📌 Core Information
🔹 Job Title: Senior Product Marketing Manager, Customer Retention
🔹 Company: Proofpoint
🔹 Location: Pennsylvania, Draper, UT, Massachusetts
🔹 Job Type: Full-Time
🔹 Category: Computer and Network Security
🔹 Date Posted: June 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing initiatives focused on customer retention and reducing churn
- Crafting clear, benefit-driven messaging that reinforces the value of Core Email Protection to existing customers
- Creating product-focused content such as onboarding guides, product update communications, and best practice tutorials
- Collaborating with cross-functional teams to launch new features with programs, content, and in-app experiences that drive meaningful usage and retention
- Monitoring and reporting on KPIs such as churn rate, NPS, product usage, and other engagement metrics
ASSUMPTION: This role requires a strong focus on customer-centric messaging, strategic planning, and cross-functional collaboration to drive customer retention and product adoption.
📋 Key Responsibilities
✅ Partner with Customer Success and Marketing to develop and execute marketing initiatives focused on increasing customer retention, reducing churn, and improving product engagement across key customer segments
✅ Craft clear, benefit-driven messaging that reinforces the ongoing value of Core Email Protection to existing customers, tailored by persona, use case, and lifecycle stage
✅ Create product-focused content such as onboarding guides, product update communications, best practice tutorials, and renewal collateral
✅ Collaborate with Customer Success and Product to launch new features with programs, content, and in-app experiences that drive meaningful usage and retention
✅ Work with Customer Success and Marketing teams to design and execute customer campaigns and communications that support onboarding, adoption, and renewal journeys
✅ Gather insights from customer feedback, usage data, and interviews to inform marketing strategies, improve messaging, and identify retention risks
✅ Work with Customer Reference Marketing, Customer Success, and Sales to identify and nurture advocates and build customer stories, case studies, and testimonials that reinforce Proofpoint’s value
✅ Partner with Finance, Customer Success, and Product to monitor and report on KPIs such as churn rate, NPS, product usage, and other engagement metrics
ASSUMPTION: This role involves a mix of strategic planning, content creation, and cross-functional collaboration to drive customer retention and product adoption.
🎯 Required Qualifications
Education: Bachelor's degree in business or technical concentration
Experience: 6+ years of product marketing, lifecycle marketing, or customer marketing experience to enterprise IT or security, with at least 2 years in a senior-level or strategic role
Required Skills:
- Strong ability to translate complex product capabilities into compelling, customer-centric messaging
- Strong understanding of email security challenges, including phishing, malware, and BEC
- Demonstrated experience developing and executing retention or post-sale engagement strategies across onboarding, adoption, and renewal customer lifecycle stages
- Excellent written, visual, and verbal communication skills with the ability to create compelling, value-based content across a variety of customer stakeholders
- Exceptional cross-functional collaboration, stakeholder management skills, and experience partnering with Customer Success, Product, and Renewals Sales
- Analytical mindset with a bias toward action and getting things done
- Ability to work independently and adapt quickly
Preferred Skills:
- Experience with marketing automation tools and CRM systems
- Familiarity with email security products and features
- Background in customer success or customer experience
ASSUMPTION: Candidates with experience in email security, customer retention, and cross-functional collaboration will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $98,700 - $207,680 USD per year (varies by location)
Benefits:
- Flexible Time Off
- Comprehensive Well-being Program
- Paid Wellbeing Days (2 per year)
- Paid Volunteer Days (2 per year)
- Work from Anywhere Option (3 weeks per year)
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is based on the company's stated ranges for different geographic markets and may vary depending on the candidate's location and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Proofpoint operates in the Computer and Network Security industry, focusing on protecting people from cyber threats across various channels, including email, the web, the cloud, and social media.
Company Size: Proofpoint is a mid-sized company with 1,001-5,000 employees, providing ample opportunities for collaboration and growth.
Founded: Proofpoint was founded in 2002 and has since grown to become a leading provider of cybersecurity solutions.
Company Description:
- Proofpoint provides the most effective cybersecurity and compliance solutions to protect people on every channel
- Focuses on people-centric security, protecting users, data, and systems from a wide range of threats
- Offers a range of products, including email protection, advanced threat protection, security awareness training, and digital risk protection
Company Specialties:
- Email Protection
- Advanced Threat Protection
- Security Awareness Training
- Cloud App Security
- CASB
- Archiving and Compliance
- Information protection
- Digital Risk Protection
Company Website: www.proofpoint.com
ASSUMPTION: Proofpoint's focus on people-centric security and comprehensive product offerings make it an attractive employer for candidates interested in cybersecurity and customer success.
📊 Role Analysis
Career Level: This role is at the senior level, requiring a strategic mindset and significant experience in product marketing or a related field.
Reporting Structure: The Senior Product Marketing Manager will likely report to the Vice President of Product Marketing or a similar role and may oversee junior product marketing managers or specialists.
Work Arrangement: This role is remote-friendly, with the option to work from any of the listed locations or remotely.
Growth Opportunities:
- Potential to advance to a leadership role within the product marketing team
- Opportunities to expand skills and knowledge in email security, customer retention, and cross-functional collaboration
- Chance to work on high-impact projects that drive customer retention and product adoption
ASSUMPTION: This role offers growth opportunities through career progression, skill development, and working on strategic projects that have a significant impact on the company's success.
