📌 Core Information
🔹 Job Title: Senior Product Marketing Manager
🔹 Company: HealthEquity
🔹 Location: Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 24, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote (US only)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing go-to-market strategies for HealthEquity's products
- Creating compelling product messaging and positioning
- Conducting market analysis and competitive intelligence
- Collaborating cross-functionally with various teams to drive product success
- Serving as a product evangelist and subject matter expert
ASSUMPTION: This role requires a strong understanding of both marketing principles and the healthcare industry. The ideal candidate will have experience in product marketing and a proven track record of driving product success.
📋 Key Responsibilities
✅ Develop and execute go-to-market strategies for assigned products
✅ Create and maintain product messaging, positioning, and competitive differentiation
✅ Define product consumer personas and customer journeys
✅ Conduct market research and analysis to inform product strategy and messaging
✅ Collaborate with cross-functional teams to ensure marketing collateral and decks have optimized, differentiating messaging
✅ Serve as a client-facing subject matter expert for assigned products
✅ Provide competitive analysis and positioning to help sales win deals
✅ Track and report on product engagement goals and metrics
ASSUMPTION: This role requires a high degree of collaboration and communication with various teams, including product, marketing, sales, and analytics. The ideal candidate will be comfortable working in a dynamic, fast-paced environment.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Communications, Business, or a related field
Experience: Minimum 5 years of experience in a Product Marketing Manager role
Required Skills:
- Proven experience in product marketing, with a strong understanding of marketing principles
- Excellent communication and presentation skills
- Strong analytical and research skills
- Ability to adapt to changing business demands
- Proven ability to track performance and use data to inform decision-making
- Experience with project and time management
Preferred Skills:
- Experience in the healthcare industry
- Familiarity with Health Savings Accounts (HSAs) or related products
- Experience with marketing automation tools and CRM systems
ASSUMPTION: While experience in the healthcare industry is not required, it would be beneficial for the ideal candidate to have a basic understanding of the healthcare landscape and HealthEquity's products.
💰 Compensation & Benefits
Salary Range: $109,500 - $150,000 per year
Benefits:
- Medical, dental, and vision insurance
- HSA contribution and match
- Dependent care FSA match
- Uncapped paid time off
- Paid parental leave
- 401(k) match
- Personal and healthcare financial literacy programs
- Ongoing education and tuition assistance
- Gym and fitness reimbursement
- Wellness program incentives
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on industry standards for a Senior Product Marketing Manager role with 5-10 years of experience. The benefits package is competitive and designed to support the health and well-being of employees and their families.
📌 Applicant Insights
🔍 Company Context
Industry: HealthEquity operates in the healthcare industry, specifically focusing on Health Savings Accounts (HSAs). The company aims to make HSAs as widespread and popular as retirement accounts by 2030.
Company Size: HealthEquity is a mid-sized company with a mission-driven culture that values its employees.
Founded: The company was founded in 2002 and has since grown to become a leading provider of health savings accounts.
Company Description:
- HealthEquity is committed to saving and improving lives by empowering healthcare consumers
- The company offers a comprehensive suite of health savings account solutions, including HSAs, health reimbursement arrangements (HRAs), and flexible spending accounts (FSAs)
- HealthEquity is dedicated to providing exceptional customer service and innovative technology to help individuals and families take control of their healthcare expenses
Company Specialties:
- Health Savings Accounts (HSAs)
- Health Reimbursement Arrangements (HRAs)
- Flexible Spending Accounts (FSAs)
- Consumer-Directed Healthcare
Company Website: https://www.healthequity.com/
ASSUMPTION: HealthEquity is a well-established company with a strong commitment to its mission and values. The company offers a comprehensive range of health savings account solutions and is dedicated to providing exceptional customer service.
📊 Role Analysis
Career Level: This role is a senior-level position that offers opportunities for growth and leadership within the marketing department.
Reporting Structure: The Senior Product Marketing Manager reports directly to the Vice President of Product Marketing and collaborates with various cross-functional teams, including product, marketing, sales, and analytics.
Work Arrangement: This is a remote position with the requirement to work in the US time zones.
Growth Opportunities:
- Potential to take on additional responsibilities and grow within the marketing department
- Opportunities to work on high-impact projects and initiatives
- Chance to develop leadership skills and mentor junior team members
ASSUMPTION: This role offers significant opportunities for growth and development within the marketing department. The ideal candidate will be proactive, self-motivated, and eager to take on new challenges.
