Sr. Marketing Data Analyst

📌 Core Information

🔹 Job Title: Senior Marketing Data Analyst

🔹 Company: Wisp

🔹 Location: United States (Remote)

🔹 Job Type: Contract-to-Hire (Potential Full-Time)

🔹 Category: Marketing & Analytics

🔹 Date Posted: July 11, 2025

🔹 Experience Level: 4+ years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Driving data-informed strategies and performance outcomes in a fast-paced D2C environment
• Collaborating cross-functionally with senior leadership, marketing, product, and operations teams
• Identifying areas for investigation and driving projects to completion with a high degree of autonomy
• Creating visually compelling dashboards and reports using tools like Looker
• Performing deep dive analyses to influence strategic decisions and present findings to senior leadership

ASSUMPTION: This role requires a strong focus on marketing and close collaboration with operations and product teams. The ideal candidate will have experience in similar environments and be comfortable working with a high degree of autonomy.

📋 Key Responsibilities

✅ Identify areas for investigation and drive projects to completion with a high degree of autonomy and ambiguity

✅ Proactively “connect the dots” across marketing, e-commerce, and product teams to drive strategic decisions

✅ Collaborate closely with the Senior Data Analyst and Head of Data, as well as other business leads, to translate stakeholder needs into analytics and data requirements

✅ Provide ad hoc support as requested to support internal organizational initiatives, including intake requests

✅ Assist in moving the organization to more self-service analytics by introducing intuitive dashboards and reports, training, and hands-on sessions with business stakeholders

✅ Perform and present deep dive analysis to senior and extended leadership to influence decisions and strategy with guidance from the Head of Data and VP of Marketing & Strategy

ASSUMPTION: This role requires a proactive approach to identifying areas for investigation and driving projects to completion. The ideal candidate will be comfortable working in an environment with a high degree of ambiguity.

🎯 Required Qualifications

Education: Bachelor's degree in a related field (e.g., Statistics, Mathematics, Economics, or a similar quantitative discipline)

Experience: Over 4 years of experience in fast-paced D2C environments, with a strong focus on marketing and close collaboration with operations and product teams to drive data-informed strategies and performance outcomes

Required Skills:

• Advanced proficiency in SQL
• Strong ability to create insightful, visually compelling dashboards using tools like Looker
• Advanced proficiency in Excel and Google Sheets for data analysis and reporting
• Experience with building analytical models using tools like Python or R (DBT a plus)
• Comfortable supporting and utilizing 3rd party tools such as Google Analytics to support web and marketing analytics
• Proven ability to take complex subject matter and distill it into actionable insights

Preferred Skills:

• Experience with Amplitude and Segment
• Familiarity with DBT

ASSUMPTION: The ideal candidate will have a strong background in data analysis and marketing, with experience in fast-paced D2C environments. They will be comfortable working with a high degree of autonomy and collaborating with cross-functional teams.

💰 Compensation & Benefits

Salary Range: $80,000 - $100,000 per year (Based on industry standards for a Senior Marketing Data Analyst role with 4+ years of experience in a D2C environment)

Benefits:

• Flexible work hours
• Remote work from anywhere in the world
• Mission-driven company culture

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Data Analyst role with the required experience level. The actual salary may vary depending on factors such as the candidate's specific skills and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Medical Practices (Telehealth)

Company Size: 11-50 employees (Small to Medium-sized company, offering a close-knit team environment with opportunities for growth and impact)

Founded: 2018 (Relatively young company with a strong mission and growth potential)

Company Description:

• Since its launch in 2018, Wisp’s mission has always been to make sexual healthcare inclusive, cost-effective, and accessible—for everyone.
• As the leading sexual and reproductive telehealth service, Wisp is committed to providing specialized services to address the most intimate of issues.
• Wisp connects patients with real-time providers and guides to help safely navigate symptoms and get back on track.

Company Specialties:

• Telehealth services
• Sexual and reproductive healthcare
• Data-driven decision making

Company Website: http://hellowisp.com

ASSUMPTION: Wisp is a mission-driven company focused on providing accessible and inclusive sexual healthcare. The company offers a remote work environment with a strong focus on collaboration and data-driven decision making.

📊 Role Analysis

Career Level: Senior (This role is suitable for experienced data analysts looking to take on more responsibility and drive strategic decisions)

Reporting Structure: This role reports directly to the Head of Data and collaborates closely with the Senior Data Analyst, as well as other business leads and senior leadership

Work Arrangement: Fully Remote (Work from anywhere in the world with flexible hours)

Growth Opportunities:

• Potential for the role to convert into a full-time position with benefits after at least 90 days
• Opportunities to work on high-impact projects and drive strategic decisions
• Chance to grow with a mission-driven company in the rapidly evolving telehealth industry

ASSUMPTION: This role offers significant growth potential for the right candidate, including the opportunity to convert to a full-time position and make a meaningful impact on the company's strategic decisions.

