📌 Core Information
🔹 Job Title: Senior Marketing Technology Manager
🔹 Company: Cribl
🔹 Location: Remote - United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: April 8, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Architecting and managing the marketing technology stack, including platforms like Marketo, Segment, and 6sense
- Optimizing lead lifecycle workflows and ensuring efficient handover to sales teams
- Developing robust reporting systems to track marketing performance and identify improvement opportunities
- Collaborating with cross-functional teams and senior leadership to drive strategic decision-making
- Staying up-to-date with the latest trends and advancements in marketing technology
ASSUMPTION: This role requires a high level of technical expertise and experience in managing marketing technology stacks. The ideal candidate will have a deep understanding of various marketing and sales systems and be able to effectively leverage APIs and integration technologies.
📋 Key Responsibilities
✅ Lead the architecture, management, and optimization of marketing technology systems, with a focus on Marketo and Segment instances
✅ Design and implement lead lifecycle workflows from lead capture through qualification and nurture, ensuring seamless handover to sales teams
✅ Ensure seamless integrations across marketing and sales systems to support data accuracy and high-performance lead management
✅ Develop robust reporting and monitoring systems to track marketing operations performance and identify improvement opportunities
✅ Implement best practices for maintaining data quality, consistency, and integrity across all systems, ensuring that all data flows between platforms meet necessary security standards
✅ Continuously assess and refine the MarTech ecosystem to improve marketing efficiency and scalability, ensuring tools are fully leveraged to support business goals
✅ Influence and manage relationships across marketing, sales, data, and IT teams to ensure alignment on lead management processes and system usage
✅ Stay up-to-date on the latest trends and advancements in marketing technology and recommend improvements
ASSUMPTION: This role requires a high level of technical expertise and experience in managing marketing technology stacks. The ideal candidate will have a deep understanding of various marketing and sales systems and be able to effectively leverage APIs and integration technologies.
🎯 Required Qualifications
Education: Bachelor’s degree in computer science, engineering, or information technology preferred
Experience: 8-10 years of experience with deep hands-on expertise in managing and architecting MarTech stacks
Required Skills:
- Advanced knowledge of a variety of marketing and sales systems (e.g., Marketo, Segment, Ringlead, 6sense, Outreach, Qualified, Salesforce)
- Experience with iPaaS tools such as Workato, Zapier, Tray.io for custom integrations and reverse ETL solutions
- Ability to effectively leverage APIs and integration technologies to connect disparate systems and create seamless user experiences
- Proven ability to design and manage lead lifecycle workflows, ensuring timely handoff to sales teams
- Experience in working with senior leadership and influencing decision-making across diverse marketing and sales stakeholders
- Expertise in integrating multiple systems to support data quality, lead flow, and marketing-to-sales handoff processes
- Exceptional problem-solving skills with the ability to lead large-scale, complex projects from conception to implementation
- Strong communication skills to effectively influence cross-functional teams and senior leadership
Preferred Skills:
- Bachelor’s degree in computer science, engineering, or information technology
ASSUMPTION: Given the role's focus on managing and optimizing marketing technology stacks, a strong background in marketing technology and relevant systems is crucial. The ideal candidate will have extensive experience in lead lifecycle management and integrating multiple systems.
💰 Compensation & Benefits
Salary Range: $128,300 - $170,000 (USD) per year. The salary for this role is dependent on geographic location and will be based on the individual candidate’s job-related knowledge, skills, and experience.
