Sr. Paid Media Strategist - SEM, PPC, Paid Social (WFH/Remote)

📌 Core Information

🔹 Job Title: Sr. Paid Media Strategist - SEM, PPC, Paid Social (WFH/Remote)

🔹 Company: Mad Fish Digital

🔹 Location: Remote

🔹 Job Type: Full Time

🔹 Category: Advertising Services

🔹 Date Posted: 2025-07-10

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Developing and executing cross-channel paid media strategies
• Managing a significant portion of the paid media client portfolio
• Collaborating with cross-functional teams to ensure client goals are met
• Proactively identifying issues in client accounts and providing solutions

ASSUMPTION: This role requires a high level of autonomy and experience in paid media strategy to manage client portfolios effectively.

📋 Key Responsibilities

✅ Operate as the internal point-of-contact for assigned paid media clients

✅ Cultivate client partnerships through the development and execution of custom paid media strategies

✅ Create, manage, and optimize all campaign types in Google and Bing ad platforms

✅ Create, manage, and optimize paid social campaigns on LinkedIn, Meta, X, Pinterest, and TikTok

✅ Report on campaign performance and results, both internally and externally

✅ Develop and implement paid media strategies for new clients and existing clients

✅ Participate in prospective client meetings and speak to our paid media philosophy

✅ Seamlessly onboard new paid media clients

✅ Proactively identify issues in client accounts and provide solutions to team members and clients

ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and client communication, requiring strong organizational skills and adaptability.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 4+ years of experience with creating, managing, and optimizing full-funnel campaign strategies within Google Ads in an agency environment

Experience: 4+ years of experience creating, managing, and optimizing paid social campaigns across multiple platforms

Experience: Recent experience developing, implementing, and optimizing cross-platform B2B lead generation strategies

Required Skills:

• Advanced knowledge of Google Ads, Bing Ads, and various paid social platforms
• Excellent communication and presentation skills
• Strong analytical skills and proficiency in Excel/Google Sheets
• Advanced understanding of web analytics and attribution models
• Ability to manage multiple priorities and meet deadlines

Preferred Skills:

• Experience with Google Tag Manager, conversion tracking troubleshooting, and data validation
• Familiarity with marketing automation tools and CRM platforms
• Knowledge of HTML, CSS, and JavaScript

ASSUMPTION: While a Bachelor's degree is preferred, relevant experience and a strong portfolio may be considered equivalent.

💰 Compensation & Benefits

Salary Range: $80,000 - $90,000 per year, depending on past experience

Benefits:

• 100% Health and Dental coverage
• Family Flex Leave
• 401(k) program / matching
• Paid Volunteer Time Off
• Flexible PTO
• Annual Company Retreat

Working Hours: Full-time (40 hours per week), with flexible scheduling and unlimited PTO

ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels. Actual compensation may vary based on individual qualifications and past experience.

📌 Applicant Insights

🔍 Company Context

Industry: Mad Fish Digital operates in the Advertising Services industry, focusing on digital marketing, SEO, SEM, social media management, and more.

Company Size: Mad Fish Digital is a small company with 11-50 employees, offering a close-knit work environment and the opportunity to make a significant impact.

Founded: Mad Fish Digital was founded in 2005 and is headquartered in Portland, Oregon.

Company Description:

• Mad Fish Digital is a certified B Corporation marketing agency committed to delivering results through collaboration, innovation, and accountability.
• The company offers personalized strategies and customized analytics to help clients measure their progress every step of the way.
• Mad Fish Digital has been named one of Oregon's Best Companies to Work for and values a genuine, results-driven approach to digital marketing.

Company Specialties:

• Digital Marketing
• SEO / SEM
• Social Media Management
• Web Site Evaluations and Audits
• Competitor Audits & Analysis
• SEO Reporting & Analytics
• PPC Management
• Content Strategy
• Social Media Advertising
• Paid Media and Paid Advertising

Company Website: http://www.madfishdigital.com

ASSUMPTION: Mad Fish Digital's commitment to being a certified B Corporation reflects its dedication to social and environmental responsibility.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a high degree of expertise and autonomy in paid media strategy.

Reporting Structure: The Sr. Paid Media Strategist reports directly to the Associate Director of Paid Media.

Work Arrangement: This is a remote-only position, offering flexibility and the opportunity to work from anywhere in the United States.

Growth Opportunities:

• Potential to take on more responsibilities and mentor junior team members as the company grows
• Opportunity to work on diverse client projects and expand skills in various paid media channels
• Possibility to advance to a leadership role within the paid media team or the agency

ASSUMPTION: As a small agency, Mad Fish Digital may have limited growth opportunities compared to larger organizations, but it offers the chance to make a significant impact on the company's success.

🌍 Location & Work Environment

Office Type: Remote work environment with no physical office required

Office Location(s): Not applicable (remote work only)

Geographic Context:

• Mad Fish Digital is based in Portland, Oregon, but this role can be performed remotely from anywhere in the United States.
• The Pacific Northwest region offers a mix of urban and outdoor living, with access to various cultural and recreational activities.
• Portland is known for its vibrant food scene, eco-friendliness, and strong sense of community.

