Sr. Marketing Manager, Paid Media

📌 Core Information

🔹 Job Title: Sr. Marketing Manager, Paid Media

🔹 Company: Visa

🔹 Location: San Francisco, California, United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-28

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (5-10% travel required)

🚀 Job Overview

Key aspects of this role include:

• Leading and managing paid media strategies for multi-channel client media campaigns
• Collaborating with agency partners and internal teams to develop and execute media plans
• Identifying opportunities to pitch media to clients and develop innovative media executions
• Staying connected to changing data & privacy standards and emerging payment products
• Managing media plan timelines, finance, and budget trackers

ASSUMPTION: This role requires a high level of strategic thinking, project management, and client relationship skills. The ideal candidate will have a strong understanding of the media landscape and experience working with both B2B and B2C campaigns.

📋 Key Responsibilities

✅ Lead and manage paid media strategies for multi-channel client media campaigns (TV, display, social, SEM) across agency partners and Visa's media team

✅ Support cross-functional teams during media plan development, including prepping brief documents, creative production, analyzing media performance, and executing optimizations

✅ Identify key opportunities to pitch media opportunities to clients and integrate them into Visa's sponsorship partnerships

✅ Lead ideation and development of media POVs, test and learn opportunities, team media trainings, and custom, innovative media executions for Visa clients

✅ Lead client calls/meetings with agency partners, vendors, and platform partners, establishing productive relationships with partners and subject matter experts beyond Visa

✅ Stay connected to changing data & privacy standards, finance-specific guidelines, attribution solutions, and emerging payment products

✅ Strong management of media plan, project timeline, finance, and budget tracker

✅ Interest in client-facing role and effective presentation skills

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication, project management, and client relationship skills.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent experience

Experience: 8+ years of relevant work experience with a Bachelor's degree or 5+ years of experience with an Advanced Degree (e.g., Masters, MBA, JD, MD) or 2+ years of experience with a PhD

Required Skills:

• Proven track record in media marketing campaigns with both B2B and B2C experience
• Strong project management skills and experience coordinating cross-functional, end-to-end projects
• Data-driven mindset with a focus on quantifiable goals and continuous optimization
• Excellent written and oral communication skills
• Ability to work collaboratively with internal and external teams and manage multiple projects
• Proficiency in Excel and PowerPoint

Preferred Skills:

• 9+ years of relevant work experience with a Bachelor's degree or 7+ years of experience with an Advanced Degree or 3+ years of experience with a PhD
• 10+ years of business experience, with majority in marketing roles that involved both campaign management and execution of media marketing campaigns
• Experience across Affiliate Marketing, SEM, SEO

ASSUMPTION: The ideal candidate will have a strong background in media marketing, with a proven track record of driving business results through innovative and effective campaigns.

💰 Compensation & Benefits

Salary Range: $149,900 - $217,500 USD per year (including potential sales incentive payments)

Benefits:

• Medical, Dental, Vision
• 401(k), FSA/HSA
• Life Insurance
• Paid Time Off
• Wellness Program

Working Hours: Varies upon the needs of the department

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. The actual salary may vary depending on job-related factors such as knowledge, skills, experience, and location.

📌 Applicant Insights

🔍 Company Context

Industry: Visa is a global leader in digital payments, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.

Company Size: Visa has 10,001+ employees, providing ample opportunities for collaboration and growth.

Founded: Visa was founded in 1958 and has since grown into a publicly-traded company with a strong global presence.

Company Description:

• Visa is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.
• The company's purpose is to uplift everyone, everywhere by being the best way to pay and be paid.
• Visa offers a comprehensive benefits package that includes medical, dental, vision, 401(k), FSA/HSA, life insurance, paid time off, and a wellness program.

Company Specialties:

• Global payments technology company

Company Website: https://corporate.visa.com/en/careers.html

ASSUMPTION: Visa's global presence and extensive experience in the digital payments industry make it an attractive employer for those seeking a challenging and rewarding career in marketing.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring a high degree of strategic thinking, leadership, and expertise in media marketing.

Reporting Structure: The Sr. Marketing Manager, Paid Media reports directly to the NA Go-To-Market Media team and collaborates with various internal teams and external agency partners.

Work Arrangement: This is a hybrid position, requiring the incumbent to work on-site for a portion of the time, with the expectation of confirmed days in the office by the hiring manager.

Growth Opportunities:

• Visa offers opportunities for growing in-house strategy teams and direct management opportunities.
• The company's global presence and extensive experience in the digital payments industry provide ample opportunities for career growth and development.

ASSUMPTION: The Sr. Marketing Manager, Paid Media role offers a unique opportunity to grow and develop within a dynamic and innovative global organization.

