📌 Core Information
🔹 Job Title: Sr. Product Marketer (Remote)
🔹 Company: CDK Global
🔹 Location: Remote, USA
🔹 Job Type: Full-Time
🔹 Category: Product Marketing
🔹 Date Posted: 2025-07-29
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Remote (US)
🚀 Job Overview
Key aspects of this role include:
- Supporting the Go-To-Market strategy for CDK CRM/Modern Retail product portfolio
- Driving integrated marketing plans and campaigns
- Performing market, customer, and competitive research
- Collaborating with cross-functional teams to define product marketing mix and strategy
- Developing persona-based positioning and messaging for different target segments
ASSUMPTION: This role requires a strong understanding of product marketing, sales, and market research to drive successful go-to-market strategies for CDK's products.
📋 Key Responsibilities
✅ Drive thoughtful integrated marketing plans and campaigns to promote product line vision, grow market share, and distinguish product in the competitive environment
✅ Perform market, customer, and competitive research to target the market and produce insights, identifying opportunities, challenges, and dynamics for CDK
✅ Be the product and market expert, proactively collaborating and driving alignment across an array of teams to define appropriate product marketing mix and strategy
✅ Understand customer problems and find innovative solutions and new market opportunities for CDK, exercising creative business judgment in optimizing the lifecycle profitability of the offering
✅ Understand objectives and key business performance (revenue, market share, marketing influenced opportunities, etc.) and champion necessary initiatives to attain key results and objectives
✅ Develop persona-based positioning and messaging for different level audiences and for different target segments
✅ Lead the creation of content and messaging hitting all stages of the marketing and sales funnel
ASSUMPTION: This role involves a mix of strategic planning, market analysis, and content creation to effectively market CDK's products and drive revenue growth.
🎯 Required Qualifications
Education: Bachelor’s Degree
Experience: 3-5+ years of experience in Product Marketing, Sales, or Go-to-Market background preferred
Required Skills:
- Proven ability to develop and execute effective product marketing strategies
- Strong foundation of analytic skills with the ability to analyze and interpret data to support insights and business development
- A natural collaborator with a willingness to drive hands-on tactical execution
- Great communication and collaboration skills, both written and verbal, to foster good working relationships with cross-functional teams and align stakeholders
- Strong speaking skills and ability to develop compelling customer-facing presentations
- Get-it-Done confidence to pick up and lead new projects even in the face of ambiguity
- A winning attitude that inspires optimism, fun, and the desire to always be learning!
Preferred Skills:
- Background in CRM and/or Automotive/Retail experience
ASSUMPTION: Candidates should possess a strong blend of business, technical, and sales acumen, with a big-picture perspective and the ability to collaborate with many stakeholders to drive go-to-market strategies.
💰 Compensation & Benefits
Salary Range: $115,000 - $135,000 + Bonus (AI-estimated based on provided range)
Benefits:
- Medical, dental, and vision benefits
- Paid Time Off (PTO)
- 401K Matching Program
- Tuition Reimbursement
Working Hours: Full-time, with flexible hours and remote work arrangement
ASSUMPTION: The salary range is competitive for a mid-senior level product marketing role in the software industry, with additional benefits and perks offered by CDK Global.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on cloud-based solutions for dealerships and OEMs in the automotive industry
Company Size: 1,001-5,000 employees (LinkedIn)
Founded: 1972 (AI-estimated based on company history)
Company Description:
- CDK Global is a leading provider of cloud-based software to dealerships and Original Equipment Manufacturers (OEMs) across automotive and related industries
- The company's cloud-based, software as a service (SaaS) platform enables dealerships to manage their end-to-end business operations, including the acquisition, sale, financing, insuring, repair, and maintenance of vehicles
- CDK Global aims to create smarter dealerships by connecting dealers to their customer base and helping them grow their businesses
Company Specialties:
- Cloud-based software solutions for dealerships and OEMs
- Automotive industry-specific software for sales, marketing, and customer engagement
- Data analytics and insights to optimize dealership performance
Company Website: CDK Global
ASSUMPTION: CDK Global is a well-established company in the automotive software industry, with a strong focus on providing comprehensive solutions for dealerships and OEMs.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and advancement within the company
Reporting Structure: This role reports directly to the Director of Product Marketing and works closely with cross-functional teams, including product management, development, marketing, and sales
Work Arrangement: Remote (US), with flexible hours and the opportunity to work from home or in an office setting
Growth Opportunities:
- Advancement to a Director or Manager role within the Product Marketing team
- Expansion into other areas of the business, such as Product Management or Marketing Leadership
- Opportunities to work on high-impact projects and initiatives, driving significant business results
ASSUMPTION: This role offers a unique opportunity to work in a dynamic and growing industry, with ample opportunities for career growth and development.
