📌 Core Information
🔹 Job Title: Sr. Performance Marketing Specialist
🔹 Company: Lingraphica
🔹 Location: Princeton, New Jersey, United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 13, 2025
🔹 Experience Level: Mid-Senior level (5-7 years)
🔹 Remote Status: Remote (with occasional travel)
🚀 Job Overview
Key aspects of this role include:
- Leading paid media campaigns across multiple digital channels
- Optimizing campaigns to improve ROAS, CTR, CPL, and conversion rates
- Collaborating with cross-functional teams to align with overall marketing goals
- Staying current with emerging platforms, algorithm changes, and industry trends
ASSUMPTION: This role requires a strong background in digital advertising and a data-driven mindset to succeed.
📋 Key Responsibilities
✅ Own day-to-day management of paid campaigns across various platforms
✅ Implement and QA conversion tracking for all campaigns
✅ Develop and execute paid media and retargeting strategies
✅ Monitor campaign performance and make real-time optimizations
✅ Conduct ongoing A/B testing to improve campaign performance
✅ Collaborate with creative teams to produce platform-specific ad assets
✅ Partner with analytics teams to ensure proper tracking, attribution, and reporting
✅ Regularly report on campaign insights and optimization recommendations
ASSUMPTION: This role requires strong analytical skills, attention to detail, and excellent communication skills to effectively manage campaigns and collaborate with various teams.
🎯 Required Qualifications
Education: Bachelor's Degree in Marketing, Digital Media, or a related field
Experience: 5-7 years of hands-on experience in digital advertising, with direct ownership of paid media campaigns
Required Skills:
- Proven experience managing paid campaigns across Google, Bing, Meta, LinkedIn, and CTV platforms
- Strong working knowledge of tracking tools and methods (Google Tag Manager, UTM structures, Facebook Pixel, Google Ads conversion tracking, etc.)
- Excellent understanding of multi-channel attribution and customer journey
- Proficiency in campaign analytics tools (Google Analytics, Looker Studio, Excel, etc.)
- Strong attention to detail, organization, and communication skills
Preferred Skills:
- Certifications in Google Analytics, Google Ads, Meta Blueprint, LinkedIn Marketing, or HubSpot
- Experience with healthcare, B2B, B2B2C, and B2C industries or regulated industries
- Familiarity with data privacy and compliance (GDPR, HIPAA, etc.) in digital advertising
ASSUMPTION: While certifications are preferred, they are not required for candidates with relevant experience and a strong understanding of digital advertising principles.
💰 Compensation & Benefits
Salary Range: $77,000 - $85,000 per year
Benefits:
- Paid Time Off (sick, personal, and vacation)
- Paid Company Holidays
- 401(k) Retirement Plan and Contribution
- Medical/Dental/Vision benefits with FSA, HSA, & Dependent care options
- Employer Paid Life Insurance
- Voluntary benefits such as Short and Long Term Disability, Critical Illness, Hospital Indemnity and AD & D insurance
- Stipends for health and wellness, home office setup and professional development
- Paid Family Leave
- Annual bonus program
- Annual merit increases
- Year-Round Flex Fridays
- Discounts on travel, entertainment, home/pet/car insurance
Working Hours: Full-time (40 hours per week) with occasional travel for team meetings
ASSUMPTION: The salary range provided is based on industry standards for a mid-senior level marketing role in the United States. Actual compensation may vary based on experience, skills, and internal equity.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Equipment Manufacturing (specifically, speech-generating devices and AAC solutions)
Company Size: 51-200 employees (mid-sized company)
Founded: 1990 (over 30 years of experience in the industry)
Company Description:
- Lingraphica provides clinically relevant tools and services to help individuals with language and cognitive disorders connect with family, friends, and communities.
- The company works in partnership with clinicians and caregivers to meet individuals wherever they may be in their journey to improve or regain their communication skills.
- Lingraphica offers a range of products and services, including speech-generating devices, speech therapy apps, and online speech therapy solutions.
Company Specialties:
- Aphasia
- Online Speech Therapy
- Speech-Generating Devices
- Speech Therapy Apps
- Telemedicine
- and AAC Devices
Company Website: www.lingraphica.com
ASSUMPTION: Lingraphica is a mission-driven organization focused on improving communication for individuals with language and cognitive disorders. This focus may influence the company culture and the types of initiatives the marketing team works on.
