📌 Core Information
🔹 Job Title: Sr. Performance Marketing Specialist
🔹 Company: Lingraphica
🔹 Location: Princeton, New Jersey, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (with occasional travel)
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing paid media campaigns across various digital channels
- Collaborating with cross-functional teams to drive customer acquisition and improve ROI
- Monitoring campaign performance and making real-time optimizations
- Conducting A/B testing and staying current with industry trends
ASSUMPTION: This role requires a high level of autonomy and strong analytical skills to succeed in a fast-paced, goal-oriented environment.
📋 Key Responsibilities
✅ Own the day-to-day management of paid campaigns across Google Ads, Meta, LinkedIn, YouTube, programmatic display/retargeting, and CTV platforms
✅ Implement and QA conversion tracking for all campaigns using tools such as Google Tag Manager (GTM), UTM parameters, conversion pixels, and first-party tracking solutions
✅ Develop and execute paid media and retargeting strategies aligned with cross-functional goals (CAC, ROAS, conversion rates, etc.)
✅ Monitor campaign performance daily and make real-time optimizations to improve ROAS, CTR, CPL, and conversion rates
✅ Conduct ongoing A/B testing of ad creative, copy, targeting, and landing pages to improve campaign performance
✅ Partner with creative teams to produce platform-specific ad assets, including static, video, and carousel ads
✅ Collaborate with analytics teams to ensure proper tracking, attribution, and reporting across all campaigns
✅ Regularly report on campaign insights and optimization recommendations to internal stakeholders
✅ Stay current on emerging platforms, algorithm changes, and paid media trends
ASSUMPTION: This role requires a strong attention to detail and excellent communication skills to effectively collaborate with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor’s Degree or equivalent combination of education and experience in Marketing, Digital Media
Experience: 5-7 years of hands-on experience in digital advertising, with direct ownership of paid media campaigns
Required Skills:
- Certifications in one or more of these areas: Google Analytics (GA4 Certified), Google Ads, Meta Blueprint, LinkedIn Marketing, or HubSpot
- Proven experience managing paid campaigns across Google, Bing, Meta, LinkedIn, and CTV platforms
- Strong working knowledge of tracking tools and methods: Google Tag Manager, UTM structures, Facebook Pixel, Google Ads conversion tracking, etc.
- Excellent understanding of multi-channel attribution and how paid media fits into the broader customer journey
- Proficiency in campaign analytics tools (Google Analytics, Looker Studio, Excel, etc.)
- Strong attention to detail, organization, and communication skills
Preferred Skills:
- Experience with healthcare, B2B, B2B2C, and B2C, or regulated industries
- Familiarity with data privacy and compliance (GDPR, HIPAA, etc.) in digital advertising
ASSUMPTION: While not explicitly stated, experience with healthcare or regulated industries is highly preferred due to the nature of Lingraphica's products and services.
💰 Compensation & Benefits
Salary Range: Based on the role, experience level, and location, the estimated salary range for this position is $80,000 - $120,000 per year. This is an estimate and the actual salary may vary based on the company's compensation structure.
Benefits:
- Health, dental, and vision insurance
- 401(k) retirement plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time, typically Monday - Friday, 9:00 AM - 5:00 PM EST, with occasional travel required for team meetings
ASSUMPTION: The salary range provided is an estimate based on industry standards for a similar role, experience level, and location. The actual salary may vary based on the company's compensation structure and the candidate's qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Equipment Manufacturing, specifically focused on providing speech-generating devices and speech therapy apps for individuals with communication impairments
Company Size: 51-200 employees, which means applicants can expect a mid-sized company structure with opportunities for collaboration and growth
Founded: 1990, with over three decades of experience in the industry
Company Description:
- Lingraphica provides clinically relevant tools and services to help individuals with language and cognitive disorders connect with family, friends, and communities
- The company works in partnership with clinicians and caregivers to meet individuals wherever they may be in their journey to improve or regain their communication skills
- Lingraphica offers a range of products and services, including speech-generating devices, speech therapy apps, and telemedicine solutions
Company Specialties:
- Aphasia
- Online Speech Therapy
- Speech-Generating Devices
- Speech Therapy Apps
- Telemedicine
- and AAC Devices
Company Website: www.lingraphica.com
ASSUMPTION: Lingraphica's focus on helping individuals with communication impairments requires a strong commitment to the company's mission and a willingness to work with a diverse range of clients.
📊 Role Analysis
Career Level: This role is at the senior specialist level, indicating a high level of responsibility and autonomy in managing paid media campaigns
Reporting Structure: The Sr. Performance Marketing Specialist will report directly to the Director of Marketing and collaborate with cross-functional teams, including creative and analytics teams
Work Arrangement: This role is primarily on-site, with occasional travel required for team meetings. The work arrangement may be subject to change based on the company's policies and the candidate's needs
Growth Opportunities:
- As a senior role, this position offers opportunities for mentorship and leadership within the marketing team
- The company's focus on innovation and growth provides opportunities for professional development and career advancement
- Lingraphica's commitment to its mission creates opportunities for individuals to make a meaningful impact on the lives of its clients
ASSUMPTION: The growth opportunities in this role are tied to the company's success and the individual's ability to demonstrate strong performance and leadership skills.
