Sr. Product Marketing Manager

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager

🔹 Company: VERYON

🔹 Location: Austin, Texas (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Software Development

🔹 Date Posted: 2025-07-29

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Driving go-to-market strategy and planning for Veryon's Tracking and Tracking + software portfolio
• Serving as the market intelligence expert, capturing and translating industry, buyer, and competitive insights into product recommendations and marketing plans
• Collaborating with cross-functional teams (product management, sales, customer success, and marketing) to ensure alignment between product capabilities and buyer/customer needs
• Developing and deploying incremental product marketing collateral to influence win rates and improve sales effectiveness
• Analyzing product adoption trends and campaign performance to refine positioning and improve ROI

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to succeed in a fast-paced and rapidly changing environment.

📋 Key Responsibilities

✅ Serve as the market intelligence expert, gathering and translating insights into product recommendations, ICPs, and buyer personas

✅ Develop and implement refined product messaging and positioning frameworks across marketing channels, sales enablement tools, and internal documentation

✅ Lead marketing strategy for upcoming product launches or enhancements, including messaging, collateral, and campaign plans

✅ Partner with sales to conduct enablement training and establish a feedback loop for improving content and effectiveness

✅ Collaborate with the entire marketing team to align messaging with campaign goals and define KPIs for product marketing success

✅ Analyze product adoption trends and campaign performance to refine positioning and improve ROI

ASSUMPTION: This role involves a high degree of collaboration and requires strong influencing and relationship-building skills to work effectively with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years' work experience in relevant product marketing, technical consulting, or product management roles, with at least four years in B2B SaaS

Required Skills:

• Proven experience gathering market intelligence, developing product positioning and messaging, ICPs, and buyer personas
• Strong understanding of the full B2B marketing funnel, go-to-market strategy, and sales enablement
• Excellent communication, storytelling, and collaboration skills
• Analytical mindset with the ability to translate data into insights and actions

Preferred Skills:

• Aviation experience
• Experience with aviation software or related industries

ASSUMPTION: While aviation experience is a plus, it is not required for this role. A strong background in B2B SaaS product marketing is more important.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Senior Product Marketing Manager with 5-10 years of experience in Austin, TX)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time, with flexible hours and a hybrid work arrangement (2-3 days per week in the office)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on aviation software and technology

Company Size: 201-500 employees (mid-sized company, providing opportunities for growth and career advancement)

Founded: 1973 (over 40 years of experience in the aviation industry)

Company Description:

• VERYON exists to enable aviation teams around the world to improve efficiency and safety
• Offers a software platform that maximizes uptime for aircraft maintenance teams through customer-driven innovation and world-class customer service
• Serves general and business aviation, military/defense, commercial aviation, and OEM industries, with over 7,500 customers in 137 countries

Company Specialties:

• Aviation software
• Inventory management
• Maintenance tracking
• Flight scheduling
• Customer service & support
• Aircraft maintenance technology

Company Website: http://veryon.com

ASSUMPTION: VERYON's extensive experience and customer base in the aviation industry provide a strong foundation for growth and success in this role.

📊 Role Analysis

Career Level: Senior (this role offers opportunities for career growth and leadership within the product marketing team)

Reporting Structure: Reports directly to the Vice President of Marketing (with cross-functional collaboration with product, sales, and customer success teams)

Work Arrangement: Hybrid (2-3 days per week in the office, with the remainder of the workweek remote)

Growth Opportunities:

• Potential to lead and mentor junior product marketing team members as the team grows
• Opportunities to expand responsibilities and influence the broader marketing strategy as the company continues to scale
• Possibility to transition into a leadership role within the marketing department or the broader organization

ASSUMPTION: This role offers significant growth potential, both within the product marketing team and the broader organization.

