Sr. Partner Marketing Manager, Public Sector

📌 Core Information

🔹 Job Title: Senior Partner Marketing Manager, Public Sector

🔹 Company: Zscaler

🔹 Location: Remote - D.C., USA

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 29, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing partner marketing plans for the Public Sector (Federal, SLED, and Healthcare verticals) that drive demand generation, awareness, and pipeline growth
• Collaborating with key partners to design joint go-to-market strategies and co-branded campaigns, promoting mutual success
• Leading the creation of tailored, partner-specific marketing campaigns focused on the unique challenges of Public Sector customers
• Managing participation in public sector industry events (conferences, tradeshows, webinars, etc.) to elevate engagement and thought leadership
• Building resources for partner enablement, such as whitepapers, case studies, and sales tools, to articulate Zscaler's value proposition to the Public Sector

ASSUMPTION: This role requires a strong understanding of the Public Sector landscape and regulations, as well as proven expertise in demand generation campaigns.

📋 Key Responsibilities

✅ Develop and execute partner marketing plans for the Public Sector that drive demand generation, awareness, and pipeline growth

✅ Collaborate with key partners to design joint go-to-market strategies and co-branded campaigns, promoting mutual success

✅ Lead the creation of tailored, partner-specific marketing campaigns focused on the unique challenges of Public Sector customers

✅ Manage participation in public sector industry events (conferences, tradeshows, webinars, etc.) to elevate engagement and thought leadership

✅ Build resources for partner enablement, such as whitepapers, case studies, and sales tools, to articulate Zscaler's value proposition to the Public Sector

✅ Oversee MDF and partner marketing budgets to deliver ROI-driven initiatives aligned with strategic objectives

✅ Ensure marketing materials and campaigns comply with industry regulations and align with sector-specific messaging, addressing requirements such as FedRAMP, HIPAA, and state-level mandates

✅ Analyze and report on the success of partner initiatives, using KPIs such as partner engagement, lead generation, and pipeline contribution

✅ Partner with cross-functional teams, including sales, field marketing, and public sector leadership, to ensure aligned strategies and execution

ASSUMPTION: This role requires strong collaboration, communication, and interpersonal skills, as well as the ability to analyze marketing performance metrics and affect results in a cross-functional environment.

🎯 Required Qualifications

Education: Bachelor’s degree (B.S. or B.A.) required

Experience: 7+ years of experience in partner marketing or channel marketing, with a strong focus on Public Sector (Federal, SLED, and Healthcare verticals)

Required Skills:

• Solid understanding of public sector regulations and procurement processes (FedRAMP, HIPAA, GSA Schedules, etc.)
• Proven expertise in designing and executing integrated demand generation campaigns that drive measurable results
• Strong collaboration, communication, and interpersonal skills
• Ability to analyze marketing performance metrics and affect results in a cross-functional environment

Preferred Skills:

• Experience leading marketing campaigns that specifically drive growth in Federal or SLED verticals
• Background in managing multiple partnerships and working within complex ecosystems
• Strategic expertise in adapting to rapidly evolving industry trends

ASSUMPTION: Candidates with experience in the specific verticals mentioned and a proven track record in demand generation campaigns are highly desirable.

💰 Compensation & Benefits

Salary Range: $147,000 - $210,000 USD per year

Benefits:

• Various health plans
• Time off plans for vacation and sick time
• Parental leave options
• Retirement options
• Education reimbursement
• In-office perks

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range provided is based on Zscaler's pay transparency rules and may vary depending on factors such as job-related skills, experience, and relevant education or training.

📌 Applicant Insights

🔍 Company Context

Industry: Zscaler operates in the Computer and Network Security industry, focusing on cloud security, zero trust, and secure access service edge (SASE) solutions.

Company Size: Zscaler has 5,001-10,000 employees, providing a mid-to-large-sized company environment where applicants can expect structured processes and numerous growth opportunities.

Founded: Zscaler was founded in 2008 and has since grown to become a publicly traded company with a strong global presence.

