Sr Staff Sub-Regional Marketing Business Partner - US1 - Northeast & South

📌 Core Information

🔹 Job Title: Sr Staff Sub-Regional Marketing Business Partner - US1 - Northeast & South

🔹 Company: Illumina

🔹 Location: US - New York - Remote, US - North Carolina - Remote, US - Florida - Remote, US - Washington DC - Remote, US - Massachusetts - Remote

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 5, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote (100%)

🚀 Job Overview

Key aspects of this role include:

• Formulating marketing plans to support Illumina’s commercial goals in the Northeast and South sub-region.
• Developing and driving go-to-market strategies with clear milestones and action plans.
• Ensuring marketing plans are relevant to the specific market and customers while aligning to Illumina’s strategies, product positioning, and branding.
• Collaborating within a complex, matrixed organizational structure to serve as the sub-regional marketing point of contact across numerous functions.

ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and customer focus to drive marketing success in a specific sub-region.

📋 Key Responsibilities

✅ Formulate the marketing plan to support Illumina’s commercial goals in the Northeast and South sub-region.

✅ Develop go-to-market strategies and drive execution of those strategies with clear milestones and action plans.

✅ Ensure marketing plans are relevant to the specific market and customers while aligning to Illumina’s strategies, product positioning, and branding.

✅ Develop a Marketing tactics flight plan together with Regional Field Marketing Programs, Events, Tradeshows, and Digital shared resource teams.

✅ Assess customer pipeline Marketing key performance indicators (KPIs) in the sub-region by stage.

✅ Build target customer engagement plan in the sub-region for current customer and new customers together with GM, Sales, Sales Specialists, Strategic Growth, and Global teams.

✅ Report on Customer pipeline health KPIs regularly with GMs, Sales, Sales Specialists, Strategic Growth team. Adjust Customer engagement plan to meet targets for the sub-regional business plan.

✅ Collaborate within a complex, matrixed organizational structure to serve as the sub-regional marketing point of contact across numerous functions, including Global Product and Customer Segment Marketing.

ASSUMPTION: This role involves a high degree of cross-functional collaboration, stakeholder management, and data-driven decision making to maximize pipeline health and return on marketing investments.

🎯 Required Qualifications

Education: Bachelor’s degree in Life Sciences, Marketing, or related field required. Advanced degree (MS, PhD) preferred. MBA is a plus.

Experience: Minimum of 12 years of marketing experience in life sciences, genomics, or healthcare sectors (based on level). 6+ years of people management or team/project leadership.

Required Skills:

• Excellent written and verbal communication, with strong storytelling ability.
• Strategic thinker with a data-driven, customer-first mindset.
• Ability to influence and build relationships across complex teams and a variety of levels.
• Strong organizational and project management skill.
• Ability to set goals, develop plans, and lead initiatives independently to drive growth.
• Willingness to travel up to 25%.

Preferred Skills:

• Familiarity with genetic technologies and their clinical or research applications.
• Background in business strategy, product management, consulting, or commercial roles a plus.

ASSUMPTION: Candidates with a strong marketing background in life sciences, genomics, or healthcare sectors, along with proven leadership and strategic thinking skills, will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $152,600 - $228,800 USD (based on experience level and location). Compensation decisions are dependent on several factors including an individual’s qualifications, location where the role is to be performed, internal equity, and alignment with market data.

Benefits:

• Health/Dental/Vision
• Retirement benefits
• Paid time off
• Access to genomics sequencing

Working Hours: Full-time, typically 40 hours per week. Some flexibility may be available.

ASSUMPTION: The salary range provided is an estimate based on market data and Illumina's compensation structure. Actual compensation may vary based on the factors mentioned above.

📌 Applicant Insights

🔍 Company Context

Industry: Illumina operates in the biotechnology research industry, focusing on applying innovative technologies and revolutionary assays to analyze genetic variation and function. The company plays a crucial role in making personalized medicine a reality.

Company Size: Illumina is a large company with 5,001-10,000 employees globally. This size allows for extensive resources, diverse opportunities, and a well-established infrastructure.

Founded: Illumina was founded in 1998 and has since grown to become a leader in the genomics industry, with a strong focus on innovation and customer success.

Company Description:

• Illumina's mission is to apply innovative technologies and revolutionary assays to the analysis of genetic variation and function, making studies possible that were not even imaginable just a few years ago.
• The company aims to make the realization of personalized medicine possible by providing innovative, array-based solutions for DNA, RNA, and protein analysis.
• Illumina places high value on collaborative interactions, rapid delivery of solutions, and prioritizing the needs of its customers.

Company Specialties:

• Genomic sequencing and analysis
• Molecular diagnostics
• Life science tools and reagents
• Bioinformatics and data analysis

Company Website: http://www.illumina.com

ASSUMPTION: Illumina's focus on innovation, collaboration, and customer success creates an environment that encourages growth and impact for employees.

📊 Role Analysis

Career Level: This role is at the senior staff level, indicating a high degree of responsibility, strategic decision-making, and leadership within the marketing function.

Reporting Structure: The Sr Staff Sub-Regional Marketing Business Partner reports directly to the Head of Regional Field Marketing and collaborates with various functions, including Global Product and Customer Segment Marketing.

