📌 Core Information
🔹 Job Title: Senior Product Marketing Manager, Onsite Merchandising Manager, Fashion & Fitness Marketing
🔹 Company: Amazon
🔹 Location: Seattle, WA & New York, NY
🔹 Job Type: On-site
🔹 Category: Fashion & Fitness Marketing
🔹 Date Posted: May 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leadership of a team of four onsite merchandisers
- Creative strategy development for seasonal refreshes and key Amazon moments
- Data-driven decision-making to optimize onsite experiences
- Integration of automated merchandising solutions and AI-generated outputs
- Cross-functional collaboration with tech, marketing, design, and product teams
ASSUMPTION: This role requires a strong balance between creative intuition and data-driven decision-making to enhance the shopping journey.
📋 Key Responsibilities
✅ Lead and develop a team of four onsite merchandisers, providing coaching, strategic direction, and career development
✅ Own the execution of creative strategies for seasonal refreshes and key Amazon moments, ensuring that fashion and fitness experiences are timely, compelling, and customer-centric
✅ Analyze browse and engagement data to identify trends, optimize onsite experiences, and drive improvements in customer discovery and conversion
✅ Develop and implement a testing roadmap for integrating automated merchandising solutions, evaluating AI-generated outputs for accuracy, effectiveness, and customer impact
✅ Partner cross-functionally with tech, marketing, design, and product teams to bring innovative merchandising experiences to life and align strategies with business goals
✅ Maintain a high bar for fashion and fitness trends, ensuring that onsite experiences reflect the latest industry movements and resonate with target customers
✅ Continuously optimize site navigation, curation, and product storytelling, leveraging customer insights and data to enhance engagement and purchase intent
✅ Drive operational efficiency in merchandising processes, identifying automation opportunities while ensuring quality and brand consistency
✅ Establish and track key performance metrics, using data to iterate on merchandising strategies and maximize the effectiveness of onsite experiences
✅ Think big while staying close to execution, balancing strategic vision with hands-on involvement to drive both innovation and operational excellence
ASSUMPTION: This role requires a high level of adaptability, as trends and customer behavior may change rapidly.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in product marketing, merchandising, or a related role, with a strong focus on fashion and fitness
Required Skills:
- Proven leadership and team management skills
- Strong analytical skills and data-driven decision-making
- Excellent creative strategy development and execution
- Deep understanding of consumer shopping behavior and fashion/fitness trends
- Strong cross-functional collaboration and stakeholder management skills
- Proven ability to optimize onsite shopping experiences and drive customer engagement
Preferred Skills:
- Experience with automated merchandising solutions and AI-generated outputs
- Fluency in multiple languages
- Experience working in a fast-paced, tech-driven environment
ASSUMPTION: While not explicitly stated, proficiency in relevant software tools (e.g., data analysis, project management) is likely required for this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $180,000 per year (based on industry standards for a senior product marketing role in Seattle and New York)
Benefits:
- Comprehensive health, dental, and vision insurance
- 401(k) matching and other retirement savings plans
- Generous paid time off and holiday schedule
- Employee discounts on Amazon products and services
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work as needed
ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's experience and location.
📌 Applicant Insights
🔍 Company Context
Industry: Amazon operates in the e-commerce and technology sectors, with a focus on innovation, customer obsession, and operational excellence
Company Size: Amazon is a large, multinational corporation with over 1.3 million employees worldwide, offering a dynamic and fast-paced work environment
Founded: Amazon was founded in 1994 by Jeff Bezos and is headquartered in Seattle, Washington
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
- The company offers a wide range of products and services, including e-commerce, cloud computing, digital streaming, and artificial intelligence
- Amazon is committed to sustainability and social responsibility, with initiatives focused on climate change, waste reduction, and community engagement
Company Specialties:
- E-commerce and retail
- Cloud computing and technology services
- Digital content and streaming services
- Artificial intelligence and machine learning
Company Website: Amazon.com
ASSUMPTION: Amazon's large size and diverse range of products and services offer numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is a senior-level position, offering significant responsibility and the opportunity to lead a team and drive strategic decision-making
Reporting Structure: The Senior Product Marketing Manager reports directly to the Fashion & Fitness Marketing leadership team
Work Arrangement: This role is on-site, with the option for remote work as needed. The candidate may be required to travel for meetings and events
Growth Opportunities:
- Advancement to a director-level role within marketing or a related function
- Expansion into other product categories or business units within Amazon
- Development of expertise in automated merchandising solutions and AI-generated outputs
ASSUMPTION: Given Amazon's size and diversity, there are ample opportunities for career growth and development within the company.
