📌 Core Information
🔹 Job Title: Senior Product Manager - Marketing Analytics
🔹 Company: Scopely
🔹 Location: Barcelona, Spain (Hybrid)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 18, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Owning the roadmap for strategic analytics initiatives for Scopely’s Marketing teams
- Managing the entire product lifecycle, from prioritization to optimization
- Collaborating with diverse stakeholders to transform requirements into detailed products and measurement specifications
- Overseeing the portfolio of analytical tools, ensuring they support effective decision-making
- Working closely with analytics engineering, data analysts, data scientists, marketing teams, and other business units
ASSUMPTION: This role requires a strong analytical background and excellent communication skills to bridge the gap between analytics teams and marketing teams.
📋 Key Responsibilities
✅ Own and manage the roadmap for strategic analytics initiatives for Scopely’s Marketing teams
✅ Collaborate with diverse stakeholders to collect requirements and transform them into detailed products and measurement specifications
✅ Manage the entire product lifecycle, ensuring alignment with marketing objectives
✅ Oversee the portfolio of analytical tools, including data models, Looker explores, and dashboards, ensuring they support effective decision-making
✅ Work closely with analytics engineering, data analysts, data scientists, marketing teams, and other business units to deliver data products that bring strategic fit, user value, and business value
ASSUMPTION: The role involves both detailed tasks and big-picture initiatives, requiring flexible thinking and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Business, Economics, Mathematics, or a related discipline)
Experience: 4-5 years of experience as an Analytics Product Manager and relevant experience in Data Analytics and/or Data Science
Required Skills:
- Proven experience in owning measurement frameworks aimed at assisting and supporting marketing and finance team decisions
- Experience in attribution models, reactivation frameworks, Incrementality measurement, pLTV, budget optimization, and allocation, and Governance models
- Keen attention to detail, easily spotting inconsistencies and areas for improvement
- Strong analytical background with proficiency in SQL and familiarity with modern data stack technologies (e.g., BigQuery, dbt, Looker)
- Excellent communication skills with the ability to engage with diverse groups of stakeholders: technical roles, marketing, finance, and executive teams
- Willingness and conviction to challenge opinions and sternness to push back if necessary
- Flexible thinking with the ability to manage both detailed tasks and big-picture initiatives
- Creative mind with a keen interest in further exploring and expanding suggested initiatives, providing new measurement perspectives
Preferred Skills:
- Background in social or mobile free-to-play gaming
- Fluency in Spanish
ASSUMPTION: While a background in gaming is not essential, it would be beneficial for understanding the specific business context and user behavior.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (Estimated, based on industry standards for a mid-senior level role in Barcelona)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Generous time off and flexible working hours
- Employee stock options
- Professional development opportunities
- Gym membership reimbursement
Working Hours: Full-time (40 hours per week), with flexible working hours and remote/hybrid work arrangement
ASSUMPTION: The salary range is estimated based on industry standards for a mid-senior level role in Barcelona. Actual compensation may vary based on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers (Mobile Games)
Company Size: Large (1,001-5,000 employees)
Founded: 2011
Company Description:
- Scopely is a leading global interactive entertainment and video game company, home to many top-grossing, award-winning franchises
- Creates, publishes, and live-operates immersive games across mobile, web, PC, and console, empowering a directed-by-consumer™ experience
- Recognized as one of Fast Company’s “World’s Most Innovative Companies” and a TIME100 “Most Influential Company In the World”
Company Specialties:
- Mobile Games
- Video Games
- Interactive Entertainment
- Mobile Entertainment
- Game Development
- Free-to-Play Games
- Games Publisher
- Game Design
- Technology
- Platform
- Data
- Social Apps
- Social Gaming
- Game Monetization
- User Experience
- Games Business
- Engineering
- App Development
- iOS and Android
- Entrepreneurship
- Publishing Platform
- Machine Learning
- Personalized Experiences
- Live Operations
- In-App Purchases
- AI
- Console
- Games as a Service
- Games as a Platform
- Software as a Service (SaaS)
- and Blockchain
Company Website: scopely.com
ASSUMPTION: Scopely's diverse portfolio and global operations provide ample opportunities for career growth and learning.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: Reports directly to the Director of Marketing Analytics
Work Arrangement: Hybrid (2-3 days per week in the office, with the rest of the week working remotely)
Growth Opportunities:
- Potential to grow into a leadership role within the Marketing Analytics team or expand into other areas of the business
- Opportunities to work on high-impact projects and drive strategic decision-making
- Chance to learn from and collaborate with experienced professionals in the gaming industry
ASSUMPTION: The hybrid work arrangement offers a good balance between collaboration and flexibility, allowing employees to maintain a healthy work-life balance.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with state-of-the-art facilities
