Sr. Marketing Manager, Paid Media

📌 Core Information

🔹 Job Title: Sr. Marketing Manager, Paid Media

🔹 Company: Visa

🔹 Location: San Francisco, California, United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-28

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (5-10% travel)

🚀 Job Overview

Key aspects of this role include:

• Leading paid media strategies for multi-channel client campaigns
• Collaborating with agency partners and Visa's media team
• Identifying media integration opportunities for clients
• Developing innovative media executions and presentations

ASSUMPTION: This role requires a strategic thinker with a strong understanding of the media landscape and experience in both B2B and B2C campaigns. The ideal candidate will have excellent project management skills and the ability to work collaboratively across teams.

📋 Key Responsibilities

✅ Lead and manage paid media strategies for multi-channel client media campaigns

✅ Support and work cross-functionally with Client Marketing leads, agency partners, and internal Visa teams during media plan development

✅ Identify key opportunities to pitch media opportunities to clients

✅ Lead ideation and development of media POVs, test and learn opportunities, and custom, innovative media executions for Visa clients

✅ Lead client calls/meetings with agency partners, vendors, and platform partners

✅ Stay connected to changing data & privacy standards, finance-specific guidelines, and emerging payment products

✅ Strong management of media plan, project timeline, finance, and budget tracker

✅ Interest in client facing role and effective presentation skills

ASSUMPTION: The role requires a high level of detail and the ability to manage multiple projects simultaneously. Strong communication and project management skills are essential for success in this role.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent experience

Experience: 8+ years of relevant work experience

Required Skills:

• Proven experience in paid media strategy and campaign management
• Strong understanding of the media landscape and individual digital and traditional media channels
• Data-driven mindset with a focus on quantifiable goals and continuous optimization
• Excellent project management skills and experience coordinating cross-functional, end-to-end projects
• Strong written and oral communication skills
• Ability to work collaboratively with internal and external teams
• Proficiency in Excel and PowerPoint

Preferred Skills:

• 10+ years of business experience, with majority in marketing roles
• Experience across Affiliate Marketing, SEM, SEO
• Interest in growing in-house strategy team and direct management opportunities

ASSUMPTION: Candidates with a strong strategic mindset, problem-solving skills, and the ability to present and represent Visa both internally and with clients will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $149,900 - $217,500 USD per year

Benefits:

• Medical, Dental, Vision
• 401(k), FSA/HSA
• Life Insurance
• Paid Time Off
• Wellness Program

Working Hours: Varies upon the needs of the department

ASSUMPTION: The salary range provided is an estimate based on industry standards for a senior marketing manager role with 8+ years of experience in the payments technology industry.

📌 Applicant Insights

🔍 Company Context

Industry: Visa is a global leader in digital payments, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.

Company Size: Visa has 10,001+ employees, providing a large, diverse work environment with ample opportunities for growth and collaboration.

Founded: Visa was founded in 1958 and has since grown into a publicly traded company with a strong global presence.

Company Description:

• Visa's mission is to uplift everyone, everywhere by being the best way to pay and be paid.
• The company facilitates transactions between consumers, merchants, financial institutions, and government entities.
• Visa offers a comprehensive benefits package, including medical, dental, vision, 401(k), FSA/HSA, life insurance, paid time off, and wellness programs.

Company Specialties:

• Global payments technology

Company Website: Visa Careers

ASSUMPTION: Visa's large size and global presence provide ample opportunities for career growth and development. The company's focus on innovation and technology makes it an attractive employer for marketing professionals seeking to work in a dynamic, forward-thinking environment.

📊 Role Analysis

Career Level: Senior Manager

Reporting Structure: This role reports to the Head of NA Go-To-Market Media and works cross-functionally with Client Marketing leads, agency partners, and internal Visa teams.

Work Arrangement: This is a hybrid position, with an expectation of days in the office confirmed by the hiring manager.

Growth Opportunities:

• Potential for direct management opportunities as the in-house strategy team grows
• Chance to work on high-impact projects with global implications
• Opportunity to collaborate with and learn from industry experts across various teams

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and take on more responsibilities as the team and company continue to grow.

