📌 Core Information
🔹 Job Title: Senior Regional Marketing Manager, North America
🔹 Company: Planet
🔹 Location: Arlington, VA (3 days/week) & San Francisco, CA (hybrid)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 18, 2025
🔹 Experience Level: 6+ years
🔹 Remote Status: Hybrid (3 days in office)
🚀 Job Overview
Key aspects of this role include:
- Driving marketing strategy and go-to-market plans for North America
- Managing and collaborating with key stakeholders to deliver high-quality experiences
- Leveraging AI to scale marketing reach and efficiency
- Planning and executing regional marketing activities from concept to completion
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively with various teams and stakeholders.
📋 Key Responsibilities
✅ Define and execute regional marketing strategy, prioritizing events and activities that influence pipeline and engagement with top accounts
✅ Manage a balanced portfolio of regional marketing activities from concept to completion
✅ Influence marketing pipeline metrics and other key performance indicators
✅ Collaborate closely with sales and marketing leadership, design agencies, partners, and customers to deliver high-quality experiences
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 6+ years of regional, field, events, and ABM marketing experience
Required Skills:
- Proven experience creating and executing a regional marketing strategy
- Experience planning and executing events at a range of budget levels and venues
- Proficiency in marketing automation tools and CRM systems
- Excellent attention to detail and project management skills
Preferred Skills:
- Experience leveraging AI to scale marketing reach and efficiency
- Fluency in Spanish or another language relevant to the North American market
ASSUMPTION: While not explicitly stated, proficiency in Spanish or another relevant language may be beneficial for this role due to the regional focus.
💰 Compensation & Benefits
Salary Range: $100,300 - $125,400 USD per year
Benefits:
- Comprehensive Medical, Dental, and Vision plans
- Health Savings Account (HSA) with a company contribution
- Generous Paid Time Off in addition to holidays and company-wide days off
- 16 Weeks of Paid Parental Leave
- Wellness Program and Employee Assistance Program (EAP)
- Home Office Reimbursement
- Monthly Phone and Internet Reimbursement
- Tuition Reimbursement and access to LinkedIn Learning
- Equity
- Commuter Benefits (if local to an office)
- Volunteering Paid Time Off
Working Hours: 40 hours per week, with flexibility for hybrid work arrangement
ASSUMPTION: The salary range provided is based on the company's stated range for new hires in the US. Actual compensation may vary based on experience, skills, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Planet is a global space and data company, specializing in satellite imagery and analytics. They operate in the Software Development industry, with a focus on Aerospace, Analytics, Big Data, Imagery, and Geospatial technologies.
Company Size: Planet has 501-1,000 employees, making it a mid-sized company. This size allows for a more agile and innovative work environment while still offering the resources and stability of a larger organization.
Founded: Planet was founded in 2010 by three NASA scientists. The company has since grown to become the leading provider of global, daily satellite imagery and insights.
Company Description:
- Planet designs, builds, and operates the largest fleet of imaging satellites
- Offers online software, tools, and analytics to deliver data to users
- Driven by a mission to image all of Earth’s landmass every day and make global change visible, accessible, and actionable
Company Specialties:
- Aerospace
- Analytics
- Big Data
- Imagery
- Satellites
- Hardware
- Software
- Space
- GIS
- and Geospatial
Company Website: Planet
ASSUMPTION: Planet's focus on innovation, data, and global impact makes it an attractive choice for individuals interested in the intersection of technology, space, and social responsibility.
📊 Role Analysis
Career Level: This role is at the senior level, indicating significant experience and responsibility in regional marketing management.
Reporting Structure: The Senior Regional Marketing Manager will report directly to the Regional, Industry, and Customer Marketing team and collaborate closely with various stakeholders, including sales and marketing leadership, design agencies, partners, and customers.
Work Arrangement: This is a hybrid role, requiring the candidate to be in the DC Office (Arlington, VA) 3 days per week. The remaining 2 days can be worked remotely from the San Francisco, CA office or another remote location.
Growth Opportunities:
- Potential to expand regional marketing responsibilities to other geographic areas
- Opportunities to work on high-impact projects and contribute to the company's mission
- Possibility to grow into a leadership role within the marketing organization
ASSUMPTION: Given Planet's growth and focus on innovation, there may be opportunities for career advancement and skill development in this role.
🌍 Location & Work Environment
Office Type: Planet has offices in Arlington, VA, and San Francisco, CA, with a hybrid work arrangement for this role.
