Sr Marketing Technology Analyst

📌 Core Information

🔹 Job Title: Sr Marketing Technology Analyst

🔹 Company: Transamerica

🔹 Location: Work From Home, USA

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 29, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Designing and deploying marketing technology resources to optimize automated marketing campaigns and analytics
• Serving as a senior liaison across business groups to create documentation for business and system requirements
• Collaborating with cross-functional teams to improve user experience, reporting, and distribution
• Identifying trends, issues, and performance gaps to drive continuous improvement
• Gathering stakeholder feedback to enhance user experience and platform utilization

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to manage multiple priorities and meet deadlines.

📋 Key Responsibilities

✅ Design and deploy marketing technology resources to optimize automated marketing campaigns, material distribution, agency/vendor management, platform use, and tracking, reporting, and analytics

✅ Conduct business process analysis and needs assessment to align marketing solutions with business initiatives

✅ Serve as a senior liaison across business groups to create documentation for business and system requirements

✅ Work on project teams to develop or modify complex processes and/or systems

✅ Identify trends/issues and performance gaps

✅ Gather feedback from stakeholders and provide discussion forums to improve the user experience

✅ Maintain thorough knowledge of platforms, tools, and processes

ASSUMPION: This role requires a deep understanding of marketing technology software and platforms, as well as strong analytical and problem-solving skills.

🎯 Required Qualifications

Education: Bachelor's degree in information technology, marketing, or a related field, or equivalent experience

Experience: Five years of experience developing technical solutions

Required Skills:

• Thorough understanding of marketing technology software or platforms (e.g., Salesforce, Google Analytics, Adobe, Google Cloud Platform, CRM, and Marketing Cloud)
• Knowledge of project management methodologies
• Analytical and problem-solving skills
• Excellent written and oral communication and relationship-building skills
• Ability to manage multiple priorities and meet deadlines

Preferred Skills:

• Financial services experience (e.g., Retirement, Employee Benefits, Life Insurance, Investments)

ASSUMPTION: This role requires a strong background in marketing technology software and platforms, as well as experience in a related field.

💰 Compensation & Benefits

Salary Range: $78,000 - $83,000 annually

Benefits:

• Competitive Pay
• Bonus for Eligible Employees
• Pension Plan
• 401k Match
• Employee Stock Purchase Plan
• Tuition Reimbursement
• Disability Insurance
• Medical Insurance
• Dental Insurance
• Vision Insurance
• Employee Discounts
• Career Training & Development Opportunities
• Paid Time Off
• Paid Holidays
• Parental Leave
• Adoption Assistance
• Employee Assistance Program
• College Coach Program
• Back-Up Care Program
• PTO for Volunteer Hours
• Employee Matching Gifts Program
• Employee Resource Groups
• Inclusion and Diversity Programs
• Employee Recognition Program
• Referral Bonus Programs

Working Hours: 40 hours per week

ASSUMPTION: The salary range provided is an estimate and may vary based on qualifications, experience, geography, work location designation, and operational needs.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 5,001-10,000 employees

Founded: 1904

Company Description:

• Transamerica is a leading provider of life insurance, annuities, employee benefits, retirement plans, and investment solutions
• The company offers a comprehensive benefits package designed to support both the personal and financial well-being of its employees
• Transamerica is committed to diversity, inclusion, and giving back to communities through various programs and initiatives
• The company is part of Aegon, an international financial services group serving approximately 23.9 million customers worldwide

Company Specialties:

• Insurance
• Investments
• Retirement

Company Website: http://www.transamerica.com

ASSUMPTION: Transamerica is a well-established company with a strong focus on employee well-being and community involvement.

📊 Role Analysis

Career Level: Mid-Career

Reporting Structure: This role reports directly to the Marketing Technology Manager

Work Arrangement: Remote Solely

Growth Opportunities:

• Potential career growth within the Marketing Technology team or related departments
• Opportunities to work on high-impact projects and collaborate with cross-functional teams
• Access to career training and development opportunities

ASSUMPTION: This role offers opportunities for career growth and professional development within the organization.

