📌 Core Information
🔹 Job Title: Sr. Media Manager, Paid Social
🔹 Company: Hawke Media
🔹 Location: Santa Monica, California
🔹 Job Type: On-site
🔹 Category: Advertising Services
🔹 Date Posted: 2025-07-03
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing paid Facebook performance marketing campaigns to acquire customers and drive revenue at scale
- Researching and adopting best practices for user acquisition, growth hacking, conversion optimization, A/B testing, and streamlining processes
- Collaborating with cross-functional teams to develop and execute strategic social and influencer plans
- Providing data-driven insights and recommendations to optimize campaigns and improve overall performance
- Managing and developing junior team members to create growth plans and provide clear career goals
ASSUMPTION: This role requires a high level of expertise in paid social media, with a focus on Facebook and Instagram. The ideal candidate will have a proven track record of driving results through data-driven strategies and a strong understanding of the full marketing picture.
📋 Key Responsibilities
✅ Lead strategic social and influencer plan development and launch process within social accounts
✅ Integrate social insights into overall planning process, incorporating data, research, and analytics into recommendations
✅ Effectively build trust and establish positive relationships with clients, providing POVs around relevant trends, tools, and emerging opportunities within social media and influencer industries
✅ Own creation and development of media-specific documents such as media plans, objectives and strategies decks, and other related functions
✅ Drive team brainstorms to kick off plan and consideration set development
✅ Maintain oversight of junior team member's data analysis and corresponding client feedback to provide recommendations and optimizations
✅ Manage and develop junior team member(s), creating growth plans and providing clear career goals
ASSUMPTION: This role requires a hands-on approach to managing paid social media campaigns, with a focus on driving results through data-driven strategies and continuous optimization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 4+ years of previous paid social media experience, with a focus on Facebook and Instagram
Required Skills:
- Thorough knowledge of advanced analytics and performance media
- Understanding of marketing principles, analytics, and concepts
- Strong Microsoft Excel and Microsoft PowerPoint skills
- Experience buying ads on Facebook and Instagram, with additional platforms preferred
- Exposure to advanced targeting/retargeting tactics in social
- Comfort owning and managing budget/investment levels in social media
- Strong knowledge of direct response, ROI, ROAS, and CPA paid social media metrics, Google Analytics, and marketing data trends and insights
- Has previous experience managing 1-2 direct reports
- Solid ability to project manage several tasks simultaneously, prioritize workload effectively, adapt, and thrive in a fast-paced environment
- Solid personal organizational, task-oriented, and time management skills
- Develop solid presentation, communication, and listening skills, with confidence in analyzing and presenting data internally and to clients
- Be a proactive self-starter and succeed in times without supervision
- Have an understanding of the complete marketing picture, how all channels and forms of communication drive a client's business
Preferred Skills:
- Fluency in at least 4 social platforms
- Proven client growth using full-funnel marketing strategies and out-of-the-box thinking
- Strong leadership presence and consistently innovates and adds value; high-quality work
- Strong client retention abilities with the ability to identify client red flags and navigate tough conversations when needed
- Willingness to learn and take on extra tools and projects to help further educate and grow within the role
- Consistently has a positive "can-do" / "will-do" attitude towards completing day-to-day projects and routine tasks in a thoughtful, useful, and professional manner; work is always of the highest caliber
ASSUMPTION: The ideal candidate for this role will have a strong background in paid social media, with a proven track record of driving results and managing teams. They will also possess excellent communication and presentation skills, as well as the ability to thrive in a fast-paced, dynamic environment.
