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Sr. Product Manager - Tech: Sponsored Brands, GenAI Demand Quality Optimization, Sponsored Product Brands Advertiser Growth

Amazon
Full-time
On-site
New York, New York, United States

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Product Manager - Tech: Sponsored Brands, GenAI Demand Quality Optimization, Sponsored Product Brands Advertiser Growth

πŸ”Ή Company: Amazon

πŸ”Ή Location: New York, New York, United States

πŸ”Ή Job Type: On-site

πŸ”Ή Category: Advertising & Marketing

πŸ”Ή Date Posted: July 10, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Driving advertiser experiences for global brands and partners
  • Optimizing campaigns using AI and machine learning
  • Collaborating with cross-functional teams to deliver innovative solutions
  • Defining product strategies, roadmaps, and detailed requirements
  • Representing and advocating for critical customers and stakeholders

ASSUMPTION: This role requires a strong background in Ad Tech and brand advertising, with a focus on driving advertiser growth through innovative solutions.

πŸ“‹ Key Responsibilities

βœ… Identify new opportunities and write new proposals to drive growth areas for partners and advertisers

βœ… Collaborate with cross-functional teams on fast-paced projects, experimenting with new possibilities and taking calculated risks

βœ… Define and create customer experience both in our API and through our Advertising Console

βœ… Develop product strategies, roadmaps, and detailed requirements to execute your vision

βœ… Work closely with science, engineering, design, operations, legal, customer service, and executive teams to ensure seamless execution

βœ… Leverage analytical skills and work independently under tight deadlines

βœ… Throughout, internalize Amazon’s Leadership Principles and live them into everyday practices to guide your programs to success

ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively with various teams to deliver results.

🎯 Required Qualifications

Education: Bachelor's degree

Experience: 5+ years of technical product or program management experience

Required Skills:

  • End-to-end product delivery experience
  • Experience contributing to engineering discussions around technology decisions and strategy related to a product
  • Experience with feature delivery and tradeoffs of a product
  • Experience owning/driving roadmap strategy and definition
  • Experience managing technical products or online services
  • Experience representing and advocating for a variety of critical customers and stakeholders during executive-level prioritization and planning

Preferred Skills:

  • Experience performing statistical analysis of data using SQL, Excel, and other tools
  • Experience in using analytical tools, such as Tableau, Qlikview, QuickSight
  • Experience in building and driving adoption of new tools

ASSUMPTION: Candidates without Ad Tech experience are not currently being considered for this role.

πŸ’° Compensation & Benefits

Salary Range: $136,100 - $235,200 per year (based on location)

Benefits:

  • Medical, financial, and other benefits

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is based on market research and may vary depending on the candidate's location and experience level.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Amazon Ads operates at the intersection of e-commerce and advertising, offering a rich array of digital advertising solutions to help advertisers reach Amazon customers on Amazon.com and other high-quality sites.

Company Size: Amazon is a large company with over 10,000 employees worldwide, providing ample opportunities for growth and collaboration.

Founded: Amazon was founded in 1994 and has since grown into a global technology and e-commerce leader.

Company Description:

  • Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
  • Amazon is driven by the excitement of building technologies, inventing products, and providing services that change lives.
  • Amazon's mission is to be Earth's most customer-centric company.

Company Specialties:

  • E-commerce
  • Retail
  • Operations
  • Internet

Company Website: https://www.aboutamazon.com/

ASSUMPTION: Amazon's large size and global presence offer applicants a unique opportunity to work on high-impact projects and collaborate with talented team members worldwide.

πŸ“Š Role Analysis

Career Level: This role is at the senior level, requiring a high degree of expertise and experience in product management and advertising technology.

Reporting Structure: The Senior Product Manager reports directly to the Product Management team and works closely with various cross-functional teams, including engineering, science, design, operations, legal, and customer service.

Work Arrangement: This role is on-site, with the opportunity to work in Amazon's New York office.

Growth Opportunities:

  • Potential to lead larger teams and drive strategic initiatives as the role evolves
  • Opportunities to collaborate with and learn from experienced product managers and leaders within Amazon Ads
  • Chance to work on cutting-edge technology and innovative advertising solutions

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and take on more responsibilities over time.

🌍 Location & Work Environment

Office Type: Amazon's New York office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 2127 7th Ave, Seattle, WA 98109, US (headquarters); 12900 Worldgate Dr, Herndon, VA 20170, US; 7200 Discovery Dr, Chattanooga, TN 37416, US; and other locations worldwide

Geographic Context:

  • New York, New York, United States
  • Seattle, Washington, United States (headquarters)
  • Herndon, Virginia, United States
  • Chattanooga, Tennessee, United States

Work Schedule: Full-time, on-site work arrangement with the opportunity for flexible hours and remote work for qualified roles.