🌍 Location & Work Environment

Office Type: Hybrid (with a physical office located in Austin, TX)

Office Location(s): 7001 Burnet Rd 3rd Floor, Austin, TX 78757

Geographic Context:

• Austin, TX is a vibrant and growing city with a strong tech industry and a high quality of life
• The office is located in the Burnet neighborhood, offering easy access to amenities, public transportation, and major highways
• The city's central location in the United States provides opportunities for domestic and international travel

Work Schedule: Full-time, with flexible hours and a hybrid work arrangement (2-3 days per week in the office)

ASSUMPTION: The hybrid work arrangement offers a balance between in-person collaboration and remote flexibility, promoting a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager (Vice President of Marketing)
• In-depth interview with cross-functional stakeholders (product, sales, and marketing team members)
• Case study or project presentation (to assess the candidate's ability to develop and present marketing strategies)
• Final interview with the Vice President of Marketing

Key Assessment Areas:

• Market intelligence and research skills
• Product positioning and messaging expertise
• Collaboration and communication abilities
• Analytical and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
• Prepare for behavioral interview questions that focus on your problem-solving, collaboration, and communication abilities
• Research VERYON's products, customers, and market position to demonstrate your understanding of the company and industry

ATS Keywords: Product Marketing, B2B SaaS, Market Intelligence, Go-To-Market Strategy, Sales Enablement, Aviation Software

ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, communication skills, and cultural fit within the organization.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Product management tools (e.g., Asana, Jira)
• Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the team's current tech stack.

👔 Cultural Fit Considerations

Company Values:

• Fueled By Customers: We work hard so our customers can get more uptime
• Win Together: We focus on the "we" and not the "me". Collaboration is key
• Make it Happen: When we make a commitment, we get it done
• Innovate to Elevate: We set the standard in aviation by embracing and advancing cutting-edge technology

Work Style:

• Proactive: You plan the work, work the plan, and proactively communicate your progress
• Kind, humble, and fun: We want you to be a person we enjoy collaborating with, spending time with, and investing in
• Accountable: You are comfortable rolling up your sleeves and delivering on a short timeline with limited resources

Self-Assessment Questions:

• Do you have a proven track record of gathering market intelligence and developing product positioning and messaging frameworks?
• Are you comfortable working in a fast-paced and rapidly changing environment, with a high degree of collaboration and influencing?
• Do you possess excellent communication, storytelling, and analytical skills, with the ability to translate data into insights and actions?

ASSUMPTION: VERYON values a strong cultural fit, with a focus on collaboration, proactivity, and a positive work environment.

⚠️ Potential Challenges

• Managing multiple stakeholders and balancing their priorities and feedback
• Keeping up with the fast-paced and rapidly changing aviation technology landscape
• Adapting to a hybrid work arrangement and maintaining effective communication and collaboration with remote team members
• Balancing strategic thinking and execution, with a focus on delivering results and driving product adoption

ASSUMPTION: These challenges can be mitigated through strong communication, collaboration, and time management skills, as well as a proactive and adaptable mindset.

📈 Similar Roles Comparison

• This role is unique in its focus on the aviation software industry and VERYON's specific product portfolio
• Compared to other senior product marketing roles, this position offers a high degree of collaboration and influence across cross-functional teams
• Career progression may involve transitioning into a leadership role within the marketing department or the broader organization

ASSUMPTION: While this role shares similarities with other senior product marketing positions, its unique focus on the aviation software industry and VERYON's specific product portfolio sets it apart.

📝 Sample Projects

• Developing and implementing a refined product messaging and positioning framework for VERYON's Tracking and Tracking + software portfolio
• Conducting market research and competitive analysis to inform product strategy and marketing direction
• Creating and presenting a go-to-market strategy for an upcoming product launch or enhancement

ASSUMPTION: These sample projects demonstrate the strategic and tactical aspects of the role, highlighting the candidate's ability to develop and execute marketing strategies.

❓ Key Questions to Ask During Interview

• How does VERYON differentiate itself from competitors in the aviation software market?
• What are the key priorities for the first 30, 60, and 90 days in this role?
• How does the product marketing team collaborate with other departments, such as product, sales, and customer success?
• What opportunities exist for growth and career advancement within the product marketing team and the broader organization?
• How does VERYON support work-life balance, particularly in a hybrid work arrangement?

ASSUMPTION: These questions demonstrate the candidate's interest in understanding the company's market position, team dynamics, and growth opportunities, as well as their commitment to a healthy work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
• Prepare for behavioral interview questions that focus on your problem-solving, collaboration, and communication abilities
• Research VERYON's products, customers, and market position to demonstrate your understanding of the company and industry
• Follow up with the hiring manager (Vice President of Marketing) one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.