Sr. Product Marketing Manager, Earn

📌 Core Information

🔹 Job Title: Senior Product Marketing Manager, Earn

🔹 Company: Kraken

🔹 Location: Remote (70+ countries)

🔹 Job Type: Full-Time

🔹 Category: Financial Services, Fintech

🔹 Date Posted: 2025-07-29

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Leading and executing product marketing strategy for Kraken’s Earn offerings
• Driving awareness, acquisition, and retention through high-impact campaigns and strategies
• Collaborating cross-functionally to align marketing efforts with business objectives
• Optimizing the customer journey and deploying engagement strategies to maximize LTV and retention
• Serving as the voice of the customer and championing insights to inform product roadmaps and marketing initiatives

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively in a fast-paced, dynamic environment. A deep understanding of crypto and fintech is essential for success in this position.

📋 Key Responsibilities

✅ Develop and lead Kraken’s Earn growth marketing strategy, driving awareness, acquisition, and retention for core trading products

✅ Own the full end-to-end campaign management process, from strategic planning to execution, across various channels (email, social, influencer, display, ATL)

✅ Understand and optimize the customer journey, deploying engagement strategies that maximize LTV and retention

✅ Translate complex financial products into compelling, easy-to-understand value propositions that resonate with diverse audiences

✅ Work closely with product managers, growth teams, design, analytics, and executive leadership to align marketing efforts with business objectives

✅ Define, track, and report on key product KPIs, including awareness, feature adoption (nMTU), and retention/LTV improvements

✅ Serve as the voice of the customer, championing insights to inform product roadmaps and marketing initiatives

ASSUMPTION: This role requires a strong focus on data-driven decision making, creative problem-solving, and the ability to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 6+ years of experience in Product Marketing Management, preferably in fintech, trading (crypto, equities, commodities, FX) or high-growth B2C tech

Required Skills:

• Proven ability to drive growth strategies from end-to-end, for multi-matrixed products across different phases of the product lifecycle
• Strong crypto expertise and passion, with a deep understanding of Earn market trends, on-chain protocols, user behavior, and the evolving regulatory landscape
• A data-driven approach to marketing, leveraging insights to optimize campaigns and improve performance
• Creative storytelling abilities, crafting compelling narratives that differentiate Kraken in a competitive market
• Experience leading cross-functional teams and working within complex, fast-paced environments
• Strong communication and stakeholder management skills, with the ability to secure buy-in at all levels
• Entrepreneurial mindset, comfortable operating in a high-growth, dynamic setting

Preferred Skills:

• Experience working with crypto-specific products or services
• Fluency in multiple languages

ASSUMPTION: Candidates with a strong background in fintech or trading, along with a proven track record in product marketing, are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: $110,000 - $176,000 per year (based on industry standards for senior product marketing roles in fintech)

Benefits:

• Competitive benefits package, including health, dental, and vision insurance
• 401(k) matching and other retirement benefits
• Generous vacation and holiday policy
• Flexible work arrangements and remote work options
• Employee stock options and other equity compensation

Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely

ASSUMPTION: The salary range provided is an estimate based on industry standards for senior product marketing roles in fintech. The actual salary may vary depending on the candidate's experience, skills, and the company's compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, Fintech

Company Size: 1,001-5,000 employees (remote-first)

Founded: 2011

Company Description:

• Kraken is one of the world’s longest-standing and most secure crypto platforms
• Mission: To accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion
• Trusted by over 10 million individuals, traders, and institutions around the world

Company Specialties:

• Bitcoin, Litecoin, Dogecoin, Ethereum, and other cryptocurrencies
• Digital assets, virtual currency, markets, security, compliance, and blockchain
• Wallet, index, parachain auctions, staking, proof of reserves, and NFT

Company Website: kraken.com

ASSUMPTION: Kraken is a well-established and reputable company in the crypto industry, with a strong focus on security, compliance, and client trust.

📊 Role Analysis

Career Level: Senior-level, strategic role with significant impact on Kraken’s Earn offerings and overall growth

Reporting Structure: This role reports directly to the Head of Consumer Product Marketing and works closely with cross-functional teams, including product managers, growth teams, design, analytics, and executive leadership

Work Arrangement: Remote solely, with the ability to work from anywhere in the world

Growth Opportunities:

• Potential to grow into a leadership role within the Consumer Product Marketing team or expand into other areas of the business
• Opportunities to work on high-impact projects and campaigns that drive significant growth and adoption
• Exposure to a wide range of products, services, and markets within the crypto industry

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on Kraken’s business and the broader crypto industry.

