π Core Information
πΉ Job Title: Senior Product Manager - Tech: Sponsored Brands, GenAI Demand Quality Optimization, Sponsored Product Brands Advertiser Growth
πΉ Company: Amazon
πΉ Location: New York, New York, United States
πΉ Job Type: On-site
πΉ Category: Advertising & Marketing
πΉ Date Posted: July 10, 2025
πΉ Experience Level: 5-10 years
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Driving advertiser experiences for global brands and partners
- Optimizing campaigns using AI and machine learning
- Collaborating with cross-functional teams to deliver innovative solutions
- Defining product strategies, roadmaps, and detailed requirements
- Representing and advocating for critical customers and stakeholders
ASSUMPTION: This role requires a strong background in Ad Tech and brand advertising, with a focus on driving advertiser growth through innovative solutions.
π Key Responsibilities
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Identify new opportunities and write new proposals to drive growth areas for partners and advertisers
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Collaborate with cross-functional teams on fast-paced projects, experimenting with new possibilities and taking calculated risks
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Define and create customer experience both in our API and through our Advertising Console
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Develop product strategies, roadmaps, and detailed requirements to execute your vision
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Work closely with science, engineering, design, operations, legal, customer service, and executive teams to ensure seamless execution
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Leverage analytical skills and work independently under tight deadlines
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Throughout, internalize Amazonβs Leadership Principles and live them into everyday practices to guide your programs to success
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively with various teams to deliver results.
π― Required Qualifications
Education: Bachelor's degree
Experience: 5+ years of technical product or program management experience
Required Skills:
- End-to-end product delivery experience
- Experience contributing to engineering discussions around technology decisions and strategy related to a product
- Experience with feature delivery and tradeoffs of a product
- Experience owning/driving roadmap strategy and definition
- Experience managing technical products or online services
- Experience representing and advocating for a variety of critical customers and stakeholders during executive-level prioritization and planning
Preferred Skills:
- Experience performing statistical analysis of data using SQL, Excel, and other tools
- Experience in using analytical tools, such as Tableau, Qlikview, QuickSight
- Experience in building and driving adoption of new tools
ASSUMPTION: Candidates without Ad Tech experience are not currently being considered for this role.
π° Compensation & Benefits
Salary Range: $136,100 - $235,200 per year (based on location)
Benefits:
- Medical, financial, and other benefits
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on market research and may vary depending on the candidate's location and experience level.
π Applicant Insights
π Company Context
Industry: Amazon Ads operates at the intersection of e-commerce and advertising, offering a rich array of digital advertising solutions to help advertisers reach Amazon customers on Amazon.com and other high-quality sites.
Company Size: Amazon is a large company with over 10,000 employees worldwide, providing ample opportunities for growth and collaboration.
Founded: Amazon was founded in 1994 and has since grown into a global technology and e-commerce leader.
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
- Amazon is driven by the excitement of building technologies, inventing products, and providing services that change lives.
- Amazon's mission is to be Earth's most customer-centric company.
Company Specialties:
- E-commerce
- Retail
- Operations
- Internet
Company Website: https://www.aboutamazon.com/
ASSUMPTION: Amazon's large size and global presence offer applicants a unique opportunity to work on high-impact projects and collaborate with talented team members worldwide.
π Role Analysis
Career Level: This role is at the senior level, requiring a high degree of expertise and experience in product management and advertising technology.
Reporting Structure: The Senior Product Manager reports directly to the Product Management team and works closely with various cross-functional teams, including engineering, science, design, operations, legal, and customer service.
Work Arrangement: This role is on-site, with the opportunity to work in Amazon's New York office.
Growth Opportunities:
- Potential to lead larger teams and drive strategic initiatives as the role evolves
- Opportunities to collaborate with and learn from experienced product managers and leaders within Amazon Ads
- Chance to work on cutting-edge technology and innovative advertising solutions
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and take on more responsibilities over time.
π Location & Work Environment
Office Type: Amazon's New York office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): 2127 7th Ave, Seattle, WA 98109, US (headquarters); 12900 Worldgate Dr, Herndon, VA 20170, US; 7200 Discovery Dr, Chattanooga, TN 37416, US; and other locations worldwide
Geographic Context:
- New York, New York, United States
- Seattle, Washington, United States (headquarters)
- Herndon, Virginia, United States
- Chattanooga, Tennessee, United States
Work Schedule: Full-time, on-site work arrangement with the opportunity for flexible hours and remote work for qualified roles.