Office Location(s): 3505 Hayden Ave, Culver City, California, 90232, US (Headquarters) and Barcelona, ES (European Hub)
Geographic Context:
- Barcelona is a vibrant, multicultural city with a high quality of life, offering a mix of urban and coastal living
- Catalonia is a region with a unique cultural identity, language, and history
- Spain is a member of the European Union, offering easy access to other European countries and cultures
Work Schedule: Full-time (40 hours per week), with flexible working hours and remote/hybrid work arrangement
ASSUMPTION: The office location in Barcelona provides an ideal base for working with European marketing teams and collaborating with other regional offices.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with the team
- Final interview with the Director of Marketing Analytics
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication and stakeholder engagement skills
- Cultural fit and alignment with Scopely's values
- Technical proficiency in SQL and familiarity with modern data stack technologies
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past projects or initiatives that demonstrate your ability to own measurement frameworks and drive strategic decision-making
- Research Scopely's company culture and values to ensure a strong cultural fit
ATS Keywords: Analytics Product Manager, Marketing Analytics, Measurement Frameworks, Attribution Models, Reactivation Frameworks, Incrementality Measurement, pLTV, Budget Optimization, SQL, BigQuery, Looker, Stakeholder Engagement, Creative Thinking, Attention to Detail, Flexible Thinking
ASSUMPTION: The interview process is designed to assess both technical skills and cultural fit, ensuring that the successful candidate can thrive in Scopely's collaborative and innovative work environment.
🛠️ Tools & Technologies
- SQL
- BigQuery
- Looker
- dbt
- Excel
- PowerPoint
- Project management tools (e.g., Asana, Jira)
ASSUMPTION: Familiarity with modern data stack technologies and project management tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Inspire Play
- Collaborate to Win
- Embrace Change
- Act with Integrity
- Deliver Results
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and creative
- Adaptable and flexible
- Results-focused and action-oriented
Self-Assessment Questions:
- Do you align with Scopely's company values, and how have you demonstrated these values in your past experiences?
- How comfortable are you working in a hybrid environment, balancing both remote and on-site work?
- How do you approach managing both detailed tasks and big-picture initiatives, and can you provide an example from your past experiences?
ASSUMPTION: Scopely's company culture emphasizes collaboration, innovation, and a data-driven approach to decision-making, with a strong focus on delivering results.
⚠️ Potential Challenges
- Managing diverse stakeholders with varying levels of technical expertise and competing priorities
- Keeping up with the fast-paced and ever-evolving gaming industry
- Balancing the need for detailed, accurate data with the need for quick, actionable insights
- Ensuring the security and privacy of user data while maintaining data accessibility and usability
ASSUMPTION: These challenges can be overcome through strong communication skills, a deep understanding of the business context, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- Unlike traditional product management roles, this role focuses specifically on marketing analytics, requiring a strong analytical background and experience in measurement frameworks
- Compared to other analytics roles, this role places a greater emphasis on stakeholder engagement and driving strategic decision-making
- Career progression in this role could lead to leadership positions within the Marketing Analytics team or expansion into other areas of the business, such as game development or publishing
ASSUMPTION: This role offers a unique blend of analytical, communication, and leadership skills, providing a strong foundation for career growth and development.
📝 Sample Projects
- Developing and implementing a new attribution model to optimize marketing spend and improve user acquisition efficiency
- Creating and maintaining a comprehensive dashboard to monitor key performance indicators (KPIs) and track progress towards marketing objectives
- Conducting a thorough analysis of user behavior and preferences to inform targeted marketing campaigns and improve user engagement
ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives that the successful candidate might undertake in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing analytics strategy, and what are the key priorities for the first 90 days?
- Can you describe the team structure and dynamics, and how does this role collaborate with other teams within the organization?
- What are the most significant challenges facing the marketing analytics team currently, and how can this role help address them?
- How does Scopely support the professional development and growth of its employees, particularly in this role?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: These questions are designed to provide insight into the role's context, team dynamics, and expectations for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the official Scopely job board
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past projects or initiatives that demonstrate your ability to own measurement frameworks and drive strategic decision-making
- Research Scopely's company culture and values to ensure a strong cultural fit
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