🌍 Location & Work Environment
Office Type: Proofpoint has multiple offices across the United States, Europe, Asia, and Australia, with the option to work remotely.
Office Location(s): Pennsylvania, Draper, UT, and Massachusetts
Geographic Context:
- The United States offers a diverse range of work environments, from bustling cities to suburban areas and rural communities
- Proofpoint's offices are located in areas with a mix of urban and suburban environments, providing access to various amenities and cultural experiences
- The company's remote-friendly policy allows employees to work from any location within the United States
Work Schedule: Full-time (40 hours per week) with flexible time off and a three-week work-from-anywhere option per year
ASSUMPTION: The United States offers a diverse range of work environments, and Proofpoint's remote-friendly policy provides employees with flexibility to work from various locations.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a recruiter or HR representative
- Technical assessment or case study presentation
- In-depth interviews with hiring managers and team members
- Final interview with the Vice President of Product Marketing or a similar role
Key Assessment Areas:
- Strategic thinking and planning
- Communication and presentation skills
- Cross-functional collaboration and stakeholder management
- Customer-centric mindset and understanding of email security challenges
- Analytical skills and data-driven decision-making
Application Tips:
- Highlight relevant experience in product marketing, customer retention, and cross-functional collaboration
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare a case study or presentation demonstrating your ability to develop and execute customer retention strategies
ATS Keywords: Product Marketing, Customer Retention, Email Security, Cross-functional Collaboration, Stakeholder Management, Analytical Skills, Content Creation, Customer Engagement, Messaging Development, Campaign Execution, Customer Feedback Analysis, Advocate Nurturing, KPI Monitoring, Onboarding, Adoption, Renewal
ASSUMPTION: The application process for this role is likely to involve multiple interviews and assessments focused on strategic thinking, communication, and cross-functional collaboration skills.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
- CRM systems (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Project management tools (e.g., Asana, JIRA, Trello)
- Email marketing platforms (e.g., Mailchimp, Constant Contact, Campaign Monitor)
- Customer success software (e.g., Gainsight, Totango, ChurnZero)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's tech stack and the candidate's preferences.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- One Proofpoint
Work Style:
- Strategic and customer-focused
- Collaborative and cross-functional
- Data-driven and analytical
- Adaptable and quick to learn
- Results-oriented and action-driven
Self-Assessment Questions:
- Do you have a strong ability to translate complex product capabilities into compelling, customer-centric messaging?
- Are you comfortable working cross-functionally with various teams to drive customer retention and product adoption?
- Do you have a strategic mindset and the ability to develop and execute retention strategies across the customer lifecycle?
- Are you comfortable working independently and adapting quickly to new challenges?
ASSUMPTION: Proofpoint values a customer-centric, collaborative, and innovative work environment, and candidates who align with these values and work styles will be a good fit for the company.
⚠️ Potential Challenges
- Managing multiple stakeholders and priorities across cross-functional teams
- Balancing strategic planning with tactical execution in a fast-paced environment
- Keeping up with industry trends and customer feedback to inform marketing strategies
- Meeting and exceeding KPIs for customer retention, product usage, and other engagement metrics
- Adapting to changes in the company's product portfolio or go-to-market strategy
ASSUMPTION: This role presents unique challenges related to cross-functional collaboration, strategic planning, and customer-centric messaging, which may require candidates to be adaptable, proactive, and results-driven.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this position focuses primarily on customer retention and reducing churn, rather than driving new customer acquisition
- This role requires a strong understanding of email security challenges and a customer-centric mindset, making it unique within the product marketing landscape
- Career progression in this role may lead to leadership positions within the product marketing team or other functions, such as customer success or customer experience
ASSUMPTION: This role is unique within the product marketing landscape, focusing on customer retention and requiring specific skills and knowledge in email security and customer-centric messaging.
📝 Sample Projects
- Developing and executing a customer retention campaign focused on a specific customer segment or lifecycle stage
- Creating a series of onboarding guides and tutorials to drive product adoption and reduce churn
- Collaborating with the product team to launch a new feature with a go-to-market strategy that drives meaningful usage and retention
- Analyzing customer feedback and usage data to identify retention risks and develop targeted interventions
ASSUMPTION: These sample projects illustrate the strategic, customer-centric, and cross-functional nature of the Senior Product Marketing Manager, Customer Retention role at Proofpoint.
❓ Key Questions to Ask During Interview
- Can you describe the current customer retention strategies and how this role will contribute to their evolution?
- How does the product marketing team collaborate with the customer success and renewal sales teams to drive customer retention and product adoption?
- What are the most significant customer retention challenges facing the company, and how can this role address them?
- How does Proofpoint support the professional development and growth of its product marketing team members?
- What is the work environment and culture like at Proofpoint's offices in Pennsylvania, Draper, UT, and Massachusetts?
ASSUMPTION: Asking these questions during the interview process will help candidates better understand the role, the company, and the work environment, enabling them to make an informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in product marketing, customer retention, and cross-functional collaboration
- Prepare a case study or presentation demonstrating your ability to develop and execute customer retention strategies
- Follow up with the hiring manager or recruiter within one week of submitting your application to express your interest in the role
- Prepare for interviews by researching Proofpoint's products, industry, and company culture, and practicing your responses to common product marketing and customer success interview questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
