📌 Core Information
🔹 Job Title: Senior Marketing Manager, Creator Events, Creators
🔹 Company: Amazon
🔹 Location: Seattle, WA & New York, NY
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with potential for hybrid work)
🚀 Job Overview
Key aspects of this role include:
- Leading the physical events strategy for Amazon's Creator team
- Executing events from start to finish, working with various agencies
- Driving business results through innovative strategies and creative ideas
- Collaborating with internal teams to bring new launches to life
- Analyzing data and key social metrics to inform strategies and define goals
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with multiple teams and agencies.
📋 Key Responsibilities
✅ Own and execute the strategic vision for the Creator marketing physical events calendar
✅ Identify and up level existing event workstreams to drive business results
✅ Deliver experiences that satisfy top retail brands at Amazon, driving repeat brand sponsorship customers
✅ Develop new ideas and strategies that drive business priorities through creator events
✅ Partner with internal teams and stakeholders to bring new launches to life and build a 360-degree Amazon view within events
✅ Leverage analytics and data across both teams to inform and drive business decisions
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in event management, marketing, or a related field
Required Skills:
- Proven experience in event strategy and execution
- Strong analytical skills and data-driven decision making
- Excellent communication and stakeholder management skills
- Proven ability to drive business results through innovative strategies
- Familiarity with Amazon's brand and values
Preferred Skills:
- Experience working with talent agencies and PR firms
- Familiarity with Amazon's Creator team and its goals
- Experience in brand sponsorship and revenue generation
ASSUMPTION: Candidates with experience in e-commerce, retail, or related industries may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 per year (based on industry standards for a Senior Marketing Manager role in Seattle and New York)
Benefits:
- Comprehensive health, dental, and vision care
- 401(k) matching and other retirement benefits
- Generous paid time off and holiday schedule
- Maternity and paternity leave
- Employee discounts and other perks
Working Hours: Full-time, typically Monday through Friday, with some flexibility for hybrid work arrangements
ASSUMPTION: Salary range is estimated based on industry standards and may vary depending on the candidate's experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and technology
Company Size: 10,000+ employees (large enterprise)
Founded: 1994 (with a long history of innovation and growth)
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
- The company focuses on providing exceptional customer experiences and driving innovation in various areas, including e-commerce, cloud computing, digital content, and artificial intelligence
- Amazon is known for its fast-paced, data-driven culture and commitment to continuous improvement
Company Specialties:
- E-commerce platform and services
- Cloud computing and infrastructure (Amazon Web Services)
- Digital content and streaming services (Amazon Prime Video, Amazon Music, etc.)
- Artificial intelligence and machine learning (Alexa, Amazon Go, etc.)
Company Website: Amazon.com
ASSUMPTION: Working at Amazon offers opportunities for professional growth and exposure to cutting-edge technologies, as well as a fast-paced and dynamic work environment.
📊 Role Analysis
Career Level: Senior-level management role with potential for growth within the marketing organization
Reporting Structure: This role reports directly to the Director of Creator Marketing and may oversee a team of event managers or coordinators
Work Arrangement: On-site, with potential for hybrid work arrangements depending on business needs and team preferences
Growth Opportunities:
- Potential to lead a team of event managers or coordinators
- Opportunities to work on high-impact projects and initiatives
- Chance to grow within the marketing organization or explore other roles within Amazon
ASSUMPTION: This role offers significant opportunities for professional growth and development within Amazon's marketing organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces with a focus on employee comfort and productivity
Office Location(s): Seattle, WA & New York, NY
Geographic Context:
- Seattle: Known for its tech industry, natural beauty, and vibrant culture
- New York: A global hub for business, finance, and entertainment
Work Schedule: Full-time, typically Monday through Friday, with some flexibility for hybrid work arrangements
ASSUMPTION: Both Seattle and New York offer unique opportunities for professional growth and personal enrichment, with access to diverse cultural experiences and networking opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with a member of the HR team
- In-depth interviews with hiring managers and team members
- Final round interviews with senior leadership
Key Assessment Areas:
- Event management and strategy skills
- Analytical and data-driven decision-making abilities
- Communication and stakeholder management skills
- Cultural fit and alignment with Amazon's leadership principles
Application Tips:
- Highlight your event management experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Amazon's Creator team and its goals
- Prepare examples of your event strategy and execution skills for the interview
- Research Amazon's leadership principles and be prepared to discuss how you embody them
ATS Keywords: Event strategy, event execution, Amazon Creator team, data-driven decision making, stakeholder management
ASSUMPTION: The interview process at Amazon is designed to assess your skills, cultural fit, and potential for success in the role.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, JIRA)
- Data analysis and visualization tools (e.g., Excel, Google Analytics, Tableau)
- Event planning and management software (e.g., Cvent, Eventbrite, Allie.ai)
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required, as Amazon provides training and resources for professional development.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Ownership
- Invent and simplify
- Learn and be curious
- Hire and develop the best
- Insist on the highest standards
- Think big
- Bias for action
- Frugality
- Earn trust
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Focused on continuous improvement
- Results-driven and action-oriented
Self-Assessment Questions:
- How do you embody Amazon's leadership principles in your work?
- Can you provide an example of a time when you drove business results through innovative event strategies?
- How do you approach working with multiple teams and stakeholders to execute complex projects?
ASSUMPTION: Amazon's culture is fast-paced, data-driven, and focused on continuous improvement, with a strong emphasis on customer obsession and innovation.
⚠️ Potential Challenges
- Managing multiple events simultaneously, each with its own unique requirements and goals
- Balancing the needs of various internal teams and stakeholders while maintaining a strategic focus
- Adapting to changes in priorities and business needs in a fast-paced environment
- Navigating a large, complex organization with multiple teams and departments
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a data-driven approach to decision making.
📈 Similar Roles Comparison
- This role is unique in its focus on the Amazon Creator team and its events strategy, but shares similarities with other senior marketing manager roles in e-commerce and retail
- Compared to other senior marketing roles, this position offers a high degree of strategic influence and the opportunity to drive business results through innovative event strategies
- Career progression in this role may involve leading a team of event managers or coordinators, or exploring other opportunities within Amazon's marketing organization
ASSUMPTION: This role offers a unique blend of strategic influence, innovative problem-solving, and the opportunity to drive business results through event marketing.
📝 Sample Projects
- Planning and executing a high-profile launch event for a new Amazon Creator program, involving multiple teams and stakeholders
- Developing a comprehensive events calendar for the Amazon Creator team, aligning with annual business priorities and strategic goals
- Analyzing event data and key social metrics to inform strategies and define goals for future events
ASSUMPTION: These projects demonstrate the strategic, data-driven, and collaborative nature of the role, as well as the opportunity to drive business results through innovative event strategies.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the Creator Marketing team?
- How does this role fit into the broader marketing organization and Amazon's long-term goals?
- What are the most pressing challenges facing the Amazon Creator team, and how can this role address them?
- How does Amazon support the professional growth and development of its employees?
- What is the work-life balance like for this role, and how does Amazon support its employees' personal and professional well-being?
ASSUMPTION: Asking these questions can help you better understand the role, the team, and Amazon's commitment to its employees' success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your event management experience and achievements
- Write a cover letter that demonstrates your understanding of Amazon's Creator team and its goals
- Prepare examples of your event strategy and execution skills for the interview
- Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