💰 Compensation & Benefits
Salary Range: $80,000 - $85,000 per year
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts and perks
Working Hours: Full-time, Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for the role)
ASSUMPTION: The salary range for this role is based on industry standards for a senior media manager with 4+ years of experience in paid social media. Benefits may vary and are subject to change.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 201-500 employees
Founded: 2014
Company Description:
- Hawke Media is a performance-driven digital marketing agency that specializes in helping businesses launch, scale, and invigorate their brands
- The company utilizes AI and proprietary technology partnerships to redefine the marketing landscape and offers a complete suite of expert-led marketing services
- Hawke Media has grown over 5,000 diverse brands over the last decade and works with clients such as Red Bull, Verizon, and Evite
Company Specialties:
- Digital Strategy
- Email Marketing
- Media Buying
- Social Media Advertising
- Influencer Marketing
- Creative Design
- Affiliate Marketing
- Paid Acquisition
- SEM Marketing
- SEO Optimization
- Pay Per Click
- Branding
- Web Design and Development
- Mobile Development and Marketing
- Display Advertising
- Content Marketing
- Conversion Rate Optimization
- Public Relations and Personal Branding
- Amazon Marketing
- Retail Marketing
- Integrated Marketing
- TikTok
- Partnerships
- Link Building
- B2B
- Ecommerce
- Brand Strategy
Company Website: http://www.hawkemedia.com
ASSUMPTION: Hawke Media is a well-established agency with a strong focus on performance-driven marketing. The company's diverse range of services and expertise make it an attractive option for businesses looking to grow and scale their brands.
📊 Role Analysis
Career Level: Senior-level role with potential for growth and leadership opportunities
Reporting Structure: This role reports directly to the Director of Paid Social and may have supervisory responsibilities for junior team members
Work Arrangement: On-site, full-time position with flexible hours based on project needs
Growth Opportunities:
- Potential to advance to a leadership or management role within the paid social media team
- Opportunities to work on a diverse range of client projects and campaigns
- Access to professional development and training resources to continue growing and expanding skillset
ASSUMPTION: This role offers a unique opportunity for a senior-level paid social media professional to join a dynamic and growing agency. The ideal candidate will have a strong background in paid social media, with a proven track record of driving results and managing teams.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with open-concept work areas and private meeting rooms
Office Location(s): 1714 16th St, Santa Monica, California 90404, US
Geographic Context:
- Santa Monica is a coastal city in Los Angeles County, California, with a population of approximately 93,000 people
- The city is known for its beaches, shopping, and dining options, as well as its vibrant arts and culture scene
- Santa Monica is conveniently located near major highways and public transportation, making it easily accessible for commuters
Work Schedule: Full-time, Monday - Friday, 9:00 AM - 5:00 PM (with flexibility for the role)
ASSUMPTION: The office environment at Hawke Media is designed to foster collaboration and creativity, with a focus on open communication and teamwork. The location in Santa Monica offers easy access to a wide range of amenities and attractions, making it an attractive option for professionals looking to balance work and personal life.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth behavioral and skills-based interview with the hiring manager and/or team members
- Final interview with the Director of Paid Social or another senior leader within the organization
- Background check and reference check for the final candidate
Key Assessment Areas:
- Proven expertise in paid social media, with a focus on Facebook and Instagram
- Strong analytical and problem-solving skills
- Excellent communication and presentation skills
- Ability to manage and develop junior team members
- Cultural fit and alignment with Hawke Media's values and mission
Application Tips:
- Highlight relevant experience and achievements in your resume, with a focus on paid social media campaigns and results-driven strategies
- Tailor your cover letter to emphasize your fit for the role and how your skills and experience align with Hawke Media's mission and values
- Prepare for behavioral and skills-based interview questions by reflecting on your past experiences and accomplishments
- Research Hawke Media's clients and industry trends to demonstrate your understanding of the role and the organization
ATS Keywords: Paid Social Media, Facebook Ads, Instagram Ads, Targeting Tactics, Budget Management, ROI Metrics, Google Analytics, Data Analysis, Project Management, Communication Skills, Leadership, Hawke Media
ASSUMPTION: The interview process at Hawke Media is designed to assess the candidate's technical skills, cultural fit, and ability to thrive in a fast-paced, dynamic environment. The ideal candidate will have a strong background in paid social media, with a proven track record of driving results and managing teams.