Benefits:
- Health, dental, vision, short-term disability, and life insurance
- Paid holidays and paid time off
- Fertility treatment benefit
- 401(k), equity, and eligibility for a discretionary company-wide bonus
Working Hours: Full-time, with the possibility of stand-by, on-call, or off-hours duties as needed
ASSUMPTION: The salary range provided is based on industry standards for senior marketing technology managers with 8-10 years of experience. The benefits package is competitive and includes health insurance, retirement plans, and other perks to support employee well-being and work-life balance.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on data management solutions for IT and Security
Company Size: 501-1,000 employees, which means a mid-sized company structure with opportunities for collaboration and growth
Founded: 2018, with a brief history of rapid growth and expansion in the data management and security sector
Company Description:
- Cribl empowers organizations to transform their data strategy by providing a vendor-agnostic data management solution capable of collecting data from any source, processing billions of events per second, automatically routing data for optimized storage, and analyzing any data, at any time, in any location
- The company's product suite includes Stream, Edge, and Search, available either as discrete products or as a holistic solution
- Cribl is committed to fostering a diverse and inclusive work environment, where differences are valued and welcomed
Company Specialties:
- Data processing engine purpose-built for IT and Security
- Vendor-agnostic data management solution
- Data collection, processing, routing, and analysis
Company Website: cribl.io
ASSUMPTION: Cribl is a growing company in the data management and security sector, with a focus on empowering organizations to transform their data strategy. The company values diversity and inclusion, fostering a work environment where employees can thrive and contribute to its mission.
📊 Role Analysis
Career Level: Senior-level position, requiring extensive experience and expertise in marketing technology management
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and collaborates with cross-functional teams, including marketing, sales, data, and IT
Work Arrangement: Remote (solely), allowing for flexibility and work-life balance
Growth Opportunities:
- As a senior role, this position offers opportunities for mentorship and knowledge-sharing with junior team members
- With Cribl's rapid growth, there may be opportunities for career advancement as the company expands its marketing technology team and offerings
- Cribl's commitment to fostering a diverse and inclusive work environment provides opportunities for professional development and growth
ASSUMPTION: This senior-level role offers opportunities for career growth and development, both within the marketing technology team and across Cribl's expanding organization. The remote work arrangement provides flexibility and work-life balance, while the company's commitment to diversity and inclusion fosters a supportive and engaging work environment.
🌍 Location & Work Environment
Office Type: Remote (solely), with no physical office location required
Office Location(s): Not applicable, as this is a remote position
Geographic Context:
- The United States offers a large talent pool and diverse market opportunities for Cribl's data management solutions
- Working remotely allows for a flexible work arrangement, with the ability to work from anywhere within the United States
- The remote work environment fosters a diverse and inclusive team, with employees from various backgrounds and locations
Work Schedule: Full-time, with the possibility of stand-by, on-call, or off-hours duties as needed
ASSUMPTION: As a remote position, this role offers flexibility and work-life balance, allowing employees to work from anywhere within the United States. The remote work environment fosters a diverse and inclusive team, with opportunities for collaboration and growth across geographic boundaries.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screen with the hiring manager or a member of the talent acquisition team
- Technical assessment or case study presentation to evaluate the candidate's problem-solving skills and understanding of marketing technology
- Final interview with senior leadership, focusing on cultural fit and strategic alignment
Key Assessment Areas:
- Technical expertise in marketing technology management and relevant systems
- Problem-solving skills and ability to lead large-scale, complex projects
- Communication skills and ability to influence cross-functional teams and senior leadership
- Alignment with Cribl's company values and commitment to diversity and inclusion
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills in marketing technology management
- Prepare for the technical assessment or case study presentation by researching Cribl's products and understanding their data management solutions
- Demonstrate your understanding of Cribl's mission and commitment to diversity and inclusion in your application materials and interviews
ATS Keywords: Marketing Technology, MarTech, Lead Lifecycle Management, System Integrations, Data Quality, Governance, APIs, Salesforce, Marketo, Segment, iPaaS, Integration Technologies
ASSUMPTION: Cribl's application process is designed to evaluate candidates' technical expertise, problem-solving skills, and cultural fit. By tailoring application materials and preparing for interviews, candidates can effectively demonstrate their qualifications and alignment with Cribl's mission and values.
🛠️ Tools & Technologies
- Marketing technology platforms: Marketo, Segment, 6sense, Outreach, Qualified, Salesforce
- iPaaS tools: Workato, Zapier, Tray.io
- Integration technologies: APIs, integration technologies
ASSUMPTION: The tools and technologies listed are essential for the successful performance of this role. Candidates should have experience with these platforms and be able to effectively leverage them to manage and optimize marketing technology stacks.
