📌 Core Information
🔹 Job Title: Senior Product Manager - Tech, Sponsored Products, Advertiser Growth - Brand Intelligence
🔹 Company: Amazon
🔹 Location: Seattle, WA & New York, NY
🔹 Job Type: On-site
🔹 Category: Advertising & Marketing
🔹 Date Posted: April 25, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Seattle & New York)
🚀 Job Overview
Key aspects of this role include:
- Defining and delivering advertising tools within Sponsored Products and Sponsored Brands to drive advertiser growth and brand discovery.
- Leveraging brand identity and understanding to help advertisers propel long-term growth across retail and marketplace businesses.
- Collaborating with cross-functional teams to create innovative advertiser and shopper brand experiences.
- Working with large-scale offline and online brand understanding data services powered by Machine Learning technologies.
- Building strategic relationships with partners to create and build innovative advertiser and shopper brand experiences.
ASSUMPTION: This role requires a strong background in product management with a focus on machine learning technologies and customer experience. It also demands excellent communication and collaboration skills to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Develop the vision, product strategy, and product development of key advertising services and experiences with industry-wide impact.
✅ Create buy-in for the product vision both internally and with key external partners.
✅ Drive the first and subsequent launches for the service both from product and Go-to-Market perspective.
✅ Develop detailed business requirements and user stories that can be used to create product specifications and architecture for each product or feature.
✅ Work closely with engineering teams and program management to deliver products. Manage prioritization and trade-offs among customer experience, performance, and operational support load.
✅ Proactively identify and resolve strategic issues that may impair the team’s ability to meet strategic, financial, and technical goals.
✅ Communicate your plans to internal stakeholders from across and at all levels within Amazon through 2-6 page documents.
ASSUMPTION: This role involves a high degree of strategic thinking and planning, as well as strong execution skills to drive product launches and manage cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field. MBA preferred.
Experience: 5-10 years of experience in product management, with a focus on advertising, e-commerce, or a related field. Proven experience in managing cross-functional teams and driving product launches.
Required Skills:
- Proven experience in product management, with a focus on advertising, e-commerce, or a related field.
- Strong analytical and problem-solving skills, with a data-driven approach to decision-making.
- Excellent communication and presentation skills, with the ability to influence cross-functional stakeholders.
- Strong leadership and team management skills, with experience managing cross-functional teams.
- Proven experience in driving product launches and managing prioritization among customer experience and operational support.
Preferred Skills:
- Experience with machine learning technologies and data analysis.
- Experience working with large-scale brand understanding data services.
- Familiarity with the Amazon advertising platform and ecosystem.
ASSUMPTION: While not explicitly stated, experience with machine learning technologies and data analysis is highly preferred for this role, given the focus on brand intelligence and advertiser growth.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (estimated based on industry standards for a senior product manager role in advertising with 5-10 years of experience in the Seattle or New York area)
Benefits:
- Comprehensive health, dental, and vision insurance
- 401(k) matching
- Generous paid time off
- Employee discounts on Amazon products
- Tuition reimbursement
Working Hours: Full-time, typically Monday through Friday, 8:00 AM to 5:00 PM, with flexibility for meetings and project deadlines.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Amazon is known for offering competitive benefits packages to its employees.
📌 Applicant Insights
🔍 Company Context
Industry: Amazon is a multinational technology company focused on e-commerce, cloud computing, digital streaming, and artificial intelligence. The advertising industry is a significant and growing part of Amazon's business.
Company Size: Amazon is a large company with over 1.3 million employees worldwide. This size allows for extensive resources and opportunities for career growth.
Founded: Amazon was founded in 1994 by Jeff Bezos and is headquartered in Seattle, Washington.
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
- Amazon's mission is to be Earth's most customer-centric company.
Company Specialties:
- E-commerce
- Cloud computing
- Digital streaming
- Artificial intelligence
- Advertising
Company Website: Amazon.com
ASSUMPTION: Amazon's large size and extensive resources provide ample opportunities for career growth and development within the advertising division.
📊 Role Analysis
Career Level: This role is at the senior level, requiring significant experience and expertise in product management, advertising, and machine learning technologies.
Reporting Structure: The senior product manager will report directly to the head of the Advertiser Growth organization within Amazon's advertising division.
Work Arrangement: This role is on-site in either Seattle, WA, or New York, NY, with the possibility of occasional remote work for meetings and collaboration.
Growth Opportunities:
- Potential to advance to a director or vice president role within the advertising division.
- Opportunities to work on high-impact projects and drive significant advertiser growth.
- Exposure to cutting-edge machine learning technologies and data analysis tools.
ASSUMPTION: This role offers significant growth opportunities within Amazon's rapidly expanding advertising division.
🌍 Location & Work Environment
Office Type: Amazon's offices are modern, collaborative workspaces designed to facilitate innovation and creativity.
