare examples of your work, such as marketing reports or case studies, to showcase your skills during the interview
ATS Keywords: Performance Marketing, Cross-Channel Analysis, Marketing Strategy, Data Analysis, SQL, Looker, Customer Experience, Forecasting, Roadmap Development
ASSUMPTION: Wayfair's interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- SQL and Looker for data analysis
- Microsoft Office Suite for reporting and presentations
- Google Workspace for collaboration and communication
- Marketing automation and analytics tools (e.g., Google Analytics, Adobe Analytics, etc.)
ASSUMPTION: The tools and technologies required for this role may evolve as Wayfair continues to grow and adopt new technologies.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Inventive
- Collaborative
- Data Driven
- Growth Mindset
Work Style:
- Fast-paced and dynamic environment
- Collaborative and cross-functional teamwork
- Data-driven decision making
- Focus on continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working with large datasets and drawing insights from them?
- Do you enjoy collaborating with cross-functional teams to drive business results?
ASSUMPTION: Wayfair's company culture values innovation, collaboration, and a strong work ethic, with a focus on continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple projects simultaneously and balancing competing priorities
- Working in a fast-paced, dynamic environment that requires adaptability and flexibility
- Dealing with large datasets and complex analytics tools
- Collaborating effectively with cross-functional teams and stakeholders
ASSUMPTION: These challenges can be overcome with strong project management skills, excellent communication, and a willingness to learn and adapt.
📈 Similar Roles Comparison
- This role is similar to a Marketing Analyst or Marketing Manager role, but with a specific focus on cross-channel analysis and performance marketing
- Unlike other marketing roles, this position requires a strong analytical background and experience with data analysis tools
- Career progression may involve moving into a marketing management role or specializing in a specific marketing channel
ASSUMPTION: While this role shares similarities with other marketing positions, its unique focus on cross-channel analysis sets it apart.
📝 Sample Projects
- Conducting a comprehensive analysis of marketing channel performance and providing data-driven recommendations to improve effectiveness
- Developing and maintaining marketing roadmaps to ensure alignment with business objectives and quarterly P&L processes
- Leading strategic projects to improve customer growth and health, such as personalization or targeting initiatives
ASSUMPTION: These sample projects illustrate the breadth of responsibilities and the impact this role can have on Wayfair's marketing efforts.
❓ Key Questions to Ask During Interview
- How does this role collaborate with other marketing teams and stakeholders to drive business results?
- What are the most pressing challenges facing the marketing team, and how can this role help address them?
- How does Wayfair support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Wayfair measure the success of its marketing efforts, and how can this role contribute to that process?
ASSUMPTION: These questions demonstrate a candidate's interest in the role and their eagerness to contribute to Wayfair's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Wayfair careers page
- Tailor your resume to highlight your performance marketing and data analysis skills
- Write a cover letter that demonstrates your understanding of the role and your enthusiasm for the opportunity
- Prepare examples of your work, such as marketing reports or case studies, to showcase your skills during the interview
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
