📌 Core Information
🔹 Job Title: Sr. Specialist, Brand Identity, Syndication
🔹 Company: Comcast
🔹 Location: Philadelphia, Pennsylvania, United States
🔹 Job Type: Full-Time
🔹 Category: Branding & Marketing
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 5-7 Years
🔹 Remote Status: Hybrid (1-2 days per week remote)
🚀 Job Overview
Key aspects of this role include:
- Overseeing the implementation of Xfinity’s brand design system and product marketing strategy across Rogers Xfinity marketing portfolio
- Ensuring all creative adheres to Xfinity visual identity guidelines and best-in-class design principles
- Acting as primary resource for Rogers team, driving Xfinity brand compliance
- Crafting a syndication model that can be replicated across future partnerships
- Leading regular communication and alignment with Rogers team on updates and status items
ASSUMPTION: This role requires a strong understanding of brand strategy, identity, and design principles, as well as exceptional partnership and collaboration skills to work seamlessly with cross-functional teams and partners.
📋 Key Responsibilities
✅ Educating the Rogers team and strengthening understanding of Xfinity’s brand strategy, identity, and voice
✅ Providing creative consultation and developing low-lift design elements as needed
✅ Leading briefing process with design team to develop custom Rogers assets, ensuring output adheres to both Rogers and Xfinity visual identity principles
✅ Bridging communication with the Xfinity brand strategy team, ensuring Rogers team is properly briefed on all necessary product positioning strategies, nomenclature, and messaging
✅ Driving operational rigor for defining new and maintaining existing governance processes
✅ Supporting new channel transformations, including dotcom, app, retail, and environmental branding
ASSUMPTION: This role involves a high degree of independent judgment and discretion in matters of significance, as well as regular, consistent, and punctual attendance, which may require variable schedules as necessary.
🎯 Required Qualifications
Education: Bachelor's Degree (or equivalent experience)
Experience: 5-7 years of relevant experience in branding, design, or a related field
Required Skills:
- Exceptional partnership and collaboration skills
- Passion for branding and design, with incredible attention to detail
- Operational rigor and discipline, ability to develop, implement, and maintain processes, standards, and assets
- Impeccable written and verbal communication, master of presentation applications (Keynote, PowerPoint)
- Experience with Adobe Creative Cloud (a plus)
- Proactive, self-starter with agility and flexibility to adapt to changing requests in a fast-paced environment
- Follows through to ensure that deadlines are met and deliverables meet specifications
Preferred Skills:
- Experience with Rogers Communications Inc. or similar large-scale communications and media companies
- Familiarity with Xfinity brand guidelines and best practices
ASSUMPTION: While possessing the stated degree is preferred, Comcast may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
💰 Compensation & Benefits
Salary Range: $85,000 - $110,000 per year (based on industry standards for similar roles, experience levels, and locations)
Benefits:
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off (vacation, sick, and holidays)
- Tuition assistance and professional development opportunities
- Employee discounts on Comcast products and services
Working Hours: Full-time (40 hours per week), with flexible hybrid work arrangement (1-2 days per week remote)
ASSUMPTION: The provided salary range is an estimate based on industry standards and may vary depending on the candidate's experience, skills, and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Telecommunications. Comcast is a global media and technology company that provides connectivity, platforms, content, and experiences to hundreds of millions of customers worldwide.
Company Size: 10,001+ employees. As a large organization, Comcast offers numerous opportunities for growth and collaboration across various teams and departments.
Founded: 1963. Comcast has a rich history and has evolved significantly over the years, expanding its services and acquisitions to become a leading global media and technology company.
Company Description:
- Comcast is committed to delivering exceptional customer experiences across its various products and services
- The company fosters a culture of innovation, collaboration, and continuous improvement
- Comcast values diversity, inclusion, and employee development, offering numerous opportunities for professional growth and advancement
Company Specialties:
- Broadband internet, cable television, and voice services
- Media and entertainment, including NBCUniversal and Sky
- Theme parks and resorts, such as Universal Studios and Universal Parks & Resorts
- Technology and innovation, including Xfinity mobile, Xfinity Flex, and Xfinity xFi
Company Website: corporate.comcast.com
ASSUMPTION: Comcast's diverse range of products and services offers applicants the opportunity to work in various fields and gain exposure to different aspects of the business.
📊 Role Analysis
Career Level: Mid-level. This role is suitable for candidates with 5-7 years of relevant experience, seeking to advance their careers in branding and marketing.
Reporting Structure: This role reports directly to the Sr. Manager, Brand Identity and works closely with the Xfinity brand strategy team and the Rogers marketing team.
Work Arrangement: Hybrid. This role offers a flexible hybrid work arrangement, with 1-2 days per week working remotely.
Growth Opportunities:
- Potential advancement to a management or leadership role within the brand strategy team or other departments
- Opportunities to work on high-visibility projects and collaborate with cross-functional teams
- Access to professional development and training opportunities to enhance skills and advance career growth
ASSUMPTION: This role offers ample opportunities for professional growth and development within Comcast's extensive organization.