📊 Role Analysis
Career Level: Mid-Senior level (5-7 years of experience)
Reporting Structure: Reports directly to the VP, Marketing
Work Arrangement: Remote with occasional travel for team meetings (twice a year)
Growth Opportunities:
- Potential to take on more strategic responsibilities as the company grows
- Opportunities to collaborate with cross-functional teams and learn from other departments
- Chance to work on innovative projects in the AAC and speech therapy industries
ASSUMPTION: This role offers opportunities for professional growth and development within a mid-sized company that is well-established in its industry.
🌍 Location & Work Environment
Office Type: Remote with an occasional need to travel for team meetings
Office Location(s): Princeton, New Jersey
Geographic Context:
- Princeton is a suburban area located in central New Jersey, approximately 45 miles south of New York City
- The region offers a mix of urban and suburban living, with easy access to cultural attractions, outdoor activities, and a strong job market
- New Jersey has a humid subtropical climate, with warm summers and cold winters
Work Schedule: Full-time (40 hours per week) with flexible scheduling options (Year-Round Flex Fridays)
ASSUMPTION: The remote work arrangement and flexible scheduling options may provide a good work-life balance for the right candidate.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the VP, Marketing
Key Assessment Areas:
- Digital advertising expertise and campaign management skills
- Analytical and problem-solving abilities
- Communication and collaboration skills
- Alignment with company values and mission
Application Tips:
- Highlight relevant experience and achievements in digital advertising
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability
ATS Keywords: Paid Media, Campaign Management, Digital Advertising, Google Ads, Meta, LinkedIn, Analytics, Optimization, Reporting
ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Google Ads
- Meta (Facebook Ads, Instagram Ads)
- LinkedIn Ads
- YouTube Ads
- Programmatic advertising platforms (e.g., MNTN, Vibe)
- Google Tag Manager
- Google Analytics
- Looker Studio
- Excel
ASSUMPTION: Familiarity with these tools and platforms is essential for success in this role. Candidates should be comfortable learning and using new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered
- Innovative
- Collaborative
- Committed to excellence
Work Style:
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to feedback
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do you stay organized and manage multiple campaigns simultaneously?
- Can you provide an example of a time when you had to adapt to a significant change in a campaign or strategy?
- How do you approach collaborating with cross-functional teams to achieve shared goals?
ASSUMPTION: Candidates who align with Lingraphica's values and work style are more likely to succeed and find fulfillment in this role.
⚠️ Potential Challenges
- Managing multiple campaigns and platforms simultaneously may require strong organizational skills and time management
- Keeping up with industry trends and algorithm changes may necessitate continuous learning and adaptation
- Occasional travel for team meetings may be required, which could disrupt personal schedules
- Working remotely may present unique challenges, such as maintaining work-life balance and staying connected with colleagues
ASSUMPTION: These challenges can be mitigated with strong organizational skills, effective time management, and a commitment to continuous learning and adaptation.
📈 Similar Roles Comparison
- This role focuses more on paid media campaign management and optimization than other marketing roles, such as brand management or content marketing
- While the industry is unique (AAC and speech therapy), the skills and tools required are transferable to other digital advertising roles
- Career progression may involve moving into a marketing management or director role, with potential opportunities to specialize in specific areas of digital advertising
ASSUMPTION: This role offers a unique opportunity to work in a specialized industry while developing and honing digital advertising skills that are transferable to other roles.
📝 Sample Projects
- Developing and executing a multi-channel campaign to launch a new speech-generating device
- Optimizing retargeting campaigns to improve conversion rates and reduce cost per acquisition
- Collaborating with the creative team to produce platform-specific ad assets for a seasonal marketing campaign
ASSUMPTION: These sample projects illustrate the range of responsibilities and collaborative opportunities in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the marketing department?
- How does Lingraphica support the professional development and growth of its employees?
- Can you provide an example of a successful marketing campaign that the company has run, and what made it successful?
- How does Lingraphica approach work-life balance, especially for remote employees?
- What are the most important qualities and skills for someone to succeed in this role?
ASSUMPTION: Asking these questions can help candidates better understand the role, the company culture, and the expectations for success in this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in digital advertising
- Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability
- Research Lingraphica's mission, values, and industry to demonstrate your enthusiasm and alignment with the company
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