🌍 Location & Work Environment

Office Type: Visa's San Francisco office is a modern, collaborative workspace with state-of-the-art technology and amenities.

Office Location(s): 900 Metro Center Blvd, Foster City, California, US

Geographic Context:

• San Francisco is a major tech hub with a diverse, multicultural population
• The city offers a high cost of living but also has a vibrant culture, numerous attractions, and a strong job market
• Visa's office is located in Foster City, a suburban community near San Francisco with a mix of urban and natural environments

Work Schedule: The work schedule is flexible, with an expectation of days in the office confirmed by the hiring manager.

ASSUMPTION: Visa's San Francisco office provides a dynamic, collaborative work environment with easy access to public transportation and nearby amenities.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth interview with the hiring manager and potential team members
• Case study or presentation to assess problem-solving and communication skills
• Final interview with the Head of NA Go-To-Market Media

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Media expertise and understanding of the media landscape
• Project management and organizational skills
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and collaboration skills
• Research Visa's company culture and mission to demonstrate your fit and enthusiasm for the role

ATS Keywords: Paid Media, Campaign Management, Project Management, Media Strategy, B2B Marketing, B2C Marketing, Presentation Skills, Problem Solving, Trend Analysis, Relationship Management

ASSUMPTION: Visa's interview process is designed to assess candidates' strategic thinking, media expertise, and communication skills. Successful candidates will be able to demonstrate their ability to work collaboratively and manage complex projects in a dynamic, fast-paced environment.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint)
• Media planning and buying platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
• Project management tools (e.g., Asana, Trello, JIRA)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)

ASSUMPTION: The ideal candidate will have experience with relevant media planning, buying, and project management tools, as well as a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Inclusive
• Innovative
• Collaborative
• Integrity

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced environment with changing priorities?
• Are you comfortable working collaboratively with diverse teams and stakeholders?
• Do you have a data-driven mindset and a focus on continuous improvement?

ASSUMPTION: Visa values candidates who are customer-centric, innovative, and collaborative, with a strong work ethic and a commitment to integrity. Successful candidates will be able to adapt to a dynamic, fast-paced work environment and thrive in a team-oriented culture.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with diverse teams and stakeholders with varying priorities and expectations
• Keeping up with changing data & privacy standards and emerging payment products
• Balancing client-facing responsibilities with internal team management and collaboration

ASSUMPTION: The role presents unique challenges that require strong project management, communication, and collaboration skills. Successful candidates will be able to manage multiple projects effectively, adapt to changing priorities, and work collaboratively with diverse teams.

📈 Similar Roles Comparison

• This role is unique in its focus on paid media strategy and execution for Visa's clients, with a strong emphasis on collaboration and innovation
• Compared to similar roles in the industry, this position offers a unique opportunity to work with a global leader in digital payments and gain exposure to a wide range of clients and projects
• Career progression in this role may include opportunities to manage teams and take on more strategic responsibilities as the in-house strategy team grows

ASSUMPTION: This role offers a unique opportunity to work with a global leader in digital payments and gain exposure to a wide range of clients and projects. Successful candidates will be able to leverage their media expertise and strategic thinking to drive meaningful results for Visa's clients.

📝 Sample Projects

• Developing and executing a comprehensive paid media strategy for a major Visa client, including TV, display, social, and SEM channels
• Collaborating with agency partners and internal Visa teams to optimize media performance and drive client results
• Identifying and pitching innovative media opportunities to clients, such as integrated sponsorship partnerships with the NFL, Olympics, or FIFA World Cup

ASSUMPTION: The role presents a unique opportunity to work on high-impact projects with global implications, requiring strong strategic thinking, media expertise, and collaboration skills.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics, and how this role fits within the organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Visa support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does this role fit into that?
• How does Visa measure the success of this role, and what metrics will I be expected to track and optimize?

ASSUMPTION: Asking thoughtful, well-researched questions demonstrates your interest in the role and commitment to success. Focus on understanding the team dynamics, priorities, and growth opportunities to ensure a strong fit with the organization and the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on paid media strategy, campaign management, and project management
• Prepare for behavioral and situational interview questions that focus on your problem-solving, communication, and collaboration skills
• Research Visa's company culture and mission to demonstrate your fit and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.