📌 Core Information
🔹 Job Title: Sr. Marketing Specialist (Events & Trade Shows)
🔹 Company: Aledade
🔹 Location: Boston, MA; Chicago, IL; Dallas, TX; Minneapolis, MN; Phoenix, AZ; Bethesda, MD
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (Domestic Travel Required)
🚀 Job Overview
Key aspects of this role include:
- Strategic planning and execution of regional and national trade shows, conferences, and regional events
- Collaboration with cross-functional teams to maintain consistent branding and successful lead generation tactics
- Management of event ROI, budgets, vendor negotiations, contracts, and timelines
- Improvement of trade show workflows and operations using event management platforms
- Mentorship and guidance for junior team members
ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage multiple projects simultaneously. Experience in event planning and management, specifically trade show and conference execution, is crucial for success in this position.
📋 Key Responsibilities
✅ Lead comprehensive planning and execution of regional and national trade shows, conferences, and regional events, ensuring alignment with company objectives.
✅ Coordinate event design and onsite execution with cross-functional teams to maintain consistent branding, successful lead generation tactics, and experiential marketing tactics.
✅ Manage event ROI, budgets, vendor negotiations, contracts, and timelines, while proactively identifying and mitigating risks.
✅ Evaluate and improve trade show workflows and operations using event management platforms like Monday.com, Hubspot, and Salesforce to track, analyze, and improve event performance metrics.
✅ Provide mentorship and guidance for more junior members of the team.
ASSUMPTION: This role requires a strong attention to detail, excellent organizational skills, and the ability to work effectively with multiple stakeholders. Experience with event management software and CRM platforms is essential for success in this position.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Business, or related field
Experience: 6+ years of professional experience in event planning and management, specifically trade show and conference execution
Required Skills:
- Proven experience managing a high volume of events with multiple stakeholders
- Exceptional organizational, negotiation, and communication skills
- Proficiency in event management and CRM software (Monday.com, Hubspot, Salesforce preferred)
- Demonstrated capability in budget management and ROI tracking
- Ability to multitask effectively, prioritize tasks, and meet tight deadlines
- Strong interpersonal skills to build relationships with internal and external stakeholders
- Creative problem-solving skills and attention to detail
Preferred Skills:
- Experience managing events with a focus on inclusivity and accessibility
- Familiarity with the healthcare industry and its events
ASSUMPTION: Candidates with experience in event planning and management, particularly in trade shows and conferences, will be most successful in this role. Proficiency in event management software and CRM platforms is essential.
💰 Compensation & Benefits
Salary Range: $75,000 to $85,000, plus bonus and equity
Benefits:
- Flexible work schedules and the ability to work remotely
- Health, dental, and vision insurance paid up to 80% for employees, dependents, and domestic partners
- Robust time-off plan (21 days of PTO in the first year)
- Two paid volunteer days and 11 paid holidays
- 12 weeks paid parental leave for all new parents
- Six weeks paid sabbatical after six years of service
- Educational Assistant Program and Clinical Employee Reimbursement Program
- 401(k) with up to 4% match
- Stock options
Working Hours: Full-time, with the ability to work remotely and domestically travel up to 35% of the time
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles. The actual compensation may vary depending on factors such as the candidate's qualifications, skills, competencies, and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Healthcare
Company Size: 1,001-5,000 employees
Founded: 2014
Company Description:
- Aledade is the largest network of independent primary care, enabling clinicians to deliver better patient outcomes and generate more savings revenue through value-based care.
- The company's data, personal coaching, user-friendly workflows, health care policy expertise, strong payer relationships, and integrated care solutions empower primary care organizations to succeed financially by keeping people healthy.
- Aledade manages accountable care organizations that share in the risk and reward across more than 200 value-based contracts representing more than 2.5 million patient lives.
Company Specialties:
- Accountable Care Organizations (ACOs)
- Health Information Technology
- Data Analytics
- Physician Collaborations
Company Website: http://www.aledade.com
ASSUMPTION: Aledade's focus on value-based care and empowering independent primary care practices sets it apart in the healthcare industry. Candidates should be passionate about improving patient outcomes and driving business growth through strategic event planning and execution.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Senior Director of Marketing and works collaboratively with cross-functional teams, including Demand Generation Product Portfolio, Brand Strategy, and Network Development teams.
Work Arrangement: This role requires the ability to work remotely and domestically travel up to 35% of the time.
Growth Opportunities:
- Potential to advance to a leadership role within the marketing department
- Opportunities to expand event management responsibilities and oversee a team
- Chance to gain experience in various aspects of marketing, including branding, lead generation, and experiential marketing
ASSUMPTION: This role offers significant growth potential for candidates with strong event planning and management skills, as well as a passion for driving business growth through strategic events.