Office Location(s): Arlington, VA, and San Francisco, CA
Geographic Context:
- Arlington, VA is part of the Washington, D.C. metropolitan area, offering a mix of urban and suburban living
- San Francisco, CA is a major tech hub with a diverse and vibrant culture
- Both locations offer a mix of cultural, recreational, and professional opportunities
Work Schedule: The work schedule is 40 hours per week, with flexibility for hybrid work arrangement.
ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, allowing for a more personalized work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth behavioral and skills-based interviews with cross-functional stakeholders
- Final interview with the marketing leadership team
Key Assessment Areas:
- Strategic thinking and planning skills
- Project management and organizational skills
- Cross-functional collaboration and communication skills
- Marketing automation and CRM proficiency
Application Tips:
- Highlight relevant regional marketing experience and achievements
- Demonstrate a strong understanding of Planet's mission and business model
- Tailor your resume and cover letter to emphasize skills and experiences relevant to this role
ATS Keywords: Regional Marketing, Field Marketing, Events Marketing, ABM Marketing, Event Planning, AI Utilization, Project Management, Marketing Automation, CRM Systems, Campaign Effectiveness Tracking, ROI Monitoring, Stakeholder Alignment, Attention to Detail, Business Impact Focus, Results Driven, Organizational Skills
ASSUMPTION: Planet's application process may involve assessments of both hard and soft skills, as well as a strong focus on cultural fit and alignment with the company's mission.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
- CRM systems (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Project management tools (e.g., Asana, Trello, Jira)
- AI and machine learning tools (e.g., IBM Watson, Google AI, AWS Machine Learning)
ASSUMPTION: The specific tools and technologies used may vary based on the team's preferences and the company's standards.
👔 Cultural Fit Considerations
Company Values:
- Belonging: Planet is committed to fostering a culture where everyone feels they belong
- Customer Obsessed: Planet prioritizes understanding and meeting the needs of its customers
- Data Driven: Planet uses data to inform decision-making and drive innovation
Work Style:
- Collaborative: Planet encourages cross-functional collaboration and teamwork
- Innovative: Planet values creativity, experimentation, and continuous learning
- Results-driven: Planet focuses on delivering meaningful outcomes and achieving business goals
Self-Assessment Questions:
- How do you embody Planet's values of Belonging, Customer Obsessed, and Data Driven in your work?
- How do you approach collaborating with cross-functional teams and stakeholders?
- How do you balance innovation and experimentation with a focus on delivering results?
ASSUMPTION: Planet places a strong emphasis on cultural fit and alignment with its core values, making self-assessment questions an important aspect of the interview process.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Balancing the need for strategic planning with the need for quick execution
- Navigating a hybrid work arrangement and maintaining effective communication with remote team members
- Adapting to a fast-paced and ever-evolving industry
ASSUMPTION: These challenges are common in regional marketing roles and can be effectively managed with strong project management skills, strategic thinking, and a results-driven mindset.
📈 Similar Roles Comparison
- Unlike other regional marketing roles, this position focuses on the North American Civil Government and United States Government business, requiring a strong understanding of the public sector
- Planet's focus on data-driven decision-making and innovation sets it apart from more traditional marketing organizations
- Career progression in this role may differ from more established marketing organizations, offering unique growth opportunities
ASSUMPTION: While this role shares similarities with other regional marketing positions, its focus on the public sector and Planet's unique approach to data and innovation make it a distinct opportunity.
📝 Sample Projects
- Developing and executing a regional marketing strategy to drive pipeline and engagement with top accounts in the North American Civil Government and United States Government business
- Planning and executing a series of regional events, webinars, and workshops to showcase Planet's capabilities and generate leads
- Collaborating with cross-functional teams to create targeted marketing campaigns that leverage AI and machine learning technologies
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and innovative nature of the role, as well as the importance of leveraging AI and data-driven insights to drive marketing success.
❓ Key Questions to Ask During Interview
- How does this role fit into the broader marketing strategy for Planet's North American business?
- What are the key priorities for the first 90 days in this role?
- How does Planet support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the North American Civil Government and United States Government business, and how can this role address them?
- How does Planet's hybrid work arrangement support work-life balance and collaboration?
ASSUMPTION: These questions demonstrate a strong interest in the role, the company, and the broader marketing strategy, while also addressing practical concerns about the position and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your regional marketing experience and skills relevant to this role
- Prepare examples of your regional marketing strategy, event planning, and AI utilization achievements
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