ASSUMPTION: Working in Amazon's New York office provides applicants with the opportunity to be part of a dynamic and diverse team, with access to numerous resources and growth opportunities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screening
  • Behavioral and technical interviews with cross-functional teams
  • Final round interviews with senior leadership
  • Background check and offer extension

Key Assessment Areas:

  • Technical skills and experience in product management and advertising technology
  • Problem-solving and analytical skills
  • Communication and collaboration skills
  • Customer focus and understanding of Amazon's Leadership Principles

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Be prepared to discuss your experience with Ad Tech, brand advertising, and product management
  • Showcase your ability to work independently and collaborate effectively with cross-functional teams
  • Demonstrate your understanding of Amazon's Leadership Principles and commitment to customer obsession

ATS Keywords: Product Management, Ad Tech, Brand Advertising, User Experience, Analytical Skills, Collaboration, Technical Products, Roadmap Strategy, Communication Skills, Statistical Analysis, SQL, Excel, Tableau, Qlikview, QuickSight, Innovation

ASSUMPTION: The interview process for this role is designed to assess the candidate's technical skills, problem-solving abilities, and cultural fit with Amazon's Leadership Principles.

πŸ› οΈ Tools & Technologies

  • Amazon's internal product management tools and platforms
  • JIRA, Confluence, and other Atlassian tools
  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Google Workspace (Gmail, Google Docs, Sheets, Slides)
  • Tableau, Qlikview, QuickSight, and other data visualization tools

ASSUMPTION: The tools and technologies used in this role are subject to change and may vary depending on the specific needs of the project and the team.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer obsession
  • Passion for invention
  • Commitment to operational excellence
  • Long-term thinking

Work Style:

  • Collaborative and team-oriented
  • Fast-paced and agile
  • Data-driven and analytical
  • Customer-focused and results-oriented

Self-Assessment Questions:

  • Do you have a strong background in Ad Tech and brand advertising?
  • Are you comfortable working in a fast-paced, collaborative environment?
  • Do you thrive on driving results and delivering exceptional customer experiences?

ASSUMPTION: Candidates who align with Amazon's Leadership Principles and demonstrate a strong fit with the company's values and work style will be most successful in this role.

⚠️ Potential Challenges

  • Working in a fast-paced, dynamic environment with tight deadlines
  • Collaborating with cross-functional teams and managing stakeholder expectations
  • Staying up-to-date with the latest trends and technologies in advertising and product management
  • Balancing the need for innovation with the need to deliver results and meet business objectives

ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and time management skills, as well as a deep understanding of the advertising technology landscape.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on AI-driven campaign optimization and advertiser recommendations for Amazon's Sponsored Brands product
  • Similar roles in the industry may focus on different advertising products or channels, or may have a broader scope that includes additional responsibilities
  • Career path comparison: This role offers the opportunity to grow into a leadership position within Amazon Ads, with potential to expand into other areas of the business

ASSUMPTION: This role requires a deep understanding of Amazon's advertising products and the unique challenges and opportunities presented by the Sponsored Brands product.

πŸ“ Sample Projects

  • Developing and launching a new AI-driven campaign optimization tool for Sponsored Brands advertisers
  • Collaborating with cross-functional teams to improve the customer experience for Sponsored Brands advertisers on Amazon.com
  • Conducting market research and analysis to identify new opportunities for Sponsored Brands advertiser growth

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available to the Senior Product Manager in this role.

❓ Key Questions to Ask During Interview

  • Can you describe the current state of AI-driven campaign optimization for Sponsored Brands advertisers, and how this role will contribute to its evolution?
  • How does the team collaborate with other cross-functional teams, such as engineering, science, and design, to deliver innovative solutions?
  • What are the most significant challenges facing Sponsored Brands advertisers today, and how does this role address those challenges?
  • How does Amazon support the growth and development of its product managers, and what opportunities exist for professional growth within the organization?
  • What is the work-life balance like for this role, and how does Amazon support its employees' well-being and work-life integration?

ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company, and demonstrate your interest and engagement in the opportunity.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare for behavioral and technical interviews by brushing up on your product management and advertising technology knowledge
  • Research Amazon's Leadership Principles and be prepared to discuss how you embody them in your work
  • Follow up with the hiring manager within one week of submitting your application to express your continued interest in the opportunity

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.