Work Schedule: Full-time (40 hours per week) with flexible scheduling and unlimited PTO

ASSUMPTION: While this role is remote, applicants should be comfortable working independently and managing their time effectively in a virtual environment.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess communication skills and cultural fit
• In-depth interview with the Associate Director of Paid Media to discuss experience and strategic approach to paid media
• Case study or project presentation to demonstrate practical skills and problem-solving abilities
• Final interview with the company leadership team to assess overall fit and answer any remaining questions

Key Assessment Areas:

• Strategic thinking and ability to develop custom paid media strategies
• Technical proficiency in Google Ads, Bing Ads, and various paid social platforms
• Communication skills and ability to present complex data in a clear and concise manner
• Problem-solving skills and ability to troubleshoot client account issues

Application Tips:

• Tailor your resume and cover letter to highlight your experience with Google Ads, paid social campaigns, and B2B lead generation strategies
• Prepare a portfolio or case study demonstrating your ability to develop and optimize paid media campaigns
• Be ready to discuss your approach to data-driven decision-making and how you use analytics to inform your strategies

ATS Keywords: Google Ads, Bing Ads, Paid Social, B2B Lead Generation, Campaign Strategy, Data Analysis, Web Analytics, Attribution Models, Client Communication, Reporting

ASSUMPTION: Mad Fish Digital's interview process is designed to assess both technical skills and cultural fit, with a strong emphasis on strategic thinking and communication abilities.

🛠️ Tools & Technologies

• Google Ads
• Bing Ads
• LinkedIn Ads
• Meta Ads (Facebook, Instagram)
• X (formerly Twitter) Ads
• Pinterest Ads
• TikTok Ads
• Google Tag Manager
• Google Analytics
• Excel/Google Sheets

ASSUMPTION: Proficiency in the listed tools and technologies is required for this role, with a strong emphasis on Google Ads and various paid social platforms.

👔 Cultural Fit Considerations

Company Values:

• Collaboration
• Innovation
• Accountability
• Genuineness
• Results-driven

Work Style:

• Independent and self-motivated
• Strong communication and presentation skills
• Data-driven and analytical
• Adaptable and proactive in identifying issues and providing solutions
• Comfortable working in a remote environment

Self-Assessment Questions:

• Do you thrive in a fast-paced, remote work environment?
• Are you comfortable managing multiple priorities and meeting deadlines independently?
• Do you have a strong track record of developing and optimizing paid media campaigns?
• Are you passionate about staying up-to-date with the latest trends and best practices in paid media strategy?

ASSUMPTION: Mad Fish Digital values a genuine, results-driven approach to digital marketing, with a strong emphasis on collaboration, innovation, and accountability.

⚠️ Potential Challenges

• Managing a significant portion of the paid media client portfolio may require long hours and tight deadlines during peak periods
• Working remotely may present challenges in maintaining work-life balance and staying motivated in a virtual environment
• As a small agency, Mad Fish Digital may have limited resources and support compared to larger organizations
• Applicants should be comfortable working independently and managing their time effectively in a remote setting

ASSUMPTION: While Mad Fish Digital offers a flexible and remote work environment, applicants should be prepared to manage their time effectively and maintain a strong work ethic to succeed in this role.

📈 Similar Roles Comparison

• Compared to other senior paid media strategist roles, this position offers a higher degree of autonomy and responsibility in managing a significant portion of the paid media client portfolio
• Mad Fish Digital's focus on collaboration, innovation, and accountability sets it apart from other agencies in the industry
• As a small agency, Mad Fish Digital may offer more opportunities for growth and impact compared to larger organizations, but it may also have limited resources and support

ASSUMPTION: Applicants should consider their preference for working in a small agency environment versus a larger organization when evaluating this role.

📝 Sample Projects

• Developing and executing a cross-channel paid media strategy for a B2B client, focusing on lead generation and brand awareness
• Optimizing a Google Ads campaign for a retail client, improving click-through rate and conversion rate by 20% within three months
• Managing a paid social campaign for a non-profit organization, increasing event attendance and donations by 15% compared to the previous year

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and how they approached data-driven decision-making and optimization strategies.

❓ Key Questions to Ask During Interview

• Can you describe the typical client portfolio for this role and the industries they represent?
• How does Mad Fish Digital support the professional development and growth of its employees?
• What is the company's approach to work-life balance and maintaining a healthy remote work environment?
• How does Mad Fish Digital measure the success of its paid media strategies, and what key performance indicators (KPIs) are most important?
• What opportunities are there for collaboration and knowledge-sharing with other team members and departments within the agency?

ASSUMPTION: Applicants should use the interview process to assess the company culture, growth opportunities, and the fit between their skills and the role's requirements.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your experience with Google Ads, paid social campaigns, and B2B lead generation strategies
• Prepare a portfolio or case study demonstrating your ability to develop and optimize paid media campaigns
• Be ready to discuss your approach to data-driven decision-making and how you use analytics to inform your strategies
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.