Sr. Paid Media Strategist - SEM, PPC, Paid Social (WFH/Remote)

📌 Core Information

🔹 Job Title: Sr. Paid Media Strategist - SEM, PPC, Paid Social (WFH/Remote)

🔹 Company: Mad Fish Digital

🔹 Location: Remote

🔹 Job Type: Full Time

🔹 Category: Paid Media

🔹 Date Posted: 2025-05-13

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Developing and executing cross-channel paid media strategies
• Managing and optimizing campaigns across Google Ads, Bing Ads, and paid social platforms
• Collaborating with cross-functional teams to ensure client goals are met
• Reporting on campaign performance and providing data-driven insights
• Onboarding new paid media clients and participating in prospective client meetings

ASSUMPTION: This role requires a high level of autonomy and experience in paid media strategy to effectively manage client portfolios and drive results.

📋 Key Responsibilities

✅ Operate as the internal point-of-contact for assigned paid media clients

✅ Cultivate client partnerships through the development and execution of custom paid media strategies

✅ Create, manage, and optimize all campaign types in Google and Bing ad platforms

✅ Create, manage, and optimize paid social campaigns on LinkedIn, Meta, X, Pinterest, and TikTok

✅ Report on campaign performance and results, both internally and externally

✅ Communicate regularly with Client Strategists and other cross-functional team members to ensure client goals are being met

✅ Develop and implement paid media strategies for new clients and existing clients

✅ Participate in prospective client meetings and speak to our paid media philosophy

✅ Seamlessly onboard new paid media clients

✅ Proactively identify issues in client accounts and provide solutions to team members and clients

ASSUMPTION: This role requires strong communication skills, data analysis, and problem-solving abilities to effectively manage client accounts and optimize campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Minimum of 4 years of experience in creating, managing, and optimizing full funnel campaign strategies within Google Ads and paid social campaigns in an agency environment

Required Skills:

• Advanced experience with Google Ads, including Search, Display, Performance Max, Video, and Shopping campaign types
• Advanced experience with paid social campaigns across multiple platforms (LinkedIn, Meta, Pinterest, TikTok, X)
• Proven ability to develop multi-channel paid media strategies that connect directly to the client’s business objectives
• Experience with Google Tag Manager, conversion tracking troubleshooting, and data validation
• Excellent communication skills, proficient in leading reporting calls with marketing directors, CMOs, and business owners
• Advanced understanding of web analytics and attribution models
• Strong data analysis and reporting skills, with proficiency in Excel/Google Sheets

Preferred Skills:

• Experience with Bing Ads
• Fluency in additional languages

ASSUMPTION: Candidates should have a strong background in paid media strategy and optimization, with a proven track record of driving results for clients.

💰 Compensation & Benefits

Salary Range: $80,000 - $90,000 per year (based on past experience)

Benefits:

• 100% Health and Dental coverage
• Family Flex Leave
• 401(k) program / matching
• Paid Volunteer Time Off
• Flexible PTO
• Annual Company Retreat

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is based on the company's stated range and industry standards for similar roles. Benefits are comprehensive and competitive for a company of this size.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 11-50 employees (Small to Medium-sized company)

Founded: 2005

Company Description:

• Mad Fish Digital is a certified B Corporation marketing agency located in Portland, Oregon
• They value collaboration, innovation, and accountability to deliver results for their clients
• Mad Fish Digital offers personalized strategies and customized analytics to measure progress every step of the way

Company Specialties:

• Digital Marketing
• SEO / SEM
• Social Media Management
• Web Site Evaluations and Audits
• Competitor Audits & Analysis
• SEO Reporting & Analytics
• PPC Management
• Content Strategy
• Social Media Advertising
• Paid Media
• and Paid Advertising

Company Website: http://www.madfishdigital.com

ASSUMPTION: Mad Fish Digital is a small to medium-sized company that focuses on delivering personalized marketing strategies to its clients. They value collaboration and innovation in their work environment.

📊 Role Analysis

Career Level: Mid to Senior level role, with significant autonomy and responsibility for managing client portfolios

Reporting Structure: Reports directly to the Associate Director of Paid Media

Work Arrangement: Remote solely, with flexible scheduling

Growth Opportunities:

• Potential to take on more responsibility and manage a larger portfolio of clients
• Opportunity to mentor junior team members and contribute to the team's knowledge base
• Potential to grow into a leadership role within the paid media team

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to take on more responsibility and advance within the paid media team.

