📌 Core Information
🔹 Job Title: Sr Staff Sub-Regional Marketing Business Partner - US1 - West & Central
🔹 Company: Illumina
🔹 Location: San Diego, California, United States (with remote options for Arizona, Colorado, Washington, and Nevada)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 5, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site with remote options for certain states
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing plans to support Illumina’s commercial goals in the sub-region
- Collaborating with cross-functional teams to ensure alignment and effectiveness of marketing activities
- Monitoring and reporting on customer pipeline health KPIs
- Building target customer engagement plans and adjusting them to meet targets
- Serving as the sub-regional marketing point of contact across numerous functions
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively in a matrixed organizational structure.
📋 Key Responsibilities
✅ Formulate the marketing plan to support Illumina’s commercial goals in the sub-region
✅ Develop go-to-market strategies and drive execution with clear milestones and action plans
✅ Ensure marketing plans are relevant to the specific market and customers while aligning to Illumina’s strategies, product positioning, and branding
✅ Develop a marketing tactics flight plan and ensure alignment of activities and product/segment strategies internally
✅ Assess customer pipeline marketing KPIs in the sub-region and adjust customer engagement plans to meet targets
✅ Collaborate within a complex, matrixed organizational structure to serve as the sub-regional marketing point of contact
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor’s degree in Life Sciences, Marketing, or related field required. Advanced degree (MS, PhD) preferred. MBA is a plus.
Experience: Minimum of 12 years of marketing experience in life sciences, genomics, or healthcare sectors (based on level). 6+ years of people management or team/project leadership.
Required Skills:
- Excellent written and verbal communication, with strong storytelling ability
- Strategic thinker with a data-driven, customer-first mindset
- Ability to influence and build relationships across complex teams and a variety of levels
- Strong organizational and project management skills
- Ability to set goals, develop plans, and lead initiatives independently to drive growth
- Willingness to travel up to 25%
Preferred Skills:
- Familiarity with genetic technologies and their clinical or research applications
- Background in business strategy, product management, consulting, or commercial roles
ASSUMPTION: Candidates with experience in highly matrixed, global organizations and a proven track record in strategic marketing, product launches, and demand generation will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $152,600 - $228,800 USD (based on experience level and location)
Benefits:
- Health, dental, and vision benefits
- Retirement benefits
- Paid time off
- Access to genomics sequencing
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on market data and may vary depending on the candidate’s qualifications and location. Illumina offers a wide range of benefits to support employees’ health and well-being.
📌 Applicant Insights
🔍 Company Context
Industry: Illumina operates in the biotechnology research industry, focusing on applying innovative technologies and revolutionary assays to the analysis of genetic variation and function.
Company Size: Illumina is a large company with 5,001-10,000 employees, providing ample opportunities for career growth and collaboration.
Founded: Illumina was founded in 1998 and has since grown to become a global leader in genomics.
Company Description:
- Illumina’s goal is to apply innovative technologies and revolutionary assays to the analysis of genetic variation and function, making studies possible that were not even imaginable just a few years ago.
- The company strives to deliver solutions that are not only innovative but also flexible, scalable, and complete with industry-leading support and service.
- Illumina places high value on collaborative interactions, rapid delivery of solutions, and prioritizing the needs of its customers.
Company Specialties:
- DNA, RNA, and protein analysis
- Disease research and drug development
- Molecular tests in the clinic
Company Website: http://www.illumina.com
ASSUMPTION: Illumina’s focus on innovation, collaboration, and customer-centricity creates a dynamic and engaging work environment for employees.
📊 Role Analysis
Career Level: This role is at the senior staff level, indicating a high degree of responsibility and autonomy.
Reporting Structure: The Sr Staff Sub-Regional Marketing Business Partner reports directly to the Head of Regional Field Marketing and works closely with various cross-functional teams.
Work Arrangement: This role is primarily on-site in San Diego, California, with remote options for certain states. The position requires up to 25% travel.
Growth Opportunities:
- Illumina’s large size and global presence offer numerous opportunities for career advancement and international assignments.
- The company’s focus on innovation and cutting-edge technology provides ample opportunities for professional development.
- Working in a matrixed organizational structure allows for exposure to various functions and teams, fostering a well-rounded skill set.
ASSUMPTION: Candidates who thrive in dynamic, collaborative environments and are eager to learn and grow will find ample opportunities for professional development at Illumina.
🌍 Location & Work Environment
Office Type: Illumina’s headquarters is located in San Diego, California, with additional offices and remote work options for certain states.
