Sr. Program Manager, Event Content, AWS Event Content

📌 Core Information

🔹 Job Title: Sr. Program Manager, Event Content, AWS Event Content

🔹 Company: Amazon

🔹 Location: Arlington, VA, USA | Austin, TX, USA | New York, NY, USA | Portland, OR, USA | San Diego, CA, USA | Seattle, WA, USA

🔹 Job Type: On-site

🔹 Category: Event Management

🔹 Date Posted: 2025-07-13

🔹 Experience Level: 6+ years of professional non-internship marketing experience

🔹 Remote Status: On-site (Relocation offered to these locations only from within the USA only)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing content strategies for tier one AWS events, focused on the AWS AMER Summit program
• Aligning content strategies with AWS business objectives and resonating with target audiences
• Interface with senior leadership and key stakeholders to gain strategic buy-in and ensure cohesive messaging across regions
• Managing multiple high-priority tasks, comfortable with ambiguity, and influencing without direct authority in a fast-paced, global environment

ASSUMPTION: This role requires strong strategic planning, communication, and project management skills to succeed in a dynamic, global environment.

📋 Key Responsibilities

✅ Develop program content strategy and present to senior leadership and key stakeholders for alignment

✅ Develop data-driven topic allocation strategy for event agendas and goals

✅ Manage content program budgets

✅ Contribute to cross-event strategy to drive consistency across flagship events

✅ Develop best practices and associated documentation for owned programs and workstreams, including playbooks

✅ Continuously refine and enhance content operations to deliver exceptional attendee experience

✅ Analyze session performance data and feedback to identify areas for improvement and think big about new ideas

✅ Engage in continuous learning and stay up-to-date with industry trends and emerging technologies related to content operations

✅ Facilitate regular calls and email check-ins with content team members working on the program

✅ Manage contingent workers that own speaker, catalog, and tooling workstreams

✅ Manage vendor relations pertaining to content workstreams

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 6+ years of professional non-internship marketing experience

Required Skills:

• Proven experience in developing and executing cross-functional marketing programs
• Experience using data and metrics to drive improvements
• Experience in building, executing, and scaling cross-functional marketing programs
• Experience developing and managing event content across a multitude of timezones and languages

Preferred Skills:

• Experience driving direction and alignment with large cross-functional teams and agency partners

ASSUMPTION: Candidates with experience in the event management industry or related fields will have a significant advantage in this role.

💰 Compensation & Benefits

Salary Range: $106,400/year - $185,000/year (based on location and experience)

Benefits:

• Medical, Financial, Equity, and Sign-on Payments

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is an estimate based on Amazon's compensation structure and market data. Actual compensation may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 10,001+ employees (Global presence with diverse teams and operations)

Founded: 1994 (Amazon was founded by Jeff Bezos in Bellevue, WA, and later moved its headquarters to Seattle, WA)

Company Description:

• Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking.
• The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
• Amazon embraces new ways of doing things, makes decisions quickly, and is not afraid to fail.
• The company's mission is to be Earth's most customer-centric company.

Company Specialties:

• e-Commerce
• Retail
• Operations
• and Internet

Company Website: https://www.amazon.com

ASSUMPTION: Amazon's size and diverse operations provide ample opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level to Senior (depending on experience and qualifications)

Reporting Structure: This role reports directly to the Sr. Manager, Event Content, AWS Event Content

Work Arrangement: On-site (Relocation offered to these locations only from within the USA only)

Growth Opportunities:

• Potential career progression to Manager or Director level within the Event Content team
• Opportunities to work on various AWS events and programs, gaining diverse experience
• Possibility to transition to other teams or roles within Amazon, given the company's vast range of offerings

ASSUMPTION: This role offers significant growth potential within Amazon's Event Content team and the broader organization.

