📌 Core Information
🔹 Job Title: Senior Product Marketing Analyst
🔹 Company: Waters Corporation
🔹 Location: Goleta, CA & Milford, MA
🔹 Job Type: On-site
🔹 Category: Biotechnology Research
🔹 Date Posted: May 16, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site (with potential for hybrid in the future)
🚀 Job Overview
Key aspects of this role include:
- Developing and commercializing products using the four Ps of marketing
- Driving product adoption and market growth through clear communication of value propositions
- Monitoring product performance and refining marketing strategies based on customer feedback
- Creating high-quality technical marketing content
- Enabling sales and customer success through education and presentations
- Collaborating cross-functionally with R&D, Sales, and Applications teams
ASSUMPTION: This role requires a strong understanding of the scientific community and the ability to translate complex technical information into clear, compelling marketing messages.
📋 Key Responsibilities
✅ Lead Product Marketing Strategy: Develop, maintain, and commercialize products using the four Ps of marketing—Product, Price, Place, and Promotion.
✅ Drive Product Adoption: Communicate product value propositions clearly and effectively to support adoption and market growth.
✅ Monitor and Optimize Performance: Track product performance and refine marketing strategies based on customer feedback and Voice of the Customer (VOC).
✅ Create Technical Marketing Content: Produce high-quality content such as white papers, application notes, webinars, brochures, and website copy.
✅ Enable Sales and Customer Success: Educate internal sales teams and customers on product benefits and applications through training and presentations.
✅ Collaborate Cross-Functionally: Work closely with R&D, Sales, and Applications teams to align marketing efforts with product development and customer needs.
ASSUMPTION: This role requires strong project management skills to balance multiple projects and deadlines, as well as excellent communication skills to work effectively with diverse teams.
🎯 Required Qualifications
Education: Bachelor's degree in a scientific or marketing-related field (e.g., Biochemistry, Biology, Marketing, or a related discipline).
Experience: Demonstrated experience in product marketing, market development, or scientific sales (5-10 years).
Required Skills:
- Strong technical writing and communication skills
- Experience with protein characterization and light scattering technologies (highly desirable)
- Self-motivated, detail-oriented, and able to manage multiple projects in a fast-paced environment
- Team-oriented with a passion for continuous learning and innovation
Preferred Skills:
- Experience with UPLC, HPLC, or other Waters products
- Fluency in additional languages (e.g., Spanish, Mandarin, or other languages relevant to target markets)
ASSUMPTION: Candidates with experience in the biotechnology or pharmaceutical industries may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: The general base pay for this position ranges from $93,000 to $124,000 per year. Pay is based on several factors including market location, job-related knowledge, skills, and experience.
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee stock purchase plan
- Tuition reimbursement and professional development opportunities
- On-site fitness centers and wellness programs
Working Hours: Full-time position with standard business hours (Monday-Friday, 8:30 AM - 5:00 PM). Overtime may be required occasionally to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Biotechnology Research industry. Actual compensation may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Waters Corporation operates in the Biotechnology Research industry, focusing on analytical instruments, separations technologies, and software for life, materials, food, and environmental sciences.
Company Size: Waters Corporation has 5,001-10,000 employees globally, providing a large, established environment with ample opportunities for collaboration and growth.
Founded: Waters Corporation was founded in 1958 and has since grown into a global leader in its field, with a strong reputation for innovation and quality.
Company Description:
- Waters Corporation is a global leader in analytical instruments, separations technologies, and software, serving the life, materials, food, and environmental sciences for over 65 years.
- The company ensures the safety of medicines, the purity of food and water, and the quality and durability of products through its innovative solutions.
- Waters Corporation works with customers in labs around the world to deliver scientific insights that improve human health and well-being, helping to leave the world better than they found it.
Company Specialties:
- UPLC (Ultra-Performance Liquid Chromatography)
- HPLC (High-Performance Liquid Chromatography)
- Chromatography
- Mass Spectrometry
- Informatics
- Thermal Imaging
- Chemistry
- Analytical Standards & Reagents
- Data Integrity
- and Specialty Measurement
Company Website: www.waters.com
ASSUMPTION: Waters Corporation's extensive experience and global presence provide a stable and supportive environment for employees, with ample opportunities for professional growth and development.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a balance of established experience and the ability to grow and adapt in the position.
Reporting Structure: The Senior Product Marketing Analyst will report directly to the Senior Director of Product Marketing and work closely with cross-functional teams, including R&D, Sales, and Applications.
Work Arrangement: This is an on-site position, with potential for hybrid work arrangements in the future, depending on business needs and individual performance.
