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Sr. Partner Marketing Manager

GoTo
Full-time
On-site
United States

πŸ“Œ Core Information

πŸ”Ή Job Title: Sr. Partner Marketing Manager

πŸ”Ή Company: GoTo

πŸ”Ή Location: United States

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Affiliate Marketing, Partner & Channel Marketing

πŸ”Ή Date Posted: March 31, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: Remote solely (Note: conflicting information with "On-site" job type)

πŸ“Œ Essential Job Details

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing channel marketing strategies
  • Creating comprehensive go-to-market plans
  • Building co-marketing plans with partners
  • Managing logistics for channel marketing-focused events

ASSUMPTION: This role is primarily strategy-focused with a significant component of event management. The remote aspect might indicate flexibility in work location despite "On-site" mention.

πŸ“‹ Key Responsibilities

βœ… Develop and execute channel marketing strategies to support partner business growth

βœ… Build co-marketing plans with designated partners

βœ… Plan and execute local channel marketing efforts

βœ… Manage logistics for industry-specific tradeshows and events

βœ… Act as project manager for channel event tasks and deadlines

ASSUMPTION: Responsibilities seem to cover a broad spectrum from strategic initiatives to operational management at events.

🎯 Required Qualifications

Education: Not specified

Experience: 3+ years in Channel Programs and Partner Marketing

Required Skills:

  • Channel Programs experience
  • Partner Marketing experience
  • Collaboration with Channel Sales teams

Preferred Skills:

  • Experience with Master Agents, Resellers, and Technology Partners
  • Strong project management skills

ASSUMPTION: The role doesn't specify educational requirements, possibly valuing direct experience over formal education.

πŸ’° Compensation & Benefits

Salary Range: $111,500.00 - $185,500.00 annually

Benefits:

  • Comprehensive benefits package
  • Wellness programs
  • Learning and development opportunities

Working Hours: 40 hours per week

ASSUMPTION: The job offers a competitive salary and robust benefits appropriate for senior roles.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Software Development

Company Size: 1,001-5,000 employees

Founded: Not specified

Company Description:

  • Specializes in remote management and support solutions
  • Unified business communication software
  • Promotes secure and reliable business operations

Company Specialties:

  • Remote management
  • Support solutions
  • Unified communications

Company Website: https://www.goto.com/

ASSUMPTION: The setting emphasizes technology-driven solutions aimed at improving communication and IT management.

πŸ“Š Role Analysis

Career Level: Senior Management

Reporting Structure: Likely reports to the Director of Marketing or similar roles

Work Arrangement: Primarily remote with potential travel to events

Growth Opportunities:

  • Advancement into director-level positions
  • Opportunities to lead larger teams
  • Potential cross-functional collaborations

ASSUMPTION: The role likely offers a pathway to higher management positions, encouraging cross-department engagement.

🌍 Location & Work Environment

Office Type: Remote work environment

Office Location(s): Company headquarters in Boston, Massachusetts

Geographic Context:

  • Potential requirement to travel for events
  • Remote flexibility compared to on-site roles
  • Located centrally within the U.S. for nationwide outreach

Work Schedule: Standard professional hours, possibly adjusted for events

ASSUMPTION: Although listed as on-site, remote flexibility may be a feature due to the remote work arrangement mentioned.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial screening interview
  • Technical/skills assessment
  • Final panel interview

Key Assessment Areas:

  • Understanding of channel marketing models
  • Ability to execute marketing strategies
  • Project management proficiency

Application Tips:

  • Highlight relevant experience with channel partner models
  • Demonstrate strong project management skills
  • Showcase past success in event management

ATS Keywords: Channel Programs, Partner Marketing, Project Management, Event Execution, Sales Alignment

ASSUMPTION: The process likely emphasizes strategic thinking and effective collaboration skills as key hiring criteria.

πŸ› οΈ Tools & Technologies

  • CRM software
  • Marketing automation tools
  • Event management platforms

ASSUMPTION: Proficiency in CRM and marketing tools is crucial for efficiently managing partner relationships and marketing campaigns.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Diversity and Inclusion
  • Innovation and Creativity
  • Collaboration and Teamwork

Work Style:

  • Collaborative environment with strong communication channels
  • Innovative and open to new ideas
  • Results-oriented with focus on KPIs

Self-Assessment Questions:

  • Do I have experience with diverse channel partner models?
  • Can I manage projects independently and lead marketing events?
  • Am I comfortable working in a remote-first environment?

ASSUMPTION: The role suits individuals who thrive in dynamic, results-driven cultures that value diversity.

⚠️ Potential Challenges

  • Balancing remote and on-site expectations
  • Coordinating large, complex events successfully
  • Aligning marketing strategies with rapidly changing market needs
  • Managing diverse partner expectations

ASSUMPTION: The position requires adept handling of logistical and strategic complexities in marketing channels.

πŸ“ˆ Similar Roles Comparison

  • Similar roles may involve more travel for on-site engagement
  • This role emphasizes a balance of strategic and operational duties
  • Comparable positions may not offer such a wide salary range

ASSUMPTION: Other roles may prioritize either strategy or operations, while this role integrates both aspects.

πŸ“ Sample Projects

  • Developing a comprehensive marketing strategy for a new product launch
  • Coordinating a nationwide channel partner conference
  • Implementing a CRM-driven marketing campaign

ASSUMPTION: Projects likely focus on strategic growth initiatives and event management to drive market presence.

❓ Key Questions to Ask During Interview

  • How does GoTo measure the success of partner marketing initiatives?
  • What are the current challenges facing the partner marketing team at GoTo?
  • How much travel is expected for tradeshows and events?
  • What resources are available to support new marketing strategies?
  • How does this role interact with other departments at GoTo?

ASSUMPTION: Questions should focus on gaining clarity on role responsibilities and support systems to ensure job fit.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Prepare a portfolio showcasing relevant channel marketing projects
  • Align resume and cover letter with key qualifications outlined
  • Follow up within two weeks if no response is received
  • Prepare for a multi-stage interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.