📌 Core Information
🔹 Job Title: Sr. Marketing Operations Specialist - ABM
🔹 Company: CyberArk
🔹 Location: Newton, Massachusetts
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-01
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Operationalizing and supporting the ABX strategy across the buyer journey
- Serving as the primary administrator and power user of Demandbase (or similar platforms)
- Collaborating with various teams to execute integrated ABX programs
- Analyzing marketing program performance and drawing actionable insights
- Optimizing processes for ABX campaign setup, account selection, and attribution
ASSUMPTION: This role requires a strong understanding of B2B marketing, ABM strategies, and data analysis to drive successful outcomes.
📋 Key Responsibilities
✅ Operationalize and support ABX strategy across the buyer journey, focusing on high-value accounts
✅ Serve as the primary administrator and power user of Demandbase (or similar platforms)
✅ Collaborate with Marketing, Sales, SDRs, RevOps, and IT to design, implement, and execute integrated ABX programs
✅ Analyze marketing program performance and develop insights to inform campaign optimization and pipeline growth
✅ Create and document scalable processes for ABX campaign setup, account selection, journey mapping, and attribution
✅ Educate stakeholders on ABX tools, workflows, and best practices to maximize platform adoption and impact
✅ Support teams in other areas as needed
ASSUMPTION: The role requires a balance of strategic thinking, data analysis, and cross-functional collaboration to succeed.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-7+ years of experience in Marketing or Revenue Operations, preferably within a B2B SaaS or tech company
Required Skills:
- Hands-on expertise with Demandbase (strongly preferred) or 6sense
- Proven experience supporting ABM/ABX programs with measurable results
- Strong analytical and problem-solving skills
- Hands-on experience with digital marketing analytics tools like Adobe Analytics and Tableau
- Solid understanding of B2B GTM motions, sales funnel dynamics, and marketing automation/Salesforce CRM workflows
- Excellent problem-solving, communication, and project management skills
- Ability to thrive in a fast-paced, cross-functional team environment
Preferred Skills:
- Experience with other ABM platforms
- Familiarity with other marketing automation tools
ASSUMPTION: Candidates should have a strong background in marketing operations and ABM to excel in this role.
💰 Compensation & Benefits
Salary Range: $90,000 - $125,000/year, plus commissions or discretionary bonus based on performance
Benefits:
- Medical
- Dental
- Vision
- Financial
- Other Benefits
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range is competitive for a senior marketing operations role in the B2B SaaS industry.
📌 Applicant Insights
🔍 Company Context
Industry: CyberArk is a global leader in identity security, focused on privileged access management
Company Size: 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact
Founded: 2004, with over two decades of experience in the cybersecurity industry
Company Description:
- CyberArk specializes in identity security, helping organizations secure their most critical assets
- The company offers comprehensive security solutions for human and machine identities across various business applications and hybrid cloud workloads
- CyberArk is committed to helping customers secure their most critical assets and providing a safe and secure environment for their employees
Company Specialties:
- Identity Security
- Privileged Access Management
- Machine Identity Management
- Encryption
- Secrets Management
Company Website: CyberArk
ASSUMPTION: CyberArk's focus on identity security and commitment to customer success make it an attractive employer in the cybersecurity industry.
📊 Role Analysis
Career Level: Senior-level role with opportunities for growth and impact within the marketing operations team
Reporting Structure: This role reports directly to the Director of Marketing Operations and Demand
Work Arrangement: On-site, with the possibility of hybrid or remote work arrangements in the future
Growth Opportunities:
- Potential career progression into management or leadership roles within the marketing operations team
- Opportunities to work on strategic projects and initiatives that drive business growth
- Chance to gain experience in a fast-paced, dynamic industry and learn from experienced professionals
ASSUMPTION: This role offers a unique opportunity to work in a senior-level position within a growing and innovative company in the cybersecurity industry.
