📌 Core Information
🔹 Job Title: Senior Marketing Manager, Paid Media, Amazon Business Central Marketing
🔹 Company: Amazon
🔹 Location: Seattle, WA & New York, NY
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 6+ years
🔹 Remote Status: On-site (Seattle, WA & New York, NY)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing paid media strategies across channels to drive awareness and consideration of Amazon Business worldwide
- Leading media agencies and cross-functional teams for execution while optimizing campaign performance
- Contributing to the development of best practices and measurement of paid media channels within Amazon Business for marketing partners to follow globally
- Owning campaign briefing processes, business review documents, and experimentation roadmaps that work backwards from the customer
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to manage multiple high-profile projects simultaneously. The ideal candidate will have experience working with cross-functional teams and managing media agencies.
📋 Key Responsibilities
✅ Develop and execute paid media strategies across channels to drive awareness and consideration of Amazon Business worldwide
✅ Contribute to the development of best practices and measurement of paid media channels within Amazon Business for marketing partners to follow globally
✅ Own campaign briefing processes, business review documents, and experimentation roadmaps that work backwards from the customer
✅ Lead media agencies and cross-functional teams for execution while optimizing campaign performance
ASSUMPTION: This role requires strong project management skills, the ability to work collaboratively with various teams, and a deep understanding of paid media channels.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 6+ years of professional non-internship marketing experience
Required Skills:
- Proven track record executing integrated media strategies that drive ROI across the marketing funnel
- Experience working with cross-functional teams and managing multiple high-profile projects simultaneously
- Exceptional written and verbal communication skills with the ability to present complex information clearly and concisely
- Proficient in using data and metrics to drive improvements
Preferred Skills:
- Experience in B2B, digital advertising, and ad-tech products/services
- Experience with marketing tools such as Sprinklr, LiveRamp, and Bombora
ASSUMPTION: While a degree in Marketing or Business is preferred, relevant experience and a strong portfolio may be considered in lieu of a degree.
💰 Compensation & Benefits
Salary Range: $112,800 - $186,500 per year (based on location and experience level)
Benefits:
- Medical, financial, and other benefits
- Equity and sign-on payments
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Senior Marketing Manager role at Amazon. The actual salary may vary depending on the candidate's experience, skills, and location.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and Technology
Company Size: 10,001+ employees (Enterprise)
Founded: 1994 (Amazon was founded in Bellevue, WA, and later moved its headquarters to Seattle, WA)
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives
- Amazon's mission is to be Earth's most customer-centric company
Company Specialties:
- E-commerce
- Retail
- Operations
- Internet
Company Website: https://www.amazon.com
ASSUMPTION: Working at Amazon offers a dynamic and innovative environment with opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid-Senior level (6+ years of experience)
Reporting Structure: This role reports directly to the Central Marketing Team and collaborates with various cross-functional teams, including paid media, brand, creative, product, legal, and PR
Work Arrangement: On-site (Seattle, WA & New York, NY) with potential for hybrid or remote work in the future
Growth Opportunities:
- Potential to lead and mentor junior marketing team members
- Opportunities to work on high-impact projects and drive business results
- Chance to gain experience in a fast-growing B2B startup within a large, established company
ASSUMPTION: This role offers significant growth potential and the opportunity to work on high-impact projects that drive business results.
🌍 Location & Work Environment
Office Type: Corporate office environment with open-plan workspaces and collaborative work areas
Office Location(s): Seattle, WA & New York, NY
Geographic Context:
- Seattle, WA: Known for its tech industry, vibrant culture, and outdoor activities
- New York, NY: A global hub for finance, media, and entertainment with a diverse and dynamic culture
Work Schedule: Full-time (40 hours per week) with flexible hours and opportunities for remote work
ASSUMPTION: Both Seattle and New York offer vibrant, multicultural environments with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with HR
- Behavioral and situational interviews with hiring managers and team members
- Final round interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Ability to work collaboratively with cross-functional teams
- Strong communication and presentation skills
- Proven track record in executing integrated media strategies
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of Amazon's mission, values, and culture in your application materials
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, teamwork, and strategic thinking
ATS Keywords: Paid Media, Marketing Strategy, Cross-Functional Teams, Media Agencies, Campaign Management, ROI, B2B Marketing, Amazon Business
ASSUMPTION: The interview process at Amazon is designed to assess your strategic thinking, problem-solving skills, and cultural fit within the organization.
🛠️ Tools & Technologies
- Marketing tools such as Sprinklr, LiveRamp, and Bombora
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, JIRA, Trello)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: Familiarity with marketing tools, project management software, and data analysis platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and creative
- Results-focused and action-oriented
Self-Assessment Questions:
- Do you have a proven track record of executing integrated media strategies that drive ROI?
- Are you comfortable working with cross-functional teams and managing multiple high-profile projects simultaneously?
- Do you have strong communication and presentation skills, with the ability to present complex information clearly and concisely?
ASSUMPTION: Amazon values employees who are customer-obsessed, passionate about invention, committed to operational excellence, and focused on long-term thinking.
⚠️ Potential Challenges
- Managing multiple high-profile projects simultaneously may require strong time management and organizational skills
- Working with cross-functional teams may require strong communication and collaboration skills to ensure alignment and successful project execution
- The fast-paced and dynamic nature of Amazon's business may present challenges in keeping up with changing priorities and demands
- Competition for top talent and limited opportunities for advancement may present challenges in career growth
ASSUMPTION: While Amazon offers numerous opportunities for professional growth and development, it also presents unique challenges that require strong skills and adaptability.
📈 Similar Roles Comparison
- This role is unique in its focus on paid media strategy and execution within Amazon Business, a fast-growing B2B startup within a large, established company
- Similar roles in the industry may focus on specific media channels or have a broader marketing scope, but this role offers a unique blend of strategic and tactical responsibilities
- Career paths in this role may lead to senior marketing leadership positions within Amazon Business or other Amazon subsidiaries
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, making it distinct from similar roles in the industry.
📝 Sample Projects
- Developing and executing a global paid media campaign to drive awareness and consideration of Amazon Business
- Collaborating with cross-functional teams to create and optimize campaign briefing processes, business review documents, and experimentation roadmaps
- Managing media agencies to execute campaigns and optimize performance across multiple channels
ASSUMPTION: These sample projects illustrate the strategic and tactical responsibilities of the Senior Marketing Manager, Paid Media, Amazon Business Central Marketing role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Central Marketing Team and Amazon Business?
- How does this role collaborate with other teams, such as brand, creative, product, legal, and PR, to drive business results?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Amazon Business support the growth and development of its employees, and what opportunities exist for professional advancement?
- What is the work-life balance like for this role, and how does Amazon support employees in maintaining a healthy work-life balance?
ASSUMPTION: Asking these questions will help you better understand the role, team dynamics, and company culture, enabling you to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, teamwork, and strategic thinking
- Research Amazon's mission, values, and culture to demonstrate your understanding and alignment with the company
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
