📌 Core Information
🔹 Job Title: Sr Marketing Manager – C-Level Community & Events
🔹 Company: Unisys
🔹 Location: Blue Bell, PA, United States of America
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-07-29
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Designing and growing an exclusive C-level community for executive engagement
- Planning and executing high-touch, invitation-only events tailored for C-suite audiences
- Developing and executing tailored C-level lead generation campaigns
- Building and maintaining strong executive relationships within target accounts
- Collaborating cross-functionally with Marketing, Sales, and Executive leadership
ASSUMPTION: This role requires a strategic mindset, exceptional communication skills, and the ability to manage high-level relationships.
📋 Key Responsibilities
✅ Design and grow an exclusive C-level community for executive engagement
✅ Plan and execute high-touch, invitation-only events tailored for C-suite audiences
✅ Develop and execute tailored C-level lead generation campaigns
✅ Build and maintain strong executive relationships within target accounts
✅ Collaborate cross-functionally with Marketing, Sales, and Executive leadership
✅ Serve as the primary liaison between Marketing, Sales, and Executive leadership for all C-level community and event initiatives
✅ Provide strategic insights and market intelligence gathered from the C-level network to inform go-to-market strategy
ASSUMPION: This role requires a high level of autonomy, strong project management skills, and the ability to influence without authority.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Business, or a related field; MBA or similar advanced degree is a plus.
Experience: 8+ years of experience in B2B marketing, with a strong focus on executive or field/event marketing.
Required Skills:
- Proven success building or managing C-suite engagement programs, communities, and events
- Exceptional project management, communication, and executive stakeholder skills
- Skilled in developing high-quality executive content and experiences for senior audiences
- Ability to collaborate cross-functionally and influence without authority
- Results-oriented, data-driven, and highly organized
Preferred Skills:
- Experience with marketing automation tools and CRM systems
- Familiarity with ABM (Account-Based Marketing) strategies
ASSUMPTION: Candidates with experience in the technology industry or working with C-level executives will have an advantage.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Sr Marketing Manager with 8+ years of experience in B2B marketing, focusing on executive engagement)
Benefits:
- Unlimited Paid Time Off
- 401(k) Match
- Comprehensive Healthcare
- HSA Matching
- Ongoing Learning Opportunities
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: IT Services and IT Consulting. Unisys helps leading organizations challenge the status quo and unlock their full potential through cloud, AI, digital workplace, logistics, and enterprise computing solutions.
Company Size: 10,000+ employees. As a large organization, Unisys offers extensive resources and opportunities for professional growth.
Founded: 1951. Unisys has a long history of innovation and expertise in the technology industry.
Company Description:
- Unisys is a global technology solutions company that powers breakthroughs for the world’s leading organizations
- The company’s solutions – cloud, AI, digital workplace, logistics, and enterprise computing – help clients challenge the status quo and unlock their full potential
- Unisys has been helping clients push what’s possible for more than 150 years
Company Specialties:
- Applications
- Business Processes
- Change Management
- Cloud Data and Analytics
- Cloud Management
- Communication and Collaboration
- Consulting
- Cybersecurity
- Digital Workplace
- Employee Experience
- Hybrid Infrastructure
- Industries
- and Modern Device Management
Company Website: www.unisys.com
ASSUMPTION: Unisys’ extensive experience and resources make it an attractive choice for candidates seeking a stable and established organization with global opportunities.
📊 Role Analysis
Career Level: Senior-level role, reporting directly to the Vice President of Marketing or a similar executive.
Reporting Structure: This role may have direct reports, such as event coordinators or community managers, depending on the organization's structure.
Work Arrangement: On-site, with occasional remote work for events or client meetings.
Growth Opportunities:
- Progression to a Director or VP of Marketing role, overseeing multiple teams and broader marketing strategies
- Expanding into new markets or industries, driving strategic initiatives and expansion
- Developing expertise in emerging technologies or trends, becoming a thought leader within the organization
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the organization's marketing efforts.
🌍 Location & Work Environment
Office Type: Corporate headquarters with a professional, collaborative work environment.