🌍 Location & Work Environment

Office Type: Remote work environment

Office Location(s): Portland, OR (headquarters)

Geographic Context:

• Mad Fish Digital is headquartered in Portland, Oregon, with a remote work environment
• Portland is known for its vibrant culture, natural beauty, and strong job market
• The Pacific Northwest region offers a high quality of life, with access to outdoor recreation and cultural amenities

Work Schedule: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The remote work environment offers flexibility and work-life balance, while the Pacific Northwest region provides a high quality of life for employees.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the hiring manager
• Technical assessment or case study presentation
• Final interview with the team or stakeholders
• Background check and offer

Key Assessment Areas:

• Paid media strategy and campaign optimization
• Data analysis and reporting skills
• Communication and presentation skills
• Problem-solving and critical thinking abilities

Application Tips:

• Highlight relevant experience and achievements in paid media strategy and optimization
• Tailor your resume and cover letter to emphasize your skills and qualifications for this role
• Prepare for the technical assessment or case study presentation by brushing up on your paid media knowledge and skills
• Research Mad Fish Digital and be prepared to discuss how your values and work style align with the company's culture

ATS Keywords: Paid Media Strategy, SEM, PPC, Google Ads, Bing Ads, Paid Social, Campaign Optimization, Data Analysis, Reporting, Web Analytics, Attribution Models

ASSUMPTION: The application process for this role will likely involve a technical assessment or case study presentation, as well as interviews with the hiring manager and team members. Applicants should be prepared to demonstrate their skills and qualifications in paid media strategy and optimization.

🛠️ Tools & Technologies

• Google Ads
• Bing Ads
• Paid social platforms (LinkedIn, Meta, X, Pinterest, TikTok)
• Google Tag Manager
• Excel/Google Sheets
• Web analytics tools (e.g., Google Analytics)

ASSUMPTION: This role requires proficiency in Google Ads, Bing Ads, and paid social platforms, as well as experience with Google Tag Manager and web analytics tools.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Innovation
• Accountability

Work Style:

• Remote work environment with flexible scheduling
• Data-driven decision making
• Continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy the flexibility it offers?
• Are you comfortable working with data and using it to drive decision-making?
• Do you have a strong desire to learn and continuously improve your skills and knowledge?

ASSUMPTION: Mad Fish Digital values collaboration, innovation, and accountability in its work environment. Applicants should be comfortable working remotely and using data to drive decision-making, as well as have a strong desire to learn and improve.

⚠️ Potential Challenges

• Managing a large portfolio of clients and their unique needs and goals
• Keeping up with the latest trends and best practices in paid media strategy and optimization
• Balancing multiple priorities and shifting deadlines in a fast-paced environment
• Working effectively in a remote work environment

ASSUMPTION: This role may present challenges in managing a large portfolio of clients, staying up-to-date with industry trends, balancing multiple priorities, and working effectively in a remote environment.

📈 Similar Roles Comparison

• This role is similar to other Senior Paid Media Strategist positions, but may offer more autonomy and responsibility for managing client portfolios
• Compared to other roles in the advertising services industry, this role may require a higher level of experience and expertise in paid media strategy and optimization
• Career progression in this role may involve taking on more responsibility, mentoring junior team members, and contributing to the team's knowledge base

ASSUMPTION: This role is similar to other Senior Paid Media Strategist positions, but may offer more autonomy and responsibility for managing client portfolios. Compared to other roles in the industry, this role may require a higher level of experience and expertise in paid media strategy and optimization.

📝 Sample Projects

• Developing and executing a cross-channel paid media strategy for a B2B client to generate leads and drive revenue growth
• Optimizing a client's Google Ads campaign to improve click-through rate and conversion rate
• Analyzing a client's paid social campaign performance and providing data-driven recommendations for improvement

ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities that a Senior Paid Media Strategist might encounter in this role, focusing on strategy development, campaign optimization, and data analysis.

❓ Key Questions to Ask During Interview

• Can you describe the typical client portfolio for this role and the unique challenges they may present?
• How does Mad Fish Digital support the professional development and growth of its employees?
• What is the team structure and dynamic within the paid media department, and how does this role fit into it?
• How does Mad Fish Digital approach collaboration and communication in a remote work environment?
• What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?

ASSUMPTION: These interview questions are designed to provide insight into the specific responsibilities, work environment, and performance metrics for this role at Mad Fish Digital.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in paid media strategy and optimization
• Prepare for the technical assessment or case study presentation by brushing up on your paid media knowledge and skills
• Research Mad Fish Digital and be prepared to discuss how your values and work style align with the company's culture
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.