🌍 Location & Work Environment

Office Type: Visa's headquarters is located in Foster City, California, with additional offices in Austin, Texas, and Miami, Florida.

Office Location(s): 900 Metro Center Blvd, Foster City, California, US

Geographic Context:

• San Francisco is a major tech hub with a vibrant culture and diverse population.
• The Bay Area offers a wide range of recreational activities, including outdoor pursuits, cultural events, and culinary experiences.
• The cost of living in the Bay Area is relatively high compared to other regions in the United States.

Work Schedule: The work schedule for this position varies upon the needs of the department.

ASSUMPTION: The San Francisco Bay Area offers a dynamic and innovative work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with a member of the HR team
• In-depth interviews with hiring managers and team members
• Final round interviews with senior leadership

Key Assessment Areas:

• Media marketing expertise and strategic thinking
• Project management and cross-functional collaboration skills
• Client relationship and communication skills
• Data-driven mindset and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant media marketing experience and skills.
• Demonstrate your understanding of Visa's business and the role's responsibilities in your application materials.
• Prepare for behavioral interview questions that focus on your problem-solving skills, client relationship experience, and ability to work collaboratively with cross-functional teams.

ATS Keywords: Paid Media, Campaign Management, Project Management, Data Analysis, Client Relations, Communication, Team Collaboration, Budget Management, Media Strategy, Digital Marketing, B2B Marketing, B2C Marketing, Presentation Skills, Relationship Management, Problem Solving, Strategic Thinking

ASSUMPTION: Visa's application process is designed to assess candidates' skills and fit for the Sr. Marketing Manager, Paid Media role, with a focus on media marketing expertise, strategic thinking, and strong communication skills.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint)
• Media planning and buying platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The ideal candidate will have experience with industry-standard media planning and buying platforms, data analysis tools, and project management software.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Inclusive
• Innovative
• Collaborative
• Integrity

Work Style:

• Dynamic and fast-paced environment
• Strong focus on collaboration and cross-functional teamwork
• Data-driven decision-making and continuous improvement
• Results-oriented and goal-focused

Self-Assessment Questions:

• Do you thrive in a dynamic, highly matrixed environment?
• Are you a strong strategic thinker and problem solver focused on results?
• Do you have a consistent track record working collaboratively with internal team members and external agency partners?
• Are you detail-oriented and thoughtful when preparing materials for and communicating with clients and partners of Visa?

ASSUMPTION: Visa's company culture values innovation, collaboration, and a customer-centric approach, with a strong focus on data-driven decision-making and continuous improvement.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Working with a diverse range of internal and external stakeholders
• Keeping up with changing data & privacy standards and emerging payment products
• Balancing client needs with Visa's brand and business objectives

ASSUMPTION: The Sr. Marketing Manager, Paid Media role presents unique challenges and opportunities for growth and development within Visa's dynamic and innovative global organization.

📈 Similar Roles Comparison

• This role is unique in its focus on paid media strategies for multi-channel client media campaigns within the NA Go-To-Market Media team.
• Similar roles in the industry may focus on specific media channels or client segments, but this role offers a broad and strategic perspective on media marketing.
• Career progression in this role may lead to growing in-house strategy teams and direct management opportunities.

ASSUMPTION: The Sr. Marketing Manager, Paid Media role offers a unique opportunity to grow and develop within Visa's dynamic and innovative global organization, with a focus on media marketing strategy and execution.

📝 Sample Projects

• Developing and executing a comprehensive media plan for a major client, including TV, display, social, and SEM channels
• Pitching innovative media opportunities to clients and integrating them into Visa's sponsorship partnerships
• Leading a team to develop and execute a test and learn opportunity for a new media channel or platform

ASSUMPTION: The Sr. Marketing Manager, Paid Media role offers a wide range of projects and opportunities for growth and development within Visa's dynamic and innovative global organization.

❓ Key Questions to Ask During Interview

• Can you describe the typical media landscape for our target clients and how this role will contribute to driving business results?
• How does this role collaborate with other teams within Visa, such as the Client Marketing team and agency partners?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Visa support the growth and development of its employees, particularly in this role?
• What are the key challenges facing the media marketing industry, and how does this role address them?

ASSUMPTION: The interview process for the Sr. Marketing Manager, Paid Media role will focus on assessing candidates' media marketing expertise, strategic thinking, and ability to work collaboratively with cross-functional teams.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant media marketing experience and skills.
• Prepare for behavioral interview questions that focus on your problem-solving skills, client relationship experience, and ability to work collaboratively with cross-functional teams.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.