🌍 Location & Work Environment
Office Type: Corporate headquarters. This role is based at Comcast's corporate headquarters in Philadelphia, Pennsylvania.
Office Location(s): 1701 John F Kennedy Blvd, Philadelphia, PA 19103, United States
Geographic Context:
- Philadelphia is the largest city in Pennsylvania and the sixth-most populous city in the United States
- The city is known for its rich history, cultural attractions, and vibrant neighborhoods
- Philadelphia offers a diverse range of housing options, dining, and entertainment options, as well as easy access to public transportation
Work Schedule: Full-time, with a flexible hybrid work arrangement (1-2 days per week remote)
ASSUMPTION: Philadelphia offers a dynamic and diverse work environment, with numerous opportunities for personal and professional growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with a member of the HR team
- In-depth interview with the hiring manager and/or other team members
- Final interview with the Sr. Manager, Brand Identity
Key Assessment Areas:
- Brand strategy and identity knowledge
- Communication and presentation skills
- Collaboration and partnership skills
- Problem-solving and operational rigor
Application Tips:
- Highlight relevant experience and achievements in branding, design, or a related field
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare examples of your work that demonstrate your understanding of brand strategy, identity, and design principles
- Research Comcast and the Xfinity brand to show your enthusiasm and understanding of the company and its products
ATS Keywords: Brand Identity, Brand Strategy, Communication, Visual Identity, Partnership, Collaboration, Attention to Detail, Operational Rigor, Adobe Creative Cloud, Presentation Skills, Creative Consultation, Design Principles, Project Management, Customer Experience, Teamwork, Agility, Flexibility
ASSUMPTION: Comcast's application process is designed to assess candidates' skills, experiences, and cultural fit, ensuring the best possible match for the role and the organization.
🛠️ Tools & Technologies
- Adobe Creative Cloud (Photoshop, Illustrator, InDesign)
- Keynote or PowerPoint
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Jira, Trello)
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not always required. Comcast provides training and resources to help employees develop the skills they need to succeed in their roles.
👔 Cultural Fit Considerations
Company Values:
- Customer-first approach
- Innovation and continuous improvement
- Collaboration and teamwork
- Integrity and accountability
- Diversity, inclusion, and belonging
Work Style:
- Fast-paced and dynamic environment
- Cross-functional collaboration and partnership
- Focus on results and driving impact
- Openness to feedback and continuous learning
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment, and can you adapt to changing requests and priorities?
- Are you an excellent communicator, with strong written, verbal, and presentation skills?
- Do you have a passion for branding and design, with incredible attention to detail?
- Are you a proactive self-starter, with operational rigor and discipline, and the ability to develop, implement, and maintain processes, standards, and assets?
ASSUMPTION: Comcast values employees who align with its core values and work style, and who demonstrate a strong commitment to customer focus, innovation, and collaboration.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Balancing the needs and priorities of both the Xfinity brand strategy team and the Rogers marketing team
- Ensuring consistent and on-brand expression across all Rogers Xfinity touchpoints
- Adapting to changing requests and priorities in a dynamic work environment
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and project management skills, as well as a proactive and adaptable approach to work.
📈 Similar Roles Comparison
- This role is unique in its focus on syndication and partnership with Rogers Communications Inc.
- Similar roles within Comcast may focus on internal brand strategy, identity, and positioning, rather than external syndication and partnership
- Career progression in this role may lead to management or leadership positions within the brand strategy team or other departments
ASSUMPTION: While this role is unique in its focus on syndication and partnership, it shares many similarities with other brand strategy and identity roles within Comcast and the broader telecommunications industry.
📝 Sample Projects
- Developing a comprehensive brand style guide for Rogers Xfinity, including logo usage, color palettes, typography, and imagery guidelines
- Creating a custom Rogers Xfinity brand hub, featuring a collection of up-to-date brand assets and guidelines for easy access and reference
- Leading a project to transform the Rogers Xfinity retail environment, ensuring consistent and on-brand expression across all touchpoints
ASSUMPTION: These sample projects demonstrate the range of responsibilities and deliverables associated with this role, and provide insight into the types of initiatives that may be undertaken to drive brand compliance and excellence.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the brand strategy team and the Rogers marketing team?
- How does this role contribute to the overall success of the Xfinity brand, and what are the key priorities for the first 90 days?
- What opportunities exist for professional development and growth within the brand strategy team and Comcast more broadly?
- How does Comcast support work-life balance, and what resources are available to employees to maintain a healthy and productive work environment?
- What are the most challenging aspects of this role, and how can I best position myself to succeed in this dynamic and fast-paced environment?
ASSUMPTION: These questions are designed to provide insight into the role, the team, and the company, and to help candidates assess their fit and potential for success in this unique opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your relevant experience and skills, highlighting your passion for branding and design, and your ability to work collaboratively with cross-functional teams
- Prepare examples of your work that demonstrate your understanding of brand strategy, identity, and design principles, and your ability to develop, implement, and maintain processes, standards, and assets
- Follow up with the hiring manager or HR team one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