🌍 Location & Work Environment

Office Type: Fully Remote (No physical office)

Office Location(s): N/A (Work from anywhere in the United States)

Geographic Context:

• The United States offers a diverse range of living and working environments, from urban centers to rural areas
• Remote work allows for flexibility in choosing a location that best suits the applicant's personal and professional needs
• Wisp's fully remote work environment enables employees to work from anywhere in the country

Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work from anywhere in the United States

ASSUMPTION: The fully remote work environment offered by Wisp provides applicants with the flexibility to choose a location that best suits their personal and professional needs.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical assessment or case study
• Final interview with senior leadership

Key Assessment Areas:

• Data analysis and interpretation skills
• Ability to create visually compelling dashboards and reports
• Collaboration and communication skills
• Problem-solving and critical thinking abilities

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your ability to take complex subject matter and distill it into actionable insights in your application materials
• Be prepared to discuss your experience with data analysis tools and your ability to work with a high degree of autonomy

ATS Keywords: Data Analysis, SQL, Dashboard Creation, Excel, Google Sheets, Python, R, Google Analytics, Marketing, E-commerce, Collaboration, Presentation Skills, Analytical Models, Stakeholder Engagement, Self-Service Analytics, Deep Dive Analysis

ASSUMPTION: The application process for this role is likely to involve a combination of online application submission, phone or video screens, technical assessments, and final interviews with senior leadership. Applicants should be prepared to demonstrate their data analysis and interpretation skills, as well as their ability to collaborate and communicate effectively with cross-functional teams.

🛠️ Tools & Technologies

• SQL
• Looker
• Excel
• Google Sheets
• Python
• R
• Google Analytics
• Amplitude (optional)
• Segment (optional)
• DBT (optional)

ASSUMPTION: The tools and technologies listed are required or preferred for this role. Applicants should have experience with these tools and be comfortable using them to perform data analysis and create visually compelling dashboards and reports.

👔 Cultural Fit Considerations

Company Values:

• Mission-driven
• Inclusive
• Data-driven

Work Style:

• Collaborative
• Flexible
• Results-oriented

Self-Assessment Questions:

• Do you share Wisp's commitment to making sexual healthcare inclusive, cost-effective, and accessible?
• Are you comfortable working in a fully remote environment with a high degree of autonomy?
• Do you thrive in a collaborative, data-driven work environment and enjoy working with cross-functional teams?

ASSUMPTION: Wisp values a mission-driven, inclusive, and data-driven approach to sexual healthcare. Applicants should be comfortable working in a fully remote environment with a high degree of autonomy and enjoy collaborating with cross-functional teams to drive strategic decisions.

⚠️ Potential Challenges

• Working with a high degree of autonomy and ambiguity may be challenging for some applicants
• Applicants may need to adapt to a fully remote work environment if they are not already accustomed to it
• The role may require applicants to work on multiple projects simultaneously, requiring strong time management and prioritization skills
• Applicants may need to be comfortable discussing sensitive topics related to sexual and reproductive healthcare

ASSUMPTION: The potential challenges listed are specific to this role and may not apply to all applicants. Applicants should carefully consider these challenges and assess their ability to overcome them before applying for the position.

📈 Similar Roles Comparison

• This role is similar to a Senior Marketing Analyst or Senior Data Analyst position in a D2C company, but with a stronger focus on marketing and collaboration with operations and product teams
• Unlike some roles in the medical industry, this position does not require a clinical background or medical degree
• This role offers the opportunity to work in a rapidly growing, mission-driven company in the telehealth industry

ASSUMPTION: This role is similar to other Senior Marketing Analyst or Senior Data Analyst positions in D2C companies, but with a unique focus on sexual and reproductive healthcare and a strong commitment to data-driven decision making.

📝 Sample Projects

• Analyzing customer data to identify trends and opportunities for marketing campaigns
• Creating visually compelling dashboards to track key performance indicators (KPIs) and other relevant metrics
• Performing deep dive analyses to inform strategic decisions related to product development, pricing, or marketing strategies

ASSUMPTION: The sample projects listed are representative of the types of projects a Senior Marketing Data Analyst might work on at Wisp. Applicants should be prepared to discuss their experience with similar projects and their ability to drive strategic decisions based on data analysis.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the organization?
• How does Wisp support employees working remotely, and what resources are available to help with the transition?
• What are the most significant challenges facing the company, and how can this role help address them?
• What opportunities are there for growth and professional development within the company?
• How does Wisp ensure the confidentiality and security of patient data?

ASSUMPTION: The key questions listed are designed to help applicants better understand the role, the company, and the work environment. Applicants should be prepared to ask thoughtful questions that demonstrate their interest in the position and their commitment to the company's mission.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for a phone or video screen with the hiring manager, as well as a technical assessment or case study
• Follow up with the hiring manager after your interview to express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.