M

Sr. Marketing Technology Specialist

Microsoft
Full-time
On-site
Remote
πŸ› οΈ Marketing Technology (MarTech)

πŸ“Œ Core Information

πŸ”Ή Job Title: Sr. Marketing Technology Specialist

πŸ”Ή Company: Microsoft

πŸ”Ή Location: Multiple Locations, United States

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: May 9, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Architecting and scaling a world-class marketing automation ecosystem
  • Designing end-to-end MAP operating model, including processes, RACI frameworks, and operational measurement systems
  • Ensuring robust campaign governance, capacity planning, and marketing lead pipeline forecasting
  • Managing and measuring the overall health of the marketing database and MAP channel operations
  • Collaborating with cross-functional teams to deliver measurable business impact

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on operational excellence and customer experience.

πŸ“‹ Key Responsibilities

βœ… Design and implement the end-to-end MAP operating model, encompassing processes, RACI frameworks, and operational measurement systems

βœ… Ensure robust campaign governance, capacity planning, and marketing lead pipeline forecasting

βœ… Manage and measure the overall health of the marketing database and MAP channel operations

βœ… Collaborate with Growth Marketing, Sales, Operations, and Product Engineering to align priorities, roadmaps, and deliver measurable business impact

βœ… Lead from the front, driving operational excellence and delivering measurable business impact across the customer journey

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication and project management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5-10 years of experience in marketing automation, with a proven track record of driving operational excellence and customer experience

Required Skills:

  • Proven expertise in marketing automation platforms (MAPs) and marketing technology
  • Strong process design and improvement skills
  • Excellent project management and stakeholder communication skills
  • Data-driven mindset with strong analytical skills
  • Experience with AI-powered marketing and customer experience strategies

Preferred Skills:

  • Experience with Microsoft Dynamics
  • Familiarity with gaming industry marketing trends

ASSUMPTION: Candidates with experience in fast-paced environments and a growth mindset will thrive in this role.

πŸ’° Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Sr. Marketing Technology Specialist with 5-10 years of experience)

Benefits:

  • Competitive benefits package, including health, dental, and vision insurance
  • 401(k) matching and employee stock purchase plan
  • Generous time off, including vacation, sick leave, and holidays
  • Tuition assistance and professional development opportunities

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM local time, with flexibility for meetings and project demands

ASSUMPTION: Salary range is estimated based on industry standards and may vary depending on the candidate's experience and location.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Microsoft operates in the technology industry, with a focus on software development, hardware manufacturing, and services. The gaming sector is a significant part of Microsoft's business, with the Halo franchise being one of its most popular properties.

Company Size: Microsoft is a large, multinational corporation with over 434,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects and teams.

Founded: Microsoft was founded in 1975 by Bill Gates and Paul Allen. The company has since grown to become a global leader in technology, with a rich history of innovation and impact.

Company Description:

  • Microsoft is committed to empowering every person and every organization on the planet to achieve more
  • The company fosters a culture of inclusion, respect, and integrity, with a growth mindset at its core
  • Microsoft is known for its innovative products and services, including the Xbox gaming console and the Halo video game franchise

Company Specialties:

  • Software development and publishing
  • Hardware manufacturing and design
  • Cloud computing and services
  • Gaming and entertainment

Company Website: https://www.microsoft.com

ASSUMPTION: Microsoft's size and diverse portfolio provide ample opportunities for career growth and development within the company.

πŸ“Š Role Analysis

Career Level: This role is a senior-level position, requiring a high degree of expertise and experience in marketing technology and operations.

Reporting Structure: The Sr. Marketing Technology Specialist will report directly to the Marketing Operations Manager and collaborate with various cross-functional teams, including Growth Marketing, Sales, Operations, and Product Engineering.

Work Arrangement: This role is on-site, with a flexible work arrangement that may include remote work options, depending on the specific needs of the team and the organization.

Growth Opportunities:

  • Potential to lead and mentor junior team members as the team grows
  • Opportunities to work on high-impact projects and drive strategic initiatives
  • Possibility to expand into related roles or take on additional responsibilities as the organization evolves

ASSUMPTION: This role offers significant growth potential, given Microsoft's size and the strategic nature of the position.

🌍 Location & Work Environment

Office Type: Microsoft's offices are modern, collaborative workspaces designed to foster innovation and creativity. The company offers a mix of open-plan and private workspaces, as well as amenities such as cafes, fitness centers, and game rooms.

Office Location(s): Multiple locations across the United States, with the primary headquarters in Redmond, WA

Geographic Context:

  • Redmond, WA is located in the Seattle metropolitan area, offering a mix of urban and outdoor living opportunities
  • The region is known for its vibrant tech industry, with a strong focus on software development and gaming
  • Redmond offers a variety of housing options, from urban apartments to suburban family homes

Work Schedule: The work schedule for this role is typically Monday-Friday, 9:00 AM - 5:00 PM local time, with flexibility for meetings and project demands. The role may require occasional overtime or weekend work to meet deadlines or support events.