Growth Opportunities:
- Advancement to a Senior Product Marketing Manager or Director role
- Expansion into other product lines or markets within Waters Corporation
- Development of leadership and management skills through mentorship and training opportunities
ASSUMPTION: This role offers significant potential for growth and development within Waters Corporation, as the company values internal promotions and provides ample opportunities for employees to expand their skills and advance their careers.
🌍 Location & Work Environment
Office Type: Waters Corporation's offices are modern, collaborative workspaces designed to foster innovation and productivity.
Office Location(s): Goleta, CA & Milford, MA
Geographic Context:
- Goleta, CA is located near Santa Barbara, offering a Mediterranean climate, beautiful beaches, and a vibrant local culture.
- Milford, MA is located near Boston, providing access to a rich history, diverse cultural attractions, and a strong biotechnology industry.
Work Schedule: Full-time position with standard business hours (Monday-Friday, 8:30 AM - 5:00 PM). Occasional overtime may be required to meet project deadlines.
ASSUMPTION: Both Goleta, CA and Milford, MA offer excellent quality of life, with access to a range of recreational, cultural, and educational opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-depth interviews with cross-functional teams, including Product Marketing, R&D, and Sales
- Final interview with the Senior Director of Product Marketing
- Background check and offer extension
Key Assessment Areas:
- Technical knowledge and experience in product marketing or scientific sales
- Communication skills, both written and verbal
- Problem-solving and analytical skills
- Cultural fit and alignment with Waters Corporation's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Be prepared to discuss specific examples of your experience with product marketing, market development, or scientific sales
- Demonstrate your understanding of Waters Corporation's products and the biotechnology research industry
- Show enthusiasm for the role and a passion for continuous learning and innovation
ATS Keywords: Product Marketing, Market Development, Scientific Sales, Technical Writing, Protein Characterization, Light Scattering Technologies, Project Management, Customer Education, Value Communication, Market Adoption, Cross-Functional Collaboration, Content Creation, Sales Enablement, Customer Feedback, Innovation, Continuous Learning
ASSUMPTION: Waters Corporation uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help ensure that your application is seen by the hiring team.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Customer Relationship Management (CRM) software (e.g., Salesforce)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Design tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: Familiarity with these tools is not required but may be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Customer focus
- Innovation
- Performance
- Collaboration
Work Style:
- Results-driven and goal-oriented
- Collaborative and team-focused
- Adaptable and open to feedback
- Continuously learning and seeking improvement
Self-Assessment Questions:
- Do you have a proven track record of driving product adoption and market growth through effective communication of value propositions?
- Are you comfortable working in a fast-paced, dynamic environment with multiple stakeholders?
- Do you thrive in a collaborative, team-oriented work culture?
ASSUMPTION: Candidates who align with Waters Corporation's values and work style are more likely to succeed in this role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- Balancing multiple projects and deadlines in a fast-paced environment
- Translating complex technical information into clear, compelling marketing messages
- Working effectively with cross-functional teams, including R&D, Sales, and Applications
- Adapting to changes in product strategy or market dynamics
ASSUMPTION: These challenges can be overcome with strong project management skills, excellent communication skills, and a willingness to adapt and learn in a dynamic environment.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position requires a strong technical background and experience with scientific sales or market development
- In the biotechnology research industry, this role focuses on light scattering technologies, which are essential for protein characterization and other analytical applications
- Career progression in this role may lead to senior product marketing management positions or expansion into other product lines within Waters Corporation
ASSUMPTION: This role offers unique opportunities for growth and development within the biotechnology research industry, with a focus on light scattering technologies and a strong emphasis on customer education and value communication.
📝 Sample Projects
- Developing a comprehensive product marketing strategy for a new light scattering technology, including product positioning, pricing, and promotional campaigns
- Creating a series of technical marketing content pieces, such as white papers, application notes, and webinars, to educate customers on the benefits and applications of Waters Corporation's light scattering technologies
- Collaborating with the R&D team to gather customer feedback and refine product development efforts, ensuring that new products meet the needs of the market
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities for growth and development in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current product pipeline and how this role will contribute to its success?
- How does Waters Corporation support the professional growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Waters Corporation measure the success of its product marketing efforts, and how will my performance be evaluated in this role?
- What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the company's culture, priorities, and expectations for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Waters Corporation careers portal
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for interviews by researching Waters Corporation's products, the biotechnology research industry, and the specific challenges and opportunities of this role
- Follow up with the hiring team after your interview to express your continued interest in the position
- If selected for the final round, be prepared to present a marketing plan or other project demonstrating your understanding of the role and your approach to driving product adoption and market growth
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