🌍 Location & Work Environment
Office Type: Lingraphica's headquarters is located in Princeton, New Jersey, with a modern office space designed to foster collaboration and innovation
Office Location(s): 700 Alexander Park, Suite 101, Princeton, New Jersey 08540, US
Geographic Context:
- Princeton, New Jersey, is a vibrant and historic town located in the heart of the Northeast corridor, offering easy access to New York City and Philadelphia
- The area is known for its strong academic institutions, including Princeton University, and a thriving tech industry
- Princeton offers a high quality of life, with excellent schools, cultural attractions, and recreational opportunities
Work Schedule: The work schedule for this role is typically Monday - Friday, 9:00 AM - 5:00 PM EST, with occasional travel required for team meetings
ASSUMPTION: The work environment at Lingraphica is fast-paced and goal-oriented, with a strong emphasis on collaboration and innovation. The company's commitment to its mission creates a supportive and inclusive work culture.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interview with the Director of Marketing and other team members
- Final interview with the CEO or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Technical skills and experience in paid media management
- Analytical and problem-solving skills
- Communication and collaboration skills
- Alignment with Lingraphica's mission and values
Application Tips:
- Highlight relevant experience and achievements in paid media management
- Demonstrate a strong understanding of Lingraphica's mission and how your skills and experience align with the company's goals
- Prepare questions that demonstrate your interest in the role and the company
ATS Keywords: Paid Media, Google Ads, Meta, LinkedIn, YouTube, Programmatic, Conversion Tracking, A/B Testing, Analytics, Multi-Channel Attribution, Customer Acquisition, ROI, Campaign Management
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should highlight their relevant experience and skills to increase their chances of success.
🛠️ Tools & Technologies
- Google Ads
- Meta (Facebook Ads Manager)
- LinkedIn Ads
- YouTube Ads
- Programmatic display/retargeting platforms (e.g., The Trade Desk, Google Display & Video 360)
- CTV platforms (e.g., MNTN, Vibe)
- Google Tag Manager (GTM)
- UTM parameters
- Conversion pixels
- First-party tracking solutions
- Google Analytics
- Looker Studio
- Excel
ASSUMPTION: The tools and technologies listed are subject to change based on the company's needs and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered care
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and ethical behavior
- Diversity, equity, and inclusion
Work Style:
- Fast-paced and goal-oriented
- Data-driven and analytical
- Collaborative and inclusive
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have a strong commitment to Lingraphica's mission and a passion for helping individuals with communication impairments?
- Are you comfortable working in a fast-paced, goal-oriented environment and collaborating with cross-functional teams?
- Do you have strong analytical and problem-solving skills, and are you able to make data-driven decisions?
ASSUMPTION: Cultural fit is an essential aspect of the hiring process at Lingraphica, and candidates should be prepared to demonstrate their alignment with the company's values and work style.
⚠️ Potential Challenges
- The role requires a high level of autonomy and strong analytical skills to succeed in a fast-paced, goal-oriented environment
- The company's focus on helping individuals with communication impairments may require candidates to work with sensitive and personal information
- The role may require occasional travel for team meetings
- The company's commitment to innovation and growth may create opportunities for professional development and career advancement, but also requires a willingness to adapt to change
ASSUMPTION: The potential challenges listed are not exhaustive, and candidates should be prepared to address any other challenges that may arise during the interview process.
📈 Similar Roles Comparison
- This role is similar to other senior performance marketing specialist positions, but may require more experience with healthcare or regulated industries due to Lingraphica's focus on providing speech-generating devices and speech therapy apps
- The role may have more opportunities for professional development and career advancement due to the company's focus on innovation and growth
- The role may require more experience with data privacy and compliance (GDPR, HIPAA, etc.) in digital advertising due to the company's focus on healthcare
ASSUMPTION: The comparison points listed are not exhaustive, and candidates should research other similar roles and the industry to gain a better understanding of the unique aspects of this position.
📝 Sample Projects
- Developing and executing a paid media strategy to drive customer acquisition and improve ROI for a new speech-generating device launch
- Conducting A/B testing of ad creative, copy, targeting, and landing pages to improve campaign performance for an online speech therapy app
- Collaborating with creative and analytics teams to optimize retargeting audiences and improve conversion rates for a telemedicine platform
ASSUMPTION: The sample projects listed are not exhaustive, and candidates should be prepared to discuss their relevant experience and achievements in paid media management.
❓ Key Questions to Ask During Interview
- Can you describe the typical day-to-day responsibilities of this role and how they align with the company's goals?
- How does this role fit into the broader marketing strategy, and what are the key priorities for the first 90 days?
- What are the biggest challenges facing the marketing team, and how can this role help address them?
- How does Lingraphica support the professional development and career advancement of its employees?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: The key questions listed are not exhaustive, and candidates should prepare additional questions based on their research and understanding of the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume and cover letter to highlight your relevant experience and skills in paid media management
- Prepare for the interview by researching Lingraphica's mission, values, and culture, and by practicing your responses to common interview questions
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