Office Location(s): Seattle, WA, and New York, NY
Geographic Context:
- Seattle, WA: Known for its tech industry, vibrant culture, and natural beauty. Home to Amazon's headquarters.
- New York, NY: A global hub for advertising, finance, and media. Offers a fast-paced, dynamic work environment.
Work Schedule: Full-time, typically Monday through Friday, 8:00 AM to 5:00 PM, with flexibility for meetings and project deadlines.
ASSUMPTION: Both Seattle and New York offer unique work environments and opportunities for professional growth within Amazon's advertising division.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with a member of the HR team
- On-site or virtual interview with the hiring manager and other team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Product management experience and expertise
- Analytical and problem-solving skills
- Communication and presentation skills
- Leadership and team management skills
- Familiarity with Amazon's advertising platform and ecosystem
Application Tips:
- Highlight your experience with machine learning technologies and data analysis in your resume.
- Prepare a portfolio or case study demonstrating your product management experience and achievements.
- Tailor your cover letter to the specific role and company, emphasizing your fit for the position and enthusiasm for Amazon's mission.
- Practice common product management interview questions and brush up on your knowledge of Amazon's advertising platform.
ATS Keywords: Product management, advertising, machine learning, data analysis, cross-functional teams, Amazon, Sponsored Products, Sponsored Brands, brand intelligence, advertiser growth
ASSUMPTION: Amazon's interview process is designed to assess your product management experience, analytical skills, and cultural fit within the company.
🛠️ Tools & Technologies
- Amazon's advertising platform and ecosystem
- Machine learning technologies (e.g., Large-Language-Model, Multi-Modal Deep Neural Networks, Statistical Modeling)
- Data analysis tools (e.g., Amazon Redshift, Amazon QuickSight, SQL)
- Project management tools (e.g., JIRA, Asana, Trello)
ASSUMPTION: Familiarity with Amazon's advertising platform and ecosystem, as well as relevant machine learning and data analysis tools, is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Collaborative and cross-functional
- Fast-paced and dynamic
- Data-driven and analytical
- Inventive and entrepreneurial
Self-Assessment Questions:
- Do you have a proven track record of driving advertiser growth through innovative product management?
- Are you comfortable working in a fast-paced, dynamic environment with tight deadlines?
- Do you thrive in a collaborative, cross-functional work environment?
ASSUMPTION: Amazon's company values and work style emphasize customer obsession, innovation, and operational excellence, making it an ideal fit for candidates with a strong background in product management, advertising, and machine learning technologies.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with tight deadlines and competing priorities.
- Managing cross-functional teams and stakeholders with varying priorities and expectations.
- Keeping up with the latest machine learning technologies and data analysis tools.
- Navigating Amazon's large and complex organizational structure.
ASSUMPTION: These challenges are inherent in a senior product management role within a large, dynamic company like Amazon, and require strong leadership, communication, and time management skills to overcome.
📈 Similar Roles Comparison
- This role is unique within Amazon's advertising division, focusing on brand intelligence and advertiser growth through machine learning technologies.
- Compared to other senior product manager roles in advertising, this position offers a greater emphasis on data analysis and machine learning, as well as a focus on brand understanding and management.
- Career path comparison: This role offers significant growth opportunities within Amazon's advertising division, with the potential to advance to director or vice president roles.
ASSUMPTION: This role is distinct within Amazon's advertising division, requiring a unique blend of product management, advertising, and machine learning expertise.
📝 Sample Projects
- Developing a large-scale brand understanding data service using machine learning technologies to power Amazon's advertising platform.
- Creating an intuitive and efficient user experience for advertisers to manage their brands and measure ad performance at granular levels.
- Driving advertiser growth through innovative product launches and strategic partnerships with external vendors and agencies.
ASSUMPTION: These sample projects demonstrate the unique blend of product management, advertising, and machine learning expertise required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current brand intelligence capabilities within Amazon's advertising platform and how this role will contribute to their expansion?
- How does this role collaborate with other teams within Amazon's advertising division, and what are the key priorities for the first 90 days?
- What are the most significant challenges facing the Advertiser Growth organization, and how can this role help address them?
- How does Amazon support the professional development and growth of its product managers, and what opportunities exist for advancement within the advertising division?
- What is the work-life balance like for this role, and how does Amazon support its employees' well-being and work-life integration?
ASSUMPTION: These interview questions are designed to assess the role's strategic priorities, collaborative environment, and opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Highlight your experience with machine learning technologies and data analysis in your resume.
- Prepare a portfolio or case study demonstrating your product management experience and achievements.
- Tailor your cover letter to the specific role and company, emphasizing your fit for the position and enthusiasm for Amazon's mission.
- Practice common product management interview questions and brush up on your knowledge of Amazon's advertising platform.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