Company Description:

• Zscaler is a leading cloud-based cybersecurity company that provides a secure platform for enterprises to connect to their applications and data
• The company's Zero Trust Exchange platform safeguards thousands of customers against cyber threats and data breaches by securely connecting users, devices, and applications from any location
• Zscaler operates the largest in-line cloud security platform, preventing more than 9 billion security incidents and policy violations each day

Company Specialties:

• Zero Trust
• SASE
• Cloud Security
• CASB
• Secure Web Gateways
• Secure Remote Access
• Cloud Sandbox
• Cloud Firewall
• CSPM
• Workload Segmentation

Company Website: zscaler.com

ASSUMPTION: Zscaler's focus on cloud security and its extensive experience in the industry make it an attractive employer for candidates seeking to grow their careers in this field.

📊 Role Analysis

Career Level: This role is at the senior level, indicating that the candidate should have significant experience and expertise in partner marketing, particularly within the Public Sector.

Reporting Structure: The Senior Partner Marketing Manager will likely report directly to the Head of Partner Marketing or a similar role within the organization.

Work Arrangement: This role is remote-friendly, with the expectation that the candidate will work remotely up to 30% of the time for partner meetings, events, and conferences.

Growth Opportunities:

• As Zscaler continues to grow, there may be opportunities for the candidate to take on additional responsibilities or move into a management role
• The candidate may also have the opportunity to work on high-impact projects that drive significant business results
• Zscaler's focus on employee development and training may provide opportunities for the candidate to expand their skillset and advance their career

ASSUMPTION: Given Zscaler's size and growth trajectory, there are likely numerous opportunities for career advancement and professional development within the organization.

🌍 Location & Work Environment

Office Type: Zscaler has multiple office locations worldwide, with the candidate expected to work remotely for this role.

Office Location(s): The candidate may be required to travel up to 30% of the time for partner meetings, events, and conferences, with potential visits to Zscaler's offices in San Jose, California, or other global locations.

Geographic Context:

• The candidate will work remotely, with the expectation of occasional travel to meet with partners and attend industry events
• The candidate's primary responsibility will be to manage partner marketing initiatives for the Public Sector, with a focus on Federal, SLED, and Healthcare verticals
• The candidate will collaborate with cross-functional teams, including sales, field marketing, and public sector leadership, to ensure aligned strategies and execution

Work Schedule: The candidate can expect a typical full-time work schedule, with the flexibility to work remotely and manage their own time effectively.

ASSUMPTION: The remote-friendly nature of this role allows for greater flexibility and work-life balance, while still requiring the candidate to be available for occasional travel and collaboration with global teams.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screen with the hiring manager or a member of the HR team
• Technical assessment or case study presentation, depending on the role's requirements
• Final on-site or video interview with key stakeholders, including the hiring manager and other team members

Key Assessment Areas:

• Understanding of the Public Sector landscape and regulations
• Proven expertise in demand generation campaigns and partner marketing strategies
• Strong collaboration, communication, and interpersonal skills
• Ability to analyze marketing performance metrics and affect results in a cross-functional environment

Application Tips:

• Highlight relevant experience in partner marketing, with a focus on the Public Sector (Federal, SLED, and Healthcare verticals)
• Demonstrate a strong understanding of public sector regulations and procurement processes (FedRAMP, HIPAA, GSA Schedules, etc.)
• Showcase proven expertise in designing and executing integrated demand generation campaigns that drive measurable results
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, collaboration, and adaptability in a cross-functional environment

ATS Keywords: Public Sector, Partner Marketing, Demand Generation, Co-marketing Programs, FedRAMP, HIPAA, GSA Schedules, Integrated Campaigns, Collaboration, Communication, Interpersonal Skills, Marketing Performance Analysis, Cross-functional Collaboration, Event Management, Resource Development, Budget Management

ASSUMPTION: Applicants should focus on demonstrating their relevant experience and skills in partner marketing, with a strong emphasis on the Public Sector and demand generation campaigns.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• CRM software (e.g., Salesforce, HubSpot)
• Project management tools (e.g., Asana, Trello)
• Event management platforms (e.g., Eventbrite, Cvent)
• Design tools (e.g., Adobe Creative Suite, Canva)