🌍 Location & Work Environment

Office Type: Corporate office environment with on-site work arrangement

Office Location(s): Arlington, VA, USA | Austin, TX, USA | New York, NY, USA | Portland, OR, USA | San Diego, CA, USA | Seattle, WA, USA

Geographic Context:

• Arlington, VA: Part of the Washington, D.C. metropolitan area, offering a mix of urban and suburban living
• Austin, TX: Known for its vibrant music and arts scene, with a growing tech industry and no state income tax
• New York, NY: The most populous city in the U.S., offering diverse cultural experiences and a fast-paced work environment
• Portland, OR: Known for its eco-friendliness, vibrant arts scene, and outdoor recreation opportunities
• San Diego, CA: Offers a mild climate, beaches, and a diverse population, with a strong focus on biotechnology and healthcare industries
• Seattle, WA: Home to Amazon's headquarters, with a strong tech industry, coffee culture, and outdoor recreation opportunities

Work Schedule: Full-time (40 hours/week), with potential for occasional overtime or flexible scheduling based on project demands

ASSUMPTION: The diverse office locations offer candidates the opportunity to choose a work environment that best suits their personal preferences and lifestyle.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• In-depth interviews with hiring managers and team members
• Final round interviews with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Communication and presentation abilities
• Project management and organizational skills
• Cultural fit and alignment with Amazon's leadership principles

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and leadership abilities
• Research Amazon's company culture and values to demonstrate your fit with the organization
• Be prepared to discuss your long-term career goals and how this role fits into your overall professional development plan

ATS Keywords: Event Content, Program Management, Strategic Planning, Stakeholder Collaboration, Cross-Functional Teams, Global Environment, Data-Driven Decisions, Content Operations, Event Management

ASSUMPTION: The interview process for this role may vary based on the specific hiring team and location.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, JIRA)
• Data analysis tools (e.g., Excel, Google Analytics, Tableau)
• Event management software (e.g., Cvent, Eventbrite, Bizzabo)

ASSUMPTION: The required tools and technologies may vary based on the specific team and project requirements.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsession
• Ownership
• Invent and Simplify
• Learn and Be Curious
• Hire and Develop the Best
• Insist on the Highest Standards
• Think Big
• Bias for Action
• Frugality

Work Style:

• Fast-paced and dynamic work environment
• Collaborative and cross-functional teamwork
• Data-driven decision-making
• Focus on innovation and continuous improvement
• Strong emphasis on customer-centricity

Self-Assessment Questions:

• How do you stay organized and manage multiple high-priority tasks in a fast-paced environment?
• Can you effectively communicate complex information to diverse, cross-functional teams?
• How do you handle ambiguity and make decisions in uncertain situations?
• How do you influence others without direct authority to drive consensus and alignment?
• How do you stay up-to-date with industry trends and emerging technologies?

ASSUMPTION: Candidates who align with Amazon's leadership principles and values will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple high-priority tasks and projects simultaneously
• Working in a fast-paced, global environment with tight deadlines
• Collaborating with diverse, cross-functional teams and stakeholders
• Adapting to changes in priorities and project scope
• Ensuring consistent messaging and branding across multiple events and regions

ASSUMPTION: These challenges require strong project management, communication, and adaptability skills to succeed in this role.

📈 Similar Roles Comparison

• Event Content Manager: Focuses on day-to-day event content management, vendor relations, and speaker logistics
• Event Program Manager: Oversees the overall event strategy, budget, and logistics, working closely with the Event Content Manager
• Event Operations Manager: Responsible for event logistics, vendor management, and on-site execution, collaborating with the Event Content and Program Managers

ASSUMPTION: This role combines aspects of Event Content Manager and Event Program Manager responsibilities, with a focus on strategic content planning and cross-event consistency.

📝 Sample Projects

• Developing and executing content strategies for AWS events, such as AWS re:Invent, AWS re:Port, and AWS re:Inforce
• Managing content program budgets and analyzing session performance data to optimize future events
• Collaborating with cross-functional teams to ensure cohesive messaging and branding across events and regions

ASSUMPTION: These projects require strong strategic planning, communication, and project management skills to deliver successful event content outcomes.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and reporting lines for this role?
• How does this role collaborate with other teams and stakeholders within Amazon?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Amazon support the professional development and growth of its employees?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and helps you make an informed decision about your fit with the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and leadership abilities
• Research Amazon's company culture and values to demonstrate your fit with the organization
• Be prepared to discuss your long-term career goals and how this role fits into your overall professional development plan
• Follow up with the hiring manager or HR representative within one week after your interview, expressing your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.