🌍 Location & Work Environment

Office Type: Remote-first, with no physical office locations

Office Location(s): N/A

Geographic Context:

• Kraken has employees in 70+ countries and supports clients from around the world
• This role can be performed remotely from any location with a reliable internet connection
• Kraken is an equal opportunity employer and welcomes applicants from diverse backgrounds and locations

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work asynchronously with team members in different time zones

ASSUMPTION: The remote work environment at Kraken offers a high degree of flexibility and autonomy, with the ability to work from anywhere in the world.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Technical assessment or case study
• Final interview with cross-functional stakeholders
• Background check and offer extension

Key Assessment Areas:

• Candidates' understanding of Kraken's products, services, and market position
• Candidates' ability to develop and execute strategic marketing plans
• Candidates' communication and presentation skills
• Candidates' cultural fit with Kraken's values and mission

Application Tips:

• Highlight relevant experience in fintech, trading, or high-growth B2C tech
• Demonstrate a deep understanding of crypto and the Earn market
• Showcase strong data-driven decision-making skills and creative problem-solving abilities
• Tailor your resume and cover letter to emphasize your fit for this specific role and company

ATS Keywords: Product Marketing, Fintech, Trading, Crypto, Earn, Growth Marketing, Campaign Management, Customer Lifecycle Marketing, Cross-Functional Collaboration, Stakeholder Management, Data-Driven Marketing, Creative Storytelling

ASSUMPTION: The application process at Kraken is designed to assess candidates' strategic thinking, communication skills, and cultural fit with the company's values and mission.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Data visualization and analytics tools (e.g., Tableau, Looker)
• Project management tools (e.g., Asana, Trello)
• Crypto-specific tools and platforms (e.g., CoinMarketCap, CoinGecko, Dune, Nansen)

ASSUMPTION: This role requires proficiency in marketing automation, CRM, and data visualization tools, as well as a strong understanding of the crypto industry and its specific tools and platforms.

👔 Cultural Fit Considerations

Company Values:

• Focus on the customer
• Think independently, act collaboratively
• Embrace continuous learning
• Be a force for good

Work Style:

• Remote-first, with a strong emphasis on asynchronous communication and collaboration
• Data-driven and results-oriented, with a focus on continuous improvement
• Fast-paced and dynamic, with a focus on innovation and adaptation

Self-Assessment Questions:

• Do you have a deep understanding of crypto and the Earn market, and a passion for driving growth and adoption?
• Are you comfortable working remotely and collaborating asynchronously with team members in different time zones?
• Do you have strong communication and presentation skills, and the ability to secure buy-in from stakeholders at all levels?

ASSUMPTION: Kraken's culture values independence, collaboration, continuous learning, and a commitment to making a positive impact. Candidates who align with these values and work styles are most likely to succeed in this role.

⚠️ Potential Challenges

• The fast-paced and dynamic nature of the crypto industry can present challenges in terms of keeping up with market trends and regulatory changes
• The remote work environment may require strong self-motivation and time management skills
• The need to balance strategic planning and execution with day-to-day campaign management tasks
• The requirement to work effectively with cross-functional teams and stakeholders, sometimes with competing priorities and perspectives

ASSUMPTION: These challenges can be mitigated through strong communication, time management, and prioritization skills, as well as a deep understanding of the crypto industry and Kraken's products and services.

📈 Similar Roles Comparison

• This role is similar to other senior product marketing roles in fintech or trading, but with a specific focus on crypto and Earn products
• Compared to other senior marketing roles, this position requires a deeper understanding of crypto-specific products, services, and market trends
• Career path comparison: This role can lead to leadership positions within Kraken's Consumer Product Marketing team or expansion into other areas of the business

ASSUMPTION: While this role shares similarities with other senior product marketing roles, its specific focus on crypto and Earn products sets it apart and requires a unique skill set and understanding of the market.

📝 Sample Projects

• Developing and executing a high-impact campaign to drive awareness, adoption, and retention for Kraken's new Earn product
• Conducting market research and competitive analysis to inform product positioning and messaging for Kraken's existing Earn offerings
• Collaborating with cross-functional teams to optimize the customer journey and improve LTV and retention for Kraken's Earn users

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the work required in this role, as well as the opportunity to make a significant impact on Kraken's business and the broader crypto industry.

❓ Key Questions to Ask During Interview

• Can you describe the current state of Kraken's Earn offerings and the key challenges facing the team?
• How does Kraken's product marketing team collaborate with other departments, such as product management and growth teams?
• What are the most important qualities and skills you're looking for in a candidate for this role?
• How does Kraken support the professional development and growth of its employees?
• What are the biggest opportunities for growth and impact in this role, and how would you prioritize them?

ASSUMPTION: These questions are designed to assess the company's priorities, culture, and growth opportunities, as well as the interviewer's expectations for the ideal candidate.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in fintech, trading, or high-growth B2C tech, as well as your deep understanding of crypto and the Earn market
• Prepare for interviews by researching Kraken's products, services, and market position, as well as the specific challenges and opportunities facing the company's Earn offerings
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.