Work Arrangement: This role is 100% remote, with the expectation to travel up to 25% of the time. The remote work arrangement allows for flexibility while maintaining close collaboration with team members and stakeholders across the organization.

Growth Opportunities:

• Progression to a more senior marketing role within Illumina, such as a Director or Vice President of Marketing.
• Expansion into other areas of the business, such as product management, business development, or general management.
• Development of leadership and management skills through mentoring and coaching opportunities.

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance their career within the marketing function or explore other areas of the business.

🌍 Location & Work Environment

Office Type: Remote (100%)

Office Location(s): US - New York, US - North Carolina, US - Florida, US - Washington DC, US - Massachusetts

Geographic Context:

• The Northeast and South sub-region covers a diverse set of states, each with its unique market dynamics and customer base.
• Working remotely allows for flexibility in location while maintaining close collaboration with team members and stakeholders across the organization.
• The remote work arrangement may require occasional travel to attend meetings, events, or customer visits.

Work Schedule: Full-time, typically 40 hours per week. Some flexibility may be available, given the remote nature of the role.

ASSUMPTION: The remote work arrangement offers a high degree of flexibility and work-life balance, while still enabling close collaboration and communication with team members and stakeholders.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-depth behavioral and technical interviews with cross-functional stakeholders
• Final interview with the Head of Regional Field Marketing

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cross-functional collaboration and stakeholder management
• Data-driven decision making and analytical skills
• Customer focus and understanding of market dynamics

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience, strategic thinking skills, and customer focus.
• Prepare examples of your go-to-market strategies, marketing plans, and customer engagement initiatives.
• Demonstrate your ability to work effectively in a complex, matrixed organizational structure.

ATS Keywords: Marketing strategy, go-to-market, customer engagement, pipeline health, cross-functional collaboration, stakeholder management, data-driven decision making

ASSUMPTION: Illumina's hiring process is designed to assess candidates' strategic thinking, cross-functional collaboration, and customer focus, as these skills are critical for success in this role.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• Customer relationship management (CRM) software (e.g., Salesforce)
• Data visualization and analytics tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Jira)

ASSUMPTION: Familiarity with marketing automation, CRM, data visualization, and project management tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer focus
• Collaboration
• Integrity
• Quality

Work Style:

• Strategic and data-driven
• Collaborative and cross-functional
• Customer-centric and results-oriented
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you stay up-to-date with industry trends and market dynamics in the genomics and healthcare sectors?
• Can you provide an example of a time when you successfully collaborated with cross-functional teams to drive marketing success?
• How do you prioritize and manage multiple projects and stakeholders in a complex, matrixed organizational structure?

ASSUMPTION: Illumina values candidates who demonstrate a strong fit with the company's values, work style, and a genuine passion for driving marketing success in the genomics and healthcare sectors.

⚠️ Potential Challenges

• Managing a large, complex sub-region with diverse market dynamics and customer bases.
• Balancing OpEx for marketing plans with revenue commitments across the sub-region and region.
• Collaborating effectively with various functions and stakeholders in a matrixed organizational structure.
• Adapting to Illumina's fast-paced, innovative, and rapidly evolving business environment.

ASSUMPTION: Success in this role requires strong strategic thinking, cross-functional collaboration, and adaptability to thrive in Illumina's dynamic and fast-paced environment.

📈 Similar Roles Comparison

• This role is unique in its focus on the Northeast and South sub-region, requiring a deep understanding of the specific market dynamics and customer bases within these areas.
• Compared to other marketing roles within Illumina, this position offers a high degree of strategic decision-making, cross-functional collaboration, and customer focus.
• Career progression in this role may lead to more senior marketing positions within Illumina or exploration of other areas of the business, such as product management or general management.

ASSUMPTION: Candidates should consider their fit with the unique aspects of this role, as well as their long-term career goals within Illumina or the broader biotechnology research industry.

📝 Sample Projects

• Developing a go-to-market strategy for a new genomics product launch in the Northeast and South sub-region.
• Analyzing customer pipeline health KPIs and adjusting marketing tactics to maximize pipeline health and return on marketing investments.
• Collaborating with cross-functional teams to build a target customer engagement plan for a specific market segment within the sub-region.

ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and data-driven nature of the Sr Staff Sub-Regional Marketing Business Partner role at Illumina.

❓ Key Questions to Ask During Interview

• Can you describe the most significant marketing challenges facing the Northeast and South sub-region, and how this role addresses them?
• How does this role collaborate with other marketing functions, such as Global Product and Customer Segment Marketing, to ensure alignment and effectiveness of marketing activities?
• What opportunities exist for growth and development within this role and Illumina more broadly?
• How does Illumina support work-life balance for employees working remotely, and what resources are available to facilitate success in this arrangement?
• Can you provide an example of a time when Illumina adapted its marketing strategy to address changes in the market or customer needs, and what was the outcome?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to understanding the unique aspects of Illumina's business and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing experience, strategic thinking skills, and customer focus.
• Prepare examples of your go-to-market strategies, marketing plans, and customer engagement initiatives.
• Demonstrate your ability to work effectively in a complex, matrixed organizational structure.
• Follow up with Illumina's HR team one week after submitting your application to inquire about your application status.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.