ASSUMPTION: The on-site work arrangement may change in the future, depending on Microsoft's evolving remote work policies.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission and resume screening
  • Phone or video screen with a member of the HR team
  • Technical interview with a member of the marketing technology team
  • On-site or virtual interview with the hiring manager and additional team members
  • Final interview with the Marketing Operations Manager or another senior leader

Key Assessment Areas:

  • Technical expertise in marketing automation and related technologies
  • Problem-solving skills and ability to design and implement operational systems
  • Communication and collaboration skills, with a focus on cross-functional teamwork
  • Data-driven mindset and analytical skills
  • Alignment with Microsoft's values and company culture

Application Tips:

  • Tailor your resume to highlight your marketing automation experience and relevant skills
  • Prepare for behavioral interview questions that focus on your problem-solving, collaboration, and leadership skills
  • Be ready to discuss your experience with AI-powered marketing and customer experience strategies
  • Research Microsoft's company culture and values to demonstrate your fit with the organization

ATS Keywords: Marketing Automation, MAP, Operational Excellence, Campaign Governance, Capacity Planning, Marketing Lead Pipeline Forecasting, Database Management, AI-Powered Marketing, Process Design, RACI Frameworks, Measurement Systems

ASSUMPTION: The interview process may vary depending on the specific needs of the team and the organization.

πŸ› οΈ Tools & Technologies

  • Marketing automation platforms (MAPs), such as Marketo, Pardot, or HubSpot
  • Customer relationship management (CRM) systems, such as Salesforce or Microsoft Dynamics
  • Data analysis and visualization tools, such as Tableau or Power BI
  • Project management tools, such as Asana, Trello, or Microsoft Project

ASSUMPTION: The specific tools and technologies used may vary depending on the team's needs and Microsoft's standard software stack.

πŸ‘” Cultural Fit Considerations

Company Values:

  • One Microsoft: Focus on collaboration and teamwork across the organization
  • Innovation: Encourage creativity and continuous learning
  • Customer Obsessed: Prioritize customer needs and feedback in decision-making
  • One Microsoft: Focus on collaboration and teamwork across the organization
  • Growth Mindset: Foster a culture of learning and development

Work Style:

  • Collaborative: Microsoft values teamwork and cross-functional collaboration
  • Agile: The company embraces an agile work environment, with a focus on flexibility and adaptability
  • Data-driven: Microsoft makes decisions based on data and analytics

Self-Assessment Questions:

  • Do you thrive in a collaborative, cross-functional work environment?
  • Are you comfortable working in an agile, fast-paced environment?
  • Do you have a growth mindset and a strong desire to learn and develop new skills?

ASSUMPTION: Microsoft's company culture is inclusive and values diversity, with a strong focus on collaboration and continuous learning.

⚠️ Potential Challenges

  • The role may require occasional travel to attend industry events or meet with cross-functional teams
  • The fast-paced nature of the gaming industry may present challenges in keeping up with the latest trends and technologies
  • The role may require working on weekends or evenings to support events or meet deadlines
  • The on-site work arrangement may be subject to change, depending on Microsoft's evolving remote work policies

ASSUMPTION: The potential challenges of this role are outweighed by the opportunities for growth and impact within Microsoft's gaming division.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Marketing Operations Manager or Marketing Technology Manager, but with a stronger focus on operational excellence and customer experience
  • The role is unique in its focus on the gaming industry and Microsoft's Halo franchise
  • Career progression may include moving into a management role or taking on additional responsibilities within the marketing technology team

ASSUMPTION: This role offers a unique opportunity to work on high-impact projects within the gaming industry and drive operational excellence for Microsoft's Halo franchise.

πŸ“ Sample Projects

  • Designing and implementing a new MAP operating model to support the launch of a new Halo game
  • Optimizing campaign governance processes to improve marketing lead pipeline forecasting and capacity planning
  • Developing and implementing operational measurement systems to track the health of the marketing database and MAP channel operations

ASSUMPTION: The specific projects for this role will depend on the team's needs and the organization's priorities at the time of hire.

❓ Key Questions to Ask During Interview

  • How does this role fit into the overall marketing strategy for the Halo franchise?
  • What are the key priorities for the marketing technology team in the first 90 days?
  • How does Microsoft support the growth and development of its employees in this role?
  • What are the most challenging aspects of working in the gaming industry, and how does this role address them?
  • How does this role collaborate with other teams, such as Growth Marketing, Sales, and Product Engineering?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and your commitment to understanding the organization's needs.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight your marketing automation experience and relevant skills
  • Prepare for behavioral interview questions that focus on your problem-solving, collaboration, and leadership skills
  • Research Microsoft's company culture and values to demonstrate your fit with the organization
  • Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.