🌍 Location & Work Environment
Office Type: Remote (US), with the option to work from home or in an office setting
Office Location(s): CDK Global has multiple office locations across the United States, with the opportunity to work remotely from any of these locations
Geographic Context:
- The United States has a large and diverse automotive industry, with numerous dealerships and OEMs that utilize CDK Global's software solutions
- Working remotely allows for greater flexibility and the opportunity to collaborate with team members across different time zones
- The remote work arrangement may require occasional travel to attend meetings, conferences, or training sessions
Work Schedule: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: The remote work arrangement offers a high degree of flexibility and the opportunity to work from various locations across the United States.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the HR team to discuss the role and assess cultural fit
- In-depth phone or video interview with the hiring manager to discuss the role's responsibilities and requirements
- On-site or virtual interview with the product marketing team to assess skills and cultural fit
- Final interview with the Director of Product Marketing or another senior leader to discuss the role's fit within the organization
Key Assessment Areas:
- Product marketing skills and experience
- Analytical and problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with CDK Global's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving abilities and experience with go-to-market strategies
- Research CDK Global and the automotive industry to demonstrate your understanding of the company and its products
ATS Keywords: Product Marketing, Go-to-Market, CRM, Automotive, Software, Marketing Strategy, Market Research, Competitive Analysis, Sales Enablement, Content Creation
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' product marketing skills, experience, and cultural fit.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
- Presentation software (e.g., PowerPoint, Google Slides)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the team's preferences and the company's standards.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Results-driven
- Adaptable and flexible
- Strong communicator and collaborator
- Proactive and strategic thinker
- Data-informed decision maker
Self-Assessment Questions:
- Do I have a strong understanding of product marketing and go-to-market strategies?
- Am I comfortable working remotely and collaborating with cross-functional teams?
- Do I possess strong analytical, communication, and collaboration skills?
- Am I passionate about the automotive industry and eager to learn about CDK Global's products?
ASSUMPTION: CDK Global values candidates who are customer-centric, innovative, collaborative, and accountable, with a strong work ethic and a results-driven mindset.
⚠️ Potential Challenges
- Managing multiple priorities and projects simultaneously
- Balancing strategic thinking with tactical execution
- Adapting to a dynamic and evolving market landscape
- Collaborating effectively with cross-functional teams, including remote team members
- Keeping up with industry trends and best practices in product marketing
ASSUMPTION: This role may present challenges related to time management, prioritization, and adaptability, as well as the need to stay current with industry trends and best practices.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position focuses more on go-to-market strategies and market research, with less emphasis on day-to-day marketing tasks
- In the automotive industry, this role is unique in its focus on CDK Global's cloud-based software solutions for dealerships and OEMs
- Career progression in this role may involve moving into a management or leadership position within the product marketing team or expanding into other areas of the business
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, with a focus on go-to-market strategies and market research in the automotive software industry.
📝 Sample Projects
- Developing a go-to-market strategy for a new CDK product or feature
- Conducting market research to identify opportunities and challenges in the automotive industry
- Creating customer-facing presentations and content to support sales and marketing efforts
- Collaborating with cross-functional teams to define product marketing mix and strategy
- Analyzing competitive landscape and developing strategies to differentiate CDK products
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the role, with a focus on go-to-market strategies, market research, and content creation.
❓ Key Questions to Ask During Interview
- Can you describe the current go-to-market strategy for CDK's CRM/Modern Retail product portfolio, and how this role fits into that strategy?
- How does CDK Global support the professional development and growth of its product marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does CDK Global measure the success of its product marketing efforts, and what key performance indicators (KPIs) are most important for this role?
- What is the company's approach to remote work, and how does it support remote team members?
ASSUMPTION: These interview questions are designed to assess the role's strategic fit within the company, as well as the company's support for professional development and remote work arrangements.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving abilities and experience with go-to-market strategies
- Research CDK Global and the automotive industry to demonstrate your understanding of the company and its products
- Follow up with the hiring manager or HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