🌍 Location & Work Environment

Office Type: Remote

Office Location(s): Work From Home, USA

Geographic Context:

• The role is based in the United States and can be performed remotely
• Transamerica has offices in various locations across the country
• The company offers a flexible work arrangement, allowing employees to balance their personal and professional lives

Work Schedule: Full-time, with a typical workweek of 40 hours

ASSUMPTION: This role requires strong self-motivation and time management skills, as it is performed remotely.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth behavioral and technical interviews
• Final round interview with the hiring manager
• Background check and offer extension

Key Assessment Areas:

• Technical skills in marketing technology software and platforms
• Analytical and problem-solving skills
• Communication and relationship-building skills
• Ability to manage multiple priorities and meet deadlines
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Be prepared to discuss your experience with marketing technology software and platforms in detail
• Showcase your analytical and problem-solving skills through real-life examples
• Demonstrate your ability to manage multiple priorities and meet deadlines
• Research the company and be ready to discuss how your values align with theirs

ATS Keywords: Marketing Technology, Software, Platforms, User Experience, Reporting, Distribution, Business Process Analysis, Needs Assessment, Documentation, Project Management, Analytical Skills, Problem-Solving Skills, Communication Skills, Relationship Building Skills, Multi-Priority Management, Salesforce, Google Analytics, Adobe

ASSUMPTION: The interview process for this role is likely to be comprehensive, focusing on both technical skills and cultural fit.

🛠️ Tools & Technologies

• Salesforce
• Google Analytics
• Adobe
• Google Cloud Platform
• CRM and Marketing Cloud

ASSUMPTION: This role requires proficiency in various marketing technology software and platforms.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Respect
• Excellence
• Inclusion
• Stewardship

Work Style:

• Collaborative
• Innovative
• Data-driven
• Customer-focused
• Agile

Self-Assessment Questions:

• How do your personal values align with Transamerica's core values?
• Can you provide an example of a time when you had to manage multiple priorities and meet a tight deadline?
• How do you approach continuous learning and improvement in your role?

ASSUMPTION: Transamerica values employees who embody their core values and demonstrate a strong work ethic.

⚠️ Potential Challenges

• The role may require working with legacy systems and processes, which can be challenging to optimize
• Managing multiple priorities and meeting deadlines can be stressful, and the role may require long hours during peak periods
• The remote work environment may present unique challenges, such as isolation and lack of face-to-face interaction
• The role may require occasional travel for meetings or training sessions

ASSUMPTION: This role may present unique challenges, but also offers opportunities for professional growth and development.

📈 Similar Roles Comparison

• This role is similar to a Marketing Technology Specialist or Marketing Automation Specialist, but with a greater emphasis on strategic planning and cross-functional collaboration
• In the Financial Services industry, this role is comparable to similar positions within insurance, investment, and retirement companies
• Career-wise, this role is a step up from entry-level marketing technology roles and offers opportunities for career growth and advancement

ASSUMPTION: This role is unique in its focus on strategic planning and cross-functional collaboration within the Marketing Technology field.

📝 Sample Projects

• Optimizing automated marketing campaigns for a new product launch
• Implementing a new CRM system to improve customer data management and analytics
• Developing a marketing technology roadmap to align with business objectives and initiatives

ASSUMPTION: These sample projects demonstrate the strategic and cross-functional nature of the role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Marketing Technology department?
• How does this role collaborate with other departments, such as Sales, Product, and Customer Service?
• What are the most significant challenges facing the Marketing Technology team currently, and how can this role help address them?
• How does the company support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how are they tracked and measured?

ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, and shows that you have done your research.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://transamerica.wd5.myworkdayjobs.com/US/job/Work-From-Home-USA/Sr-Marketing-Technology-Analyst_R20058551
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral and technical interviews by researching the company and role, and practicing common interview questions
• Follow up with the hiring manager after your interview to express your interest in the position
• If selected for the final round, be prepared to discuss your salary expectations and negotiate the offer

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.