👔 Cultural Fit Considerations
Company Values:
- Empowering organizations to transform their data strategy
- Providing a vendor-agnostic data management solution
- Fostering a diverse and inclusive work environment
Work Style:
- Collaborative and cross-functional, with a focus on driving strategic decision-making
- Data-driven and results-oriented, with a commitment to continuous improvement
- Flexible and adaptable, with the ability to thrive in a fast-paced environment
Self-Assessment Questions:
- Do you have a deep understanding of various marketing and sales systems, and can you effectively leverage APIs and integration technologies to connect disparate systems?
- Are you comfortable working in a remote environment and collaborating with cross-functional teams across geographic boundaries?
- Do you thrive in a fast-paced, data-driven environment and have a strong commitment to continuous improvement?
ASSUMPTION: Cribl values candidates who align with its mission and commitment to empowering organizations to transform their data strategy. By assessing their understanding of marketing technology, ability to work in a remote environment, and commitment to continuous improvement, candidates can demonstrate their cultural fit with Cribl's values and work style.
⚠️ Potential Challenges
- Managing a complex marketing technology stack with multiple platforms and integrations
- Ensuring seamless lead handover to sales teams and maintaining data accuracy and quality across systems
- Staying up-to-date with the latest trends and advancements in marketing technology and recommending improvements
- Balancing the technical aspects of the role with strategic decision-making and collaboration with cross-functional teams
ASSUMPTION: This role presents unique challenges related to managing a complex marketing technology stack, ensuring data accuracy and quality, and balancing technical expertise with strategic decision-making. Candidates should be comfortable working in a fast-paced, dynamic environment and have strong problem-solving skills to overcome these challenges.
📈 Similar Roles Comparison
- This role differs from other marketing technology manager positions in its focus on lead lifecycle management and seamless handover to sales teams
- Cribl's commitment to providing a vendor-agnostic data management solution sets it apart from other companies in the data management and security sector
- As a senior-level role, this position offers opportunities for mentorship and career growth within Cribl's expanding marketing technology team
ASSUMPTION: This role offers unique opportunities for candidates interested in marketing technology management, with a focus on lead lifecycle management and seamless handover to sales teams. Cribl's commitment to providing a vendor-agnostic data management solution sets it apart from other companies in the data management and security sector, offering candidates a unique opportunity to contribute to its mission and growth.
📝 Sample Projects
- Optimizing lead lifecycle workflows and ensuring efficient handover to sales teams, resulting in a 20% increase in lead conversion rates
- Developing robust reporting systems to track marketing operations performance and identify improvement opportunities, leading to a 15% reduction in marketing spend and a 25% increase in ROI
- Implementing best practices for maintaining data quality, consistency, and integrity across all systems, resulting in a 30% reduction in data errors and improved data accuracy
ASSUMPTION: These sample projects demonstrate the impact of the marketing technology manager's role on Cribl's marketing operations and overall business performance. Candidates should be able to provide similar examples of their experience and achievements in marketing technology management.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Cribl's marketing technology stack and the priorities for optimization and improvement?
- How does Cribl's marketing technology team collaborate with other departments, such as sales, data, and IT, to ensure alignment on lead management processes and system usage?
- What are the key challenges facing Cribl's marketing technology team, and how can this role contribute to overcoming them?
- How does Cribl support the professional development and growth of its marketing technology team members, and what opportunities exist for career advancement within the company?
- What is Cribl's approach to fostering a diverse and inclusive work environment, and how does this role contribute to that mission?
ASSUMPTION: These key questions help candidates assess their fit with Cribl's marketing technology team, understand the company's priorities and challenges, and evaluate opportunities for professional development and growth. By asking these questions, candidates can gain valuable insights into Cribl's work environment and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Cribl Careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills in marketing technology management
- Prepare for the technical assessment or case study presentation by researching Cribl's products and understanding their data management solutions
- Demonstrate your understanding of Cribl's mission and commitment to diversity and inclusion in your application materials and interviews
- Follow up with the hiring manager or a member of the talent acquisition team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
