📌 Core Information
🔹 Job Title: Sr Product Marketing Manager, AWS AI Product Marketing
🔹 Company: Amazon
🔹 Location: Multiple locations (Boston, MA; Santa Clara, CA; Santa Monica, CA; Arlington, VA; Seattle, WA; Atlanta, GA; New York, NY; San Francisco, CA)
🔹 Job Type: On-site
🔹 Category: Product Marketing
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Marketing Amazon Nova, a new generation of foundation models, to technical decision-makers and developers
- Shaping the strategy and narrative for customer understanding and business transformation
- Collaborating cross-functionally to create compelling launch moments and go-to-market strategies
- Defining product positioning and messaging, and developing executive-level presentations
- Working with influencers, analysts, and industry experts to drive global growth and impact
ASSUMPTION: This role requires a strong technical background and the ability to understand and communicate complex technologies effectively.
📋 Key Responsibilities
✅ Work cross-functionally to create compelling launch moments for Amazon Nova
✅ Define product positioning and messaging for Amazon Nova and its agent development capabilities
✅ Develop and execute go-to-market strategies, including enabling thousands of sellers
✅ Create clear, technical marketing content that resonates with both developers and technical decision-makers
✅ Work with analysts and manage relationships with key industry influencers
✅ Define and track key business metrics to demonstrate impact
✅ Partner with product teams to influence roadmaps based on market and customer insights
✅ Develop executive-level narratives and presentations for industry events and customer engagements
✅ Work effectively across AWS with groups such as engineering, marketing, sales, business development, and evangelists to achieve joint business goals
ASSUMPION: This role requires strong communication, collaboration, and project management skills to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree
Experience: 8+ years of professional non-internship marketing experience
Required Skills:
- Proven track record of leading successful product launches
- Strong technical background with demonstrated ability to understand and communicate complex technologies
- Executive presence and strategic thinking with ability to influence decision-makers
- Experience building, executing, and scaling cross-functional marketing programs
- Experience marketing developer platforms or AI services at major tech companies
Preferred Skills:
- Experience marketing AI services at major tech companies
- Proven ability to understand and communicate complex technologies
- Executive presence and strategic thinking with ability to influence decision-makers
ASSUMPTION: Candidates with experience in AI services and a strong technical background will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $128,600/year (lowest geographic market) to $212,600/year (highest geographic market)
Benefits:
- Medical
- Financial
- Equity
- Sign-on Payments
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is based on Amazon's compensation structure and may vary depending on the specific location and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 10,001+ employees
Founded: 1994 (as an online bookstore)
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking
- The company offers a wide range of products and services, including e-commerce, cloud computing, digital streaming, and artificial intelligence
- Amazon's mission is to be Earth's most customer-centric company
Company Specialties:
- E-commerce
- Retail
- Operations
- Internet
Company Website: https://www.amazon.com/
ASSUMPTION: Amazon's size and diverse offerings provide numerous opportunities for career growth and development.
📊 Role Analysis
Career Level: Senior-level role with potential for growth and impact
Reporting Structure: This role reports directly to the AWS AI Product Marketing team and collaborates with various AWS teams
Work Arrangement: On-site, with potential for hybrid or remote work depending on the specific location and team requirements
Growth Opportunities:
- Potential to shape the future of AI technology and its impact on businesses
- Opportunity to work with a diverse and talented team of professionals
- Potential to grow within the AWS AI Product Marketing team or explore other roles within Amazon
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on Amazon's AI product offerings.
🌍 Location & Work Environment
Office Type: Amazon's offices are typically modern, collaborative workspaces with on-site amenities
Office Location(s): Multiple locations (Boston, MA; Santa Clara, CA; Santa Monica, CA; Arlington, VA; Seattle, WA; Atlanta, GA; New York, NY; San Francisco, CA)
Geographic Context:
- Amazon's headquarters are in Seattle, WA, with major offices in other cities across the United States and internationally
- Each location offers unique cultural experiences and opportunities for exploration
Work Schedule: Full-time (40 hours/week), with potential for flexible scheduling depending on the specific role and team requirements
ASSUMPTION: Amazon's office locations and work environments provide a dynamic and engaging work experience for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a recruiter
- Phone or video technical assessment
- On-site or virtual interviews with hiring managers and team members
- Final decision and offer
Key Assessment Areas:
- Technical knowledge and skills
- Communication and presentation skills
- Problem-solving and analytical skills
- Collaboration and teamwork skills
- Cultural fit and alignment with Amazon's leadership principles
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a dynamic, fast-paced environment
- Be ready to discuss your understanding of Amazon's products, services, and market position
- Demonstrate your ability to think strategically and creatively about marketing challenges and opportunities
ATS Keywords: Product Marketing, AI Services, Technical Communication, Market Strategy, Cross-functional Collaboration, Content Creation, Business Metrics, Executive Presentations, Industry Analysis, Customer Engagement, Sales Enablement, Messaging Development, Roadmap Influence, Influencer Relations, Launch Strategy, Team Collaboration
ASSUMPTION: Amazon's application process is designed to assess candidates' skills, experiences, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Amazon's internal tools and platforms
- Microsoft Office Suite
- Google Workspace
- Project management tools (e.g., Asana, JIRA)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: Amazon provides its employees with the necessary tools and technologies to perform their jobs effectively.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Ownership
- Bias for action
- Frugality
- Invention
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and analytical
- Customer-focused and results-oriented
Self-Assessment Questions:
- Do you have a strong bias for action and the ability to make decisions quickly in a fast-paced environment?
- Are you comfortable working collaboratively with diverse teams and stakeholders?
- Do you have a customer-centric mindset and the ability to understand and address customer needs?
- Are you comfortable working with complex technologies and communicating effectively with both technical and non-technical audiences?
ASSUMPTION: Amazon's culture is fast-paced, innovative, and customer-focused, with a strong emphasis on collaboration and results-driven decision-making.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with tight deadlines and shifting priorities
- Managing multiple projects and stakeholders simultaneously
- Communicating effectively with both technical and non-technical audiences
- Keeping up with rapidly evolving AI technologies and market trends
- Balancing the need for innovation with the need for operational excellence and efficiency
ASSUMPTION: These challenges are inherent to working in a dynamic, fast-growing company like Amazon, and successful candidates will be able to thrive in this environment.
📈 Similar Roles Comparison
- This role is unique in its focus on marketing Amazon Nova, a new generation of foundation models, to technical decision-makers and developers
- Similar roles in the industry may focus on marketing established AI services or other AWS products
- Career paths for this role may include growth within the AWS AI Product Marketing team or exploration of other roles within Amazon
ASSUMPTION: This role offers a unique opportunity to work at the intersection of emerging AI technology and real-world business transformation.
📝 Sample Projects
- Developing a go-to-market strategy for Amazon Nova, including messaging and launch events
- Creating technical marketing content that resonates with developers and technical decision-makers
- Working with influencers and analysts to drive global growth and impact for Amazon Nova
ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of the role, highlighting the importance of both creative problem-solving and execution.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall AWS AI product marketing strategy?
- What are the key priorities for the first 90 days in this role?
- How does the team collaborate with other AWS teams, such as engineering and sales?
- What are the most significant challenges facing the team currently, and how can this role help address them?
- How does Amazon support the professional development and growth of its employees?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, and provides valuable insights into the team's dynamics and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a dynamic, fast-paced environment
- Be ready to discuss your understanding of Amazon's products, services, and market position
- Demonstrate your ability to think strategically and creatively about marketing challenges and opportunities
- Follow up with the hiring manager or recruiter after your interview to express your interest in the role and ask any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