🌍 Location & Work Environment
Office Type: Amazon's offices are modern, collaborative workspaces designed to foster innovation and creativity
Office Location(s): Seattle, WA & New York, NY
Geographic Context:
- Seattle: Known for its tech industry, vibrant culture, and natural beauty
- New York: A global hub for fashion, finance, and entertainment, offering unparalleled opportunities for networking and professional growth
Work Schedule: Full-time, with flexibility for remote work as needed
ASSUMPTION: Both Seattle and New York offer unique cultural experiences and opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with a member of the HR team
- On-site or virtual interview with the hiring manager and team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Cultural fit and alignment with Amazon's leadership principles
- Strategic thinking and problem-solving skills
- Data analysis and interpretation abilities
- Creative strategy development and execution
- Leadership and team management skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Demonstrate your understanding of fashion and fitness trends and customer shopping behavior
- Prepare examples of your ability to optimize onsite shopping experiences and drive customer engagement
- Be ready to discuss your approach to data-driven decision-making and automation opportunities
- Follow up with the hiring manager or HR team after your interview to express your interest in the role
ATS Keywords: Product marketing, onsite merchandising, fashion trends, customer engagement, data analysis, AI solutions, team leadership, strategic thinking
ASSUMPTION: Given Amazon's size and the competitive nature of the role, the interview process may be rigorous and involve multiple rounds.
🛠️ Tools & Technologies
- Data analysis and visualization tools (e.g., Excel, Tableau, Power BI)
- Project management software (e.g., Asana, Trello, JIRA)
- Merchandising and inventory management systems
- AI and machine learning platforms (e.g., Amazon SageMaker, AWS Machine Learning)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team and the project.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Ownership
- Invent and simplify
- Learn and be curious
- Hire and develop the best
- Insist on the highest standards
- Think big
- Bias for action
- Frugality
- Earn trust
Work Style:
- Fast-paced and dynamic, with a focus on innovation and continuous improvement
- Collaborative and cross-functional, with a strong emphasis on teamwork and communication
- Data-driven and analytical, with a focus on using data to inform decision-making
- Customer-centric, with a relentless focus on improving the customer experience
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment, and are you comfortable with ambiguity and change?
- Are you passionate about fashion and fitness trends, and do you have a deep understanding of consumer shopping behavior?
- Do you have strong leadership and team management skills, and are you able to balance strategic vision with hands-on execution?
- Are you comfortable using data to inform decision-making, and do you have experience with data analysis and visualization tools?
ASSUMPTION: Amazon's culture is fast-paced, innovative, and customer-centric, with a strong emphasis on ownership and continuous learning.
⚠️ Potential Challenges
- The role may require frequent travel and on-site presence, which could be challenging for candidates with personal or family commitments
- The fast-paced nature of the role and the company may lead to high stress and long hours during peak periods
- The competitive nature of the fashion and fitness industry may present challenges in driving customer engagement and market share
- The role may require working with a diverse range of stakeholders, including internal teams and external partners, which could present communication and collaboration challenges
ASSUMPTION: While Amazon offers numerous opportunities for career growth and development, the role may also present unique challenges that require strong adaptability and resilience.
📈 Similar Roles Comparison
- This role is unique in its focus on onsite merchandising and browse strategy for the fashion and fitness categories, with a strong emphasis on data-driven decision-making and automation
- Similar roles in other industries or product categories may have a broader focus on marketing or brand management, with less emphasis on merchandising and browse strategy
- Career paths for this role may include advancement to director-level positions within marketing or related functions, or expansion into other product categories or business units within Amazon
ASSUMPTION: While this role is unique in its focus on onsite merchandising and browse strategy, it offers numerous opportunities for career growth and development within Amazon.
📝 Sample Projects
- Developing and executing a seasonal refresh strategy for the fashion category, leveraging data analysis and customer insights to optimize onsite experiences and drive customer engagement
- Integrating automated merchandising solutions into the browse strategy for the fitness category, evaluating AI-generated outputs for accuracy, effectiveness, and customer impact
- Collaborating with cross-functional teams to bring innovative merchandising experiences to life for key Amazon moments, such as Prime Day or Black Friday
ASSUMPTION: These sample projects illustrate the data-driven, collaborative, and innovative nature of the role, with a focus on optimizing onsite shopping experiences and driving customer engagement.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role, and how it collaborates with other teams within the organization?
- How does Amazon support the professional development and growth of its employees, particularly in roles like this one?
- Can you provide examples of how the company has successfully integrated automated merchandising solutions and AI-generated outputs into its merchandising strategy?
- How does Amazon balance the need for innovation and continuous improvement with the need for operational excellence and consistency in the customer experience?
- What are the key performance indicators (KPIs) used to measure the success of this role, and how are they tracked and reported?
ASSUMPTION: These questions are designed to provide insight into the role's dynamics, Amazon's commitment to employee development, and the company's approach to innovation and performance measurement.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on fashion and fitness trends, customer shopping behavior, and data-driven decision-making
- Prepare examples of your ability to optimize onsite shopping experiences and drive customer engagement, as well as your approach to data analysis and automation opportunities
- Follow up with the hiring manager or HR team after your interview to express your interest in the role and ask any remaining questions
- If you are invited to a final round interview, be prepared to discuss your long-term career goals and how this role aligns with your personal and professional development
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