🌍 Location & Work Environment
Office Type: Remote-first with multiple office locations
Office Location(s): Boston, MA; Chicago, IL; Dallas, TX; Minneapolis, MN; Phoenix, AZ; Bethesda, MD
Geographic Context:
- These locations offer a mix of urban and suburban environments, with access to various cultural, recreational, and professional opportunities
- Each location has a unique healthcare ecosystem, providing opportunities to engage with diverse stakeholders
- Candidates should be comfortable working remotely and traveling domestically up to 35% of the time
Work Schedule: Full-time, with flexible work schedules and the ability to work remotely
ASSUMPTION: The remote-first work environment at Aledade offers candidates the flexibility to balance their personal and professional lives while still having the opportunity to collaborate with team members in various locations.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening with the hiring manager
- In-depth behavioral interview with the marketing team
- Final interview with the senior director of marketing
Key Assessment Areas:
- Event planning and management skills
- Communication and collaboration skills
- Problem-solving and analytical skills
- Adaptability and flexibility
Application Tips:
- Highlight your experience managing high-volume events with multiple stakeholders
- Demonstrate your proficiency in event management and CRM software
- Showcase your ability to manage budgets, negotiate contracts, and track ROI
- Explain how you've improved event workflows and operations using event management platforms
ATS Keywords: Event Planning, Trade Show Management, Budget Management, ROI Tracking, Negotiation Skills, Communication Skills, Organizational Skills, CRM Software Proficiency, Creative Problem-solving, Interpersonal Skills, Multitasking, Attention to Detail
ASSUMPTION: The interview process at Aledade is designed to assess candidates' skills and cultural fit for the role. Candidates should be prepared to discuss their event planning and management experience, as well as their ability to work effectively with multiple stakeholders.
🛠️ Tools & Technologies
- Monday.com
- Hubspot
- Salesforce
- Other event management and CRM software
ASSUMPTION: Proficiency in event management and CRM software is essential for success in this role. Candidates should be comfortable learning and using new tools and technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered
- Data-driven
- Collaborative
- Inclusive
- Adaptable
Work Style:
- Remote-first with a focus on results and outcomes
- Collaborative and cross-functional teamwork
- Data-driven decision-making
- Continuous learning and improvement
Self-Assessment Questions:
- How have you demonstrated a commitment to patient-centered care in your previous roles?
- Can you provide an example of a time when you used data to inform your event planning and management strategies?
- Describe your experience working collaboratively with cross-functional teams to achieve shared goals.
ASSUMPTION: Aledade values candidates who are passionate about improving patient outcomes, data-driven, collaborative, and adaptable. Candidates should be prepared to discuss their alignment with these values and work style preferences during the interview process.
⚠️ Potential Challenges
- Managing a high volume of events with multiple stakeholders can be challenging and time-consuming
- Travel requirements may impact work-life balance
- Working remotely may require strong self-motivation and time management skills
- Keeping up with industry trends and best practices in event planning and management can be challenging
ASSUMPTION: Candidates should be prepared to discuss how they've overcome challenges in their previous roles and how they plan to address potential challenges in this position.
📈 Similar Roles Comparison
- This role differs from other event planning and management positions in its focus on trade shows and conferences, as well as the requirement to manage a high volume of events with multiple stakeholders
- Industry-specific context: The healthcare industry has unique event planning and management considerations, such as HIPAA compliance and the need to engage with diverse stakeholders
- Career path comparison: This role offers significant growth potential for candidates with strong event planning and management skills, as well as a passion for driving business growth through strategic events
ASSUMPTION: Candidates should research similar roles in the event planning and management field to better understand the unique aspects of this position and how it aligns with their career goals.
📝 Sample Projects
- Planning and executing a national trade show, including vendor negotiations, contract management, and onsite execution
- Improving event workflows and operations using event management platforms to track, analyze, and improve event performance metrics
- Collaborating with cross-functional teams to maintain consistent branding and successful lead generation tactics at regional events
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role. Candidates should be prepared to discuss their experience with similar projects and how they've contributed to business growth and improved event outcomes.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Aledade support the professional development and growth of its employees?
- Can you provide an example of a time when Aledade demonstrated its commitment to inclusivity and accessibility in its events?
- What are the key priorities for this role in the first 90 days?
- How does Aledade measure the success of its events, and how can I contribute to improving these metrics?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the company culture. Candidates should be prepared to ask thoughtful and insightful questions throughout the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your event planning and management experience, as well as your proficiency in event management and CRM software
- Prepare examples of your experience managing high-volume events with multiple stakeholders, as well as your ability to manage budgets, negotiate contracts, and track ROI
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