Office Location(s): 5200 Illumina Way, San Diego, CA 92122, US (headquarters); additional offices in Madison, Wisconsin; Foster City, California; Cambridge, England; Scoresby, Victoria, Australia; Shanghai, China; Tokyo, Japan; and São Paulo, Brazil.
Geographic Context:
- San Diego, California, offers a mild Mediterranean climate, diverse culture, and numerous outdoor activities.
- Illumina’s global presence provides opportunities to work with and learn from colleagues in various countries and time zones.
- The company’s commitment to diversity, equity, and inclusion fosters a welcoming and inclusive work environment.
Work Schedule: Full-time, typically 40 hours per week, with up to 25% travel required.
ASSUMPTION: Candidates who enjoy working in a global, collaborative environment and are comfortable with occasional travel will find Illumina’s work environment appealing.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interviews with cross-functional stakeholders
- Final interview with the Head of Regional Field Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Cross-functional collaboration and influencing abilities
- Project management and organizational skills
- Cultural fit and alignment with Illumina’s values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience, strategic thinking, and cross-functional collaboration skills.
- Prepare examples of your marketing strategies, product launches, and demand generation campaigns to discuss during the interview.
- Research Illumina’s company culture and values to demonstrate your cultural fit and enthusiasm for the role.
ATS Keywords: Marketing strategy, demand generation, product launches, cross-functional collaboration, matrixed organization, customer pipeline, KPIs, go-to-market strategies, sub-region, Illumina
ASSUMPTION: Illumina’s hiring process is designed to assess candidates’ strategic thinking, communication skills, and cultural fit, with a focus on finding the best fit for both the candidate and the company.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates with experience in marketing automation, CRM, data analysis, and project management tools will be most successful in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
- Quality
Work Style:
- Dynamic and fast-paced
- Collaborative and cross-functional
- Data-driven and strategic
- Focused on delivering results and driving growth
Self-Assessment Questions:
- Do you thrive in dynamic, collaborative environments?
- Are you comfortable working in a matrixed organizational structure?
- Do you have a proven track record of driving growth through strategic marketing initiatives?
- Are you comfortable with occasional travel and working with global teams?
ASSUMPTION: Candidates who align with Illumina’s values and work style, and are eager to contribute to the company’s mission, will find a strong cultural fit at Illumina.
⚠️ Potential Challenges
- Working in a highly matrixed organizational structure may require additional effort to build relationships and align activities across various teams.
- Illumina’s focus on innovation and cutting-edge technology may present a steep learning curve for candidates new to the genomics industry.
- Occasional travel may be required, which could disrupt personal schedules and routines.
- Working with global teams may present time zone challenges and require additional communication and coordination efforts.
ASSUMPTION: Candidates who are adaptable, proactive, and comfortable working in dynamic environments will be best equipped to overcome these potential challenges.
📈 Similar Roles Comparison
- This role is unique in its focus on sub-regional marketing strategy and execution within a global, matrixed organization.
- Similar roles in other industries may not require the same level of cross-functional collaboration or strategic thinking.
- Career progression in this role may lead to regional or global marketing leadership positions within Illumina or other organizations.
ASSUMPTION: Candidates who are interested in strategic marketing, cross-functional collaboration, and global organizations will find this role appealing and well-suited to their career goals.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new genomics product launch in a specific sub-region
- Analyzing customer pipeline KPIs and adjusting customer engagement plans to meet targets for the sub-regional business plan
- Collaborating with cross-functional teams to create and execute a marketing tactics flight plan for a specific product or segment
ASSUMPTION: Candidates with experience in these or similar marketing projects will be well-prepared for the responsibilities and challenges of this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing plan development process for a new product launch in this sub-region?
- How does the regional field marketing team support and collaborate with the sub-regional marketing business partners?
- What opportunities exist for professional development and career growth within Illumina’s marketing organization?
- How does Illumina measure and track the success of its marketing initiatives and campaigns?
- What is the company’s approach to fostering a diverse, inclusive, and equitable work environment?
ASSUMPTION: Candidates who ask thoughtful, well-researched questions will demonstrate their interest in and understanding of the role and company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience, strategic thinking, and cross-functional collaboration skills.
- Prepare examples of your marketing strategies, product launches, and demand generation campaigns to discuss during the interview.
- Research Illumina’s company culture and values to demonstrate your cultural fit and enthusiasm for the role.
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