Office Location(s): Blue Bell, PA, United States of America
Geographic Context:
- Blue Bell is a suburb of Philadelphia, offering a mix of urban and suburban amenities
- The area is home to numerous Fortune 500 companies and provides ample opportunities for networking and professional growth
- Blue Bell is conveniently located near major highways, offering easy access to Philadelphia and other nearby cities
Work Schedule: Full-time, with occasional flexibility for events or client meetings.
ASSUMPTION: The Blue Bell location offers a convenient and accessible work environment, with ample opportunities for professional development and networking.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening to assess communication skills and cultural fit
- In-depth behavioral interviews to evaluate problem-solving skills and strategic thinking
- Case studies or presentations to demonstrate event planning or community building capabilities
- Final round interviews with senior leadership to discuss the role's fit within the organization's marketing strategy
Key Assessment Areas:
- Strategic thinking and planning
- Executive communication and stakeholder management
- Project management and organizational skills
- Creativity and innovation in event design and community engagement
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience in executive engagement, event planning, and community building
- Prepare examples of successful C-level events or community initiatives you've led or contributed to
- Demonstrate your understanding of Unisys' industry and the role's specific requirements in your application materials
- Be prepared to discuss your long-term career goals and how this role fits into your professional development plan
ATS Keywords: C-level engagement, executive events, community building, marketing strategy, stakeholder management, project management, event planning, ABM, B2B marketing
ASSUMPTION: Unisys uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot)
- CRM systems (e.g., Salesforce, HubSpot)
- Event management platforms (e.g., Cvent, Eventbrite)
- Community management tools (e.g., Higher Logic, Vanilla Forums)
- Project management software (e.g., Asana, Trello)
- Microsoft Office Suite
- Google Workspace
ASSUMPTION: Familiarity with these tools and technologies is beneficial, but not always required. Unisys may provide training or support to help new hires get up to speed.
👔 Cultural Fit Considerations
Company Values:
- Customer Focus
- Innovation
- Integrity
- Collaboration
- Accountability
Work Style:
- Results-driven and data-informed
- Collaborative and team-oriented
- Adaptable and responsive to change
- Strategic and forward-thinking
- Attention to detail and quality-focused
Self-Assessment Questions:
- How do you approach building and maintaining strong relationships with C-level executives?
- Can you provide an example of a successful event you planned or executed, and how you measured its impact?
- How do you stay organized and manage multiple projects or priorities simultaneously?
ASSUMPTION: Unisys values candidates who align with their core values and work style, demonstrating a strong cultural fit within the organization.
⚠️ Potential Challenges
- Managing multiple projects or events simultaneously, requiring strong organizational skills and time management
- Developing and maintaining relationships with high-level executives, demanding exceptional communication and stakeholder management skills
- Working in a fast-paced, dynamic environment, requiring adaptability and responsiveness to change
- Occasional travel for events or client meetings, which may disrupt personal schedules or routines
ASSUMPTION: These challenges are inherent to the role and require a proactive, solutions-oriented approach to overcome.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on executive engagement and high-level relationship building
- Compared to event planning roles, this position requires a broader strategic perspective and deeper understanding of the C-level audience
- Career progression in this role may differ from more traditional marketing paths, offering unique growth opportunities in executive engagement and strategic marketing
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their long-term career goals when evaluating their fit for the position.
📝 Sample Projects
- Planning and executing a C-level summit, featuring keynote speakers and panel discussions on emerging technology trends
- Developing and implementing a C-level community engagement strategy, including targeted communication campaigns and exclusive networking events
- Collaborating with sales and product teams to create tailored messaging and offers for C-level executives, driving qualified pipeline generation
ASSUMPTION: These sample projects illustrate the strategic and innovative nature of the role, requiring a proactive and solutions-oriented approach.
❓ Key Questions to Ask During Interview
- How does this role fit into the organization's overall marketing strategy, and what are the key priorities for the first 90 days?
- What are the most significant challenges facing the C-level community and events team, and how can this role address them?
- How does Unisys support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Unisys foster a culture of innovation and continuous improvement within its marketing teams?
ASSUMPTION: Asking these questions demonstrates your interest in the role and its fit within the organization's broader marketing strategy.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in executive engagement, event planning, and community building
- Prepare examples of successful C-level events or community initiatives you've led or contributed to
- Demonstrate your understanding of Unisys' industry and the role's specific requirements in your application materials
- Be prepared to discuss your long-term career goals and how this role fits into your professional development plan
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
