📌 Core Information
🔹 Job Title: Sr. Partner Marketing Manager, AWS Canada
🔹 Company: Amazon
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 16, 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing Canada partner marketing strategy
- Driving demand generation campaigns across Canada
- Collaborating with stakeholders to align marketing plans and activities
- Analyzing performance data to guide future strategy
ASSUMPTION: This role requires strong leadership, cross-functional collaboration, and data-driven decision-making to drive partner marketing success in Canada.
📋 Key Responsibilities
✅ Develop and drive 'with' and 'through' partner demand generation campaigns across Canada
✅ Lead the team responsible for resource and budget allocation
✅ Take a data-driven approach to performance analysis and strategic planning
✅ Collaborate with internal stakeholders and partners to align on marketing plans and activities
✅ Integrate Canadian partners into AWS marketing plans and connect customers with the right partner at the right time
ASSUMPTION: This role involves regular communication with stakeholders, both internal and external, to ensure alignment and successful execution of marketing strategies.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7+ years of developing and managing acquisition marketing or channel programs
Required Skills:
- Proven experience using data and metrics to drive improvements
- Proficient in Excel or Tableau (data manipulation, macros, charts, and pivot tables)
- Experience building, executing, and scaling cross-functional marketing programs
- Experience developing and executing campaigns across multiple timezones and languages
Preferred Skills:
- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with a global footprint
ASSUMPTION: Candidates should have a strong background in partner marketing, demand generation, and data analysis to excel in this role.
💰 Compensation & Benefits
Salary Range: CAD 120,000 - 160,000 per year (based on industry standards for similar roles and experience levels)
Benefits:
- Medical, dental, and vision insurance
- 401(k) matching
- Paid time off and holidays
- Employee discounts
Working Hours: Full-time, typically 9:00 AM - 5:00 PM EST, with flexibility for remote work
ASSUMPTION: Salary range is estimated based on industry standards for similar roles and experience levels in Toronto, Canada.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and cloud computing
Company Size: 10,001+ employees (Enterprise-level)
Founded: 1994 (as Amazon.com, Inc.)
Company Description:
- Amazon is a multinational technology company that focuses on e-commerce, cloud computing, digital streaming, and artificial intelligence
- Amazon Web Services (AWS) is a subsidiary that provides on-demand cloud computing platforms and APIs to individuals, companies, and governments
- Amazon is known for its customer-centric approach, operational excellence, and long-term thinking
Company Specialties:
- E-commerce
- Cloud computing
- Digital streaming
- Artificial intelligence
Company Website: Amazon.com
ASSUMPTION: Amazon's large size and diverse business segments offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level to senior-level marketing role
Reporting Structure: This role reports directly to the Partner Marketing Manager, NAMER
Work Arrangement: On-site in Toronto, Ontario, Canada, with potential for remote work
Growth Opportunities:
- Progression to a leadership role within the Partner Marketing team
- Expansion into other AWS markets or business segments
- Development of skills in strategic planning, cross-functional collaboration, and data analysis
ASSUMPTION: This role provides opportunities for career advancement and skill development within Amazon's Partner Marketing team.
🌍 Location & Work Environment
Office Type: Corporate office with open-plan workspaces and dedicated meeting rooms
Office Location(s): 2127 7th Ave., Seattle, WA 98109, US (AWS headquarters); 12900 Worldgate Dr, Herndon, VA 20170, US (AWS North America regional office)
Geographic Context:
- Toronto is the capital of the province of Ontario and the largest city in Canada
- The city is known for its multiculturalism, vibrant arts scene, and strong economy
- Toronto is home to a significant technology industry, with many startups and established companies
Work Schedule: Standard business hours with flexibility for remote work
ASSUMPTION: The Toronto office provides a dynamic and collaborative work environment, with opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring team
- Final round interview with the AWS Partner Marketing leadership team
Key Assessment Areas:
- Marketing strategy and planning
- Cross-functional collaboration and stakeholder management
- Data analysis and interpretation
- Cultural fit and alignment with Amazon's leadership principles
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to emphasize your understanding of the role and fit with Amazon's culture
- Prepare for behavioral and situational interview questions focused on marketing strategy, stakeholder management, and data-driven decision-making
ATS Keywords: Partner Marketing, Demand Generation, AWS, Canada, Stakeholder Management, Data Analysis, Marketing Strategy, Cross-Functional Collaboration
ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing expertise, strategic thinking, and cultural fit with Amazon.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Tableau or other data visualization tools
- AWS Partner Central
- Salesforce or other CRM platforms
ASSUMPTION: Proficiency in these tools is required for this role, as they are essential for data analysis, reporting, and collaboration.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Customer-focused and results-driven
Self-Assessment Questions:
- How do you stay organized and manage multiple priorities in a fast-paced environment?
- Can you provide an example of a time when you had to collaborate with cross-functional teams to achieve a common goal?
- How do you approach data analysis and interpretation to inform strategic decision-making?
ASSUMPTION: Candidates should be able to demonstrate strong alignment with Amazon's leadership principles and work style to ensure a good cultural fit.
⚠️ Potential Challenges
- Managing multiple stakeholders and competing priorities
- Keeping up with the fast-paced and ever-changing technology industry
- Balancing strategic planning with day-to-day tactical execution
- Navigating a large, complex organization with diverse business segments
ASSUMPTION: These challenges can be mitigated with strong project management, communication, and collaboration skills, as well as a deep understanding of Amazon's business and culture.
📈 Similar Roles Comparison
- This role is unique in its focus on partner marketing within the AWS business segment of Amazon
- Similar roles in other organizations may have a broader or more narrow focus on marketing strategy, demand generation, or channel management
- Career progression in this role may involve expanding into other AWS markets or business segments, or moving into a leadership role within the Partner Marketing team
ASSUMPTION: This role offers a unique opportunity to drive partner marketing success within the AWS business segment of Amazon, with potential for career growth and development.
📝 Sample Projects
- Developing and executing a joint marketing plan with a strategic alliance partner to drive customer adoption of a new AWS service
- Analyzing campaign performance data to optimize marketing spend and improve ROI
- Collaborating with field marketing to integrate Canadian partners into AWS marketing plans and connect customers with the right partner at the right time
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, focusing on marketing strategy, data analysis, and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall partner marketing strategy for AWS in North America?
- What are the key priorities for the first 90 days in this role?
- How does Amazon support the professional development and growth of its employees?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
- How does Amazon measure the success of its partner marketing campaigns, and how can I contribute to improving these metrics?
ASSUMPTION: These interview questions will help candidates better understand the role's context, expectations, and opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for behavioral and situational interview questions focused on marketing strategy, stakeholder management, and data-driven decision-making
- Research Amazon's business, culture, and leadership principles to demonstrate your understanding and fit with the organization
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