ASSUMPTION: Working in Amazon's New York office provides applicants with the opportunity to be part of a dynamic and diverse team, with access to numerous resources and growth opportunities.
πΌ Interview & Application Insights
Typical Process:
- Phone or video screening
- Behavioral and technical interviews with cross-functional teams
- Final round interviews with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Technical skills and experience in product management and advertising technology
- Problem-solving and analytical skills
- Communication and collaboration skills
- Customer focus and understanding of Amazon's Leadership Principles
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your experience with Ad Tech, brand advertising, and product management
- Showcase your ability to work independently and collaborate effectively with cross-functional teams
- Demonstrate your understanding of Amazon's Leadership Principles and commitment to customer obsession
ATS Keywords: Product Management, Ad Tech, Brand Advertising, User Experience, Analytical Skills, Collaboration, Technical Products, Roadmap Strategy, Communication Skills, Statistical Analysis, SQL, Excel, Tableau, Qlikview, QuickSight, Innovation
ASSUMPTION: The interview process for this role is designed to assess the candidate's technical skills, problem-solving abilities, and cultural fit with Amazon's Leadership Principles.
π οΈ Tools & Technologies
- Amazon's internal product management tools and platforms
- JIRA, Confluence, and other Atlassian tools
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Sheets, Slides)
- Tableau, Qlikview, QuickSight, and other data visualization tools
ASSUMPTION: The tools and technologies used in this role are subject to change and may vary depending on the specific needs of the project and the team.
π Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Collaborative and team-oriented
- Fast-paced and agile
- Data-driven and analytical
- Customer-focused and results-oriented
Self-Assessment Questions:
- Do you have a strong background in Ad Tech and brand advertising?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you thrive on driving results and delivering exceptional customer experiences?
ASSUMPTION: Candidates who align with Amazon's Leadership Principles and demonstrate a strong fit with the company's values and work style will be most successful in this role.
β οΈ Potential Challenges
- Working in a fast-paced, dynamic environment with tight deadlines
- Collaborating with cross-functional teams and managing stakeholder expectations
- Staying up-to-date with the latest trends and technologies in advertising and product management
- Balancing the need for innovation with the need to deliver results and meet business objectives
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and time management skills, as well as a deep understanding of the advertising technology landscape.
π Similar Roles Comparison
- This role is unique in its focus on AI-driven campaign optimization and advertiser recommendations for Amazon's Sponsored Brands product
- Similar roles in the industry may focus on different advertising products or channels, or may have a broader scope that includes additional responsibilities
- Career path comparison: This role offers the opportunity to grow into a leadership position within Amazon Ads, with potential to expand into other areas of the business
ASSUMPTION: This role requires a deep understanding of Amazon's advertising products and the unique challenges and opportunities presented by the Sponsored Brands product.
π Sample Projects
- Developing and launching a new AI-driven campaign optimization tool for Sponsored Brands advertisers
- Collaborating with cross-functional teams to improve the customer experience for Sponsored Brands advertisers on Amazon.com
- Conducting market research and analysis to identify new opportunities for Sponsored Brands advertiser growth
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available to the Senior Product Manager in this role.
β Key Questions to Ask During Interview
- Can you describe the current state of AI-driven campaign optimization for Sponsored Brands advertisers, and how this role will contribute to its evolution?
- How does the team collaborate with other cross-functional teams, such as engineering, science, and design, to deliver innovative solutions?
- What are the most significant challenges facing Sponsored Brands advertisers today, and how does this role address those challenges?
- How does Amazon support the growth and development of its product managers, and what opportunities exist for professional growth within the organization?
- What is the work-life balance like for this role, and how does Amazon support its employees' well-being and work-life integration?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company, and demonstrate your interest and engagement in the opportunity.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and technical interviews by brushing up on your product management and advertising technology knowledge
- Research Amazon's Leadership Principles and be prepared to discuss how you embody them in your work
- Follow up with the hiring manager within one week of submitting your application to express your continued interest in the opportunity
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.