🛠️ Tools & Technologies
- Facebook Ads Manager
- Instagram Ads Manager
- Google Analytics
- Microsoft Excel
- Microsoft PowerPoint
- Project management tools (e.g., Asana, Trello, JIRA)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The ideal candidate for this role will have experience with the tools and technologies listed above, with a focus on Facebook and Instagram Ads Manager, Google Analytics, Microsoft Excel, and Microsoft PowerPoint.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Continuous learning and improvement
- Collaboration and teamwork
- Transparency and open communication
- Accountability and results-driven approach
Work Style:
- Fast-paced and dynamic environment
- Focus on collaboration and teamwork
- Data-driven and results-oriented approach
- Opportunities for professional growth and development
- Flexible work arrangements based on project needs
Self-Assessment Questions:
- Do you have a proven track record of driving results through data-driven strategies in paid social media?
- Are you comfortable managing and developing junior team members, with a focus on creating growth plans and providing clear career goals?
- Do you thrive in a fast-paced, dynamic environment, with a focus on collaboration and teamwork?
ASSUMPTION: Hawke Media values a data-driven, collaborative, and results-oriented work environment. The ideal candidate for this role will possess strong analytical and problem-solving skills, excellent communication and presentation skills, and the ability to thrive in a fast-paced, dynamic environment.
⚠️ Potential Challenges
- Managing multiple campaigns and projects simultaneously, with tight deadlines and high expectations
- Keeping up with the latest trends and best practices in paid social media, with a focus on Facebook and Instagram
- Navigating client red flags and difficult conversations, with a focus on maintaining strong client relationships
- Balancing work and personal life in a fast-paced, dynamic environment
ASSUMPTION: The ideal candidate for this role will be able to manage multiple projects simultaneously, keep up with the latest trends in paid social media, and navigate client red flags and difficult conversations with confidence and professionalism.
📈 Similar Roles Comparison
- This role focuses on managing paid social media campaigns, with a specific emphasis on Facebook and Instagram, while other roles in the industry may focus on a broader range of social media platforms or additional marketing channels
- Hawke Media is a well-established agency with a strong focus on performance-driven marketing, while other organizations may prioritize different aspects of the marketing mix or have a different company culture
- This role offers opportunities for professional growth and development within the paid social media team, with potential for advancement to a leadership or management role
ASSUMPTION: The ideal candidate for this role will have a strong background in paid social media, with a proven track record of driving results and managing teams. They will also possess excellent communication and presentation skills, as well as the ability to thrive in a fast-paced, dynamic environment.
📝 Sample Projects
- Developing and executing a comprehensive paid social media strategy for a new product launch, with a focus on driving brand awareness and conversions
- Optimizing an existing Facebook and Instagram ad campaign to improve ROI and reduce CPA, with a focus on advanced targeting and retargeting tactics
- Managing a team of junior social media specialists to develop and execute a full-funnel marketing strategy for a B2B client, with a focus on driving leads and pipeline generation
ASSUMPTION: The ideal candidate for this role will have experience with a wide range of paid social media projects, with a focus on driving results through data-driven strategies and continuous optimization.
❓ Key Questions to Ask During Interview
- Can you describe the typical day-to-day responsibilities for this role, and how they align with my skills and experience?
- How does Hawke Media support the professional development and growth of its employees, particularly within the paid social media team?
- Can you provide an example of a successful paid social media campaign that Hawke Media has executed, and how the team approached the project from start to finish?
- How does Hawke Media approach client relationships, and how do you navigate client red flags and difficult conversations when they arise?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how do they align with my long-term career goals?
ASSUMPTION: The ideal candidate for this role will be proactive and curious, with a strong desire to learn and grow within the organization. They will also possess excellent communication and presentation skills, as well as the ability to thrive in a fast-paced, dynamic environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the linked job posting
- Tailor your resume to highlight relevant experience and achievements in paid social media, with a focus on driving results through data-driven strategies
- Write a cover letter that emphasizes your fit for the role and how your skills and experience align with Hawke Media's mission and values
- Prepare for behavioral and skills-based interview questions by reflecting on your past experiences and accomplishments
- Research Hawke Media's clients and industry trends to demonstrate your understanding of the role and the organization
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