ASSUMPTION: The candidate should be comfortable using marketing automation platforms, CRM software, and project management tools to manage partner marketing campaigns and initiatives effectively.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Inclusive

Work Style:

• Zscaler values a dynamic, fast-paced work environment that encourages collaboration and innovation
• The company fosters a culture of accountability and continuous learning, with a strong focus on employee development and growth
• Zscaler's remote-friendly work arrangement allows for greater flexibility and work-life balance

Self-Assessment Questions:

• Do you have a strong understanding of the Public Sector landscape and regulations, particularly in the Federal, SLED, and Healthcare verticals?
• Are you comfortable working in a dynamic, fast-paced environment and collaborating with cross-functional teams to drive results?
• Do you have proven expertise in designing and executing integrated demand generation campaigns that drive measurable results?

ASSUMPTION: Candidates who are comfortable working in a fast-paced, collaborative environment and have a strong understanding of the Public Sector landscape and regulations are likely to be a good fit for this role at Zscaler.

⚠️ Potential Challenges

• The candidate may face challenges in keeping up with the fast-paced nature of the role and the need to balance multiple partner marketing initiatives simultaneously
• The candidate may need to navigate complex regulations and procurement processes specific to the Public Sector, requiring a strong understanding of industry-specific requirements (e.g., FedRAMP, HIPAA, GSA Schedules)
• The candidate may need to travel up to 30% of the time for partner meetings, events, and conferences, which could impact work-life balance
• The candidate may face competition from other experienced partner marketing professionals seeking similar roles within the Public Sector

ASSUMPTION: The candidate should be prepared to manage multiple priorities, navigate complex regulations, and balance occasional travel with their personal and professional responsibilities.

📈 Similar Roles Comparison

• This role is unique in its focus on the Public Sector and the need to manage partner marketing initiatives tailored to Federal, SLED, and Healthcare verticals
• Compared to other partner marketing roles, this position requires a strong understanding of public sector regulations and procurement processes, as well as the ability to adapt marketing strategies to address the unique challenges faced by Public Sector customers
• Career progression in this role may lead to opportunities in senior leadership or management positions within the partner marketing function, as well as potential transitions into other areas of marketing or business development

ASSUMPTION: Candidates should be aware of the unique aspects of this role and the specific requirements it places on their experience and skills in partner marketing and the Public Sector.

📝 Sample Projects

• Developing and executing a co-branded campaign with a key Public Sector partner to drive demand generation and awareness for Zscaler's cloud security solutions
• Creating a tailored marketing campaign focused on the unique challenges faced by Healthcare customers, highlighting Zscaler's HIPAA-compliant security solutions
• Managing Zscaler's participation in a major Public Sector industry event, including coordinating with partners, planning logistics, and delivering presentations to showcase Zscaler's value proposition

ASSUMPTION: These sample projects illustrate the candidate's ability to develop and execute tailored marketing campaigns, manage events, and collaborate with partners to drive results in the Public Sector.

❓ Key Questions to Ask During Interview

• Can you describe the current partner marketing strategies for the Public Sector verticals, and how this role will contribute to their evolution?
• How does the company support collaboration and communication between cross-functional teams, particularly in the context of partner marketing initiatives?
• What are the most significant challenges faced by the Public Sector customers, and how does Zscaler's approach to cloud security address these issues?
• How does the company measure the success of partner marketing initiatives, and what key performance indicators (KPIs) are most important for this role?
• What opportunities exist for growth and professional development within the partner marketing function at Zscaler?

ASSUMPTION: These interview questions help the candidate understand the specific aspects of the role, the company's approach to partner marketing, and the opportunities for growth and development within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in partner marketing, with a focus on the Public Sector (Federal, SLED, and Healthcare verticals)
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, collaboration, and adaptability in a cross-functional environment
• If selected, be prepared to provide examples of your past marketing campaigns and their results, as well as your approach to partner marketing strategies and co-branded campaigns
• Follow up with the hiring manager or HR representative within one week of your interview to express your continued interest in the role and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.