📌 Core Information
🔹 Job Title: Sr. Specialist, Strategic Brand Execution
🔹 Company: BMO (Bank of Montreal)
🔹 Location: Toronto, ON, Canada
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: August 7, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving strategic brand campaigns with a focus on creative storytelling
- Collaborating with cross-functional teams to bring innovative ideas to life
- Ensuring a cohesive brand presence across digital and traditional channels
- Analyzing campaign performance and optimizing future executions
ASSUMPTION: This role requires a strong creative thinker with a passion for storytelling and brand building, who thrives in a fast-paced, collaborative environment.
📋 Key Responsibilities
✅ Champion Creative Excellence: Lead the execution of strategic brand campaigns with a strong focus on creative storytelling, ensuring all deliverables reflect the AIR MILES brand voice and visual identity.
✅ Collaborate and Lead Ways of Working Across Teams: Partner with business stakeholders, internal creative, channel, legal and execution teams to bring bold ideas to life, from concept to final market execution.
✅ Drive Innovation: Contribute to the development of new marketing concepts that push creative boundaries and captivate our audience.
✅ Ensure Cohesive Presence: Integrate creative across digital and traditional channels to deliver a seamless and impactful brand experience.
✅ Analyze & Optimize: Understand and monitor campaign performance and provide creative-driven insights and recommendations to enhance future executions.
✅ Creative Strategy Alignment: Work closely with the Creative team to ensure all assets align with the strategic brand platform and campaign objectives
ASSUMPTION: This role involves a high degree of collaboration and requires strong project management skills to ensure campaigns are executed successfully.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2-5 years of experience in brand marketing, creative campaign execution, or a related role
Required Skills:
- Proven experience in creative campaign execution
- Excellent storytelling and communication skills
- Strong project management skills
- Ability to work collaboratively in a cross-functional team environment
- Proficiency in Adobe Creative Suite and Microsoft Office
Preferred Skills:
- Experience with marketing automation tools
- Fluency in French
ASSUMPTION: A background in marketing or a related field is essential for this role, as is experience in creative campaign execution and a strong portfolio demonstrating creative storytelling skills.
💰 Compensation & Benefits
Salary Range: CAD 56,000.00 - 103,500.00 per year
Benefits:
- Health Insurance
- Tuition Reimbursement
- Accident Insurance
- Life Insurance
- Retirement Savings Plans
Working Hours: Full-time, 37.5 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a role of this level and experience in the Toronto area.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically banking and loyalty programs
Company Size: 10,001+ employees, providing a large and diverse work environment with many opportunities for growth and learning
Founded: 1817, as the Bank of Montreal, with a long history and established reputation in the financial industry
Company Description:
- BMO is Canada's oldest bank and the 8th largest in North America, with over 12 million customers globally
- The AIR MILES Reward Program is a wholly-owned subsidiary of BMO, with over 10 million active collector accounts representing more than half of all Canadian households
- BMO offers a wide range of financial services, including personal banking, commercial banking, wealth management, capital markets, and asset management
Company Specialties:
- Personal Banking
- Commercial Banking
- Wealth Management
- Capital Markets
- Asset Management
Company Website: BMO.com
ASSUMPTION: Working for a large, established company like BMO offers stability, opportunities for growth, and the chance to work on high-impact projects with a global reach.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the broader organization
Reporting Structure: This role reports directly to the Manager, Brand Marketing, and works closely with cross-functional teams, including creative, channel, legal, and execution teams
Work Arrangement: On-site, with the opportunity to work from home occasionally, depending on the needs of the role and the team
Growth Opportunities:
- Advancement within the marketing department, such as moving into a management role or taking on more strategic responsibilities
- Expansion into other areas of the business, such as wealth management or commercial banking
- International opportunities, as BMO has a global presence
ASSUMPTION: This role offers a clear path for career growth and development within a large and dynamic organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): First Canadian Place, 100 King Street, Toronto, ON M5X 1A1, CA
Geographic Context:
- Toronto is a multicultural, vibrant city with a thriving arts and culture scene, diverse neighborhoods, and a strong job market
- The office is located in the heart of downtown Toronto, with easy access to public transportation, shopping, dining, and entertainment
- The city experiences four distinct seasons, with cold winters and warm, humid summers
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for occasional remote work
ASSUMPTION: Working in Toronto offers a dynamic and diverse work environment, with access to a wide range of cultural, recreational, and professional opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or virtual interview with the hiring team
- Final interview with the department head or director
Key Assessment Areas:
- Creative portfolio and storytelling skills
- Campaign strategy and execution experience
- Collaboration and project management skills
- Alignment with BMO's values and company culture
Application Tips:
- Tailor your resume and cover letter to highlight your creative campaign execution experience and storytelling skills
- Prepare a portfolio showcasing your best creative work and explaining your thought process behind each piece
- Research BMO and the AIR MILES Reward Program to demonstrate your understanding of the company and its products
ATS Keywords: Strategic brand execution, creative campaign execution, storytelling, brand marketing, cross-functional collaboration, project management, Adobe Creative Suite, Microsoft Office
ASSUMPTION: The application process for this role is competitive, and applicants should be prepared to demonstrate their creative skills and campaign execution experience throughout the interview process.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Microsoft Office (Word, Excel, PowerPoint)
- Marketing automation tools (e.g., Marketo, HubSpot)
ASSUMPTION: Proficiency in Adobe Creative Suite and Microsoft Office is essential for this role, as is experience with marketing automation tools.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Respect
- Responsibility
- Fairness
- Accountability
Work Style:
- Collaborative and team-oriented
- Innovative and creative
- Results-driven and focused on execution
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a collaborative, cross-functional team environment?
- Are you passionate about storytelling and creative campaign execution?
- Do you have a strong work ethic and a commitment to delivering high-quality results?
ASSUMPTION: Applicants should be comfortable working in a dynamic, collaborative environment and have a strong commitment to delivering high-quality creative work.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Collaborating effectively with cross-functional teams, including creative, channel, legal, and execution teams
- Adapting to changes in campaign strategy or direction
- Working in a highly competitive and dynamic market
ASSUMPTION: This role requires strong project management skills, adaptability, and the ability to thrive in a fast-paced, collaborative environment.
📈 Similar Roles Comparison
- Compared to other brand marketing roles, this position places a greater emphasis on creative campaign execution and storytelling
- In the financial services industry, this role is unique in its focus on the AIR MILES Reward Program, which offers a distinct opportunity to engage with a large and diverse customer base
- Career-wise, this role offers a clear path for growth and advancement within the marketing department and the broader organization
ASSUMPTION: Applicants should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing a creative campaign to launch a new AIR MILES partner or product
- Reimagining the AIR MILES brand identity to appeal to a new generation of customers
- Creating a targeted marketing campaign to drive customer engagement and loyalty
ASSUMPTION: These sample projects demonstrate the creative and strategic nature of the role and the opportunity to make a significant impact on the AIR MILES brand.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role contribute to the overall success of the AIR MILES Reward Program?
- What are the most challenging aspects of working in a fast-paced, collaborative environment, and how does the team support one another in overcoming these challenges?
- What opportunities are there for growth and advancement within the marketing department and the broader organization?
- How does BMO support work-life balance for its employees?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company and its culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: BMO Career Portal
- Tailor your resume and cover letter to highlight your creative campaign execution experience and storytelling skills
- Prepare a portfolio showcasing your best creative work and explaining your thought process behind each piece
- Research BMO and the AIR MILES Reward Program to demonstrate your understanding of the company and its products
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
