📌 Core Information
🔹 Job Title: Sr. Marketing Technology Specialist
🔹 Company: Microsoft
🔹 Location: Multiple Locations, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Architecting and scaling a world-class marketing automation ecosystem
- Designing end-to-end MAP operating model, including processes, RACI frameworks, and operational measurement systems
- Ensuring robust campaign governance, capacity planning, and marketing lead pipeline forecasting
- Managing and measuring the overall health of the marketing database and MAP channel operations
- Collaborating with cross-functional teams to deliver measurable business impact
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on operational excellence and customer experience.
📋 Key Responsibilities
✅ Design and implement the end-to-end MAP operating model, encompassing processes, RACI frameworks, and operational measurement systems
✅ Ensure robust campaign governance, capacity planning, and marketing lead pipeline forecasting
✅ Manage and measure the overall health of the marketing database and MAP channel operations
✅ Collaborate with Growth Marketing, Sales, Operations, and Product Engineering to align priorities, roadmaps, and deliver measurable business impact
✅ Lead from the front, driving operational excellence and delivering measurable business impact across the customer journey
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5-10 years of experience in marketing automation, with a proven track record of driving operational excellence and customer experience
Required Skills:
- Proven expertise in marketing automation platforms (MAPs) and marketing technology
- Strong process design and improvement skills
- Excellent project management and stakeholder communication skills
- Data-driven mindset with strong analytical skills
- Experience with AI-powered marketing and customer experience strategies
Preferred Skills:
- Experience with Microsoft Dynamics
- Familiarity with gaming industry marketing trends
ASSUMPTION: Candidates with experience in fast-paced environments and a growth mindset will thrive in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Sr. Marketing Technology Specialist with 5-10 years of experience)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- 401(k) matching and employee stock purchase plan
- Generous time off, including vacation, sick leave, and holidays
- Tuition assistance and professional development opportunities
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM local time, with flexibility for meetings and project demands
ASSUMPTION: Salary range is estimated based on industry standards and may vary depending on the candidate's experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: Microsoft operates in the technology industry, with a focus on software development, hardware manufacturing, and services. The gaming sector is a significant part of Microsoft's business, with the Halo franchise being one of its most popular properties.
Company Size: Microsoft is a large, multinational corporation with over 434,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects and teams.
Founded: Microsoft was founded in 1975 by Bill Gates and Paul Allen. The company has since grown to become a global leader in technology, with a rich history of innovation and impact.
Company Description:
- Microsoft is committed to empowering every person and every organization on the planet to achieve more
- The company fosters a culture of inclusion, respect, and integrity, with a growth mindset at its core
- Microsoft is known for its innovative products and services, including the Xbox gaming console and the Halo video game franchise
Company Specialties:
- Software development and publishing
- Hardware manufacturing and design
- Cloud computing and services
- Gaming and entertainment
Company Website: https://www.microsoft.com
ASSUMPTION: Microsoft's size and diverse portfolio provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring a high degree of expertise and experience in marketing technology and operations.
Reporting Structure: The Sr. Marketing Technology Specialist will report directly to the Marketing Operations Manager and collaborate with various cross-functional teams, including Growth Marketing, Sales, Operations, and Product Engineering.
Work Arrangement: This role is on-site, with a flexible work arrangement that may include remote work options, depending on the specific needs of the team and the organization.
Growth Opportunities:
- Potential to lead and mentor junior team members as the team grows
- Opportunities to work on high-impact projects and drive strategic initiatives
- Possibility to expand into related roles or take on additional responsibilities as the organization evolves
ASSUMPTION: This role offers significant growth potential, given Microsoft's size and the strategic nature of the position.
🌍 Location & Work Environment
Office Type: Microsoft's offices are modern, collaborative workspaces designed to foster innovation and creativity. The company offers a mix of open-plan and private workspaces, as well as amenities such as cafes, fitness centers, and game rooms.
Office Location(s): Multiple locations across the United States, with the primary headquarters in Redmond, WA
Geographic Context:
- Redmond, WA is located in the Seattle metropolitan area, offering a mix of urban and outdoor living opportunities
- The region is known for its vibrant tech industry, with a strong focus on software development and gaming
- Redmond offers a variety of housing options, from urban apartments to suburban family homes
Work Schedule: The work schedule for this role is typically Monday-Friday, 9:00 AM - 5:00 PM local time, with flexibility for meetings and project demands. The role may require occasional overtime or weekend work to meet deadlines or support events.
ASSUMPTION: The on-site work arrangement may change in the future, depending on Microsoft's evolving remote work policies.