🌍 Location & Work Environment
Office Type: Remote (work from home)
Office Location(s): United States
Geographic Context:
- The United States has a diverse range of healthcare systems and regulations, which can impact the way HealthEquity's products are marketed and sold
- The remote work environment allows for flexibility and work-life balance, but also requires strong self-motivation and time management skills
- The company culture is collaborative and mission-driven, with a strong focus on employee engagement and development
Work Schedule: Full-time (40 hours per week) with flexible hours and uncapped paid time off
ASSUMPTION: The remote work environment requires strong communication and collaboration skills, as well as the ability to work independently and manage time effectively.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with a Talent Partner
- Behavioral and situational interview with the hiring manager
- Case study or project presentation (if applicable)
- Final interview with the Vice President of Product Marketing
Key Assessment Areas:
- Product marketing experience and expertise
- Communication and presentation skills
- Analytical and research skills
- Cultural fit and alignment with HealthEquity's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Be prepared to discuss your experience with market analysis, competitive intelligence, and go-to-market strategies
- Demonstrate your ability to work collaboratively and adapt to changing business demands
- Showcase your understanding of the healthcare industry and HealthEquity's products (if applicable)
ATS Keywords: Product Marketing, Go-To-Market Strategy, Market Analysis, Competitive Intelligence, Marketing Principles, Healthcare Industry, Health Savings Accounts (HSAs)
ASSUMPTION: The interview process is designed to assess the candidate's technical skills, cultural fit, and alignment with HealthEquity's mission and values. The ideal candidate will be proactive, self-motivated, and eager to take on new challenges.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM systems (e.g., Salesforce)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The ideal candidate will have experience with marketing automation tools, CRM systems, and project management tools. Familiarity with data analysis and visualization tools is a plus.
👔 Cultural Fit Considerations
Company Values:
- Mission-driven: We are passionate about our mission to save and improve lives by empowering healthcare consumers
- Collaborative: We work together to achieve our goals and support each other's success
- Inclusive: We foster a diverse and inclusive environment where everyone feels valued and respected
Work Style:
- Self-motivated: The remote work environment requires strong self-motivation and time management skills
- Collaborative: We work together to achieve our goals and support each other's success
- Adaptable: We are comfortable working in a dynamic, fast-paced environment and adapting to changing business demands
Self-Assessment Questions:
- Do you have a strong understanding of marketing principles and product marketing strategies?
- Are you comfortable working remotely and managing your time effectively?
- Do you thrive in a collaborative, mission-driven environment and enjoy working with diverse teams?
- Are you adaptable and comfortable working in a dynamic, fast-paced environment?
ASSUMPTION: The ideal candidate will be a strong cultural fit with HealthEquity's mission-driven, collaborative, and inclusive work environment. They will be self-motivated, adaptable, and comfortable working in a dynamic, fast-paced environment.
⚠️ Potential Challenges
- The remote work environment can be isolating and may require additional effort to maintain strong communication and collaboration with team members
- The healthcare industry is complex and dynamic, with evolving regulations and market trends that can impact product marketing strategies
- The role requires a high degree of collaboration and communication with various teams, which can be challenging at times
- The ideal candidate will be proactive, self-motivated, and comfortable working independently and managing their time effectively
ASSUMPTION: The ideal candidate will be proactive, self-motivated, and comfortable working independently and managing their time effectively. They will also be comfortable working in a dynamic, fast-paced environment and adapting to changing business demands.
📈 Similar Roles Comparison
- This role is similar to other Senior Product Marketing Manager roles in the healthcare industry, but with a focus on Health Savings Accounts (HSAs) and consumer-directed healthcare
- The role requires a strong understanding of the healthcare industry and healthcare savings accounts, as well as experience in product marketing and market analysis
- This role offers opportunities for growth and leadership within the marketing department, as well as the chance to work on high-impact projects and initiatives
ASSUMPTION: This role is similar to other Senior Product Marketing Manager roles in the healthcare industry, but with a unique focus on Health Savings Accounts (HSAs) and consumer-directed healthcare. The ideal candidate will have experience in product marketing and market analysis, as well as a strong understanding of the healthcare industry.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new Health Savings Account (HSA) product
- Conducting market research and analysis to inform product positioning and messaging
- Creating a competitive battlecard to help sales win deals against a major competitor
ASSUMPTION: These sample projects are designed to give candidates an idea of the types of projects they may work on in this role. The ideal candidate will have experience with market analysis, competitive intelligence, and go-to-market strategies.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does HealthEquity support the professional development and growth of its employees?
- What are the biggest challenges facing the healthcare industry, and how does HealthEquity differentiate itself from competitors?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does HealthEquity foster a collaborative and inclusive work environment, especially in a remote setting?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the company culture. The ideal candidate will be proactive, self-motivated, and eager to take on new challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: https://careers-healthequity.icims.com/jobs/7609/sr-product-marketing-manager/job
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Prepare a case study or project presentation (if applicable) that demonstrates your experience with market analysis, competitive intelligence, and go-to-market strategies
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