🌍 Location & Work Environment
Office Type: On-site, with the possibility of hybrid or remote work arrangements in the future
Office Location(s): Newton, Massachusetts
Geographic Context:
- Newton is a suburban city located near Boston, Massachusetts
- The area offers a mix of urban and suburban living, with easy access to cultural attractions, restaurants, and outdoor activities
- Newton is known for its excellent public schools and family-friendly neighborhoods
Work Schedule: Full-time, typically 40 hours per week, with the possibility of flexible work arrangements in the future
ASSUMPTION: The on-site work arrangement allows for better collaboration and integration with the marketing and sales teams, while the location in Newton, Massachusetts, offers a desirable work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the marketing operations team
- Final interview with the director or another senior leader
Key Assessment Areas:
- Understanding of ABM strategies and marketing operations
- Analytical and problem-solving skills
- Cross-functional collaboration and communication skills
- Alignment with company values and culture
Application Tips:
- Highlight relevant experience in marketing operations and ABM
- Demonstrate strong analytical and problem-solving skills through examples
- Tailor your resume and cover letter to emphasize your fit for the role and company
- Prepare questions to ask the interviewer about the role, team, and company
ATS Keywords: Marketing Operations, ABM, Demandbase, 6sense, Data Analysis, Sales Collaboration, Process Optimization, Digital Marketing, Project Management, Communication, Problem Solving, B2B SaaS, CRM Workflows, Engagement Tracking, Reporting, Account Targeting, Segmentation, Insights
ASSUMPTION: The interview process will focus on assessing the candidate's understanding of ABM strategies, marketing operations, and data analysis, as well as their ability to collaborate effectively with cross-functional teams.
🛠️ Tools & Technologies
- Demandbase (or similar platforms like 6sense)
- Adobe Analytics
- Tableau
- Salesforce CRM
- Marketo or other marketing automation tools
ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer Success
- Integrity
- Collaboration
- Accountability
Work Style:
- Fast-paced and dynamic
- Cross-functional and collaborative
- Data-driven and analytical
- Focused on driving business growth and customer success
Self-Assessment Questions:
- Do you thrive in a fast-paced, cross-functional team environment?
- Are you comfortable working with data and drawing insights to inform decision-making?
- Do you have experience with ABM strategies and marketing operations?
ASSUMPTION: Candidates who align with CyberArk's values and work style will be the best fit for this role and the company's culture.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Collaborating effectively with cross-functional teams with varying priorities and goals
- Keeping up with the latest trends and best practices in ABM and marketing operations
- Adapting to changes in the company's priorities and strategies
ASSUMPTION: These challenges can be overcome by strong communication, project management, and adaptability skills.
📈 Similar Roles Comparison
- This role is similar to a Senior Marketing Operations Manager or Senior ABM Specialist role in other B2B SaaS companies
- However, this role focuses specifically on ABX operations and insights, making it unique within the marketing operations team
- Career progression may include moving into a management or leadership role within the marketing operations team or transitioning into a more strategic or specialized role within the marketing organization
ASSUMPTION: This role offers a unique opportunity to work in a senior-level position within a growing and innovative company in the cybersecurity industry.
📝 Sample Projects
- Optimizing ABX campaign setup and account selection processes to improve efficiency and effectiveness
- Developing and implementing a new attribution model to better track and measure the impact of ABX programs on pipeline generation and deal acceleration
- Collaborating with the sales team to create and execute targeted ABX campaigns focused on high-value accounts
ASSUMPTION: These projects demonstrate the strategic and operational nature of the role, as well as the opportunity to drive meaningful impact on the business.
❓ Key Questions to Ask During Interview
- Can you describe the typical ABX campaign lifecycle and how this role fits into that process?
- How does this role collaborate with the sales team to ensure alignment between marketing and sales strategies?
- What are the biggest challenges facing the marketing operations team currently, and how can this role help address them?
- How does this role contribute to the overall success of the marketing organization and the company?
- What opportunities are there for professional development and growth within this role and the company?
ASSUMPTION: Asking thoughtful questions demonstrates the candidate's interest in and understanding of the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in marketing operations and ABM
- Prepare for the interview by researching CyberArk's company values, culture, and industry focus
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