💼 Interview & Application Insights
Typical Process:
- Online application submission and resume screening
- Phone or video screen with a member of the HR team
- Technical interview with a member of the marketing technology team
- On-site or virtual interview with the hiring manager and additional team members
- Final interview with the Marketing Operations Manager or another senior leader
Key Assessment Areas:
- Technical expertise in marketing automation and related technologies
- Problem-solving skills and ability to design and implement operational systems
- Communication and collaboration skills, with a focus on cross-functional teamwork
- Data-driven mindset and analytical skills
- Alignment with Microsoft's values and company culture
Application Tips:
- Tailor your resume to highlight your marketing automation experience and relevant skills
- Prepare for behavioral interview questions that focus on your problem-solving, collaboration, and leadership skills
- Be ready to discuss your experience with AI-powered marketing and customer experience strategies
- Research Microsoft's company culture and values to demonstrate your fit with the organization
ATS Keywords: Marketing Automation, MAP, Operational Excellence, Campaign Governance, Capacity Planning, Marketing Lead Pipeline Forecasting, Database Management, AI-Powered Marketing, Process Design, RACI Frameworks, Measurement Systems
ASSUMPTION: The interview process may vary depending on the specific needs of the team and the organization.
🛠️ Tools & Technologies
- Marketing automation platforms (MAPs), such as Marketo, Pardot, or HubSpot
- Customer relationship management (CRM) systems, such as Salesforce or Microsoft Dynamics
- Data analysis and visualization tools, such as Tableau or Power BI
- Project management tools, such as Asana, Trello, or Microsoft Project
ASSUMPTION: The specific tools and technologies used may vary depending on the team's needs and Microsoft's standard software stack.
👔 Cultural Fit Considerations
Company Values:
- One Microsoft: Focus on collaboration and teamwork across the organization
- Innovation: Encourage creativity and continuous learning
- Customer Obsessed: Prioritize customer needs and feedback in decision-making
- One Microsoft: Focus on collaboration and teamwork across the organization
- Growth Mindset: Foster a culture of learning and development
Work Style:
- Collaborative: Microsoft values teamwork and cross-functional collaboration
- Agile: The company embraces an agile work environment, with a focus on flexibility and adaptability
- Data-driven: Microsoft makes decisions based on data and analytics
Self-Assessment Questions:
- Do you thrive in a collaborative, cross-functional work environment?
- Are you comfortable working in an agile, fast-paced environment?
- Do you have a growth mindset and a strong desire to learn and develop new skills?
ASSUMPTION: Microsoft's company culture is inclusive and values diversity, with a strong focus on collaboration and continuous learning.
⚠️ Potential Challenges
- The role may require occasional travel to attend industry events or meet with cross-functional teams
- The fast-paced nature of the gaming industry may present challenges in keeping up with the latest trends and technologies
- The role may require working on weekends or evenings to support events or meet deadlines
- The on-site work arrangement may be subject to change, depending on Microsoft's evolving remote work policies
ASSUMPTION: The potential challenges of this role are outweighed by the opportunities for growth and impact within Microsoft's gaming division.
📈 Similar Roles Comparison
- This role is similar to a Marketing Operations Manager or Marketing Technology Manager, but with a stronger focus on operational excellence and customer experience
- The role is unique in its focus on the gaming industry and Microsoft's Halo franchise
- Career progression may include moving into a management role or taking on additional responsibilities within the marketing technology team
ASSUMPTION: This role offers a unique opportunity to work on high-impact projects within the gaming industry and drive operational excellence for Microsoft's Halo franchise.
📝 Sample Projects
- Designing and implementing a new MAP operating model to support the launch of a new Halo game
- Optimizing campaign governance processes to improve marketing lead pipeline forecasting and capacity planning
- Developing and implementing operational measurement systems to track the health of the marketing database and MAP channel operations
ASSUMPTION: The specific projects for this role will depend on the team's needs and the organization's priorities at the time of hire.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for the Halo franchise?
- What are the key priorities for the marketing technology team in the first 90 days?
- How does Microsoft support the growth and development of its employees in this role?
- What are the most challenging aspects of working in the gaming industry, and how does this role address them?
- How does this role collaborate with other teams, such as Growth Marketing, Sales, and Product Engineering?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and your commitment to understanding the organization's needs.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your marketing automation experience and relevant skills
- Prepare for behavioral interview questions that focus on your problem-solving, collaboration, and leadership skills
- Research Microsoft's company culture and values to demonstrate your fit with the organization
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
